物流专业英语包装.pptx

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1、物流专业英语包装物流专业英语包装Text 1 Introduction of Packaging【Para 1】The role of Packaging（包装的重（包装的重要性）要性）Packaging prepares goods for transport,distribution,storage,sale,and use.Thanks to packaging it is possible for products to be available anytime anywhere that gives the consumer a great freedom of choice.One

2、 of its basic purposes of packing is to protect the contents.This is important because the item have to withstand a lot of handling between the factory and the consumer.Text 1 Introduction of Packaging A second purpose is to make item look appealing to the buyer,especially through the use of appeali

3、ng colors.In recent years,the significance of packing has been increasingly recognized,and today the widespread use of packing is truly a major competitive force in the struggle for markets.Sound packing will help promote the sales,while bad or insufficient packing affects sales.In practice,people a

4、re often confused with these words:package,packaging and packing.Text 1 Introduction of Packaging【Para 2】Package（包装）（包装）A primary package provides means of protection and handling to a product.General term for the total of the means and procedures is applied by the packaging economy to fulfill the t

5、ask of packaging.Many terms:i.e.acknowledged package,permanent package,one-way package,export package,customary package,consumer package,storage package,multi-way package,multiuse package,standard package,sea-worthy package,transport package.Text 1 Introduction of Packaging【Para 3】Packaging（包装方法）（包装

6、方法）Packaging is the technique of preparing goods for distribution.Creation of a pack or a packaging unit by combination of product with the package,applying methods of packaging using packaging machines or devices by hand.To most people packaging means the carton,bag,jar,can etc.,which enable a prod

7、uct to be handled and used.Text 1 Introduction of Packaging【Para 4】Packing（包装）（包装）Packing,the selection or construction of the shipping container and the assembling of items or packages therein,includes any necessary blocking,bracing,or cushioning,weatherproofing,exterior strapping,and marking of sh

8、ipping container for identification of contents.Text 1 Introduction of Packaging【Para 5】Types of Packaging（包装类型）（包装类型）There are two basic kinds of packages:the consumer package and the industrial package.The consumer package is also referred to as the interior,or marketing package,because it is what

9、 the customer sees when the product is on the shelf.It is designed to appeal to and inform the final customer.Text 1 Introduction of Packaging The industrial package is also known as the exterior package,and is primarily a logistics responsibility.This package is discarded before the products are pl

10、aced on the shelf,so customer may never see this material.Text 1 Introduction of PackagingNew Words and Phrasesn nwithstand v.抵抗，经受住n nappealing adj.吸引人的n nsignificance n.意义，重要性n nwidespread adj.分布广泛的，普遍的n ninsufficient adj.不足的，不够的n nconfuse v.搞乱，使糊涂Text 1 Introduction of Packagingn nprocedure n.程序，

11、手续n nfulfill v.履行，实现，完成 （计划等）n ncombination n.结合，联合，合并，化合物n ntherein adv.在那里，在其中，在 那一点上n nweatherproof adj.防风雨的，抗风化的n nidentification n.辨认，鉴定，证明，视为同一Text 1 Introduction of Packagingn ninterior adj.内部的，内的n nexterior adj.外部的，外在的，表面的n ndiscard v.丢弃，抛弃 Text 1 Introduction of PackagingNotes1Thanks to pac

12、kaging it is possible for products to be available anytime anywhere that gives the consumer a great freedom of choice.由于包装的存在，使得产品能在任何时候和任何地方都可得到，这给消费者极大的自由选择。Text 1 Introduction of Packaging2In recent years,the significance of packing has been increasingly recognized,and today the widespread use of

13、 packing is truly a major competitive force in the struggle for markets.近年来，包装的重要性逐渐被认可，今天，广泛使用的包装已成为产品市场竞争的主要竞争点。Text 1 Introduction of Packaging3General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging.所有有关包装方法和程序的一般术语都被应用于包装作业中。Te

