滨海新度假主义综合体项目概念策划 .pdf

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1、缔造国际休闲生活方式 文昌山海天新度假主义解读International Leisure Lifestyle-New Tourism Philosophy of Luneng Wenchang Shan Hai Tian Resort Introduction文昌是国际休闲方式的最佳载体Wenchang is the best location to realize Lunengs international leisure lifestyle and new tourism philosophy区位优势 Location自然资源丰富Rich natural resources城市发展机遇 U

2、rban development opportunity鲁能资源优势 Advantages of Luneng resources多彩人文历史Colorful cultural and historical resources生态Ecological Leisure健康Health Care运动Sport娱乐Entertainment交通便利 Good accessibility规模宏大 Huge site scale 铜鼓岭海南东海岸的最后一颗沧海遗珠Tongguling-the last piece of land integrating Hainans resources suitabl

3、e for an integrated resort in the east coast文昌市位于海南东北角，北邻海口，南接博鳌Wenchang is located in northeast of Hainan,connecting Haikou on the north,and Boao in the south.项目基地距铜鼓岭国家自然保护区0公里距文昌航天城6公里距文昌动车站24公里距海口市中心76公里距海口机场61公里The site is 76km from Haikou CBD,61km from Haik-ou Airport,24km from Wenchang High-s

4、peed railway station,and 6km Wenchang Space City and 0km from Tongguling National Natural Reserve District.海口市Haikou文昌铜鼓岭Tongguling,Wenchang博鳌Boao石梅湾日月湾Riyue Bay,Shimei Bay亚龙湾海棠湾Yalong Bay,Haitang Bay三亚市大东海Dadong Sea,Sanya三亚湾Sanya BayYalong Bay,Yalong Bay,Yalong Bay,Yalong Bay,Riyue Bay,Shimei BayDa

5、dong Sea,SanyaDadong Sea,SanyaDadong Sea,SanyaHaitang BayHaitang BayHaitang Bay贯通海南、连通亚太多样交通抵达基地，可承载大量人流；以美兰机场连接亚太，以发达路网贯穿海南The site has good accessibility through existing highways and high-speed railway and planned light rail as well as shuttle buses.现状 Existing:机场：海口美兰机场，吞吐量930万人公路：海文高速，车程1.5 小时到

6、海口高铁：20分钟到达海口和美兰机场Haikou Meilan International Airport:throughput is 9.3million High way:it takes 1.5hour from Haikou to the site through Hainan-Wenchang High Way.High-speed Rail:It takes 20min from Wenchang Rail-way Station to Meilan Airport未来 Planned:滨海旅游快速干道：2017年 全线通车专向轻轨：连接文昌站至基地直通巴士：连接海口机场与基地Se

7、a-front Tourism Highway:will open in 2017Light Rail:Luneng plans to open light rail from Wen-chang Railway station directly to the site.Shuttle Bus:from Haikou Airport to site,is under planned海口市Haikou美兰机场Meilan Airport文昌站Wenchang Railway Station航天主题公园Aerospace Theme Park 火箭发射基地Satellites Launch Cen

8、ter铺前跨海大桥（规划中）Puqian Bridge(Planned)旅游快速干线Tourism Expressway海文高速Haiwen Highway东环高铁East Ring High-speed Railway铜鼓岭专线轻轨(鲁能投资）TGL Light Rail(Planned)清澜大桥Qinglan Bridge文昌市Wenchang铜鼓岭TonggulingMeilan Airport总体规划 分期开发Overall Planning Phased Development项目规划面积86.64平方公里The site planning area is 86.64 sqkm陆地面

9、积46.64平方公里The land area is 46.64sqkm.海岸线长28公里The coast line is 28km.航天发射基地Space Launch Center七洲列岛Seven Chain Island铜鼓岭Tongguling Mountain月亮湾Moon Bay淇水湾Qishui Bay宝陵河Baoling River新度假主义New Tourism Philosophy新理想：代表中国生态共生理想New Ideal Chinas sustainable and ecological development ideal新体验：开启海丝文化度假体验New Exp

10、erience a start for Sea Silk Road resort experience新引擎：打造国际度假多元引擎New Engine to create a international resort with multi attractions新平台：搭建东盟产业交流平台New Platform establish an industrial platform for ASEAN新品牌：创建亚洲第一度假品牌New Brand to create no.1 resort brand in Asia新平台New Platform新引擎New Engine新理想New Ideal新

11、体验New Experience新品牌New Brand领秀亚洲Leading in Asia四大功能板块生态、健康、运动、娱乐功能完美落位于整个基地。Four functional themes are evenly distributed in each district.生态Ecological Leisure健康Health Care运动Sport娱乐Entertainment片区定位Parcel Positioning生态Ecological Leisure特点：铜鼓岭国家自然保护区、红树林活珊瑚、湿地 Feature:Tongguling Na-tional Reserve,Man

12、grove and Coral,and Wetland亚洲最美的浪漫秘境Asias most beautiful and romantic park健康Healthcare特点：万亩椰林，南向海岸线风平浪静 Feature:coconut forest and coastline西太平洋疗养圣地A world class eco health destination in Western Pacifi c 娱乐Entertain-ment特点：内外海资源、未来观光轻轨门户 Feature:inner sea and future gateway for light rail亚洲探索娱乐之都To

