商务英语阅读试题及答案.pdf

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1、商务英语阅读试卷（课程代码5439）A.T r a n s l a t e t h e f o l l o w i n g i n t o C h i n e s e.I.T r a n s l a t e t h e f o l l o w i n g w o r d s o r e x p r e s s i o n s.1.C.P.I.(c o n s u m e r p r i c e i n d e x)2.m o n o p o l y 3.p a r v a l u e4.I P O (i n i t i a l p u b l i c o f f e r i n g)5.f i

2、 n a n c i a l i n s t i t u t i o n 6.i n c o m e f u n d s7.G N P (g r o s s n a t i o n a l p r o d u c t)8.p r o d u c t i o n l i n e9.C.I.F.(c o s t,i n s u r a n c e a n d f r e i g h t)10.b o a r d o f d i r e c t o r s11.r e g i s t e r e d c a p i t a l 12.F.0 B 13.c i r c u l a t i n g f

3、u n d14.C l e a n B i l l 15.p u b l i c r e l a t i o n s 16.r e d c h i p s17.b a n k a c c o u n t 18.g o v e r n m e n t b o n d 19.G D P (g r o s s d o m e s t i c p r o d u c t)20.b i l l o f e x c h a n g e 21.p r e m i u m 22.c o m m i s s i o n23.d u r a b l e g o o d s 24.s a v i n g s b o

4、 n d 25.s t o c k e x c h a n g e26.m u t u a l f u n d 27.m a r k e t s h a r e 28.p r o d u c t m i x29.L e t t e r s o f C r e d i t (L/C)30.i n c o m e s t a t e m e n t 31.r e t a i l e r32.s t o c k m a r k e t 33.t a n g i b l e p r o d u c t 34.p r o d u c t l i n e35.c u r r e n t a s s e t

5、 s 36.i n s t a l l m e n t 37.H s h a r e s38.i n v e n t o r y 39.c o m m o n s h a r e s 40.p r e f e r e n c e s h a r e s41.n e t a s s e t 42.b e a r e r b o n d 43.s t o c k c e r t i f i c a t e44.p r o m i s s o r y n o t e 45.p o l i c y h o l d e r 46.i n s u r a n c e p o l i c y47.50.m

6、i d d l e m a n 48.p u b l i c i t y 49.m a s s s e l l i n gt a r g e t r e t u r nB.T r a n s l a t e t h e f o l l o w i n g i n t o E n g l i s h.51.信用证55.索赔59.促销63.固定资r金值收券货东佣面净债退股7.L5917.6777889 1.电话销售96.投资经纪人52.营销组合53.风险资本54.普通股56.资产57.直销58.保险单60.购买力61.有限责任公司62.预算64.证券交易所65.汇率66.物流68.折旧69.客户服

7、务70.红利72.市场细分73.流动资产74.公共关系76.合同77.优先股78.人寿保险80.有限责任81.保险82.净资产84.集装箱85.汇票86.期初存货88.离岸价89.电汇90.债券持有者92.垄断93.定价94.盈亏平衡点95.购买力97.营销组合98.利率 99.收入保险100.保险费I I.C h o o s e t h eb e s t a n s w e r t o f i l l i n t h e b l a n k s.1.T h e b u y i n g o f p r o d u c t s o n w h i c h w e h a v e b e e n

8、p r e-s o l e t h r o u g h a d v e r t i s i n g i sc a l l e dA.r a t i o n a l b u y i n g B.e m o t i o n a l b u y i n g C.r e f l e x b u y i n g D.i m p u l s e b u y i n g2.W h i c h o f t h e f o l l o w i n g i s N O T a c o m m o n f o r m o f p a y m e n t i n f o r e i g n b u s i n e s

9、 s t r a n s a c t i o n s?A.C h e q u e B.C a s h C.B a n k t r a n s f e r D.A s i g h t b i l l3.A c l e a n b i l l i sA.a spotless billB.a bill that is not accompanied by shipping documentsC.an unused billD.an invalid bill4.If competitors get together toA.price discriminationC.resale price main

