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1、 Beginning and Conclusion ofthe SpeechBeginning of the speechGuidelinesA.GoalsoftheintroductionB.DevelopinganEffectiveIntroductionC.AvoidingCommonFaultsD.CriteriaforanEffectiveIntroductionE.TipsforyouGoals of the introductionvGettingYourAudiencesAttentionvHelpestablishamoodvCreateaFavorablePersonalR
2、elationshipwiththeAudiencevMaketheSpeakerMoreatEasevPreviewYourMainIdeasDeveloping an Effective IntroductionFive waysvAskingaQuestionvUsingaQuotationvUsingStartlingFactsorStatisticsvUsingStoriesvUsingHumorsAsking a QuestionExamples:vWhatbugsyoumostaboutyourcollegeclasses?vIfyoucouldorhadtolivethelif
3、eofsomeoneelse,whomwouldyouchoose?vDoyouagreewiththatoldclaimthatonlydeathandtaxesareinevitable?Using a QuotationExamples:Awisepersononcesaid,“Alwayshaveyourbagspacked,youneverknowwherelifesjourneyisgoingtotakeyou.”Icouldntagreemore.Infact,asyoucansee,Ihavemybagswithmetonight.sheholdsupherstandardme
4、dicalbagfortheaudiencetosee.-AMApresidentNancyDickeyAmerican Medical AssociationUsing Startling Facts or StatisticsAspeechabouteatingdisorderWhoarefiveofthemostimportantwomeninyourlife?Yourmother?Yoursister?Yourdaughter?Yourwife?Yourbestfriend?Nowwhichoneofthemhashadorwillhaveaneatingdisorder?Before
5、youdisregardmyquestion,listentowhatresearchtellsus.OneineveryfivewomenintheUnitedStateshaseatingdisorder.Using StoriesvPersonalstoriesvCelebritysstoriesvAnonymousstoriesvDogsstoriesUsing HumorsvSpeakersshouldassurethatthereisapracticalpointtotheiruseofhumorsothattheycanstillmakearelevantapplicationo
6、fthestorytothetopicorarea.C.Avoiding some common faults of introductiona.Nocommonbutineffectivestatements b.Noapologyc.Notoomuchdetailedintroductionsd.Dontstartwith“TodayImgoingtotalkabout”e.Dontleadtheaudiencetotakeanegativeattitudetowardyoursubjectf.DontaskabroadquestionC.Avoiding some common faul
7、ts of introductiona.No such ineffective statementsBeforeIbeginmytalk,IwanttosayIhopeIcanremembereverythingIwanttosayPleaseforgivemeifIhavemissedsomethingCommon used but insignificant statements:b.No apologyImcertainlygladtobeheretotalkwithyoutoday,butIdowanttoapologizebeforeIbeginmyspeechIlltrytogiv
8、eyoualotinformationaboutthissubject,butIjustgotbackfromameetinganddidnthaveallthetimeIsorryaboutthecoughIhavetoday.IhopeyoullbeabletobearmeOKandthatyoullbearwithmeApologiesareusuallythesameandinappropriate.Youcangetyouproblemsexplainedbythechairormoderatorinsteadofyourselfifnecessary.c.No too much d
9、etailed introductionsDo not labor introductions I show great interest in my subject and spend a lot oftime doing research To tell the truth,I reallydont have time to preparemuch of the speech This may seem pretty simple to a lot of you,but take my word for it,it is important Long boring and unspecif
10、icIrrespective unconsciousunimportantnonsensesredundantd.Dont start with“Today Im going to talk about”Attention-getterQuotations-ChairmanMaohadeversaidthat-AsafamoussayinggoesCreatehumorousatmosphere-Withafunnyjoke.-Relevanttoyourtopic.Raise a question?-IsanybodyknowthatEinsteinhadever?-Whatisthemos
11、teffectivewaytolearn.?Tell a story-Oncetherewasaboywhodevotedalotto-Itisatruestoryhappenedarounde.Dont lead the audience to take a negative attitude toward your subjectvBeoptimistic,bepassionateandhumorousvAudiencewillfollowyourstep.vNoattention-gettervNorespondenceandagreement.f.Dont ask a broad qu
12、estionGetyouraudienceabsent-mindedofyourbroadquestionLeadyouraudiencetothinkitsawasteoftimeTheaudienceknownothingaboutyoutopicHave you ever wondered bow oil is distributed?Im not sure that I can talk about this issue professionally and creatively.Your may not realize it,and you may not agree with me
13、,but actually the most important thing is.D.Criteria for an effective introduction5.itispersuasiveandinnovative1.Itisrelevant4.Itstimulatedyouraudience2.Itgetyouraudienceinvolved3.ItgetsthemtothinkpositivelyaboutyoursubjectE.Tips for youThemostsuccessfulpeoplearetheonewhovegotmostfailures.Itisveryim
14、portantforustofollowtheregulationatschoolasastudentNoonecanachieveifhecontributesnothing,youneedtobedevoted.2.Avoid clichs3.Be directly 1.Be assertiveE.Tips for you4.Use quotesWell-said quotes is available.No cross,no crown5.Be confidantimagine you have succeed for many timePractice!practice and pra
15、ctice 6.Learn from common lifeSlow down the pace of life,pay attention to roadside sceneryConclusion of the speechGuidelineA.The purpose of conclusionB.Methods of concludingC.Dos and Donts of ConclusionD.Tips For UA.The purpose of conclusionPurposes1.Todrawthelastattention2.Toleaveyourfavorableimpre
16、ssion3.TogiveasenseofcompletenessB.Methods of concludingB.Methods of concludingMethods1.Summarize2.Callforaction3.Givechallenge4.Throwashock5.Refertothefollowingevent6.Returntotheintroduction7.ThanktheaudienceC.Dos and Donts of Conclusion1、Do Work on Your Conclusion Carefully2、Do Point Up That You A
17、re About to Finish If Helpful 3、Do Make the Conclusion 10%or Less of Your Speech4、Do Write Out the First Sentence of Your Conclusion on Your Speech5、Do Thank the AudienceC.Dos and Donts of Conclusion1、Do Not Say。2、Do Not Apologize3、Do Not Stretch It Out4、Do Not Introduce New Material 5、Do Not Continue to Speak as You leave the lecternD.Tips For U1、Do Not Rush to an Ending Abruptly2、Do Not Shout Slogans Unless Appropriate3、Use Quotations Wiselyto Create an Ending on a Powerful Note
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