14、xt 1 Introduction of Packaging4Packaging is the technique of preparing goods for distribution.Creation of a pack or a packaging unit by combination of product with the package,applying methods of packaging using packaging machines or devices by hand.包装是为货物配送准备货物的技术，就是应用手工或机器的包装方法，通过货物包装把货物合并处理成一个包裹或

15、一个包装单位。Text 1 Introduction of Packaging5.Packing,the selection or construction of the shipping container and the assembling of items or packages therein,including any necessary blocking,bracing,or cushioning,weatherproofing,exterior strapping,and marking of shipping container for identification of c

16、ontents.包装就是选择或构建货运包装并在其中装上所需运输的货物，包括任何必需的分隔、支撑或缓冲材料以及外部捆绑材料，并在货运包装上标明所运送的货物。Dialogue 1 Packing of Silk Stocking（Mr.Smith a businessman from America,is talking about the subject of packaging with Mr.Lin,the marketing manager of a company in China.）n nSmith：What are your conditions,Mr.Lin,as far as p

17、ackaging is concerned?n nLin：Well,as you know,we have definite ways of packing silk stockings for sea shipment.As a rule,we use polythene wrapper for each article,all ready for shelf selling.Dialogue 1 Packing of Silk Stockingn nSmith：Good.A wrapping that catches the eye will certainly help push sal

18、es.With keen competition from similar silk stocking producers,the merchandise must not only be of nice quality,but also look attractive.n nLin：Right.Well see to it that the silk stockings appeal to the eye as well as to the purse.n nSmith：What about the outer packing?Dialogue 1 Packing of Silk Stock

19、ingn nLin：We will pack them six silk stockings each with a different color in a box,ten boxes in a carton.n nSmith：Can you use wooden cases instead?n nLin：Why wooden cases?Dialogue 1 Packing of Silk Stockingn nSmith：Im afraid the cardboard boxes are not strong enough for sea transportation.n nLin：No

20、 need to worry about that.The cartons are lined with waterproof plastic sheets,and as the cartons are made of cardboard,they shall be handled with care.n nSmith：Ok,but I am concerned that in case of damage or pilferage,the insurance company will refuse compensation on the ground of improper packing,

21、or packing unsuitable for sea voyage.Dialogue 1 Packing of Silk Stockingn nLin：Well,we will use wooden cases if you insist,but the charge for that kind of packing will be considerably higher,and it also slows down delivery.n nSmith：Then,I will cable home immediately for instruction on the matter.n n

22、Lin：Please do.I will be waiting for your soonest reply.Dialogue 1 Packing of Silk Stockingn nSmith：I will call you up tomorrow.Good-bye,Mr.Lin.n nLin：Good-bye,Mr.Smith.Dialogue 1 Packing of Silk StockingNew Words and Phrasesn npolythene n.聚乙烯n nwrapper n.包装材料，包装纸n nkeen adj.强烈的，热心的，渴 望的n ncompetitio

23、n n.竞争n nattractive adj.吸引人的，有魅力的n ncardboard n.纸板Dialogue 1 Packing of Silk Stockingn nwaterproof adj.防水的n npilferage n.行窃，偷盗n ninsurance n.保险，保险单，保险 业，保险费n ncompensation n.补偿，赔偿n nvoyage n.航程，航空n nsilk stocking 丝袜Dialogue 1 Packing of Silk StockingNotes1With keen competition from similar silk stoc

24、king producers,the merchandise must not only be of nice quality,but also look attractive.丝袜市场的激烈竞争要求商品不仅要有好的质量，而且包装要有吸引力。Dialogue 1 Packing of Silk Stocking2.The cartons are lined with waterproof plastic sheets,and as the cartons are made of cardboard,they shall be handled with care.纸箱都内衬防水的塑料布，而且一般

25、他们在处理纸箱时，都会相当小心的。Dialogue 1 Packing of Silk Stocking Tips：1.How are you going to pack our order?2.For this kind of product we export,each item is individually packed in.3.are packed in a paper carton before shipping.4.Im afraid the paper cartons are not strong enough for.5.Weve got an excellent reco

