外贸函电unit7.ppt

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1、Unit 7Business CorrespondenceBusiness CorrespondenceLetters of acceptance接受接受Business CorrespondenceBusiness CorrespondenceUnit 7Unit 7ObjectivesvMaster the essential words and phrases of acceptance letters vBe familiar with the structure of acceptance letters vLearn the writing skills of acceptance

2、 letters vPractice writing acceptance letters Business CorrespondenceBusiness CorrespondenceUnit 7Unit 7Offer&Counter-offerOffer&Counter-offer 1.make this the forerunner 1.make this the forerunner 作为先兆作为先兆 2.formal order 2.formal order 正式订单正式订单 3.execute an order3.execute an order执行订单执行订单 4.make a 1

3、0%reduction in our price 4.make a 10%reduction in our price 降价降价 1010 vocabularyBusiness CorrespondenceBusiness CorrespondenceUnit 7Unit 7Offer&Counter-offerOffer&Counter-offer5.intolerable intolerable 不能忍受的不能忍受的 6.take the quality into consideration 6.take the quality into consideration 考虑质量因素考虑质量因

4、素 7.To make an exception of 7.To make an exception of 对破例，把作为例外对破例，把作为例外 It is our practice to require sight L/C.We cannot make an It is our practice to require sight L/C.We cannot make an exception of this transaction.exception of this transaction.With the exception of With the exception of 除外除外 Wi

5、thout exceptionWithout exception一概，无一例外地一概，无一例外地 8.conclude a transaction8.conclude a transaction达成生意达成生意vocabularyBusiness CorrespondenceBusiness CorrespondenceUnit 7Unit 7Offer&Counter-offerOffer&Counter-offer 9.official order 9.official order 正规订单正规订单 10.supply from stock10.supply from stock存货供应存

6、货供应 11.identical to11.identical to与一样与一样 12.give them a trial 12.give them a trial 试验定购试验定购 vocabularyBusiness CorrespondenceBusiness CorrespondenceUnit 7Unit 7Offer&Counter-offerOffer&Counter-offervWhat is an Acceptance？vAn offerees agreement to the terms set by the offerer is called an Acceptance.

7、An acceptance,which should be expressed and unconditional,should reach the offerer within the validity of the offer.Business CorrespondenceBusiness CorrespondenceUnit 7Unit 7Offer&Counter-offerOffer&Counter-offerA refusalThe opposite of acceptance is Refusal.However,even a refusal should be polite.H

8、owever,legally,a firm offer is simply termed as an“offer”while an offer without engagement is“an invitation to offer”.Business CorrespondenceBusiness CorrespondenceUnit 7Unit 7 Dear Sirs,Thank you for your letter of May 18 for cotton shirts.We are pleased to inform you that we accept your counteroff

9、er.Please note,however,that we have specially accepted your request solely because we wish to make this the forerunner of many future orders from you.We hope you will send us your formal order by return,which we will execute with our best attention.Yours very truly Letter-1 Sellers Acceptanceacknowl

10、edgmentacknowledgment inform them inform them of the of the confirmationconfirmationexpresses expresses the hopethe hopeBusiness CorrespondenceBusiness CorrespondenceUnit 7Unit 7 Dear Sirs,We conform having your email of May 17,asking us to make a 10%reduction in our price for Mens Shirts.Much to ou

11、r regret,we find it intolerable to comply with your request because ours is the best possible price if you take the quality into consideration.However,in order to develop our market in your place,we have decided to accept your counter as an exceptional case.We hope we can conclude a contract before

12、long and await your prompt reply.Yours truly Letter-2 The sellers acceptance acknowledgment acknowledgment positive attitude to positive attitude to accept the accept the bargainingbargaining hope to receive hope to receive early order early order Business CorrespondenceBusiness CorrespondenceUnit 7

13、Unit 7Letter-3 The Buyers Acceptance Dear Sirs,Many thanks for your prompt reply of April 20 to our inquiry for BELL-WIRE.We enclose our official order for 15,000 yards,which we understand you can supply from stock.As indicated in our first inquiry,the quality must be up to the sample we sent you an

14、d the weight and color the cotton insulation identical to that of the sample.Our order is placed on this condition.Yours,give thanksgive thanks accept and accept and refer refer to the termsto the terms endingendingBusiness CorrespondenceBusiness CorrespondenceUnit 7Unit 7 Letter-4 The buyers accept

15、anceLetter-4 The buyers acceptance Dear Sirs,Thank you for your letter of January 12,with which you sent us details of PLASTIC WARE.We have now seen samples of these goods and are prepared to give them a trial,provided you can guarantee delivery on or before March 1.The enclosed order is given strictly on this condition,and we reserve the right of cancellation and refusal of delivery after this date.Yours truly,give thanks and a give thanks and a trialtrialRefer to the Refer to the termsterms Unit 7Business CorrespondenceBusiness Correspondence2007.10