2021年高三英语 阅读复习第四期 广告应用12.doc

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1、2014年高三英语 阅读复习第四期 广告应用12【导读】文章通过介绍取暖器功能：均匀，很安全，不会引发火灾等优点来广告促销。EP Portable HeaterWe all know that the cost of heating our homes will continue to be a significant burden on the family budget. Now millions of people are saving on their heating bills with the EP Portable Heater. With over one million sa

2、tisfied customers around the world, the new EP heats better and faster, saves more on heating bills, and runs almost silent.The EP has no exposed heating parts that can cause a fire. The outside of EP only gets warm to the touch so that it will not burn children or pets.The EP will not reduce oxygen

3、 in the room. With other heaters, youll notice that you get sleepy when the heat comes on because they are burning up oxygen.The advanced EP also heats the room evenly, wall to wall and floor to ceiling. it comfortably covers an area up to 350 square feet. Other heaters heat rooms unevenly with most

4、 of the heat concentrated to the center of the room. And they only heat an area a few feet around the heater. With the EP, the temperature will not vary in any part of the room.The EP comes with a 3-year warranty(保修) and a 60-day. no questions asked. Satisfaction guarantee. If you are not totally sa

5、tisfied, return it to our expertise and your money will be given back to you.Now, we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery. If you order that, we reserve the right to either accept or reject order requests at the discounted price.Take

6、action right now!【语篇解读】本文是一篇应用文，题材是EP便携式取暖器促销广告。文章通过介绍取暖器功能：均匀，很安全，不会引发火灾等优点来广告促销。段落关键词、句大意推测第一部分（Para. 1）new EP, heats better, faster, saves, bills, runs, silent.总起：新型取暖器的优点：加热更好，更快，省钱，运转安静。第二部分（Para. 2-5）not burn children, pets, not reduce, oxygen,heats, evenly, warranty(保修) , satisfaction guarant

7、ee分段介绍EP优点：1.不会烫伤；2. 不会减少氧气；3. 加热均匀；4. 保修包满意第三部分（Para.6-7）special offer, discount, free delivery, take action点明促销主旨：抓紧买吧。【信息提取】1. What is mainly discussed in paragraph 2?A. the heat of the EPB. the safety of the EPC. the appearance of the EPD. the material of the EP2. From the passage, we can learn

8、that the EP _.A. doesnt burn up oxygenB. runs without any noiseC. makes people get sleepyD. is unsuitable for children and pets3. The underlined word “evenly” in paragraph 4 probably means _.A. continuouslyB. separatelyC. quicklyD. equally4. The main purpose of the passage is to _.A. persuade people

9、 to buy the productB. advise people to save on heating billsC. report the new development of portable heatersD. compare the difference of different heart brands【解析】1. B。主旨大意题。难度：较易。本段讲述的是EP没有会引起火灾的暴露加热部件。EP的表面温度只到达能触摸的温度,不会烫伤儿童或宠物，可知所讨论话题是安全问题，故选B。2A。细节理解题。难度：较易。第三段首句“The EP will not reduce oxygen i

10、n the room（EP不会减少房间里的氧气）”，与选项A. doesnt burn up oxygen（不会燃尽氧气）正好相对应。故选A。3D。词义猜测题。难度：中等。画线句为此段首句，后面的句子均在解释加热器的特点，由后文中的“wall to wall（从墙壁到墙壁）”和“floor to ceiling（从地面到天花板）”，以及通过介绍其他加热器的相反信息with most of the heat concentrated to the center of the room（大部分热量集中到房间中央）进行对比，可知evenly 译为均匀的，故选D。第四段的“wall to wall a

11、nd floor to ceiling”以及第三句“unevenly”表示“heat concentrated to the center of the room”。4A。主旨大意题。难度：中等。文章最后一句给出了明确的指示。从倒数第二段Now, we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery.（现在,我们有一个10天的特别提供,在此期间,你可以享受半价折扣和免费送货。）和最后一段Take action right now!（赶紧行

12、动起来）的促销语，可以看出来是促销广告。【词汇扩充】1.silent adj.沉默的，无言的； 寂静的，无声的； 静止的The e in time is a silent letter.time中的e不发音。He kept silent,eating just as conscientiously but as though everything tasted alike.他一声不吭，闷头吃着，仿佛桌上的饭菜都一个味儿。The funeral made its way slowly through the silent streets.送葬的队伍缓缓地穿过肃静的街道。The house was

13、 dark and silent as the grave.那屋子里一片漆黑，沉寂得像座坟墓。The dabbler in knowledge chatters away; the wise man stays silent.一瓶子不响，半瓶子晃荡。2. offer vt.提供，给予； 提出，提议； 出价，开价； 表示愿意vi.提议； 企图，想要； 供奉n.提议； 出价，开价； 试图； Please confirm your acceptance of this offer in writing.请书面确认你接受这项提议。They accepted the offer with alacrit

14、y.他们欣然接受了建议。They were browbeaten into accepting the offer.他们被威逼接受了提议。It would be churlish to refuse such a generous offer.拒绝这样一个慷慨的提议未免失礼。The offer was too enticing to refuse.这提议太有诱惑力，使人难以拒绝。3. discount vt.打折扣，减价出售； 减息贷款； 削价出售，打折； 减价，减量vi.折扣； 贴现率； 贴现Honesty seems to be rather at a discount today.如今诚

15、实似乎很吃不开。That store does not discount at all.那家商店出售商品一概不打折。I can give you a small discount.我可以给你打点折扣。You should accept his statement with some discount.你听他的话要打个折扣。4. delivery n.传送，投递A delivery date is stipulated in the contract.合同中规定了交货日期。You have to pay a premium for express delivery.寄快速投递你得付额外费用。Th

16、e strike caused a great delay in the delivery of the mail.这次罢工严重地延误了邮件的投递。He was employed at the local grocery store as a delivery boy.他受雇于当地杂货店当送货员。【难句学习】1. We all know that the cost of heating our homes will continue to be a significant burden on the family budget.【翻译】我们都知道,我们房屋加热的成本将继续是一个重大的家庭预算负

17、担问题。【分析】that引导宾语从句，做know的宾语。2. With other heaters, youll notice that you get sleepy when the heat comes on because they are burning up oxygen.【翻译】用其他加热器,你会发现你感觉困倦取暖器开始作用的时候因为他们正燃烧氧气。【分析】with表伴随；when引导时间状语从句；because引导原因状语从句。3. If you are not totally satisfied, return it at our expense and your money

18、will be given back to you.【翻译】如果你不完全满意，返回运费算我们的，而且你的钱将被返还给你。分析：if引导条件状语从句，return it at our expense是个祈使句，与被动句your money will be given back to you并列。【语法点滴】It的用法（二）二、作无人称代词it作无人称代词时，除了句中找不到它所代表的词语外，另一个特点是它后面的内容都是表示天气、时间、距离、度量衡及情况等。It is fine (rainy, windy, etc.).It is noon.It is a half hours walk to the factory.It is eighteen square metres in area.What does it matter?4