英语阅读考研2.pdf
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1、Pa s s a g e 1I n 193 9 t w o b r o t h e r s,Ma c a n d D i c k Mc D o n a ld,s t a r t e d a d r i v e-i n r e s t a ur a n t i nS a n B e r n a d i n o,C a li f o r n i a.T h e y c a r e f ully c h o s e a b us y c o r n e r f o r t h e i r lo c a t i o n.T h e y h a d r un t h e i r o w n b us i
2、 n e s s e s f o r y e a r s,f i r s t a t h e a t e r,t h e n a b a r b e c ue (烤肉)r e s t a ur a n t,a n d t h e n a n o t h e r d r i v e-i n.B ut i n t h e i r n e w o pe r a t i o n,t h e y o f f e r e da n e w,s h o r t e n e d me n u:F r e n c h f r i e s,h a mb ur g e r s,a n d s o d a s.T o
3、 t h i s s ma ll s e le c t i o nt h e y a d d e d o n e n e w c o n c e pt:q ui c k s e r v i c e,n o w a i t e r s o r w a i t r e s s e s,a n d n o t i ps.T h e i r h a mb ur g e r s s o ld f o r f i f t e e n c e n t s.C h e e s e w a s a n o t h e r f o ur c e n t s.T h e i rF r e n c h f r i e
4、 s a n d h a mb ur g e r s h a d a r e ma r ka b le un i f o r mi t y,f o r t h e b r o t h e r s h a dd e v e lo pe d a s t r i c t r o ut i n e f o r t h e pr e pa r a t i o n o f t h e i r f o o d,a n d t h e y i n s i s t e d o nt h e i r c o o ks,s t i c ki n g t o t h e i r r o ut i n e.T h e
5、i r n e w d r i v e-i n b e c a me i n c r e d i b ly po pula r,pa r t i c ula r ly f o r lun c h.Pe o ple d r o v e up b y t h e h un d r e d s d ur i n g t h e b us y n o o n t i me.T h e s e lf-s e r v i c e r e s t a ur a n t w a s s o po pula r t h a t t h e b r o t h e r s h a d a llo w e d t
6、e n c o pi e so f t h e i r r e s t a ur a n t t o b e o pe n e d.T h e y w e r e c o n t e n t w i t h t h i s mo d e s t s uc c e s s un t i lt h e y me t Ra y K r o c.K r o c w a s a s a le s ma n w h o me t t h e Mc D o n a ld b r o t h e r s i n 195 4,w h e n h e w a s s e lli n gmi lk s h a ke
7、-mi x i n g ma c h i n e s.H e q ui c kly s a w t h e un i q ue a ppe a l o f t h e b r o t h e r s,f a s t-f o o d r e s t a ur a n t s a n d b o ug h t t h e r i g h t t o f r a n c h i s e (特许经营)o t h e r c o pi e s o ft h e i r r e s t a ur a n t s.T h e a g r e e me n t s t r uc k i n c lud e d
8、 t h e r i g h t t o d upli c a t e t h e me n u.T h e e q ui pme n t,e v e n t h e i r r e d a n d w h i t e b ui ld i n g s w i t h t h e g o ld e n a r c h e s (拱门).T o d a y Mc D o n a ld s i s r e a lly a h o us e h o ld n a me.I t s n a me s f o r i t s s a n d w i c h e s h a v ec o me t o me
9、 a n h a mb ur g e r i n t h e d e c a d e s s i n c e t h e d a y Ra y K r o c w a t c h e d pe o ple r us hup t o o r d e r f i f t e e n-c e n t h a mb ur g e r s.I n 197 6,Mc D o n a ld,s h a d o v e r$1 b i lli o n i nt o t a l s a le s.I t s f i r s t t w e n t y-t w o y e a r s i s o n e o f
10、t h e mo s t i n c r e d i b le s uc c e s s s t o r i e si n mo d e r n Ame r i c a n b us i n e s s h i s t o r y.1.T h i s pa s s a g e ma i n ly t a lks a b o utA)t h e d e v e lo pme n t o f f a s t f o o d s e r v i c e sB)h o w Mc D o n a ld s b e c a me a b i lli o n-d o lla r b us i n e s s
11、C)t h e b us i n e s s c a r e e r s o f Ma c a n d D i c k Mc D o n a ldD)Ra y K r o c s b us i n e s s t a le n t2.Mac and Dick managed all of the following businesses e x c e p t.A)a drive-inB)a cinemaC)a theaterD)a barbecue restaurant3.W e may infer from this passage that.A)Mac and Dick McDonald
12、 never became wealthy for they sold their idea to KrocB)The location the McDonalds chose was the only source of the great popularityof their drive-inC)Forty years ago there were numerous fast-food restaurantsD)Ray Kroc was a good businessman4.The passage suggests t hat.A)creativity is an important e
