步入商界教材【下载】.docx

《步入商界教材【下载】.docx》由会员分享，可在线阅读，更多相关《步入商界教材【下载】.docx（7页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、步入商界Lesson 1 Introducing Yourself （第一课自我介绍）EDWARD GREEN: Where does she fit into the company structure?DON BRADLEY: I don*t know. Hes young. He*s intelligent. He is well-qualified, but of course he has no experience.DEREK JONES: So, thats the existing product range. This is a very new product. In fa

2、ct, this is a prototype, reception n.接待处 receptionist 接待员Marketing Executive 营销员 photocopier 复印机in-tray收文篮（办公室里用来存放待处理信函的地方）prototype样品（特指没上市的样品）The company structure公司结构 The Sales Department销售部Where do you fit into your company structure?你在公司是做什么的？Lesson 2 Using the Telephone （第二课如何使用电话）STARTING A

3、TELEPHONE CONVERSATION 电话用语GETTING THROUGH 接通电话Edward Green wants Mr Smith to buy Big Boss.Don Bradley telephones Phil Watson at RUYJ Advertising.Mr Sakai, a Japanese client, rings Clive Harris to discuss a meeting.NOVO RECEPTIONIST: 111 put you through.PHIL WATSON: Hello, Don. Sorry to keep you wai

4、ting. How are you?CALLER:Is that extension 367?CALLER:Im sorry. Could you put me back to the switchboard?EDWARD GREEN: I would like you to have a word with Big Boss.EDWARD GREEN: 111 put our new product on the line now.I am eighteen inches high! I am voice-activated and I want to be in your catalogu

5、e.telephone / phone n.电话，电话机v.打电话telephone number电话号码switchboard n.交换台/总机extension 分机 direct line 直线 mobile phone 挪移电话 cell phone voice-activated 用声音启动Ill put you through 我帮你接通电话 Can I take a message?要留口信吗？ Can I ask him to call you back?我要让他 给你回电吗？Lesson 3 Making Appointment （第三课约会）FIXING TIMES AND

6、 DATES约定时间及日期GETTING PEOPLE TO DO THINGS 让他人做事 In this unit.Edward Green makes an appointment with Mr. Smith.Jenny Ross arranges a time for a meeting with Mr. Sakai.Derek Jones and Clive Harris discuss the launch of Big Boss.MR. SMITH: Okay. Be here Wednesday morning.eight sharp! Til give you twenty

7、 minutes.tycoonn.企业界大亨，将军to set up a meeting /to arrange a meeting安排会议/会面itinerary旅行计划/旅行日程launch date产品上市日schedule安排时间deadline最后期限miss an opportunity错过机会on schedule按计划完成 meet the deadline按时完工Lesson 4 Receiving Visitors （第四课接受访问者）INTRODUCING A VISITOR TO YOUR COLLEAGUES 介绍来防者RESPONDING TO INVITATION

8、S 回复邀请Kate and Jenny prepare for the presentation to Mr. Sakai.Edward Green visits Phil Watson at RUYJ Advertising. They discuss the designs for the display unit.KATE MCKENNA: And the slidesare ready, arent they?步入商界CLIVE HARRIS: It is good of you to visit us. Thank you for sparing the time. I know

9、you have a busy itinerary. This display unit must make an impact. Ifs very important. It must look right for the launch. It must look exciting. I think we are very efficient.MR. SAKAI: How many people do you employ?CLIVE HARRIS: About seven hundred full-time. But we take on casual staff when we need

10、 them.PHIL WATSON: Sorry, I was delayed. Shall we get straight down to business?can I present Derek Jones?1 .Thank you very much for collecting me.3.Dont mention it.4.lfs good of you to visit us.5.Thank you for sparing the timerough desigen 初步设计 make an impact 创造影响 casual staff 暂时工Lesson 5 Describin

11、g Your Companys Products（第五课 描述你们公司的产品）MAKING A PRODUCT PRESENTATION 产品展示GIVING INFORMATION FROM DIAGRAMS 图表信息GIVING OPINIONS 发表看法Derek, Don and Kate make a presentation to Mr. Sakai.Edward and Phil discuss the design for the display unit for Big Boss.we want to present a broad company profile. Dont

