国际饭店策划课件.ppt

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1、 0808年全年实现营收年全年实现营收15,92115,921万元，完成预算万元，完成预算101.41%101.41%，GOP 5,002GOP 5,002万元，全年平均出租率万元，全年平均出租率71.8%71.8%，Revpar 531.32Revpar 531.32元。元。0909年一月份营收为年一月份营收为1,0251,025万，万，GOP 154.5GOP 154.5万。万。In 2008,total revenue amounts to RMB 159.21 million,which is 101.41%of the budget.GOP is RMB 50.02 million,

2、average OCC%is 71.8%and revpar is RMB 531.32.In Jan 2009,revenue is RMB 10.25 million and GOP is RMB 1.545 million.建国宾馆建国宾馆 JIANGUO HOTEL 0808年全年营收与年全年营收与0707年同期相比增长年同期相比增长1.5%1.5%，GOP 2,692GOP 2,692万元，万元，全年平均出租率全年平均出租率69.5%69.5%，Revpar 482Revpar 482元，餐饮、商场、租赁营收元，餐饮、商场、租赁营收均实现了二位数的增长，弥补了客房出租下降留下的缺口。

3、均实现了二位数的增长，弥补了客房出租下降留下的缺口。0909年一月，在极其严峻的形势下，仍取得了年一月，在极其严峻的形势下，仍取得了GOP 179.94GOP 179.94万元的成万元的成绩。绩。In 2008,total revenue has increased by 1.5%compared with 2007.GOP is RMB 26.92 million,average OCC%is 69.5%,revpar is RMB 482.Revenue of F&B,shops and rental has increased by more than 10%respectively,c

4、overing the shortage of decreasing room revenue.In Jan 2009,GOP reached RMB 1.7994 million despite the severe situation.国际饭店国际饭店 PARK HOTEL形势特形势特征征 Circumstances范围广、力度大、时间久范围广、力度大、时间久 Wide range,great intensity,and long period 任务要求任务要求 Mission信心、实干、创新信心、实干、创新 Confidence，hard work，innovation 应对态度应对态度

5、 Attitude团结一心，拼搏求生团结一心，拼搏求生 Unite as one，fight for survival 建国宾馆建国宾馆 JIANGUO HOTEL 振奋精神齐心力振奋精神齐心力 把握全局争三赢把握全局争三赢 苦练内功优管理苦练内功优管理 开源节源克时艰开源节源克时艰Inspiring the spirit,grasping the overall three-win situation,optimizing management skills,economizing over the difficult times 召开召开“管理人员应对金融危机务虚会管理人员应对金融危机务虚

6、会”Held a principles-discussing meeting of financial crisis for management team 出台出台“20092009年切实做好经营工作，落实年度预算，确保增长，年切实做好经营工作，落实年度预算，确保增长，降低成本的对策及实施方案降低成本的对策及实施方案”Introduced the counter measurement and implementation plan for the management,the annual budget,the growth,and low cost in 2009 发挥党、工、团组织的作

7、用，抱团渡难关发挥党、工、团组织的作用，抱团渡难关 Brought the Party,the Union and the Group in play United to tide over the crisis 1 1、讲形势，树立信心，转变观念、讲形势，树立信心，转变观念 Stress situation,establish confidence,and change concepts发表发表告全体员工书告全体员工书Issued To all employees开展开展“金点子献计献策活动金点子献计献策活动”Carried out the golden idea brainstorming

8、 activities制订饭店三年发展规划制订饭店三年发展规划 Developed a three-year development plan of the hotel 成立党、团员义务突击队成立党、团员义务突击队 Set up the commando made up of volunteer Party and Group members 2 2、办实事，凝聚人心，团结克艰、办实事，凝聚人心，团结克艰 Do practical jobs,agglomerate human power,and unite together to get through hard times 解决员工解决员工

9、用厕难、停车难用厕难、停车难 Deficiency of toilets and parking lots 关心员工关心员工早餐及业余文化生活早餐及业余文化生活 Breakfast,spare time and cultural life（2 2）改革奖励制度）改革奖励制度 The reform of incentive systems 制订对中层干部的考核办法制订对中层干部的考核办法 Developing the assessment methods for the middle-level cadres 实行年终奖部分缓发实行年终奖部分缓发 Partially delayed annual