13、lement of business successB)Ray Kroc was the close partner of the McDonald brothersC)Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD)California is the best place to go into business5.As used in the second sentence of the third paragraph,the w orduniquem eans.A)specialB)f
14、inancialC)attractiveD)peculiarPassage2Youre busy filling out the application form for a position you really need;lets assume youonce actually completed a couple of years of college work or even that you completed your degree.Isnt it tempting to lie just a little,to claim on the form that your diplom
15、a represents a Harvarddegree?Or that you finished an extra couple of years back at State University?More and more people are turning to utter deception like this to land their job or to moveahead in their careers,for personnel officers,like most Americans,value degrees from famousschools.A job appli
16、cant may have a good education anyway,but he or she assumes that chances ofbeing hired are better with a diploma from a well-known university.Registrars at mostwell-known colleges say they deal with deceitful claims like these at the rate of about one perweek.Personnel officers do check up on degree
17、s listed on application forms,then.If it turns out thatan applicants lying,most colleges are reluctant to accuse the applicant directly.One Ivy Leagueschool calls them impostors(骗子);another refers to them asspecial cases.One well-known WestCoast school,in perhaps the most delicate phrase of all,says
18、 that these claims are made by nosuch people.To avoid outright(彳切底的)lies,some job-seekers claim that they attended or were associatedwith a college or university.After carefully checking,a personnel officer may discover thatattending means being dismissed after one semester.It may be that being asso
19、ciated with a collegemeans that the job-seeker visited his younger brother for a football weekend.One school thatkeeps records of false claims says that the practice dates back at least to the turn of thecentury-thats when they began keeping records,anyhow.If you dont want to lie or even stretch the
20、 truth,there are companies that will sell you aphony(假 的)diploma.One company,with offices in New York and on the West Coast,will putyour name on a diploma from any number of non-existent colleges.The price begins at aroundtwenty dollars for a diploma from Smoot State University.The prices increase r
21、apidly for a degreefrom the University of Purdue.As there is no Smoot State and the real school in Indiana properlycalled Purdue University,the prices seem rather high for one sheet of paper.6.The main idea of this passage is that.A)employers are checking more closely on applicants nowB)lying about
22、college degrees has become a widespread problemC)college degrees can now be purchased easilyD)employers are no longer interested in college degrees7.According to the passage,special cases refer to cases wher e.A)students attend a school only part-timeB)students never attended a school they listed on
23、 their applicationC)students purchase false degrees from commercial filmsD)students attended a famous school8.W e can infer from the passage that.A)performance is a better judge of ab ility that a college degreeB)experience is the best teacherC)past work histories influence personnel officers more t
24、han degrees doD)a degree from a famous school enables an applicant to gain advantage overothers in job petition9.This passage implies thatA)buying a false degree is not moralB)personnel officers only consider applicants from famous schoolsC)most people lie on applications because they were dismissed
25、 from schoolD)society should be greatly responsible for lying on applications10.As used in the first line of the second paragraph,the word utter m e a n s.A)addressB)thoroughC)ultimateD)decisivePassage 3Everyone has heard of the San Andreas fault(断 层),which constantly threatensCalifornia and the Wes
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