商务英语写作电子教案ppt34622.pptx

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1、主编：主编：黄振华 商 务 英 语 写 作Unit One Business Letter Unit One Business Letter Unit One Business Letter Unit One Business Letter Unit Two Unit Two Unit Two Unit Two Establishing Business RelationshipsEstablishing Business RelationshipsEstablishing Business RelationshipsEstablishing Business RelationshipsUni

2、t Three Enquiries Unit Three Enquiries Unit Three Enquiries Unit Three Enquiries Unit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Four Offers and Counter OffersUnit Five Orders Unit Five Orders Unit Five Orders Unit Five Orders Unit Six En

3、tering into a Contract Unit Six Entering into a Contract Unit Six Entering into a Contract Unit Six Entering into a Contract Unit Seven Payment Unit Seven Payment Unit Seven Payment Unit Seven Payment Unit Eight Letters of Credit Unit Eight Letters of Credit Unit Eight Letters of Credit Unit Eight L

4、etters of Credit Unit Nine ShipmentUnit Nine ShipmentUnit Nine ShipmentUnit Nine ShipmentUnit Ten InsuranceUnit Ten InsuranceUnit Ten InsuranceUnit Ten InsuranceUnit Eleven Complaints and ClaimsUnit Eleven Complaints and ClaimsUnit Eleven Complaints and ClaimsUnit Eleven Complaints and Claims商务英语写作商

5、务英语写作Unit OneBusiness Letter ObjectivesObjectivesUseful InformationUseful InformationWords,Phrases and Grammatical PointsWords,Phrases and Grammatical PointsChinese Version of the TextChinese Version of the TextKey to the ExercisesKey to the ExercisesUNITONEObjectivesObjectives商务英语写作商务英语写作商务英语写作商务英语

6、写作UnitOneBusinessLetterUnitOneBusinessLetter To learn basic rules of writing business letters.To learn structure and styles of business letters.To practice writing business letters.LetterheadDate:_InsideAddress_Salutation:Body_ComplimentaryClose,SignatureFormsofBusinessLettersIndentedForm商务英语写作商务英语写

7、作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful InformationLetterheadDate:_InsideAddress_Salutation:_Body_ComplimentaryClose,SignatureFormsofBusinessLettersBlocked Form商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLettersUnitOneBusinessLettersUseful InformationUseful Informa

8、tion Clarity Conciseness CourtesyRulestoBeObservedinWriting商务英语写作商务英语写作商务英语写作商务英语写作UnitOneUnitOneRulestobeobservedinwritingRulestobeobservedinwritingUseful InformationUseful Information商务英语写作商务英语写作商务英语写作商务英语写作UnitOneUnitOne Business Letter Business Letter Business Letter Business Letter Claritymeans

9、 One sentence for one meaning only.There must be logical relationship between relevant sentences.No reversion or repetition is allowed to appear.In a simple and direct way.Useful InformationUseful InformationConcisenessmeansAllthewords/sentencesandparagraphsinalettermustbeclearcutandstraightforward.

10、Threeaspectsshouldbepaidattentionto:商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful InformationUsingsimplewordsinsteadofphrasesorsentences.e.g.:“soon”insteadof“inthenearfuture”“Please”insteadof“Willyoubekindenoughto.”“now”insteadof“atthepresentmoment”etc.商务

11、英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterConciseness(1)Useful InformationUseful Information Conciseness(2)Usingsimplesentencesinsteadofcomplexones.e.g.:“Wearepleaseto.”for“Itgivesusmuchpleasureto.”商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful Informa

12、tionUseful InformationAvoidingrepetitionofwordsinasamesentence.e.g.:“Pleasequoteyourlowestpriceforyourbestquality.”for“Pleasequoteyourbestpriceforyourbestquality.”Conciseness(3)商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful InformationBeing very polite,eve

13、n in asking the addressee to pay back the debts or refusing his demands.Being prompt in replying to the opposite partys letter.Courtesymeans商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterUseful InformationUseful Informationbasic(tosth):formingabaseorstarting-pointe.g.Thesefactsare

14、basictoanunderstandingofthecase.means:actionbywhicharesultisbroughtaboute.g.Thismoneywasntearnedbyhonestmeans.byallmeans:yes,ofcourse;certainlye.g.CanIseeit?Byallmeans.bymeansofsth:byusingsth;withthehelpofsthe.g.lifttheloadbymeansofacrane.bynomeans:notatalle.g.Sheisbynomeanspoor;infact,shesquiterich

15、.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterWords,Phrases and Grammatical Points Words,Phrases and Grammatical Points addresssth(tosb/sth):writeon(aletter,parcel,etc)thenameandaddressoftheperson,firm,etcthatitistobedeliveredtoe.g.Thecardwaswronglyaddressedtousatouroldhome.addr

