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1、ReviewProductSomething we can sold.A viable product needs to be profitable (or, in the case of a nonprofit, at least sustainable), including being producible and marketable. Also, the product should be related to the purpose, or mission, of your business. Businesses can go bankrupt by trying to be t

2、oo many things to too many customers, rather than doing a few things very well.Needs wants expectationNeeds is what the consumer requires to solve the problem.Wants is what the consumer say their desire.Expectation is the consumer expect for what product.demands supplydemand as marketing, and supply

3、 as production.It is the job of marketing to create demand from their practices and programs. Marketing must produce advertisement campaigns, sales initiatives and motivation for the sales force to excel.Supply is more of a manufacturing problem. How much of your product do you offer your customers?

4、 Is there any scarcity in these goods? The first decision in determining supply should be the abilities of your production facilities and your lowest average total cost. Then match this up with demand and decide how much of your product to produce.Market Market shareMarketing is the wide range of ac

5、tivities involved in making sure that youre continuing to meet the needs of your customers and are getting appropriate value in return.Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity。Market share is said to be a key indicato

6、r of market competitivenessthat is, how well a firm is doing against its competitors.Customer Consumer Customer is the person who buy the product.Consumer is the person who use the product.Marketer and Sales(what is the difference)Marketer is the man who sold the product by thinking. she or he need

7、collection the date of the marketing, make strategy about how to sold it.Sales is the man who just do something automatic, he or she may think little about the strategy.What is an Entrepreneur Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the deci

8、sion maker, decides what, how, and how much of a good or service will be produced.An entrepreneur supplies risk capital as a risk taker, and monitors and controls the business activities. The entrepreneur is usually a sole proprietor, a partner, or the one who owns the majority of shares in an incor

9、porated venture.According to economist Joseph Alois Schumpeter (1883-1950), entrepreneurs are not necessarily motivated by profit but regard it as a standard for measuring achievement or success. Schumpeter discovered that theygreatlyvalueself-reliance,strive for distinction through excellence,are h

10、ighly optimistic (otherwise nothing would be undertaken), andalways favor challenges of mediumrisk(neither too easy, nor ruinous).Marketing Mix The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists

11、 of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.1 ProductAs the product is the item being sold to the customer, the thing that will bring in money, its features and design need careful consideration. Whether the fir

12、m is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. When an organization is considering introducing a product into a market, they should ask themselves the following questions:Who is the product aimed a

13、tWhat benefit will customers expect from itWhat will be its advantage over competitor products? Or its unique selling point?How does the firm plan to Position the product within the market?The answers to these questions will help a firm design, package and add value to its products. To learn more ab

14、out product strategies within the marketing mix click on the following link: Marketing Mix and Product strategies2 PriceThere are lots of different pricing strategies but every strategy must cover at least your costs unless the price is being used to attract customers to the business (loss leader pr

15、icing). A product is only worth as much as people are prepared to pay for it. The amout your target market are prepared to pay for your products/services depends on product features and the target markets budget. You will also need to consider competitor pricing and factors within your marketing env

16、ironment. Effective pricing involves balancing several factors, to find out more about pricing including example pricing strategies click here.3 PlaceThe Place element of the marketing place is about where the product is made, where is it stored and how is it transported to the customer. The place f

17、or each of these things should ensure that the product gets to the right place at the right time without damage or loss. The ideal place will beConvenient for the customer and the businessAccessible for the customer if it is the place where the product is soldLow cost or free for the customer if it

18、is the place where the product is soldReasonable cost to the businessThe following link provides further information on place: Marketing Mix and Place Strategies4 PromotionA successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target mar

19、ket. Promotion is any activity to raise awareness of a product or to encourage customers to purchase a product. Advertising is a form of promotion but not all promotions are advertisements.Promotional activities for consumer sales will be different to promotional activities for business to business

20、sales. The following things will influence how a firm chooses to promote its product:Promotional campaign purposeThe budget for the promotional campaignLegal rules about what you can promote and howThe target market for the product The marketing environment in which the firm operatesMarketing Strate