12、 give too much detail about specific products.KATE MCKENNA: Everything is ready. And rehearsed.Were very honoured to have the opportunity of making this presentation to you, Mr. Sakai. In the next hour and a half, we hope to show that:1. Bibury Systems has the right product range for todays market p

13、lace, and ambitious plans for the future.2. That our market share in Europe is growing at a steady rate.And lastly, 4. That we can be a major player in Far Eastern markets. And we are sure that we can be a major player in these markets. If you have any questions, please feel free to interrupt at any

14、 time. But first of all, some background information on Bibury Systems.It is a simple mechanism. But this diagram here shows how well the mechanism works with the design of the product. For instance, take a look.KATE MCKENNA: .So this slide here shows a total net income from the previous year. The b

15、lue line represents income from those products in the low volume niche market category. The red line representsMR. SAKAI:Excuse me, what does the dotted line represent?MR. SAKAI: Thank you. And why the sharp decrease in February?This is a combination of two things: First, seasonal factors, and secon

16、d the end of the product life cycle.PHIL WATSON： Okay. So its not right. Well get you some alternatives tomorrow or the day after.MR. SAKAI: Thank you for your very interesting presentation. I would like to tell you one or two things about our operation, we specialise in electronic games. We have a

17、very large market share in the Far East. We We know the market responds well to any kind of hi-tech executive toy. It is possible to launch Big Boss before January 28th?introductions and the agenda介绍和会议议程staffing levels为公司工作的人数return on investment投资汇报 turnover 周转金/周转额 pre-tax profit 税前利润 major marke

18、ts 主要市场 sales strategy 销售战略 ambitious plans 宏伟计划total net income 全部净收入 net weight 净重 net loss 净亏损 net gain/net margin 纯利 netinterest 纯利息 net price 净价 accessories and add-ons 配件/附加装置low volume product 低额产品niche market product 定向产品 low margin product 低利产品 best seller 畅销品 eg:The book surprised us by be

19、ing such a sellerLesson 6 Making Travel Arrangements （第六课为旅行作安排）MAKING AN AIRLINe RESERVATION 预订机票步入商界ORDERING A TAXI 叫出租车HIRING A CAR租用汽车MR. SAKAI: Yes, we do. I would like to stay an extra day if that is possible.CLIVE HARRIS: I would be delighted. We can arrange everything. What is your itinerary

20、?.MR. SAKAI: I am scheduled to fly to Frankfurt tomorrow morning at seven. Would it be possible to find out if there is an afternoon flight?EDWARD GREEN: Barlow House, Canary Wharf.MR. SAKAI: I hope to return your hospitality when you come to Japan next month.KATE MCKENNA: Td like the standard four

21、door saloon.CAR HIRE CLERK： Thats fine. That price includesfull collision waiver and unlimited mileage. How are you paying? Please reserve me a seat, standard four-door saloon 标准四 门轿车 full collision waiver 免碰撞 保险服务unlimited mileage无里程限制Lesson 7 Staying at a Hotel（第七课暂住在旅馆）BOOKING INTO A HOTEL 预订房间OR

22、DERING A MEAL 点菜MAKING A COMPLAINT 抱怨 Kate makes a complaint at her hotel.HOTEL RECEPTIONIST: Tm sorry but theres nothing here under that name. 宾馆接待员：对不起，但没有麦凯纳的预订记录HOTEL RECEPTIONIST: Tm sorry theres nothing down here under that name.宾馆接待员：对不起，没有Bibury系统公司的预订记录。HOTEL RECEPTIONIST: Tm afraid we only

23、 have a suite.HOTEL RECEPTIONIST: How will you be paying, madam?宾馆接待员:夫人，您怎样付款?HOTEL RECEPTIONIST: Ifs the TowerSuite and its on the twenty-third floor. Would you like to order a newspaper? 宾馆接待员：房间是城堡的套房，在23层。您要不要订份报纸？KATE MCKENNA: Yes, please. The Herald Tribune. 凯特.麦凯纳：要。来份先驱论坛报。GEORGE PEARSON: A