26、rd on making deliveries to our customers.Dialogue 1 Packing of Silk Stocking6.All our cartons are lined with shockproof cardboards and are wrapped up with polyethylene sheets.7.I will cable home immediately for instruction on the matter.8.Ill be waiting for your reply.Exercise消费包装消费包装 _ packaging工业包

27、装工业包装 _ packaging综合物流综合物流 _ logistics劳动效率劳动效率 labor _目的港目的港 port of _射频识别射频识别 Radio Frequency _装运认证装运认证 _ verification通用产品代码通用产品代码 Universal _ _Exercise1.Warehouses and distribution centers would be less efficient if transport packages lacked labels or carried incomplete details.如果运输包装上没有标签或标签的细节信息不

28、完整，仓库和如果运输包装上没有标签或标签的细节信息不完整，仓库和配送中心的工作效率就会受到影响。配送中心的工作效率就会受到影响。2.Packaging takes the goods protections from damage in the warehouse or on the way of transportation and keeps security from tampering or contamination by other products,or shielding from weather.包装为仓库中和路上运输中的货物免受损坏提供了保护，也包装为仓库中和路上运输中的货

29、物免受损坏提供了保护，也使货物免受其他货物的影响和污染，同时防止货物受天气的使货物免受其他货物的影响和污染，同时防止货物受天气的影响。影响。Exercise3.Today,improved protective packaging systems allow for more efficient transportation.For example,less space and more content means fewer trucks on the roads.如今，改进的保护性包装系统保证了更有效的运输，比如，更如今，改进的保护性包装系统保证了更有效的运输，比如，更少的空间及更多的容量

30、意味着在旅途中使用更少的卡车。少的空间及更多的容量意味着在旅途中使用更少的卡车。4.Good packaging interfaces well with the organizations materials handling equipment and allow efficient utilization of storage space as well as transportation cube and weight constraints.好的包装能与企业的物资搬运设备匹配，有助于更有效的利用好的包装能与企业的物资搬运设备匹配，有助于更有效的利用仓储空间和运输空间以及符合重量限制。

31、仓储空间和运输空间以及符合重量限制。Text 2 Functions of Packaging When transportation goods from source to customer,packaging is an essential feature of the product and the form this takes is often considered a part of the logistics process.Industrial packaging should perform the following function to meet integrated

32、 logistics requirements.More specifically,packaging performs four functions.Text 2 Functions of Packaging【Para 1】Containment（包装商品）（包装商品）Products must be contained before they can be moved from one place to another.To function successfully,the package must contain the product.If the package breaks op

33、en,the item can be damaged or lost,or even cause environmental pollution.Text 2 Functions of Packaging【Para 2】Protection（保护商品）（保护商品）Packaging plays a vital role in protecting products as they go from the manufacturer to the consumer.Packaging is designed to ensure that the product reaches the consum

34、er in good condition.It should protect the goods from damage during handling,storing and transportation.Damages caused by vibration,impact,puncture or compression can happen whenever a package is being transported.Hence,package design and material must combine to achieve the desired level of protect

35、ion.Text 2 Functions of Packaging【Para 3】Improving the Logistics Efficiency（提高物流效率）（提高物流效率）Packaging plays a significant role within logistics and its optimal design is important for the efficient functioning of the whole logistics system.Text 2 Functions of Packaging Packaging affects not only mark

36、eting and production but also integrated logistics activities.For example,the size,shape and type of packaging material influence the type and amount of material handling equipment.Likewise,package and size and shape affect loading,unloading and the transporting of a product.The easier it is to hand

37、le a product,the lower the transportation rate.Therefore,if the package is designed for efficient logistical processing,overall system performance will benefit.Text 2 Functions of Packaging【Para 4】Communication（信息传递）（信息传递）The important logistical packaging function is communication or information tr

38、ansfer.The information contained on the package tells the consumer what the product is and how to use it.The information provided on packaging allows the consumer to decisions on the products purchase and use.Text 2 Functions of Packaging A package must protect what it sells and sell what it protect