21、gyThe target is consumer .If they want to get the companys target ,they must consider 4 P:First they should consider what the product is .Second they should consider how much the products price.Third they need choice a good place to sold them.Finally, they need to find the way to promotion their pro

22、duct to make it better. If a company do want build up a company and produce product ,they need know more about the Marketing environment.:They need analysis the data of the marketing ,and then make marketing planning , then they do it , marketing implementation,and then they need to control marketin

23、g.But it is not Linear type, they can circulate。Each of the element has connection with others.Before a company build up , the related factor should be considered.marketing intermediaries if it is convenient and advanced.they need to know if the public will support it.and how about the competitions.

24、and the suppliers is good or bad. Besides ,the social environment should be considered also.1 the demographic economic environment, 2technological natural environment, 3 social culture environment 4 political legal environment . The dark- colored can control the light-colored. But the environment ju

25、st have effect to them, can not control them.Marketing plus 2000The 3Cs Model is a business model, which offers a strategic look at the factors needed for success. It was developed by business and corporate strategist Kenichi Ohmae.The 3Cs model points out that a strategist should focus on three key

26、 factors for success. In the construction of a business strategy, three main players must be taken into account:The CustomerThe CompetitorsThe CorporationOnly by integrating these three, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three Cs or strategic trian

27、gle.There are certain needs that arise from the customer end. They include core benefit or service and expected product. Recognizing this need the corporation or company offers a basic product. To cater to their expectations and also to differentiate from competitors who tend to morph their products

28、, corporations offer augmented products. Also, both the corporation and the competitors eventually tap the existence of potential products.The idea behind the new 3 Cs model revolves around the concept of shared value to the firm, the environment, and the community. The change mean that the whole tr

29、ade environment .only the 3C smoothly work ,the change can active. The strategic marketing plus 2000 concept framework CompetitiveIf there are only little companies,little customers ,no competitor There are no changeIf there are some companies, some customers ,little competitors .The change start If

30、 there many companies ,many customers,lots of competitors There change go on If there are many companies ,many customer, many competitorsThe change are more If the companies and customer and competitors have reach a high level.CustomerThe customer will be very sad ,cause they have little choice of t

31、he product.The customer will not very sad ,cause they could have other choice ,but they still sad cause the choice not enough.The customer may feel good .cause they have many product to choice and the price may not very high. The customer will be very happy .cause they are important in the marketing

32、.their demand will be considered.The customer feel very happy.they are partner in the market. CompetitorNoneMild Cause little competitors have join in, so it is mild.StrongMany competitors join in.WildCause the competitors more and influence the marketing . InvisibleThe competitors exit in the marke

33、t . Its hard to feel.ChangeNoneThere are no competitors ,so the whole circle can not work .Gradual There are little competitors join in, so the change begin,but just start.ContinuousThe competitors increase ,the change continuous.DiscontinuousThe circle work smooth.SurprisingWe can see the arrows, t

34、hey are crash.CompanyThe company will be very happy ,cause they have no competitor.The company will be little sad.cause the competitor has come up,so the may feel pressure.The company may feel little good .although the competitor increase,they can pull the company make more good product .The company

35、 feel happy.The marketing work good ,they can get benefit from it.Service providerThe company produce the product as service to consumer and market.Type of companyProductionThe companys main goal is make more product ,then they can get more profit.SellingThe company can not just know how to product

36、more ,they must know how to selling their product.the competitor can has part of the customers.MarketingThe company should rely on the marketing,they need make strategy about their product and its price .MarketThe company should know the whole market environment to get improve .CustomerEach company

37、must pay attention to customers demand and then provide the service. successfulfactor1 Operational efficiency2 product standardization3 mass distribution1 persuasive selling2 product featuring3 Mass product1 market effectiveness2 product differentiation3 balanced promotion1 nice selectivity2 product differentiation.3 integrated communication.1 database accountability2 product customization3 interactive communication MARKETING OF MANAGEMENTLOYALTY CUSTOMERJENDRAL SOEDIRMAN UNIVERSITY BY ZHANG KEYUE 2012411019