品牌管理 精品版.pptx

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1、Victorias Secret:Objective.as gifts for women作为给女人的礼物So where can we find attentive men?哪里可以找到专心的男人？And now for something completely differentFashion show时装秀Webcast网络Superbowl adSuperbowl 广告Do a worlds first and publicise it.开创先例，并且让公众知道Lead IdeasIntensification by weaving the ideas together 将不同的IDE

2、A 组织在一起 Publicise unheard-of response to worlds first online fashion show advertised during the SuperBowl 在Superbowl 期间发布广告，告知公众世界上第一个网上市装秀Problem:response levels crashed the system!难题：系统崩溃！Summary 小结 Interplay and intensification improve results 相互影响和强化提升最终结果 Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them 品牌世界时一个感觉的世界，它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度 Day in a Life,Snap,Points of Contact and the Strategic Impact Matrix are 360 tools 各种360 度思考的工具