酒店销售总监 Director of SalesMarketing工作岗位职责.docx

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1、Job Description工作职责描述Designation：Director of Sales and Marketing 市场及营销总监Department：Sales and Marketing所属部门：市场营销部Reports To：General Manager 总经理/ Deputy General Manager 副总经理报告:EffectiveDate：From Starting Date开始工作日起有效日期:Purpose：To achieve Hotel revenue and profit goals by developing and implementing re

2、venue generation strategies to increase product awareness and Hotel sales.实现酒店的收入和利润目标和发展，贯彻实施酒店创收策略来提高酒店产品 知名度和销量。CONSTITUENTS 成分 Guests.客人。 Employees.员工。 Vendors .销售商。INDICATORS OF SUCCESS 成功的指标Achievement of customer satisfaction and loyalty goals. 成就客户满意度和忠诚度的目标。Achievement of financial goals.实现

3、财务目标。Achievement of revenue and market share goals.实现收入和市场份额目标。AREAS OF RESPONSIBILITY 领域的责任Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand? s overall mission, vision values and strategies.参与企业战略的制定和实施酒店与品牌的总体任务,价值观和战略愿景。Develops a

4、nd implements revenue generation strategies that support achievement of the Hotel? s financial goals.开发和实现创收策略,支持酒店的财务目标的实现。Monitors hotel performance and forecast regularly and adjusts strategies as required.监控酒店定期性能和预测和调整策略。Develops the annual hotel budget in conjunction with the Executive Team an

5、d in line with Corporate Budget Instructions.发展酒店年度预算与管理团队和符合公司预算说明。Achieves market share and revenue goals 达到市场份额和收入目标 Implementation of revenue generation strategies designed to maximise revenue and yield.实现创收策略旨在最大化收入和收益。 Drive WRS delivery by working with Reservation Services to market the Hotel

6、 appropriately and ensure current cost structures are reflected in the database.驱动采用交付通过使用适当的市场酒店预订服务，确保目前的成本结构是反映在数据库 中。 Creates and implements marketing strategies which are designed to increase awareness in the local market.创建和实施营销策略，旨在提高认识的当地市场。 Maintains a high level of awareness of hotel compe

7、titor set performance and local market opportunities.保持的高度认识酒店竞争对手设置性能和当地市场的机会。 Leverages all brand marketing support opportunities.利用所有品牌营销支持的机会。Maximises productivity by ensuring that sold business is aligned with the Hotel s revenue optimization strategies最大化生产力,确保销售业务与酒店的收入优化策略 Review of all bus

8、iness opportunities to ensure profitability levels are acceptable.审查所有的商业机会，以确保盈利能力水平是可以接受的。 Designs and proposes programs which meet customer needs and drive demand. 设计并提出了程序,满足客户需求和驱动需求。 Develops and implements annual sales & marketing goals which are aligned with the hotel, s overall revenue goal

9、.发展和实现年度销售&市场营销目标与酒店的整体营收目标。 Monitors productivity and revenue goals for each department team member by tracking results.通过跟进结果监督生产力和收入目标的完成情况并加强各部门团队成员的配合。 Implement weekly and monthly sales and “revenue meeting” .实施召开每周和每月的销售和“收入会议”。Management of Sales & Marketing P&L管理销售&市场损益 Prepare the annual o

10、perating budget for Sales and Marketing. 准备年度市场和销售预算。 Recommends any items to be included in the capital budget and ensure adherence with the approved budget.建议所有项目包括在资本预算,经批准的预算,并确保遵守。 Monitors actual versus budgeted expenses and takes corrective action where required.监控实际与预算费用，并在必要时采取纠正行动。Develops

11、 and implements strategies and practices which support employee engagement 开发和实现策略和实践支持员工参与Recruits and selects qualified candidates.员工和选择合格的候选人。 Provides employees with the orientation and training needed to understand expectations and perform job responsibilities.为员工提供了方向和培训需要了解期望和执行工作职责。 Communic

12、ates performance expectations and provides employees with on-going feedback.沟通业绩预期,并为员工提供持续的反馈。 Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential.为员工提供培训和咨询服务，以实现性能目标和充分发挥他们的潜力。 Drives employee engagement through the creatio

13、n and implementation of departmental action plans.通过创建和实施部门的行动计划驱动员工敬业度。Adheres hotel policies and procedures坚持酒店政策和程序 Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members.确保全面理解利修订部门政策和程序进行，其次是所有

14、现有的和新部门的团队成员。 Ensure thorough understanding of Sales and Marketing programs. 确保全面理解所有销售和营销计划。 Keep immediate Manager fully informed of all problems or unusual matters of significance.使直接领导充分了解所有问题或不同寻常的重要意义。 Maintains a high standard of personal grooming at all times in order to represent the Hotel

15、and Company in a professional manner.保持高标准的个人形象在任何时候为了展现酒店及公司的专业。 Performs all duties and responsibilities in a timely and efficient manner to achieve the overall objectives of this position.执行所有职责及时和有效的方式来实现总体目标的位置。 Maintains a favourable working relationship with all other hotel employees to foste

16、r and promote a co-operative and harmonious working environment. 维护一个良好的工作关系与所有其他酒店员工培养和促进合作、和谐的工作环境。 Perform other duties as requested by the General Manager. 总经理执行所要求的其他职责。REQUIREMENTS要求 5 year Sales management experience with in hotel industry.具有5年在酒店行业销售管理经验。 Able to resolve conflicts; guests, s

17、upervisor and employee.能够解决冲突;客人,主管和员工。 Able to collaborate effectively with other hotel employees and managers to ensure teamwork.与其他酒店员工和管理者能够有效协作,确保团队合作。 Ability to travel.拓展能力。 Knowledge or hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long- range planning.知识或酒店操作包括:准备商业计划，预算预测，质量保证计划，了解当地法律法规和长 远规划。 General knowledge of contract laws. 一般合同法律的常识。I have read and understand the Job Description as outlined above.我已经阅读并理解上述工作描述。Signature: 签名Name:姓名Date:日期