新编剑桥商务英语unit10-PPT.ppt

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1、Module 1011 14 41.Reading How Madonna Managed success?2.Vocabulary Verb+noun combinations3.Grammar Conditionals2 23 34.Speaking Case study10.1 Management2Reading:How Madonna Managed Success?1.What do you think are the main reasons for Madonnas continued success over the last twenty-five years?Compar

2、e your ideas with the article below.*Change is the secret of Madonnas success.If she fails to recreate her image over and over again,she would not have been successful.*Shes always reinventing.(开拓新领域）*Madonna may not be the most knowledgeable,the most competent and the most talented in the industry

3、to be successful,but she knows how to maximize her performance.3Last night i dreamt of San Pedrojust like id never gone,i knew the songa young girl with eyes like the desertit all seems like yesterday,not far awayTropical the island breezeall of nature,wild and freethis is where i long to bela isla

4、bonitaand when the samba playedthe sun would set so highring through my ears and sting my eyesyou Spanish lullabyI fell in love with San Pedrowarm wind carried on the sea,he called to mete dijo te amoI prayed taht the days would lastthey went so fastLa Isla Bonita专辑：专辑：true blue4Tropical the island

5、breezeall of nature,wild and freethis is where I long to bela isla bonitaand when the samba playedthe sun would set so highring through my ears and sting my eyesyou Spanish lullabyI want to be where the sun warms the skywhen its time for siesta you can watch them go bybeautiful faces,no cares in thi

6、s worldwhere a girl loves a boyand a boy loves a girlLast night i dreamt of San PedroIt all seems like yesterday,not far away(Repeat)tropical the island breezeall of nature,wild and freethis is where i long to bela isla bonitaand when the samba playedthe sun would set so highring through my ears and

7、 sting my eyesyou Spanish lullaby5Strike a poseStrike a poseVogue,vogue,vogueVogue,vogue,vogueLook around everywhere you turn is heartacheIts everywhere that you go(look around)You try everything you can to escapeThe pain of life that you know(life that you know)When all else fails and you long to b

8、eSomething better than you are todayI know a place where you can get awayIts called a dance floor,and heres what its for,soCome on,vogueLet your body move to the music(move to the music)Hey,hey,heyCome on,vogueLet your body go with the flow(go with the flow)You know you can do itVogue专辑：专辑：vogue6All

9、 you need is your own imaginationSo use it thats what its for(thats what its for)Go inside,for your finest inspirationYour dreams will open the door(open up the door)It makes no difference if youre black or whiteIf youre a boy or a girlIf the musics pumping it will give you new lifeYoure a superstar

10、,yes,thats what you are,you know itCome on,vogueLet your body groove to the music(groove to the music)Hey,hey,heyCome on,vogueLet your body go with the flow(go with the flow)You know you can do itBeautys where you find itNot just where you bump and grind itSoul is in the musicalThats where I feel so

11、 beautifulMagical,lifes a ballSo get up on the dance floor7Come on,vogueLet your body move to the music(move to the music)Hey,hey,heyCome on,vogueLet your body go with the flow(go with the flow)You know you can do itVogue,(Vogue)Beautys where you find it(move to the music)Vogue,(Vogue)Beautys where

12、you find it(go with the flow)Greta Garbo,and MonroeDeitrich and DiMaggioMarlon Brando,Jimmy DeanOn the cover of a magazineGrace Kelly;Harlow,JeanPicture of a beauty queenGene Kelly,Fred AstaireGinger Rodgers,dance on air8They had style,they had graceRita Hayworth gave good faceLauren,Katherine,Lana

13、tooBette Davis,we love youLadies with an attitudeFellows that were in the moodDont just stand there,lets get to itStrike a pose,theres nothing to itVogue,vogueOooh,youve got toLet your body move to the musicOooh,youve got to justLet your body go with the flowOooh,youve got toVogue910大家应该也有点累了，稍作休息大家

14、有疑问的，可以询问和交流大家有疑问的，可以询问和交流大家有疑问的，可以询问和交流大家有疑问的，可以询问和交流2.Choose the best sentence A-F to fill gaps 1-5 in the article.There is one extra sentence.A.Likewise,if companies or managers renew themselves,they last longer than those who dont.B.Similarly,companies and managers need to develop the right cont

15、acts.C.But the difficulty for managers is how to implement it.D.In the same way,managers must also investigate and develop a keen understanding of their clients needs and wants.E.Similarly,managers who dont set career goals will miss opportunities.F.Managers need to attend training courses to learn