10、tenance5.Which of the following belongsA.Labor force B.Machinesraise or lower prices,this act isB.deceptive pricingD.price fixingto uMarketing Mix”?C.Materials D.Promotion6.What do you think is the strength of publicity?A.Being flexible B.Avoiding media costsC.Saving preparation time D.Reaching a la

11、rger number of audiences7.Which of the following can NOT be a feature of a bond?A、It has a certain denomination.B、It has a prefixed interest rate.C、It involves high risk.D、It has a prefixed maturity date.8.Which of the following is a legal tender?A.IOU chequesB.U.S.dollarsC.Lumps of silverD.Bank dep

12、osits9.If you advertise a product,your main purpose of doing so is toA.earn more money for the advertising agencyB.promote sales of that productC.compete with other firms that produce the same kind of productD.introduce that producer to the public10.What do you think is the strength of personal sell

13、ing?A.High efficiency B.Great flexibilityC.Less time consumption D.Both A and C11.A credit that can not be cancelled is regarded as _.A.documentary B.irrevocable C.dishonored D.confirmed12.A dishonoured bill is.A.one which theB.one which theC.one which theD.one which theimporter is ashamed ofimporte

14、r fails to pay on the due datedrawer fails to payexporter fails to clear13.In terms of safeness,a mortgage bond a debenture bond,A.is the same as B.is safer thanC.involves more risk than D.is not as safe as14.What is an insurance policy?A.A government law on insurance.B.A written contract between th

15、e insurer and the insured.C.A piece of paper with the insurer,s signature on it.D.A set of rules to regulate the insurance market.15.What can we say for certain about transportation and physical distribution?A.Transportation is the same thing as physical distribution.B.Transportation is not as impor

16、tant as physical distribution.C.Transportation is one of the components of physical distribution system.D.The term transportation is widely used to mean physical distribution.16.Customer relations should be responsible for all of the following EXCEPT.A.the quality of product or serviceB.customer inq

17、uiries and complaintsC.finding new resources for the companyD.attracting new customers17.What is the major feature of a global marketing strategy?A.Uniformity B.Flexibility C.Localization D.Diversity18.What is meant by“consideration”in a contract?A.An item of considerable value given to the other pa

18、rty.B.An item of value given to the other party.C.Money in exchange of goods.D.Careful thinking before signing a contract.19.Which of the following is NOT true?A.Packaging means more than the boxes,wrappings and other materials that go round thephysical product.B.Packaging can change the quality of

19、a product.C.Packaging can change a product in the minds of consumers.D.Packaging can help to open larger markets.20.To be a wise customer,we must evaluate and choose to buy what is.A.the price;the cheapestB.the product quality;of top qualityC.the total product offer;of the best value to usD.the afte

20、r-sale service;provided with the best after-sale service21.The most major function of money is _.A.a store of value B.the unit of accountC.the medium of exchange D.a standard of deferred payment22.points to the advantages of the advertisery s product over competing products.A.Primary-demand advertis

21、ingB.Comparative advertisingC.Direct-action advertisingD.Institutional advertising23.When a person insures something,the written agreement between the insurer and theinsured is called.A.insurance policyB.claimC.liabilityD.auto insurance24.A is backed only by the insurer s promise to pay when the int

22、erest and principalare due.A.bearer bondB.debenture bondC.mortgage bondD.corporate bond25.is stock with first claim on the corporation s earnings and assets after theclaims of bondholders.A.Preferred stockB.Stock exchangeC.Common stockD.Stock certificates26.In foreign trade,is the fastest method of

23、sending money abroad.A.sight billB.international money ordersC.bill of exchangeD.telegraphed transfer27.is NOT considered as an action that could hurt competition and consumers.A.Price fixing B.Deceptive pricingC.Resale price maintenance D.Setting target return28.Marketers can communicate with large

24、 numbers of potential customers at the same timeby.A.personal sellingB.direct sellingC.mass sellingD.sending leaflets29.A dishonored bill is.A.one that is not accompanied by shipping documents.BCDone that is not paid on the due date,one that must be paid at sight,one that cannot be cancelled.30.We c

25、an get information about a company s assets and liabilities from.A.an insurance policyB.an income statementC.a balance sheetD.a bill of exchange31.promotes the use of a particular brand among competing products.A.Comparative advertising B.Brand advertisingC.Primary-demand advertising D.Institutional

