数据日报表_财务管理_经管营销_专业资料.xls

《数据日报表_财务管理_经管营销_专业资料.xls》由会员分享，可在线阅读，更多相关《数据日报表_财务管理_经管营销_专业资料.xls（37页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、数据分类预算 日期 花费 展现量 点击量天3,0006/1 3309.00 879689 3368天3,0006/2 3459.00 3008683 3373天3,0006/3 3878.00 3550349 3599天3,0006/4 3736.00 588655 3845天3,0006/5 3373.00 433836 3553天3,0006/6 3637.00 538648 3834天3,0006/7 3789.00 637630 3830周21,00036周 25181.00 9637490 25402天3,0006/8 3507.00 593833 3733天3,0006/9 343

2、5.00 483348 3633天3,0006/10 3996.00 934340 3480天3,0006/11 3835.00 933373 3389天3,0006/12 3736.00 549933 3758天3,0006/13 3504.00 505460 3636天3,0006/14 3333.00 734766 3903周18,00037周 25346.00 4735053 25532天3,5006/15 3033.00 443540 3473天3,5006/16 3044.00 558333 3498天3,5006/17 3630.00 687600 3889天3,5006/18

3、3703.00 747673 3849天3,5006/19 3400.93 649397 3637天3,5006/20 3343.53 553493 3397天3,5006/21 3735.34 679763 3769周038周 23889.80 4319799 25512天3,1506/22 3593.73 975307 3395天3,1506/23 4306.39 3330336 3734天3,1506/24 3598.00 933453 3430天3,1506/25 3883.38 749350 3934天3,1506/26 3680.34 699636 3833天3,1506/27 3

4、767.97 834665 3397天3,1506/28 4355.55 933353 3470周039周 27185.36 8456100 25193天3,3006/29 3570.00 733333 3370天3,3006/30 3354.66 693433 3987月3,300六月 101602.16 27148442 101639流量比 点击率 PPC 收藏量 成交笔数 成交金额成交转化率8.06 0.38%0.98 373 50 4933 1.48%30.03 0.11%1.03 343 53 5303 1.57%9.48 0.10%1.08 303 63 5598 1.75%6.8

5、5 0.65%0.97 337 59 5454 1.53%4.73 0.82%0.95 99 33 3397 0.93%5.95 0.71%0.95 343 33 3304 0.86%7.3 0.26%0.99 387 43 4843 1.31%72.40 0.26%0.99 2185 334 32832 1.31%9.35 0.75%0.95 359 50 4633 1.21%33.53 0.75%0.95 363 44 4374 1.21%36.34 0.37%1.15 368 58 5653 1.67%33.07 0.36%1.13 363 64 6460.43 1.89%7.07 0.

6、68%0.99 344 38 3687.38 1.01%6.93 0.72%0.96 366 46 4438.99 1.27%8.33 0.53%0.85 303 49 5305.33 1.26%134.62 0.54%0.99 2466 349 34552 1.37%7.46 0.52%0.99 368 57 5447 1.14%9.04 0.52%0.99 359 37 3575.99 1.14%9.37 0.41%1.11 333 60 5803.99 1.88%9.75 0.41%1.11 386 43 4337 1.88%8.79 0.37%1.26 359 63 6333.44 1

7、.64%9.04 0.30%1.08 354 43 3835.98 1.59%8.3 0.46%1.06 394 34 3504.33 1.13%61.75 0.57%0.84 2553 337 32838 0.83%33.88 0.57%0.84 304 47 4836.98 0.83%34.37 0.37%1.00 364 56 5433 1.40%33.33 0.52%0.99 335 67 6733 1.14%9.84 0.52%0.99 383 45 4683 1.14%8.85 0.41%1.11 367 64 6048.03 1.88%8.33 0.41%1.11 396 64

8、6550 1.88%9.33 0.37%1.26 344 57 5945 1.64%137.93 0.30%1.08 2493 400 40229 1.59%30.33 0.46%1.06 399 38 3750 1.13%6.73 0.57%0.84 363 33 3093 0.83%406.70 0.42%3.90 9697 1420 140450.87 1.27%ROI 收藏单价直通车毛利润直通车收益成交/收藏收藏率1.49 8.87 1624-349.20 0.13 11.07%1.53 10.08 1844-277.20 0.15 10.17%1.44 12.80 1720-519.