16、esssbassth:use(aparticularnameortitle)inspeakingorwritingtosbe.g.DontaddressmeasColonel;Imonlyamajor.open(sth)withsth:startwithsthe.g.Heopenedtheconferencewithaspeech.callonesattentiontosth:pointsthouttosbe.g.Shedrewmyattentiontoanerrorinthereport.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOne

17、BusinessLetterWords,Phrases and Grammatical Points Words,Phrases and Grammatical Points makesure:dosthtoensurethatsthhappense.g.Makesurethatthevisitgoeswell.tothepoint:(inawaythatis)relevantandappropriatee.g.Hisspeechwasshortandtothepoint.available:(ofthings)thatcanbeusedorobtainede.g.Ticketsareavai

18、lableattheboxoffice.(ofpeople)freetobeseen,talkedto,etce.g.Imavailableintheafternoon.reluctant(todosth):unwillingandthereforeslowtoco-operate,agree,etce.g.Shewasreluctanttoadmitthetruth.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterWords,Phrases and Grammatical Points Words,Phras

19、es and Grammatical Points 商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the Text Chinese Version of the Text 介介 绍绍 信息交流是商业活动的基础，没有信息交流，商业活动将无从谈信息交流是商业活动的基础，没有信息交流，商业活动将无从谈起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要起。而书信则是交流中最常见的方式，因此也是商业活动中极为重要的部分。通常，商业书信由七部分或八部分组成。的部分。通常，商

20、业书信由七部分或八部分组成。信头或公司地址信头或公司地址 日期日期 封内地址封内地址 称呼称呼(称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如称呼是一种礼貌性的问候。如果可能，称呼对方的姓名；如果不知道对方的姓名，则以果不知道对方的姓名，则以“尊敬的先生尊敬的先生/夫人夫人”开头。开头。)正文正文 结尾谦称结尾谦称 签名签名 附件附件(如果随信附有其他东西，注明如果随信附有其他东西，注明“内附内附”以引起对方的注意。以引起对方的注意。)写作规则写作规则商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetter 在写

21、商业书信时，应注意以下规则：在写商业书信时，应注意以下规则：清楚清楚(确保能将自己的思想清晰地表达出来；不应确保能将自己的思想清晰地表达出来；不应存在模糊的、易引起误解的语句。存在模糊的、易引起误解的语句。)简洁简洁(一封好的商业书信应该是明确的、直截了当一封好的商业书信应该是明确的、直截了当的；内容简洁而不失清楚。的；内容简洁而不失清楚。)婉转客气婉转客气(在信中表达出你的友情及诚挚之情。说在信中表达出你的友情及诚挚之情。说话的语气同样重要，要表现出你的说服力、自信及坚定话的语气同样重要，要表现出你的说服力、自信及坚定的态度。的态度。)Chinese Version of the Text

22、Chinese Version of the Text Sample1商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLettersUnitOneBusinessLettersChinese Version of the TextChinese Version of the Text学院书店学院书店学院路学院路75号号印地安那州安德森市印地安那州安德森市 077132004年年11月月5日日敬启者：敬启者：我想定购我想定购150本本“BusinessforYouandforMe”，本书作者是约翰，本书作者是约翰史密史密斯，每本书的批发价为斯，每本书的批发价为1.5

23、0美元，共计美元，共计225美元。如果可能的话，我希望美元。如果可能的话，我希望在十天之内就能收到。在十天之内就能收到。请同时寄来贵方近期的书刊目录。请同时寄来贵方近期的书刊目录。市场经理市场经理JohnNewcomb谨启谨启Sample2商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the TextChinese Version of the Text20042004年年1111月月9 9日日尊敬的纽克目先生：尊敬的纽克目先生：非常感谢您于非常感谢您于11月月5日的来信

24、，要求定购日的来信，要求定购100100本由约翰本由约翰史密斯所著史密斯所著的书的书“BusinessforYouandforMe”。很遗憾该书现在缺货，但我们正加紧重印，预计在本月低就能有货。很遗憾该书现在缺货，但我们正加紧重印，预计在本月低就能有货。因贵方急需该书，我们现给您寄出因贵方急需该书，我们现给您寄出75本，余下的本，余下的25本将尽快寄出。本将尽快寄出。该书的批发价是每本该书的批发价是每本1.50元，共计元，共计150美元，收到订货后请将货款美元，收到订货后请将货款寄出。寄出。内附出版社的最新书刊目录。内附出版社的最新书刊目录。业务经理业务经理MaryMcmahon谨启谨启Sam