16、how to manage.11Madonna Louise Ciccone Ritchie is a dynamic business woman who has succeeded in the competitive world of the music industry.How has Madonna achieved her success?And why should we care?Well,if we want to succeed in business,we can learn a great deal from the five dimensions of her suc

17、cessful strategy.Vision Since high school,Madonna has set herself a clear target:to become the worlds number one female performer.If she hadnt set out with this vision,success wouldnt even have been a possibility.Firms too must have a vision of where they want to go and how to get there.(1)_Understa

18、nd the Industry Madonna was one of the worlds first artists to bring the focus group approach to the music industry.In mid-2005 she partnered with DJ and producer Stuart Price toHOW MADONNA MANAGED SUCCESSA.Likewise,if companies or managers renew themselves,they last longer than those who dont.B.Sim

19、ilarly,companies and managers need to develop the right contacts.C.But the difficulty for managers is how to implement it.D.In the same way,managers must also investigate and develop a keen understanding of their clients needs and wants.E.Similarly,managers who dont set career goals will miss opport

20、unities.F.Managers need to attend training courses to learn how to manage.12test tunes(without vocals)in nightclubs around Europe.The reaction of the dancers was filmed and used to determine the tracks for Confessions on a Dance Floor.(2)_Exploit Your Competences,Address Your WeaknessesAnother impor

21、tant element in Madonnas success has been her ability to recognize her own competences and weaknesses.Very early on in her career Madonna realized that neither her dancing nor voice were strong enough on their own.She knew that if she teamed up with the right people such as Michael Jacksons manager,

22、Freddie de Mann,shed fill in the gaps.(3)_A.Likewise,if companies or managers renew themselves,they last longer than those who dont.B.Similarly,companies and managers need to develop the right contacts.C.But the difficulty for managers is how to implement it.D.In the same way,managers must also inve

23、stigate and develop a keen understanding of their clients needs and wants.E.Similarly,managers who dont set career goals will miss opportunities.F.Managers need to attend training courses to learn how to manage.13Consistent ImplementationMadonna isnt the product of any music company her success is d

24、own to her own sheer hard work.Most of her entertainment interests have been owned or operated by her own companies.Likewise in industry,planning a strategy is easy.(4)_Continuous RenewalThe frequent reinvention of Madonnas style and sound has always reflected an acute awareness of changing styles,s

25、ocial norms and attitudes in a rapidly changing industry.(5)_A.Likewise,if companies or managers renew themselves,they last longer than those who dont.B.Similarly,companies and managers need to develop the right contacts.C.But the difficulty for managers is how to implement it.D.In the same way,mana

26、gers must also investigate and develop a keen understanding of their clients needs and wants.E.Similarly,managers who dont set career goals will miss opportunities.F.Managers need to attend training courses to learn how to manage.14Vocabulary:Verb+noun combinations1.Combine the verbs on the left wit

27、h the nouns on the right.Draw a line between the words.There may be more than one possibility in some cases.succeed inplanachieveset missrecognizelearndevelopbusinesssuccessweaknessesa great dealtargetsan understandinga strategyopportunities152.Read about a company called MusicToday.Use some of the

28、verbs in the previous exercise to complete this article.Change the form of the verb where necessary.MusicToday was originally founded by Coran Capshaw and set up to help music artists who had(1)_ making popular music but were (2)_ the opportunities of merchandising and reaching their fan base.Havign

29、(3)_ a great deal from his experiences as manager of the Dave Matthews Band,Capshaw had(4)_ a clear understanding of the true value of the band-fan relationship.For example,even a new and lesser-known band can sell ten million dollars worth of merchandise in their two years of business.Then,for the

30、megabands with maybe over 100,000 fans regularly going to their gigs or paying$50 a year to be in the fan club,the financial rewards are enormous.Capshaw also(5)_ the potential for bands to bypass the middlemen and sell items like T-shirts,badges or hats directly to the fans from their own online st

31、ores,which are managed by MusicToday.Access to fans also means MusicToday provides clients with data which will help them to(6)_,for example,where to tour next or how to advertise their next album.The company now has over 700 clients.succeed in plan achieve set miss recognize learn developsucceeded

32、inmissinglearnedrecognizeddevelopedplan16Grammar:Conditionals1.Read sentences A-E.They are all examples of conditionals.Choose the best sentence to answer each question 1-5.A.If companies or managers renew themselves,they last longer.B.If I were you,Id team up with a partner.C.If hed set out within

33、a vision,success would have been more likely.D.If you want personal success in the business world,you can learn a great deal from Madonna.E.If you set yourself career goals,youll have greater opportunities.1)Which sentence is about the past?_ Did the action happen?Yes/No2)Which sentence describes so