26、 advertising32.will pay a person money when he/she is unable to work.A.Income insurance B.Health care insuranceC.Auto insurance D.Life insurance33.If the apples in a fruit store look very luscious,and you buy a dozen which actuallyis out of your expectation,we can say this action is a kind of _.A.re

27、flex buyingB.impulse buyingC.neither impulse buying nor reflex buyingD.installment buying34.In a bill of exchange,if it is saying 30 days after sight”,that means the billcan be paid.A.immediately B.within 30 days after it is drawn.C.within 30 days after it is presented D.regardless the date35.Which

28、of the following does NOT belong to“Marketing Mix”?A.Placement B.Product C.Point-of-sale D.Promotion36.As a,you are one of the owners of a company.B.stockholder B.bondholder C.vendor D.creditor37.The is reached when the money from the sales of product equals the total costsand expenses involved in p

29、roducing and marketing it.A.equilibrium priceB.balance sheetC.price fixingD.break-even point38.The share capital of a company is.A.the money you share with othersB.issued either by a business or by a governmentC.stock that permit owners to share any profits or lossesD.the total investment from all o

30、f the shareholders39.Which of the following can NOT be regarded as real property?A.Farm landB.Buildings on landC.The computer on a lecture deskD.Trees in a garden40.The is an accounting statement that summarizes a company?s revenues,cost ofgoods sold,expenses,and net profit or loss over a period of

31、time.A.balance sheet B.income statementC.premium statement D.insurance policy41.Another factor that affects the price of bonds is the credit rating of company orgovernment unit issuing the bond.A.rating given to an individual or business firm as a credit risk,based on past recordsof debt repayment,f

32、inancial status,etc.B.rating given to a company as to its sales powerC.assessment of a company s productionD.assessment of a company?s money deposited in the bank.42.When interest payments are due on a bearer bond,its possessor clips a coupon from thebond and sends the coupon to the issuer for payme

33、nt.A.a certificate or ticket entitling the holder to a specified right,as reduced purchasepriceB.a detachable printed statement on a bond,specifying the interest due at a given timeC.a part of a printed advertisement as for use in ordering goods,samples,or literatureD.a form surrendered in order to

34、obtain an article,service,or accommodation43.Since our receipts do not always match out expenditures,we generally keep some moneyin a checking account balance.A.payrollB.paymentC.incomeD.property44.Several attempts to unionize the work force have been defeated by margins as high as3 to 1.A.edge or b

35、orderB.blank space on a pageC.difference between the buying and sellingD.difference in the amount of votes45.Buyers of these goods usually provide prospective suppliers with a description of theproduct or service and request that bids or price quotations be submitted.A.servicesB.o r d e r sC.p r o d

36、 u c t sD.o f f e r s o f p r i c e s46.O f t h e f o l l o w i n g,_ _ _ _ _ _ a r e n o r m a l l y N O T c o n s i d e r e d a k i n d o f s e c u r i t i e s.A.m u t u a l f u n d s h a r e s B.r e g i s t e r e d b o n d sC.c o m m o n s t o c k s D.s a v i n g s a c c o u n t s47.i s t h e p r

37、 o t e c t i o n a g a i n s t e c o n o m i c l o s s p r o v i d e d b y s h a r i n g t h e r i s k w i t h o t h e r s.A.F i n a n c i a l l o s sB.I n s u r a n c eC.P r e m i u mD.S t o c k48.a r e u s e d b y t h e c o n s u m e r o r h o u s e h o l d t h a t b u y s t h e m a n d c o m e i

38、n a r e a d y-t o-u s ef o r m t h a t c a l l s f o r n o f u r t h e r i n d u s t r i a l o r c o m m e r c i a l p r o c e s s i n g.A.C o n s u m e r g o o d sB.C o n v e n i e n c e g o o d sC.S h o p p i n g g o o d sD.D u r a b l e g o o d s49.T h e n o r m s a n d e x p e c t a t i o n s a

39、b o u t t h e w a y p e o p l e d o t h i n g s i n a s p e c i f i c c o u n t r y a r eA.c u s t o m sB.v a l u e sC.m o d e s o f c o n d u c tD.s t a t e s o f e x i s t e n c e50.r e f e r s t o p r o m o t i o n a c t i v i t i e s t h a t s t i m u l a t e i n t e r e s t,t r i a l o r p u r

