IBM：走向社会化的知识管理(KM Goes Social)6340.pptx

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1、IBM Knowledge Management Blue Print WorkshopDavidGurteenKMgoesSocialDavidGurteenBeginwiththeendinmindAbriefhistoryofKMTheimpactofsocialtoolsandWeb2.0onKMTheevolutionofKMKM1.0toKM2.0KMgoesSocialDavidGurteenTwoearlyformsofKMTechno-centricKMPeople-centricKMBlendedDavidGurteenTechno-centricKMCorporateKM

2、Birth1995(LotusNotes1989)Internet,Intranets,Office,E-mailThemanagementofunstructuredinformationDatabaseandsearchcentricFormanyorganizationswhatKMisabout!DavidGurteenPeople-centricKMPersonalKnowledgeManagement(PKM)PeopleCentredKnowledgeManagement(PCKM)Softtoolse.g.Cops,AfterActionReviewsPioneersBP(Ch

3、risCollison,GeoffParcell)BuckmanLabs(BobBuckman)DavidGurteenPeople-centricKMToolsCommunitiesofPracticeStorytellingandnarrativeAfteractionreviewsPeerassistsRetrospectsKnowledgeCafesOpenSpaceAppreciativeInquiryDavidGurteenKMTodayBothformsofKMpracticedKCUKCollaborationContentOver-hyped,underperformedIs

4、KMdead?KMchanging/evolvingNotdrivenbythetraditionalKMcommunityDavidGurteenTheDisruptorSocialToolsQuietlyevolvingonthewebRootsnotinKMSocialToolthoughtleadersandevenKMadvocatesavoidthelabel!DavidGurteenSocialToolsWhataresocialtoolsfor?FindingandconnectingwithpeopleBuildingcommunitiesSharingKnowledgeTh

5、eyareinfactpersonal/socialKMtools!DavidGurteenSocialToolsWeblogsWikisSocialbookmarking&taggingSocialNetworkingCommunitiesInstantMessaging/PresenceRSSFeedReadersMicro-bloggingPodcasts,videocastsMashupsBloggerTechnoratiMediaWikiLinkedIn,FacebookDeliciousGoogle Reader,BloglinesSkypeFlickrYouTube,Google

6、 VideoTwitterOdeoSlideshareiPodCreative CommonsDavidGurteenSocialToolsYouwillneverunderstandSocialToolsbyreadingaboutthemorintellectualanalysisThereisnosubstituteforusingandexperimentingwiththemTheyhaveemergentpropertiesthatarenotimmediatelyapparentDavidGurteenWeb2.0ThesocialwebTheparticipatorywebBu

7、iltaroundsocialtoolsEvolved,emergedNotplannedNotIBMorMicrosoftOpenprotocolsLowcostDavidGurteenEnterprise2.0TakingWeb2.0intotheorganizationWeblogsandWikisIBMandMicrosoftnowinthegameAndmoreDavidGurteenBusiness2.0,Management2.0,Leadership2.0,Education2.02.0memeisspreading!SocialToolsareincrediblypowerf

8、ulChangethegamePutpowerinthehandsofthepeople!Canbeseenasdisruptive&evensubversiveDavidGurteenSowhatdoesthismeanforKM?DavidGurteenKM1.0Theoldtraditional,corporate,techno-centriccommandandcontrolformofKMDavidGurteenKM2.0TakePeople-centricKM,PKMCoPs,AARs,KCafes,SocialComputingWeblogs,Wikis,TocreateAnew

9、formofKMKM2.0orSocialKMDavidGurteenKM2.0KMisnolongeracentralcorporatefunctionitisnowanintegralpartofaeveryoneseverydayworkKnowledgeisnolongercontrolledcentrallybuttheownershipandcontrolisdistributedthroughouttheorganizationDavidGurteenSocialKMCorporateTopdownCentralisedCommand&ControlMonolithicsyste

10、msExplicitKnowledgePersonalBottomupDecentralisedDistributedEcosystemsTacitKnowledgeKM1.0KM2.0DavidGurteenKMToolComparisonTaxonomiesPeopleFindersDatabasesE-mailNewslettersDiscussionForumsSocialTaggingSocialNetworkingBlogs&WikisInstantMessagingRSSFeeds&ReadersBlogsKM1.0KM2.0DavidGurteenSocialKMKM 1.0K

11、M 2.0KMisextraworkKMispartofmyeverydayworkWorkisbehindcloseddoorsWorkisopenandtransparentPeopleareafraidtotalkopenlyAnyonecansayanythingPeopledirectoriesprovidecontactinformationSocialNetworkingplatformsreflectwhoisdoingwhatwithwhomContentiscentralised,protectedandcontrolledContentisdistributedfreel

12、yanduncontrolledITchoosesthetoolsIuseIhaveachoice&selectmyowntoolsKnowledgesharingisdatabasecentricKnowledgesharingispeoplecentricKnowledgeisforciblycapturedjustincaseKnowledgeisnaturallycapturedaspartofmyworkBestPracticesStoriesDavidGurteenSocialKMKM 1.0KM 2.0Distributebye-mailSubscribetofeedsCoPsc

13、entrallycontrolledAnyonecanstartaCoPCentrallycontrolledpublishingAnyonecanpublishSearchforexpertsandcontentseparateContentfilteredthroughexpertsContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledContextstrippedRichstories,audioandvideoProfessionalvoice,3rdpersonPerso

14、nalvoice,1stpersonThinkquietlyaloneThinkoutloadtogetherEfficiencyandproductivityImproveddecisionmaking&innovationDavidGurteenKMisaboutConversationKMissimplytheartofenablingtrusted,context-richconversationsamongtheappropriatemembersofcommunitiesaboutthingsthesecommunitiesarepassionateabout.Dave Polla

15、rdApowerfulglobalconversationhasbegun.ThroughtheInternet,peoplearediscoveringandinventingnewwaystosharerelevantknowledgewithblindingspeed.Asadirectresult,marketsaregettingsmarterandgettingsmarterfasterthanmostcompanies.The Cluetrain ManifestoDavidGurteenSocialKMIthink,atitsbest,KMisasocialphenomena.

16、Itswherepeoplecometogethertosharetheirknowledge,tolearnfromeachotherandtoworkmoreeffectivelytogether-tomeetboththeirbusinessandpersonalobjectives.ThatsmyviewofKM.DavidGurteen,ECKM,September2006,Budapest.DavidGurteenKMisgoingSocialDavidGurteenDavidGurteenGurteenKnowledgeTel:+441252812878Email:DavidGurteenLicenceYoumayusetheseslidesunderthefollowingCreativeCommonsLicenceAttribution-ShareAlike2.0http:/creativecommons.org/licenses/by-sa/2.0/uk/DavidGurteen