24、s you know. J.K.Toys has a strong presence in Europe.乔治.皮尔森：正如你所知道的，J.K.玩具公司在欧洲具有很强的市场地位is closed（JENNY ROSS） Thank you for calling the Marketing Department of Bibury Systems. Tm afraid our office until nine oclock tomorrow morning.InnovativeNew words and expressions 生词和短语 strong presence经济/政治实力二、西餐

25、菜谱：3.main course 主菜6、beverages 饮料1、Menu菜单 2.starters第一道菜（通常指汤类）4、vegetables蔬菜 5、desserts点心（特指甜点心）Lesson 8 Showing Visitors Around the Company （第八课 带人参观公司）Describing conference facilities 描述会议设施Describing research facilities 描述研究设施Kate checks the conference facilities in Atlanta.DON BRADLEY: This is

26、their sales brochure. They seem quite competent.步入商界3堂布拉德利：这是他们的销售手册。看起来很有竞争力And they do supply a lot of companies, including one or two of our rivals.Big Boss deserves the best.大老板应该用最好的。guided tour （有导游的）遨游 intersection 交叉口（美）junction 交叉口（英）niche product特殊定向产品conference facility 会议设施flipchart活动挂图/

27、配套挂图overhead projector 投影机Lesson 9 Explaining How Something Works （第九课解释他们是怎么工作的）MS WONG： You have a wide product range, but theyre all dependent on the same chip technology. I think we may be able to supply you with some of the necessary circuitry .but, of course, we need to speak further All clock

28、work, but some of them are quite ingenious. Look at this one for instance.全部是依靠机械力，但有些是很有创意的。比如这个。feasability study可行性的研究freelance 自 由职业者（she works freelance）key indicator重要信号Lesson 10 Rescheduling Plans and Arrangements （第十课 重新安排计划）Rescheduling plans重新安排计划Suggesting changes 提议变动Interrupting politel

29、y 礼貌打断In this unitMr. Smith cancels his meeting with Edward.Edward and Jenny change their appointments.postpone.until 推迟到to run behind the schedule 没按计划完成Something has come up.意外发生了coincidence 巧合set up = arrangebring forward a meeting 提前开会four way telephone conference 四人电话会议Lesson 11 Analying Your C

30、ompetitorsASKING QUESTIONS ABOUT COMPETITORS 问询竞争对手的情况DESCRIBING SIMILARITY 描述相似性EXPRESSING POSSIBILITY 表达可能性Don, Kate, Derek and Edward have a meeting to discuss Dealer Dan.Clive gives an old friend a lift.He asks some questions and gets some new information about Dealer Dan.drive 驱动 reliabihty 可靠性

31、 weakness=fault consultant 顾问 do consultancy work 做顾问工作 give a lift 搭便车 compromise 连累，妥协 production run 产量unit cost单位成本Lesson 12 Business Letters and Presenting Information（第十二课商业信函和介绍情报）（12-商业信函和介绍）步入商界PROPOSING SOLUTIONS TO PROBLEMS 提出问题解决方案MAKING COMPARISONS 进行比较UNDERSTANDING BUSINESS LETTERS 理解商

32、务信函ORGANISING INFORMATION IN A LETTER 安排信函内容Don, Kate, Derek and Edward discuss solutions to the problems of Dealer Dan.Clive dictates an important letter to Mr. Smithexploit 利用，开辟 a plan of action 行动计戈ij to outline a strategy 想出一条对策 step ahead 率先一步 market share市场份额，市场占有率do their sums清醒的思量，根据事实做出合乎逻

33、辑的结论 coincide同时发生，与一致exclusivity独家经营权in the light of鉴于，由于，根据 mount a campaign发动一场战役Lesson 13 Travelling on business（13.商业旅行）co-ordinate 协调loan贷款 time loan定期贷款 demand loan活期借款brief概要、摘要scales秤aisle seat靠通道的坐位deposit押金美国英语(American)英语英语(British)汉译side walkpavement人行道bell captainhead porter领班cabtaxi出租车

34、Lesson 14 Presenting a new product （第十四课 赠送产品）committed to彻底相信 做出保证territory地区/地方to sum up总结capture the market占领市场ingenious机灵flexible易弯曲的adaptable能适应的Lesson 15 Enteraining visitors （第十五课款待参观者）relax 放松 talk informally 随便聊聊keen 喜欢/热中于 eg: to be keen musictourist sites旅游圣地 hotel lobby/foyer饭点大厅 to clos