13、p entertainment and adventure city in Asia特点：海岸线长，临海面广、平整基地Feature:long coastline,open to sea front,plat land国际化海陆运动训练胜地An international sport destination inte-grating water and land activities特点：海岛概念，渔业资源丰富Feature:Natural island,rich in fi shing resources海上丝路明珠A Sea Silk Road pearl in the ocean运动Sp

14、ort海石滩 Haishi Tan淇水湾 Qishui Bay宝陵河 Baoling River月亮湾 Moon Bay七洲列岛 Qizhou Island月亮湾Moon Bay宝陵河Baoling River海石滩Haishi Tan淇水湾Qishui Bay七洲列岛Qizhou Islands娱乐板块Entertainment生态板块Ecological Leisure运动板块Sport健康板块Health Care明星1明星2明星3明星4明星5铜鼓岭明星6明星7明星8明星9宝陵河主题乐园综合体Baoling River Theme Park Complex5国际认证湿地公园Wetland

15、 Park with GEF International Certifi cation1宝陵河滨水游乐港Baoling River Waterfront Harbour6国际健康中心International Healthcare Campus3博物馆群Museum Cluster7月亮湾运动训练综合体Moon Bay Sport Training Complex4山海天度假酒店综合体Shanhaitian Resort Hotel Complex8世界顶级婚庆基地World Class Wedding Destination9PGS生态农庄体系PGS Eco Farm System2九大明星

16、产品极致生态、健康、运动、娱乐新体验9 anchor projects create the best ecological leisure,health care,sport,entertainment experiences九大明星产品9 anchor projects生态Ecological Leisure原生态度假居住示范区Authentic eco resort and community项目名称1GEF国际认证湿地公园（亮点项目）1.1 生态教育中心1.2 游客服务中心 1.3 观鸟区、两栖动物区、海龟保育区1.4 游船码头2铜鼓岭国家森林公园2.1 森林养生徒步道3野奢度假酒店4

17、国际顶级婚庆基地4.1 婚纱摄影基地4.2 海崖婚庆主题酒店4.3 结婚礼堂5珊瑚礁保护区6大小澳生态主题酒店6.1 大澳主题酒店6.2 小澳主题酒店7渔人码头Ecological Leisure Authentic eco resort and community月亮湾Moon Bay宝陵河Baoling River海石滩Haishi Tan淇水湾Qishui Bay25212346月亮湾Moon Bay宝陵河Baoling River海石滩Haishi Tan淇水湾Qishui Bay健康Healthcare专业级健康养生调理度假区Professional healthcare resor

18、t项目名称1国际健康中心1.1 精品医院（亮点项目）1.2 亚健康调理中心1.3 运动恢复中心1.4 养心植物园 1.4.1 南药园 1.4.2 椰子园 1.4.3 茶花园2活跃长者俱乐部及活跃长者退休住宅社区3生态农庄3.1 有机农场3.2 生态牧场3.3 有机果园3.4 五行养生餐厅3.5 有机食品集市4淇水健康休闲带4.1 滨海休闲木栈道4.2 水上运动中心4.3 沙滩俱乐部（排球、足球）4.4 卫星发射观测台5中医健康养生馆1月亮湾1Qishui Bay32542运动Sport原生态度假居住示范区Authentic eco resort and community项目名称1月亮湾运动训

19、练综合体1.1 FIFA标准足球训练草坪（10+2块）（亮点项目）1.2 运动度假住宿配套（3种）1.2.1 三星级寝室1.2.2 四星级酒店1.2.3 五星级酒店1.3 室内多功能训练中心，带有品牌足球学校网球、排球、高尔夫、乒乓、羽毛球、健身、自行车学院行政教学楼与餐厅运动学员俱乐部运动诊所1.4 游艇俱乐部1.5 奢侈极限运动资格认证机构群体1.5.1 水上飞机1.5.2 帆船学院1.5.3 滑翔伞基地1.5.4 潜水学院1.6 高端休闲运动中心1.6.1 马球俱乐部1.6.2 高尔夫俱乐部2运动主题酒吧3户外赛事广场及路径4七洲列岛探索基地 4.1 潜水 4.2 垂钓 4.3 攀岩 4

20、.4 高端露营 4.5 自然探索 4.6 团体拓展户外运动5国际学校SportAuthentic eco resort and community月亮湾Moon Bay宝陵河Baoling River海石滩Haishi Tan淇水湾Qishui Bay4125娱乐Entertainment世界级娱乐度假目的地World-class entertainment destination项目名称1宝陵河主题乐园综合体1.1 海丝之路探险主题乐园（亮点项目）1.2 海丝之路主题酒店1.3 热带风暴水乐园1.4 热带雨林主题酒店1.5 探索世界主题乐园 1.6 航天主题公园（龙楼镇）2博物馆群2.1 国