40、c h a s e b yf i n a l c u s t o m e r s o r o t h e r s i n t h e c h a n n e l.A.Ad v e r t i s i n gB.S a l e s p r o m o t i o nC.P u b l i c i t yD.M a s s s e l l i n gH I.I n t h i s p a r t,t h e r e a r e s o m e r e a d i n g p a s s a g e s f o l l o w e d b y 5 q u e s t i o n s o r u n

41、f i n i s h e ds t a t e m e n t s e a c h.F o r e a c h o f t h e m t h e r e a r e f o u r a n s w e r s m a r k e d A,B,C a n d D.Y o u s h o u l dd e c i d e o n t h e b e s t o n e a c c o r d i n g t o y o u r u n d e r s t a n d i n g.Passage OneB i l l G a t e s,t h e b i l l i o n a i r e M

42、 i c r o s o f t c h a i r m a n w i t h o u t a s i n g l e e a r n e d u n i v e r s i t y d e g r e e,ih i s s u c c e s s r a i s i n g n e w d o u b t s a b o u t t h e w o r t h o f t h e b u s i n e s s w o r l d,s f a v o r i t e a c a d e m i c t i t l e:M B A(M a s t e r o f B u s i n e s

43、s Ad m i n i s t r a t i o n).T h e M B A,a 20t h-c e n t u r y p r o d u c t,a l w a y s h a s b o r n e t h e m a r k o f l o w l y c o m m e r c e a n d greed(贪婪t h e t r e e-l i n e d c a m p u s e s r u l e d b y p u r e r d i s c i p l i n e s s u c h a s p h i l o s o p h y a n d l i t e r a

44、t u r e.B u t e v e n w i t h t h e r e c e s s i o n a p p a r e n t l y c u t t i n g i n t o t h e h i r i n g o f b u s i n e s s s c h o o l g r a d u a t e s,E79,000 p e o p l e a r e e x p e c t e d t o r e c e i v e M B As i n 1993.T h i s i s n e a r l y 16 t i m e s t h e n u m b e r o f b

45、 u s ig r a d u a t e s i n 1960,a testimony(宣 言)t o t h e w i d e s p r e a d a s s u m p t i o n t h a t t h e M B A i s v i t a l f o r )m e n a n d w o m e n w h o w a n t t o r u n c o m p a n i e s s o m e d a y.“I f y o u a r e g o i n g i n t o t h e c o r p o r a t e w o r l d i t i s s t i

46、 l l a d i s a d v a n t a g e n o t t o h a v e o n e,s a i d D eM o r r i s o n,p r o f e s s o r o f m a r k e t i n g a n d m a n a g e m e n t s c i e n c e.B u t i n t h e l a s t f i v e y e a r s o r s o,w h e n s o ns a y s,S h o u l d I a t t e m p t t o g e t a n M B A,t h e a n s w e r a

47、 l o t m o r e i s:I t d e p e n d s.”T h e s u c c e s s o f B i l l G a t e s a n d o t h e r n o n-M B As,s u c h a s t h e l a t e S a m W a l t o n o f W a l-M a r t S t o r e s Ih a s h e l p e d i n s p i r e s e l f-c o n s c i o u s d e b a t e s o n b u s i n e s s s c h o o l c a m p u s

48、e s o v e r t h e w o r t h o f a b u s id e g r e e a n d w h e t h e r m a n a g e m e n t s k i l l s c a n b e t a u g h t.The Harvard Business Review printed a lively,fictional exchange of letters to dramatize compleabout business degree holders.The article called MBA hires extremely disappoint

49、ing and said“MBAs want to move up too fthey don t understand politics and people,and they aren,t able to function as part of a team itheir third year.But by then,they re out looking for other jobs.”The problem,most participants in the debate acknowledge,is that the MBA has acquired an aun环）of future

50、 riches and power far beyond its actual importance and usefulness.Enrollment in business schools exploded in the 1970s and 1980s and created the assumptionno one who pursued a business career could do without one.The growth was fueled by a backlasl冲）against the anti-business values of the 1960s and