35、e a deal答成协易/成交 provisional agreement暂行协议/暂时协议Lesson 16 Complaining about products and servicesDESCRIBING PROBLEMS 说明问题DEMANDING ACTION要求采取行动PROMISING TO DO SOMETHING 承诺采取措施a consignment 寄售货物 misunderstand 误解/曲角星 defective 次品batch 一批localized局部的isolated隔离的/分离的rectify纠正/改正terminate住手/结束/终止 jam 使卡住ren

36、tal agreement租赁协议Weve cracked it我们成功了 crucial factor关键性的因素assembly line装配线Lesson 17 Comparing products and prices （第十七课产品与价格的比较）COMPARING PRODUCTS AND RETAILERS 比较产品与零售商Danny McNeil, head of a large European mass- marketing operation, is interested in Big Boss. Edward arranges a meeting with Danny M

37、cNeil and looks around his operation步入商界downmarket adj.低档市场upmearket adj.高档市场substantial adj.大量的 to define a market 确定市场negotiate vi. 谈判，商议 eg:The government will not negotiate with the terrorists.政府决不与恐怖份子谈判。A substantial order 大定单To deal with sb 对付 / 处理 eg:he is difficult to deal with 他很难对付.pan-Eu

38、ropean 全欧洲的 higher volumes 高销售量 smaller margins 底利润Lesson 18 Negotiating prices（第十八课价格谈判）SAYING WHAT YOU WANT 提出要求MAKING OFFERS 报价RESPONDING TO OFFERS 讨价还价to conduct 进行 authoiity 权力/代理权 to resolve 解决 mark-up 加价 turn down 拒绝Can I come in here?我能在这里插话吗？在谈判中常用句式：1、想打断某人说话时可用：Can I interrupt?Just a mome

39、nt.Can I just come in here?2 .不接受某人的插话时可用：Please let me finish.Just let me finish.3、想转移话题时可用：Now, lets turn to.Now, lets look at terms of payment.Okay, Lets talk about.4 .在总结时可用：To summarise.We agree to.So, now we must.5 .想推迟谈判时可用：Lets deal with that later.Well, Lets discuss the details tomorrow.1、报

40、价时：On 10,000 units, I can offer a discount of 30%If you buy 40,000 units I can offer a unit price of 19.5.If you order 35,000, then I can authorise payment in 90 days.2、在拒绝报价时：Im not interested in 23.5.I cant go below that price.Im sorry but thafs unacceptableI can*t do that, Tm sorry.I think that o

41、ffer will be acceptable.3、向对方提出要求时的表达方法：Delivery must be within 2 months or Im not interested.Im looking for a large discount.This is my last offer.步入商界Lesson 19 Negotiating delivery（第十九课交付谈判）DISCUSSING POSSIBLE DELIVERY DATES 讨论发货时间 GETTING PEOPLE TO DO THINGS 让他人做事 MAKING COUNTER-PROPOSALS 提出反建议 S

42、TARTING AND ENDING MEETINGS 开始及结束会谈 Derek is angry about the conclusion of the meeting. realistic option 现实的选择 premium price 高价 exchange procedures 按排手续 retail price 零售价adjourn 使终止deadlock 僵局 resignation 辞职Lesson20 Concluding a deal,给一垣、士翁六包、 口（第一十课达成交易）REACHING AGREEMENT 取得一致 CONCLUDING A NEGOTIATI

43、ON 结束谈判 Sally Wong makes a new proposal for the Mark 2 project. Clive, Derek and Sally have another meeting and reach a new conclusion. Edward negotiates a betteijob package at Bibury Systems.DEREK JONES: I have been with Bi bury Systems for twelve years. I have given the company 100% commitment. I

44、feel very disappointed that you are unable to support me on this projectCLIVE HARRIS: Derek, there must be a way round this. I know how you feel. And I do value your contribution. To commintment投入/许诺 contribution 贡献 proposal提议/建议 salary薪水 overcome克服/征服 insist坚持/坚决 gratitude感激/谢谢 condittional符条件的 concession 让步步入商界