39、s.Modern methods of consumer marketing would fail were it not for the messages communicated on the package.It is not only the sales package that must communicate.Warehouses and distribution centers would be less efficient if transport packages lacked labels or carried incomplete details.When interna

40、tional trade is involved and different languages are spoken,the use of clear,readily understood symbols on the transport is essential.Text 2 Functions of Packaging To identify package contents of receiving and shipping is the most obvious communication role of packaging.Typical information includes

41、manufacturer,product,container type and count.The communication role of logistics packaging is to provide instruction of how to prevent possible damage.Text 2 Functions of PackagingNew Words and Phrasesn nfunction n.功能，职责n nsource n.来源，出发地n nperform v.履行，完成n nintegrated adj.整体的，综合的，完 全的n nrequiremen

42、t n.需要，需求n nspecifically adv.特别地，具体地，明 确地Text 2 Functions of Packagingn ncontainment n.包含，包括，容纳n nmanufacturer n.制造商，生产商n nconsumer n.消费者，用户n nvibration n.振动，动摇n nimpact n.冲击，挤压，压紧n npuncture n.刺穿，穿孔n ncompression n.压缩，压制n ncombine v.使结合，综合，整合n noptimal adj.最佳的，理想的Text 2 Functions of Packagingn ninf

43、luence v.影响，改变n nlack v.缺乏，不足n nlabel n.标签n nidentify v.识别，确认n ncontainer n.集装箱，容器n ndistribution center 配送中心Text 2 Functions of PackagingNotes1Industrial packaging should perform the following function to meet integrated logistics requirements.工业包装通过履行特定功能来满足物流整合的需求。Text 2 Functions of Packaging2If

44、 the package breaks open,the item can be damaged or lost,or even cause environmental pollution.如果包装破裂，商品可能会损坏、丢失、甚至造成环境污染。3It should protect the goods from damage during handling,storing and transportation.在货物搬运、储存和运输过程中，包装可以保护货物不受损坏。Text 2 Functions of Packaging4Hence,package design and material mu

45、st combine to achieve the desired level of protection.因此必须综合利用包装设计和原材料两方面，以此实现满意的保护水平。5Packaging affects not only marketing and production but also integrated logistics activities.包装不仅影响市场销售和产品而且影响物流活动的整合。Text 2 Functions of Packaging6The easier it is to handle a product,the lower the transportation

46、 rate.货物处理越容易，运输费用就越低。7Modern methods of consumer marketing would fail were it not for the messages communicated on the package.如果包装上没有相关信息，现代的营销手段将不起作用。Text 2 Functions of Packaging8Warehouses and distribution centers would be less efficient if transport packages lacked labels or carried incomplete

47、 details.如果运输包装上没有标签或标签上的细节信息不完整，仓库和配送中心的工作效率就会受影响。Dialogue 2 the Packaging of Beer（Mr.Lin is a marketing manager of Tsingtao Brewery Group in China.Peter is a businessman from European Union.Now Mr.Lin is discussing the packaging of Beer with Peter）n nPeter:Mr.Lin,Im very glad weve settled the term

48、s for the transaction of 500 cases of Tsingtao Beer in general,and I would like to know whats your packing for transportation.Dialogue 2 the Packaging of Beern nLin:As a rule,when packing these small bottles of beer,we pack them six bottles in one carton,and four cartons in one box.Besides,all these

49、 boxes should be lined with shockproof cardboard from inside and reinforced with straps from outside.n nPeter:Thats ok.But I still want to discuss the matter of packing the beer.Will you hear my comments?Dialogue 2 the Packaging of Beern nLin:Certainly.We warmly welcome your comments and suggestions

50、.n nPeter:Your present packing is in glass bottles of two sizes large and small.One large bottles is too much for an ordinary person to consume at one time,while the small size seems just right.n nLin:This comment of yours is very good.We should consider the normal quantity that an ordinary person c