34、mething that is generally true?_3)Which sentence refers to a future possibility?_4)Which sentence gives advice?_5)In which sentence is will replaced by another modal verb?_CAEBD172.Complete this text by writing the verbs in brackets in the correct form to make conditionals.Add a modal verb if necess

35、ary.Advice for new managersWork to your strengths.If you _(not do)something,bring someone in on your team who can.When everything becomes routine,its time to ask,What _(happen)if we tried it a different way?If you _(want)everyone to like you all the time,you shouldnt have gone into management.Dont g

36、ive your people targets unless you _(know)they can be reached.If you arent prepared to take risks and fail,you _(not succeed).If you _(know)the answer to every problem,then you wouldnt need a team.But without a team,youd have no one to manage!When you make a mistake,ask yourself what you _(do)differ

37、ently if youd known.This can be more important than getting it right first time.1234567cant dowould happenhad wantedknowwont succeedknewwould have done183.We often use if clauses and conditional forms to brainstorm and discuss new ideas.The sentences below are from a meeting.Choose the best ending A

38、-G for each sentence 1-7.If I were you,Id What if we were Would it make any difference I was wondering if we What would happen if we How about if Unless we to bring in some outside consultants?try this out,we dont know.redesign this website.changed our wholesaler?could change our approach.the price

39、was lower?if we sold it via the website?Page 2319条件从句在以下几种情况下使用：普遍真理普遍真理：if+一般现在时 一般现在时 eg.If you work hard in this business,you succeed.表示存在可能表示存在可能：if+一般现在时 will+动词原形 eg.If you leave now,youll probably make it on time.给予忠告给予忠告：if+一般过去时 would+动词原形 eg.If I was you,Id take the job.表示可能性不大表示可能性不大：if+一

40、般过去时 would+动词原形 eg.If you offered me a discount,Id buy five.谈论过去未发生的事情谈论过去未发生的事情：if+过去完成时 would+现在完成时 eg.If theyd offered me a discount,I would have bought five.与情态动词连用与情态动词连用：eg.If you listen to people around you,you can learn a great deal.语语 法法 小小 结结20Speaking:Case study1.You run a management cons

41、ultancy which gives advice to businesses on how to remain successful and competitive.You have been approached by the music group Soundblaster who would like your consultancys advice.Study this information about them and list their problems.Soundblaster:TALK TO THE WORLDIt was always going to be a to

42、ugh challenge to equal the phenomenally successful Hear to Believe but after three years of waiting you would have expected something more original from Soundblasters third studio album.Talk to the World will of course appeal to the bands core fans.It has the same funk guitar sounds and disco rhythm

43、s but by the end you feel they are still living in 2003 both in terms of music and appearance Record label:ANIStar rating:21CD Sales2001Soundblaster I3.5 million copies2003Hear to believe5.1 million copies2004Soundblaster live3.1 million copies2007Talk to the world2.9 million copiesSALES OF MERCHAND

44、ISE ON LAST THREE TOURS22The problems will include:-their most recent album Talk to the world has received poor reviews by the music press-according to the review the group sound similar to their previous albums-the review also suggests they havent changed their image or appearance-since their secon

45、d album,sales have fallen-sales of merchandise have fallen232.The band are now planning to record and launch a new CD.They want your consultancy to prepare a report on how they can improve on their success.Hold a brainstorming meeting with two colleagues,with the following agenda:1)define a clear ta

46、rget for Soundblaster.2)how to develop the bands brand.3)how to develop the bands music and attract new fans.4)how to increase sales of music and merchandising such as T-shirts,poster,etc.5)prepare a presentation of your strategy for the band.Work in groups of three.Read about your roles and start y

47、our meeting.Try to use some of the expressions in last exercise.exercise24Student A:You are an expert in brand management.During the meeting suggest the following possibilities for developing the brand.Modernize the bands logo.Use their songs on TV commercials or in a film.Launch a range of aftersha

48、ve or perfume called Soundblaster and include this smell inside the CDs.exercise25Student B:You are an expert in market research.During the meeting suggest the following possibilities for developing the bands music and attracting new fans.Play different music to focus groups of people and find out w

49、hat they prefer.Interview existing fans online to find out which are their favorite songs from the past and which they dont like any more.Find new venues such as smaller fashionable nightclubs for young people.exercise26Student C:You are an expert in product placement.During the meeting suggest the

50、following possibilities for developing the bands music and attracting new fans.Give out free T-shirts to younger people to wear at fashionable nightclubs.Pay Hollywood film makers to let the band appear playing in a new movie.On website advertising include a link to a free download of one of the new