香奈儿品牌介绍英文.pptx

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1、 Fashion Myths-CHANEAL(香奈儿)Paris 法国巴黎 1913 v The group membersv Zhang yutong(张玉通)v Zhang zhaoyu（张肇宇）v Zhang lulu（张璐璐）v Zhao dan（赵丹）v Lu dong yan（陆东艳）v Wu shanshan（吴姗姗）Three parts-v1.Brand introductionv2.Typical Product v3.The success of ChanelPart 1 Brand introductionv Gabrielle Chanelv（加布里埃夏奈尔）-CoC

2、o Chanel the founder and the chief designer of the brand v from 1913-1971 v Karl Largerfeld（卡尔拉格菲尔德）become the chief designer from 1983外号“老佛爷”时尚界的凯撒大帝1913 begin to design fashionable dress（时装）v1921 begin to explore perfume（香水）a diversty of products：jewelry（珠宝）sun glasses（太阳镜）watch（手表）handbag（手袋）Part

3、 2 typical productChanel No.5（香奈儿5号 香水）promoted in 1922Look at the bottle of the perfumeThe bottle cap is just like the diamond.The body of the bottle is simple and brief.The No.5 and the chanel stand out on the white background.v Pursuits of art.It contains the main philosophy of Mrs Chanel-be eleg

4、ant graceful brief Part 3 the way of successv As a famous internationnal brand,chanel is successful in management as well as brand design.v 1.brand building stategyv 2.unique design philosophyv 3.successful publicizing1.Brand buildingv unique attraction-brief,graceful,black and whitev The logo-doubl

5、e C CoCo Chanel2.Design philosophy v Other brands do not have,we have.Other brands have,we have the better one.（人无我有，人有我优）Fashion passes,style.remains.（时尚会过去，但风格会永存）3.successful publicizingv Advertisement design Simple,amazing visual effect Eg:Chanel no.5v Media chosing-Senior magazine senior leisur

6、e club senior website Famous spokesmodelCatherine Deneuve（凯瑟琳德纳芙）(1970s and 80s Chanel No.5 spokesmodel),Nicole Kidman（妮可基德曼）(early 2000s Chanel No.5 spokesmodel),Carole Bouquet（卡罗尔布盖）(1990s Chanel No.5 spokesmodel),Audrey Tautou（奥黛丽塔图）(current Chanel No.5 spokesmodelMarilyn Monroe(1950s Chanel No.5 spokesmodel)pictured splashing herself with Chanel No.5.The image is certainly the most famous of all Chanel advertisements.v Targeting and positioning Rich people,leisure consuming Position-rare,art,graceful