某咨询内部培训教程（如何写建议书）3ckeu.pptx

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1、Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N GC O N S U L T I N GProposal GraphicsWhat are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey inform

2、ation quicklySome evaluators focus primarily on graphicsC O N S U L T I N GProposal GraphicsWhat Graphics RepresentArchitectures(1-3)Technical diagrams,network topologies,etc.Processes and Methodologies(4-9)Management procedures,testing processes,KPMG methodologies,etc.Relationships(10-11)Organizati

3、onal charts,reporting structuresStatistics and Related Information(12-19)Revenue figuresStaff breakdown by skill area/degreeC O N S U L T I N GProposal GraphicsGraphical ElementsBackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key Features”

4、PhotosIllustrationsC O N S U L T I N GProposal GraphicsGraphics Development ProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Starting PointPlacement/Size(Mockup)Draft Graphical ElementsAction CaptionReview-Is the original message clear?Refine(often go through several iterations)Review

5、againC O N S U L T I N GProposal GraphicsAction CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader what to conclude from the graphic,and not serve solely as a titleBad Example:“Project Schedule.”Good Example:“KPMGs project schedu

6、le accelerates delivery by 3 months due to the use of COTS software.”C O N S U L T I N GProposal GraphicsSymptoms of Bad GraphicsToo much text(1,4)Too much white space (14,17,19)No clear message(1,3,4)No clear entry point(1,3,4,9)Excessive use of“red”-sounds an alarmPoor balance/symmetry(19)Poor sha

7、ding/contrast(2,9,17)No consistency(4,10)C O N S U L T I N GProposal GraphicsTips and PointersClear Message(12)5-7 Second Test(15)Flow and Entry Point(5)Left-to-right,top-to-bottom,or center outOrganization(2)Balance/Symmetry(6,10)Appropriate Size(2,8,16)Use Shading to Provide Contrast(1,8)C O N S U

8、 L T I N GProposal GraphicsMore Tips and PointersConsistencyFonts,shading,shapes,pictures/images,verb tense,capitalization,arrows,titles,clip-art/diagrams,photosGraphics should be conservative and professional,not flashyGraphics can and should reinforce the textCheck references for accuracyPage shou

9、ld look the same upside down(12)Check spelling/grammar(4)C O N S U L T I N GProposal GraphicsAny Questions?Carl RosenblattBDST Manager,Public ServicesTysons Tower703 747-6508C O N S U L T I N GProposal Graphics9、静夜四无邻，荒居旧业贫。5月-235月-23Sunday,May 14,202310、雨中黄叶树，灯下白头人。09:37:2409:37:2409:375/14/2023 9:

10、37:24 AM11、以我独沈久，愧君相见频。5月-2309:37:2409:37May-2314-May-2312、故人江海别，几度隔山川。09:37:2409:37:2409:37Sunday,May 14,202313、乍见翻疑梦，相悲各问年。5月-235月-2309:37:2409:37:24May 14,202314、他乡生白发，旧国见青山。14 五月 20239:37:24 上午09:37:245月-2315、比不了得就不比，得不到的就不要。五月 239:37 上午5月-2309:37May 14,202316、行动出成果，工作出财富。2023/5/14 9:37:2409:37:

11、2414 May 202317、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。9:37:24 上午9:37 上午09:37:245月-239、没有失败，只有暂时停止成功！。5月-235月-23Sunday,May 14,202310、很多事情努力了未必有结果，但是不努力却什么改变也没有。09:37:2509:37:2509:375/14/2023 9:37:25 AM11、成功就是日复一日那一点点小小努力的积累。5月-2309:37:2509:37May-2314-May-2312、世间成事，不求其绝对圆满，留一份不足，可得无限完美。09:37:2509:37:2509:3

12、7Sunday,May 14,202313、不知香积寺，数里入云峰。5月-235月-2309:37:2509:37:25May 14,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。14 五月 20239:37:25 上午09:37:255月-2315、楚塞三湘接，荆门九派通。五月 239:37 上午5月-2309:37May 14,202316、少年十五二十时，步行夺得胡马骑。2023/5/14 9:37:2509:37:2514 May 202317、空山新雨后，天气晚来秋。9:37:25 上午9:37 上午09:37:255月-239、杨柳散和风，青山澹吾虑。5月-235月

13、-23Sunday,May 14,202310、阅读一切好书如同和过去最杰出的人谈话。09:37:2509:37:2509:375/14/2023 9:37:25 AM11、越是没有本领的就越加自命不凡。5月-2309:37:2509:37May-2314-May-2312、越是无能的人，越喜欢挑剔别人的错儿。09:37:2509:37:2509:37Sunday,May 14,202313、知人者智，自知者明。胜人者有力，自胜者强。5月-235月-2309:37:2509:37:25May 14,202314、意志坚强的人能把世界放在手中像泥块一样任意揉捏。14 五月 20239:37:25

14、 上午09:37:255月-2315、最具挑战性的挑战莫过于提升自我。五月 239:37 上午5月-2309:37May 14,202316、业余生活要有意义，不要越轨。2023/5/14 9:37:2509:37:2514 May 202317、一个人即使已登上顶峰，也仍要自强不息。9:37:25 上午9:37 上午09:37:255月-23MOMODA POWERPOINTLorem ipsum dolor sit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis amet,consectetur adipiscing elit.Fusce id urna blanditut cursus.感感 谢谢 您您 的的 下下 载载 观观 看看专家告诉