大学体验英语第二册Unit3课文B课件.ppt

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1、UNIT 3(Passage B)ADVERTISINGOct.14-18,2013Week 7Warming UpItalian SpacecraftHow do you understand the word“Spacecraft”?What connotations do you have when you think of it?No One Cares More About Your Image.How do you interpret the word“Image”?The Uses and Abuses of AdvertisementsLead-in Many products

2、 for sale seem to scream at us,“Buy me!Buy me!”Advertising is a big business in our world with many products 1)_ for our attention.Think of the last time you bought clothes.You probably noticed the 2)_ of colors,patterns,fabrics and brands you could 3)_ from.Which kind of soft 4)_ would you like to

3、have today or what kind of computer do you want?Advertisers are skilled in the art of making their products look the best to appeal to our senses.But products arent always what they seem.Sometimes advertising is deceptive and as 5)_,we must be careful about what we choose to buy.It is important to l

4、earn to 6)_ products and identify our purpose in purchasing the things we petingvarietychoosedrinkconsumerscompareLead-inBut the good thing about advertising is that it helps people to 7)_ and refine their choices.In the United States,the Ad Council creates timely public service messages to the nati

5、on.Their purpose is to raise awareness of public problems that citizens can 8)_ to.Inspiring ads cause individuals to take action and even save lives.9)_ in America,for example,has been reduced over the years because of the creative public service advertisements that the council 10)_.“Please,please

6、dont be a litter bug,cause every litter bit hurts.”Many families have taught their children to place litter in the trash can in response to this catchy phrase,which has affected generations as each succeeding generation has taught their children not to litter.make decisionsrespondPollutionprovidesLe

7、ad-in for sale be on sale/have a sale a clearance sale appeal to deceptive raise awareness of take action trash can 出售 减价销售 清舱出售 吸引 欺骗的 提高意识 采取行动 垃圾箱Language Focus-Lead-inTaskTask11TaskTask22DialogueDialogue11DialogueDialogue22Communicative TasksJohn:Lili,have you seen this public service advertisem

8、ent on children in the mountainous regions who are dropping out of school or are unable to attend school because their families cannot afford the tuition?Lili:No,John,I dont believe Ive seen it.Where did you find it?John:In the local newspaper.Apparently its an advertisement by a public service grou

9、p who is seeking financial assistance and donations to help these children.Lili:I had no idea this problem even existed.I wish there was something we could do to help.John:Well,the advertisement provides a telephone number and an address where donations can be made.I think I know where the location

10、is;its a large volunteer center.The advertisement says that they are looking for money donations as well as educational books and school supplies.Lili:Ive got quite a few school books left over from a Summer School program that I was enrolled in a few years ago.I would love to donate them to the chi

11、ldren there.John:And I would be willing to donate some money.Why dont you carry the books over to the address?Lili:That sounds great.Im really glad you saw that public service advertisement.It feels good helping others in need.John:Im glad I saw it too.Im sure more people would be willing to help ou

12、t if only they knew there was a need.Lili:I agree.Volunteer groups are so important.We need more of these kinds of efforts helping society.Dialogue 1:Talking About a Public Service Advertisement Communicative TasksMichael:I sure feel cheated!Xiaolin:Why?Did somebody take advantage of you?Michael:Not

13、 really.Its really my own fault.I saw a sales promotion advertisement in the newspaper last week saying that many items at AA Supermarket were going to be marked down 50%over the weekend.So,I got up early Saturday morning and rushed over there first thing and bought several of the items.Xiaolin:Soun

14、ds like you got some great deals!So why do you feel cheated?Michael:I guess I was so caught up in the excitement of getting such a good discount that I didnt bother to notice the expiration dates on some of the products.I bought a large box of milk thinking it would last me the whole week.I just not

15、iced today that it was due to expire tomorrow!What a waste!Xiaolin:I learned the same lesson the hard way myself.Its frustrating,I know.Michael:It makes me so angry to realize that not only did I not save 50%,I lost money because I had to throw the milk away.Xiaolin:Shoppers have to be on guard agai

16、nst those“beautiful traps”of advertising.We think were getting a really good discount when in fact were just getting a lower quality product.Michael:Ill still watch for discounts,but Im going to make sure I always check the expiration dates from now on.Xiaolin:Thats what I do.Dialogue 2:Talking Abou

17、t a Sales Advertisement Communicative TasksBrian and Xiaohong talk about an environmental protection advertisement in which the citizens are requested to sort out the useful wastes and put them in three slots blue slot for paper,yellow for aluminium cans,and brown for plastic bottles.They think it a

18、 good idea to dispose of the wastes.Brian,who comments on an environmental protection advertisement about west disposal.R ef er ence R ef er enceSituation 1 1Communicative TasksRoleRoleARoleRoleBRoleRoleARoleRoleBBrian and Xiaohong talk about an environmental protection advertisement in which the ci

19、tizens are requested to sort out the useful wastes and put them in three slots blue slot for paper,yellow for aluminium cans,and brown for plastic bottles.They think it a good idea to dispose of the wastes.Xiaohong,who also contributes his/her idea on the same advertisement.R ef er ence R ef er ence