10、 bonus method 促销提奖现金发放改为饭店抵用券促销提奖现金发放改为饭店抵用券 Replacing cash prize promotions with the hotel voucher 二、主动出击二、主动出击 找市场找市场 To take the initiative to seek for the market 1 1、加强拜访加强拜访 巩固重点客户巩固重点客户 Frequent visiting of the key customers to strengthen and consolidate the ties 2 2、适应市场、适应市场 放宽议价空间放宽议价空间 Ada

11、ptation to the market via tolerant bargaining 淡季抓出租率，旺季抓平均房价淡季抓出租率，旺季抓平均房价 The focus of off-season is the rate of lease;the focus of midseason is the average room price 5 5、全员促销、全员促销 争取更多客源争取更多客源 Inspiration of the whole staff to attract more customers 创造创造“酒店、客户、员工三赢酒店、客户、员工三赢”的局面的局面 Creating a thr

12、ee-win situation of involving all hotel,customers,and employees”在抓好主业的同时，加大辅业的促销力度在抓好主业的同时，加大辅业的促销力度 Main business on the one hand,and supporting business on the other hand 促销活动促销活动“月月有主题月月有主题”Promotion activity has Themes Monthly 三、弘扬特色三、弘扬特色 闯新路闯新路 To promote the characteristics to pioneer a new p

13、ath 建国宾馆建国宾馆 JIANGUO HOTEL 坚持打造产品特色的思路不变坚持打造产品特色的思路不变 Adhering to the idea of creating product characteristics 坚持服务特色取胜坚持服务特色取胜 的思路不变的思路不变 Adhering to the idea of winning through service characteristics 国际饭店国际饭店 PARK HOTEL 1 1、营造经典氛围，勾起怀旧情愫、营造经典氛围，勾起怀旧情愫 Creating a classic atmosphere and evoking nos

14、talgic sentiment 环境布置，努力营造老上海风情环境布置，努力营造老上海风情 Layout of the environment created the old Shanghai style 利用西餐旧银器制成饰品利用西餐旧银器制成饰品 Using Western-style food old silverware as decoration 发展发展代销、加盟代销、加盟业务业务 Attracting consignment and league 推出推出消费抵用券、烤鸭券、半成品礼券、婚典见证书、消费抵用券、烤鸭券、半成品礼券、婚典见证书、贵宾俱乐部会员卡等一系列消费亮点贵宾俱

15、乐部会员卡等一系列消费亮点 Promoting the consumption voucher,duck coupons,semi-finished products coupons,Wedding certificates,the VIP membership club cards and other consumption Highlights 2 2、开发老产品，推陈出新出亮点、开发老产品，推陈出新出亮点 Developing old products to create new and bright spots 1 1、加强硬件建设加强硬件建设 Improving the facili

16、ties 2 2、加强内部管理加强内部管理 Strengthening the internal management 3 3、加强质量监督加强质量监督 Strengthening quality supervision建国宾馆建国宾馆 JIANGUO HOTELl建立建立月度服务质量检查制度月度服务质量检查制度 Monthly service quality inspection system l建立建立宾客满意促进会制度宾客满意促进会制度 Guest satisfaction promotion meeting systeml建立建立班前会和班后会制度班前会和班后会制度 “Before-c

17、lass and after-class system 国际饭店国际饭店 PARK HOTELl建立建立质检专题会议制度质检专题会议制度 Quality inspection meeting system4 4、重视培训工作、重视培训工作 Emphasis on job training 建国宾馆建国宾馆JIANGUO HOTEL 开展技术比武开展技术比武 Organizing the technical contest 实施人才储备战略实施人才储备战略 The implementation of the strategy of talents reserve 国际饭店国际饭店 PARK HO

18、TEL 制订年度培训计划制订年度培训计划 Establishing annual training plans 建立建立“一人一卡一人一卡”的管理制度的管理制度 Setting up the management system of one person one card 5 5、注重节能降耗、注重节能降耗 Emphasis on saving energy and reducing consumption （1 1）控制营运成本）控制营运成本 Control of operation costs 加强对加强对“物物”的管理的管理 Strengthening the management of objects 加强对加强对“财财”的管理的管理 Strengthening the management of“finance（2 2）加大科技应用力度加大科技应用力度 Efforts to increase scientific and technological applications（3 3）控制人工成本支出）控制人工成本支出 Control of labor costs expenditure