25、ple3商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the TextChinese Version of the Text2003年年4月月25日日尊敬的温斯特先生：尊敬的温斯特先生：现对您现对您4 4月月1515日要求我方结算三月份的账目的信进行回复。日要求我方结算三月份的账目的信进行回复。很抱歉没能及时结算，因为我们的会计师马德小姐的不幸去世，很抱歉没能及时结算，因为我们的会计师马德小姐的不幸去世，我们当时无法对任何账目进行结算。我们当时无法对任何账目进行结算。附一

26、张附一张3,000,000美元的支票，给贵方造成不便，请再次接受我们美元的支票，给贵方造成不便，请再次接受我们的歉意。的歉意。谨上谨上Sample4商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterChinese Version of the TextChinese Version of the Text尊敬的道格拉斯先生：尊敬的道格拉斯先生：我曾于我曾于2月月26日写信要求贵方对日写信要求贵方对500,000美元的账目进行结算，这美元的账目进行结算，这笔账目自一月份以来一直没有结算。因一直没有得到贵方的回音，笔

27、账目自一月份以来一直没有结算。因一直没有得到贵方的回音，我们将不得不将此事交给律师处理。但我们并不愿这样做，因此我们将不得不将此事交给律师处理。但我们并不愿这样做，因此再给贵方七天的时间来处理此事。再给贵方七天的时间来处理此事。谨上谨上1 d2h3b4j5f6e7i8g9c10aKey to ExercisesKey to ExercisesExercise 1Exercise 1商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterAbody,wherealltheinformationaretobegiven,u

28、suallyhasfourpartopening,middle,futureplanandclosing.Salutationisapolitegreeting.Itisusuallyfollowedbyacolon(sometimesbyacomma).Ifpossible,trytoaddressapersonbyname.Ifyoudontknowthepersonsname,youcanopenwithDearSir/Madam.Complimentary close isapolitewaytoendaletter.UseYourssincerelyafterDear(name)an

29、dYoursfaithfullyafterDearSir/Madam.Whensomethingisenclosed withaletter,attentionshouldbecalledtoitbywritingEnclosureorEnc.Themosteffectivelettershouldbeeasytoreadandeasytounderstand.Key to ExercisesKey to Exercises商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterExercise 2Exercise 2

30、Welook forward toafruitfulbusinessrelationshipwithyouinthefuture.Wethank you/appreciateyourinterestinourproducts.We were glad/It was a pleasuretolearnfromyourletterofMarch2ndthatyouwereinterestedinthismatter.Enclosed is/We enclose/You will find enclosed onepricelist.Willyouletushear from youinthisma

31、tter.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterExercise 3Exercise 3Key to ExercisesKey to ExercisesA Would you please inform us what you wish us to do?Would you please reply without delay your wishes in this matter?Would you please inform us of the results?B I look forward to

32、 hearing from you soon.I look forward to(receiving)your favorable reply.I look forward to(receiving)your orders.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterExercise 4Exercise 4Key to ExercisesKey to Exercises 我们已收到贵方我们已收到贵方7 7月月6 6日的来信，感谢你们对我们日的来信，感谢你们对我们新产品的关注。新产品的关注。如能迅速回信将非常

33、感谢。如能迅速回信将非常感谢。兹附上保书一份，如蒙填写完毕即寄回我们将非兹附上保书一份，如蒙填写完毕即寄回我们将非常高兴。常高兴。再一次对给贵方带来的麻烦表示歉意。再一次对给贵方带来的麻烦表示歉意。深信贵方将会调查此事，并将进一步的结果告知深信贵方将会调查此事，并将进一步的结果告知我方。我方。商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterExercise 5Exercise 5Key to ExercisesKey to ExercisesWeregretthatweareunabletogiveyouord

34、eratpresent/meetyourrequirementsatpresent.Wearepleasedtoinformyou/regrettoinformyouthat.Wethankyouforyourattentiontothismatter/yourcooperation.Ourproductsamplewillbesenttoyoubyairparcelpost/byexpressmail.Welookforwardtoyourcomment/yourearlyreply.商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBu

35、sinessLetterExercise 6Exercise 6Key to ExercisesKey to ExercisesChinaNationalLightIndustrialProductsImport&ExportCorporationShanghaiBranch128HuchuiRoadShanghai,ChinaMarch8,2005H.G.WilkinsonCompany,Limited245LombartStreetLagos,NigeriaDearSir/Madam,WethankyouforyourletterofMarch1askingforthepricelisto

36、fourgoods.Theenclosedbookletincludesdetailsofallourproductsandwillenableyoutomakeaselection.Welookforwardtoreceivingyourorder.Yoursfaithfully,商务英语写作商务英语写作商务英语写作商务英语写作UnitOneBusinessLetterUnitOneBusinessLetterExercise 7Exercise 7Key to ExercisesKey to ExercisesUnit Two Establishing Business Relations