20、Communicative TasksSituation 1 1Brian:I received an advertisement in the mail today about sorting waste products to help protect the environment.Xiaohong:I received it too.It sure sounds like a good idea sorting out items that can be recycled,like paper,aluminium cans and plastic bottles.Brian:Ive a

21、lready seen the three slots that the advertisement said we should use:a blue slot for paper,yellow for aluminium cans,and brown for plastic bottles.Xiaohong:Do you think were supposed to rinse out the cans and bottles before we put them in the slots?Task 1Communicative TasksBrian:The ad didnt say,bu

22、t I think its a good idea since the items are going to be recycled.Well,at least thats what I plan to do.Xiaohong:Me too.Do you think other citizens will bother with this program?Brian:I certainly hope so.Everyone should be able to recognize the importance of protecting the environment.Xiaohong:Your

23、e right.Recycling these kinds of items should drastically reduce the amount of land used for waste disposal.Brian:Lets hope everyone else sees this advertisement and starts recycling today!Task 1Communicative TasksRoleRoleARoleRoleBVictor saw an advertisement saying“Clearance Sale”in front of XYZ fa

24、shion shop.He paid 30 yuan for two T-shirts,but they shrank to childrens size after being washed only once.His friend Lili reminded him to be always careful about the so-called“price cutting”and not to be misled by the beautiful lies in the ad.Victor,who bought two T-shirts for the“Clearance Sale”ad

25、vertisement while the shirts shrank to childrens size after being washed only once.R ef er ence R ef er enceSituation 2 2Communicative TasksVictor saw an advertisement saying“Clearance Sale”in front of XYZ fashion shop.He paid 30 yuan for two T-shirts,but they shrank to childrens size after being wa

26、shed only once.His friend Lili reminded him to be always careful about the so-called“price cutting”and not to be misled by the beautiful lies in the ad.Lili,who suggests Victor to be careful about the beautiful lies in the ad.R ef er ence R ef er enceCommunicative TasksSituation 2 2RoleRoleARoleRole

27、BVictor:Im never going to shop at XYZ Fashion Shop again!Lili:Its not one of my favorite stores either.What happened to you there?Victor:They were advertising a“Clearance Sale”in front of the shop and I bought two T-shirts for 30 yuan.The problem is,the shirts shrank to childrens size after being wa

28、shed only once!Lili:Did the shirts have laundry instructions on them?Victor:Yes,and I followed them exactly.Talk about cheap merchandise!Lili:Did you try and get your money back from the store?Victor:Yes,but they said they dont guarantee their products.Im never shopping there again!Task 2Communicati

29、ve TasksLili:Thats why XYZ Fashion Shop is not a store I will shop at either.There are other better quality stores that will refund your money if there is a problem with one of their products.Its just not worth taking a chance when stores use so-called“price cutting”techniques to mislead shoppers in

30、to buying poor quality products.Victor:Yeah,misleading with their beautiful advertising lies!Lili:If enough people become aware of their poor quality,and their lies in advertising,the store will not be able to stay in business because no one will shop there.Victor:I hope youre right.Stores like that

31、 should not be in business!Task 2Communicative Tasks public service advertisement attend school drop out of school apparently seek financial assistance volunteer group donation/donate I have no idea Why dont you 公益广告 上学 辍学 显而易见 寻求经济援助 志愿者组织 捐助 我不知道 为什么不Language Focus Dialogue Sample 1 take advantage

32、 of sale promotion ads expiration date be due to expire tomorrow learn the lesson be on guard against get a discount low/poor quality product clearance sale trap of advertising Its really not my fault.Sounds like The items are marked down 50%.利用 促销广告 保质期至 保质期到明天 吸取教训 警惕 打折购买 质次产品 清仓甩卖 广告陷阱 不是我的错。似乎

33、这些商品半价销售。Language Focus Dialogue Sample 2Text StructureContent AwarenessContent Awarenessjob vacancieshome servicesLife partnersannouncements of births and deathssecond-hand houses&carsnew productsContent Awareness_ 1 Advertisements contribute financially to most magazines._ 2 Advertisements of ciga

34、rettes are not seen any more nowadays._ 3 We may turn mentally numbed by continuous advertising._ 4 Keeping a cold mind may prevent people from being taken in by advertisements._ 5 We can escape the onslaught of advertisements if we want to.T TF FT TT TF FContent AwarenessContent Awareness Para 2 Th

35、e uses of advertisements are _.Large companies depend_ on advertisements to make their products known to the consumers.These companies play a major role in the development of sports in our country.Without them acting as _ we would not be able to _ international sporting events.Most magazines and per

36、iodicals _ because of advertisements.The people or firms that advertise provide the necessary finance to keep these magazines _.Both parties benefit.The publishers get to carry on their business and the advertisers get to sell their products.However some magazines seem to lose their _ purpose after

37、a while because they have too many advertisements.undisputedheavilysponsorsstagesurviverunningoriginalContent Awareness Para 7 Besides giving us a mental _ they _ numb and abuse our minds until we watch them without actually seeing and hear their _without actually listening.It would certainly be for the good of all viewers if the advertisers cut down on their advertisements and only advertise _.Presently advertisement on television is based on hard-selling and relentless _on the viewers.joltmethodicallychatterdiscreetlyassault