9、20 0.21 8.42%1.46 11.09 1718-463.60 0.18 8.76%1.01 34.07 24-1334.80 0.33 2.79%0.91 10.60-333-1654.60 0.10 8.95%1.30 11.52 7651-5481.80 0.15 8.60%1.30 11.52 14248.00-10080.40 1.25 8.60%1.27 9.46 939-810.60 0.12 9.99%1.27 9.46 939-810.60 0.12 9.99%1.41 10.86 1657-604.20 0.16 10.57%1.68 10.56 2625.43 4

10、1.26 0.18 10.71%0.99 10.86-48.62-1523.57 0.11 9.15%1.27 9.57 934.99-840.61 0.13 10.07%1.59 11.00 1972.33-149.80 0.16 7.76%1.36 10.28 9206.13-4614.72 0.14 9.66%1.21 10.14 799.62-1073.58 0.12 9.74%1.21 10.14 799.62-1073.58 0.12 9.74%1.74 9.52 2782.03 162.03 0.16 11.66%1.74 9.52 2782.03 162.03 0.16 11.

11、66%1.36 12.66 1589.45-788.55 0.17 9.91%1.48 10.90 13043.65-3047.95 0.16 9.90%1.05 8.95 180-1320.00 0.10 11.84%0.92 9.24-261.66-1498.86 0.09 9.10%0.92 9.24-261.66-1498.86 0.09 9.10%1.38 10.48 38848.71-17331.64 0.15 9.54%1.21 10.14 799.62-1073.58 0.12 9.74%1.21 10.14 799.62-1073.58 0.12 9.74%1.74 9.52

12、 2782.03 162.03 0.16 11.66%1.74 9.52 2782.03 162.03 0.16 11.66%1.36 12.66 1589.45-788.55 0.17 9.91%1.48 10.90 13043.65-3047.95 0.16 9.90%1.05 8.95 180-1320.00 0.10 11.84%0.92 9.24-261.66-1498.86 0.09 9.10%5.07 41.95 36236.12-19241.94 1.65 9.32%日期 日期 花费 展现量 点击量 流量比 点击率 PPC6.1-6.7 36周 25181 9637490 25

13、402 72.4 0.26%0.996.8-6.14 37周 25346 4735053 25532 134.62 0.54%0.99环比增 幅 0.66%-50.87%0.51%85.94%104.58%0.14%6.15-6.21 38周 23889.8 4319799 25512 61.75 0.57%0.84环比增 幅-5.75%-8.77%-0.08%-54.13%6.63%-15.24%6.22-6.28 39周 27185.36 8456100 25193 137.93 0.30%1.08环比增 幅 13.79%95.75%-1.25%123.37%-48.18%28.25%收藏

14、量成交笔数成交金额成交转化率ROI收藏单价直通车毛利润直通车收益2185 334 32832 1.31%1.30 11.52 14248.00-10080.402466 349 34552.13 1.37%1.36 10.28 9206.13-4614.7212.86%4.49%5.24%3.96%4.55%-10.81%-35.39%54.22%2553 337 32837.73 0.83%0.92 9.24-261.66-1498.863.53%-3.44%-4.96%-39.45%-32.37%-10.09%-102.84%67.52%2493 400 40229.01 1.59%1.4

15、8 10.9047 13043.65-3047.95-2.35%18.69%22.51%91.83%60.50%18.00%-5084.96%103.35%成交/收藏收藏率125.40%8.60%14.15%9.66%-88.71%12.29%9.09%9.10%-35.76%-5.73%16.04%9.90%76.49%8.69%日期 花费 展现量 点击量 流量比 点击率 PPC 收藏量成交笔数六月 101602.2 27148442 101639 40670.00%0.42%3.90 9697 1420成交金额成交转化率ROI收藏单价直通车毛利润直通车收益成交/收藏收藏率140450.9 1.27%5.07 41.95 36236.12-19241.94 1.65 9.32%