37、hips ObjectivesObjectivesUseful InformationUseful InformationWords,Phrases and Grammatical PointsWords,Phrases and Grammatical PointsChinese Version of the TextChinese Version of the TextKey to the ExercisesKey to the ExercisesUNITTWOObjectivesObjectives商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBus

38、inessRelationshipsUnitTwoEstablishingBusinessRelationshipsTo learn methods of establishing businessrelationships.To learn useful terms and expressions used inthis unit.To practice writing letters for establishing business relationships.StepstoestablishbusinessrelationshipsFirstofall,adealershouldtry

39、tofindpartners.Secondly,hecansendletterstohispartnerswhointeresthim.Atlast,hemayexpresshisexpectationofcooperationandanearlyreply.商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsUseful InformationUseful InformationWaysadealercanfindhispartners商

40、务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsBanksChamberofCommerceinforeigncountriesTradeDirectoryChineseCommercialCounselorsofficeinforeigncountriesBusinessHousesofthesametradeAdvertisementsOtherwaysUseful InformationUseful InformationThing

41、syoushouldwriteinaletter(1)商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsthesourcesofinformationrelatedtotheaddressee,forexample,howyouknowhisnameandaddresse.g.:WehaveyournameandaddressfromtheCommercialCounselorsOfficeofyourembassyinBeijing.Y

42、ourfirmhasbeenrecommendedtousbyBankofChinainBeijing.Useful InformationUseful Informationyourintention,i.e.whyyouarewritingtohime.g.:Wewouldbepleasedtoestablishbusinessrelationshipswithyou.Wearewillingtoenterintobusinessrelationshipswithyourcompanyonthebasisofequalityandmutualbenefit.Thingsyoushouldw

43、riteinaletter(2)商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsUseful InformationUseful InformationThingsyoushouldwriteinaletter(3)商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsabriefin

44、troductionofyourfirm,e.g.yourbusinessscope,yourbranches,yourfinancialstandingandcreditrating,etc.e.g.:Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.Weareoneofthelargestimportersofcottonandwoolenpiecegoodsinthiscity.Useful Information

45、Useful InformationSometimesthetermsofsalesorpurchasesarementionedandcatalogues,pricelistsandotherdetailsenclosedforreference.e.g.:Enclosedyouwillfindacopyofourexportlistshowingthemainitemsnowavailableforyourreference.Thingsyoushouldwriteinaletter(4)商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusiness

46、RelationshipsUnitTwoEstablishingBusinessRelationshipsUseful InformationUseful InformationWords,Phrases and Grammatical PointsWords,Phrases and Grammatical Points 商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsobtain.from:从从获悉；从获悉；从得悉得悉e.g.Iobt

47、ainyournamefromanoldfriendofmine.CommercialCounselorsOffice:商务参赞处商务参赞处establish:建立建立e.g.establishbusinessrelationships建立贸易关系建立贸易关系establishnewbusiness开拓新业务开拓新业务extend:延长，扩展，给予延长，扩展，给予e.g.Wewouldliketoextendourbusinesswithyouinthisline.商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsU

48、nitTwoEstablishingBusinessRelationshipsquotation:报价报价(常与之连用的动词有常与之连用的动词有make,send,give,cable,后常跟着介词后常跟着介词for,少数情况下买方提及卖少数情况下买方提及卖方的报价时用方的报价时用of。)e.g.Pleasemake(send,give,cable)usyourquotationfor300cups.enterintobusinessrelationships:建立贸易关系建立贸易关系latest:最新的，最近的最新的，最近的e.g.Thisisthelatestfashion.0Words,

49、Phrases and Grammatical PointsWords,Phrases and Grammatical Points 商务英语写作商务英语写作商务英语写作商务英语写作UnitTwoEstablishingBusinessRelationshipsUnitTwoEstablishingBusinessRelationshipsirrevocableconfirmedLetterofCredit:不可撤消不可撤消保兑信用证保兑信用证(如果一张信用证除了开证行的付款保证如果一张信用证除了开证行的付款保证之外，还有另一家银行作了付款保证，那么这个信之外，还有另一家银行作了付款保证，那么

50、这个信用证就是保兑信用证。经过保兑的信用证被称保兑用证就是保兑信用证。经过保兑的信用证被称保兑信用证，对信用证加以保兑的银行称保兑银行。只信用证，对信用证加以保兑的银行称保兑银行。只有在不可撤消信用证上，才能加以保兑，成为保兑有在不可撤消信用证上，才能加以保兑，成为保兑的不可撤消的信用证。的不可撤消的信用证。)leadingdealer/largestdealer:最大最大(主要主要)经营者经营者e.g.leadingdepartmentstores(importers,exporters,etc.)大百货商店大百货商店(进口商、出口商进口商、出口商)Words,Phrases and Gra