欧洲汽车厂商调研处于十字路.ppt

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1、PPTPPT文档演模板文档演模板 Office Office PPTPPT409欧洲汽车厂商调研欧洲汽车厂商调研-处于十字路处于十字路2023/6/12欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTAgendanTelematics status quonResults of European Telematics SurveynAnalysis of major challenges in telematics欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTTechnology driv

2、es TelematicsWireless Local Area Networks(e.g.Bluetooth,802.11b,RFID)Wireless Internet Technology(e.g.UMTS,GPRS)Powerful User interfaces(e.g.voice,XML,multi device,miniaturization)Elements of our environment are becoming increasinglyConnectedInteractiveIntelligentMobile Computing Platforms(e.g.Win C

3、E for Auto,LINUX,QNX)欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTTelematics as Business OpportunityOEMs consider telematics as a chance for new streams of revenuesNew Entrants in Value Chain Aggressive Push to InnovationCompetitorsDecreasing Customer LoyaltyIncreasing Market Transparency Custo

4、mersMarket SaturationDecreasing Product MarginsDifficult Brand Differentiation MarketLiberalization of Distribution ChannelsChanging Legal Context欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTSubscription FeesmCommerceInsurance per mileQuality ImprovementCustomer LoyaltyVehiclePartsServicesHardw

5、are SalesCost ReductionProcess AlignmentWorking Capital ReductionTelematics BenefitsCoreBusinessNew BusinessIndirect EffectsDirect EffectsTelematics Benefits for OEMs欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTTo get up to speed quickly,OEMs have been rushing to invest heavily in telematics1Ho

6、wever,customers have demonstrated only moderate demand and willingness to pay for devices and services2As a consequence,todays$1-5B market volume is 2-10 fold lower than numbers predicted in 20003 and forecasts are continuously scaled down further4Dealing with enormous sunk costs and lacking profita

7、bility,OEMs are concerned that due to competitive pressure telematics offerings may become another cost-of-doing-business“(such as airbags)Facing an increasingly uncertain market,OEMs are currently reassessing their telematics strategiesPay Back?1GM OnStar:$1.2B,Ford WingCast$200-250M3compared to UB

8、S Warburg estimates in 20002Ducker Inc.,Telematics Survey 20024McKinsey Quarterly,“A road map for telematics”,04/2002 欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTKey Messages Telematics Study(1/2)Telematics is of increasing importanceTelematics is a competitive necessityTelematics will primari

9、ly be used to enhance the core business(CRM,Hw sales,brand differentiation,cost reduction)New streams of revenue are becoming more important(service revenue,mCommerce,usage based business)Vehicle-related services are the main focus,but non-vehicle related services are becoming more important欧洲汽车厂商调研

10、处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTKey Messages Telematics Study(2/2)OEMs dominate the telematics market byControl of business architecture and alliance partnersControl technology through the usage of proprietary infrastructurePremium customer will remain the most important customer segmentAf

11、termarket providers dont pose a significant threatThe risk of liability charges will be significantTraffic safety/data protection legislation will impact telematics revenues欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTOEM Systems Integration(CRM,RD,M&S,Production etc.)Remote DiagnosticsEmergenc

12、y&Road Side ServicesLocation-Based ServicesIntegration with Home and OfficeUsage-Based Services(e.g.insurance by the mile)Automatic Mobile Payments InfotainmentContentMobile ClientsIntegrationOEMs VisionFleet Systems Integration Customer facing capabilities Non-customer facing capabilitiesRemote Fun

13、ctionControlDynamicNavigationVehicle MonitoringFleet ManagementDealer Systems IntegrationDriverMonitoring欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTCustomer Knowledge main ChallengeVery High ImportanceVery LowImportance-Main Challenges Perceived by OEMs-Strategic ChallengesDefine StrategyCrea

14、te Customer DemandIdentify Customer NeedsAttractive Business CaseInternal Program ManagementExternal Program ManagementFront-End TechnologyCompetition by other OEMsBuilding Technology InfrastructureCompetition by non-OEM Providers欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPTMismatch of OEMs Foc

15、usPotential benefits as seen by OEMsTodays OEM focusStrategy,not technology should drive telematicsBalance customer facing to non-customer facing capabilities according to projected ROIsFocus efforts according to most attractive capabilities(I.e.“pull”capabilities)欧洲汽车厂商调研处于十字路PPTPPT文档演模板文档演模板 Office Office PPTPPT演讲完毕，谢谢听讲!再见，see you again3rew3rew2023/6/12欧洲汽车厂商调研处于十字路