21、家电网全球能源互联网展示馆（亮点项目）2.2 鲁能1990企业文化纪念馆2.3 健康主题博物馆2.4 椰子及水果体验馆2.5 黄花梨博物馆2.6 名人博物馆2.7 海瓷博物馆 2.8 泰迪熊物馆群 2.9 海丝之路华侨文化馆2.10 天文观测博物馆2.11 美术写生基地2.12 影视探险基地3宝陵河滨水游乐港3.1 滨水餐饮酒吧街（亮点项目）3.2 万国汇特色商业街3.3 夜间激光水秀户外节事广场3.4 咸淡水水族馆4山海天度假酒店综合体4.1 国际会议中心（亮点项目）4.2 大型节庆中庭4.3 游艺体验中心4.4 高尔夫娱乐馆4.5 山海天度假酒店5淇水湾风情休闲街5.1 主题酒吧街5.2

22、电影院EntertainmentWorld-class entertainment destination月亮湾Moon Bay宝陵河Baoling River海石滩Haishi Tan淇水湾Qishui Bay34125 宝陵河主题乐园综合体亮点项目 Anchor Project Baoling River Theme Park Complex项目概念Project Concept:主题乐园综合体是集大型国际品牌的核心主题公园和相关配套为一体的主题娱乐园区。是铜鼓岭项目的最重要的旅游吸引引擎。Baoling River Theme Park Complex is comprised of b

23、oth international IP theme park,adventure park and water park,as well as themed supporting facilities.This is the engine for the whole projects tourism development.航天主题公园Aerospace Theme Park探索世界主题乐园International IP Theme Park热带雨林主题酒店Rainforest Themed Hotel热带风暴水乐园Tropical Storm Water Park海丝之路主题酒店Sea

24、Silk Road Themed Hotel海丝之路探险主题乐园Sea Silk Road Adventure Park 月亮湾运动训练综合体Moon Bay Sport Training Complex项目概念Project Concept:运动训练综合体位于月亮湾内，是在海南宜人气候的条件下建立的以足球项目为主体，以多种运动为辅助的大型综合性运动训练基地。是专业足球运动员的集训目的地，更是运动爱好者的进步阶梯。Sport training complex is located in Moon Bay dis-trict.It is a large-scale integrated spor

25、t training center focusing on football and supported by other sport facilities too.Hainans climate is very suita-ble for sport camps.The training complex not only serves professonal players but also for sport en-thusiast too.奢侈极限运动资格认证机构集群Extreme Sport Cluster高端休闲运动中心Leisure Sports Club水上运动中心Water S

26、port Center室内多功能训练中心Indoor Multifunctional Training Center运动度假住宿配套Sport Resort AccommodationFIFA标准足球训练草坪Football Training Fields亮点项目 Anchor Project 国际健康中心亮点项目 Anchor Project International Healthcare Campus精品医院Boutique Hospital养心植物园Wellness Botanical Garden运动恢复中心Sports Rehabilitation Center亚健康调理中心Hea

27、lth Recovery Center项目概念Project Concept:结合高端酒店和品质社区，导入全新健康理念，引入国际性水疗品牌和医疗器械，提供纯为放松身心的简单护理到独一无二的星级“养生旅程”，打造海南健康养生度假新标杆。Connected with high-end hotel and quality com-munity,International Healthcare Campus will in-troduce brand know health concept and adopt in-ternational SPA and medical facilities prov

28、iding tourists an unique eco health tour.This project will be iconic in Hainans health tourism development.博物馆群亮点项目 Anchor Project Museum Cluster影视探险基地TV Adventure Base泰迪熊博物馆Teddy Bear Museum海丝之路华侨文化馆Astronomical Observation Museum国家电网能源展示馆State Grid Energy Museum鲁能1990企业文化纪念馆Luneng 1990 Corporate M

29、useum天文观测博物馆Astronomical Observation Museum美术写生基地Art Colony健康主题博物馆Museum of Health黄花梨博物馆Rosewood Museum海瓷博物馆Sea Porcelain Museum名人博物馆Hainan Celebrity Museum探索世界主题乐园International IP Theme Park项目概念Project Concept:围绕七乡文化、亲子教育及健康养生及国网优势资源，提供适合各年龄层客群的文化、娱乐、教育体验的博物馆群，除了观赏展示品，也有互动性的体验，延伸度假经济。Based on Wench

30、angs local culture and Lunengs corporate resources,the planned museum clus-ter aims to provide not only exhibitions but also in-teractive activities targeting different market seg-ments.GEF国际认证湿地公园亮点项目 Anchor Project Wetland Park with GEF International Certifi cation项目概念Project Concept:湿地公园位于宝陵河连接东面

31、海域的区块。湿地公园将充分尊重和保护铜鼓岭自身的红树林湿地，进一步优化其生态系统，保护其特有的野生生物，并以优质的生态环境吸引更多的动物来此栖息以优质的生态环境为基础，增加游客体验和寓教于乐类设施。湿地公园将获取相关国际认证，成功保护住中国唯一独特的从山到红树林到海洋的生态系统。Wetland Park is located in Baoling River district connecting the ocean to the east.Development approach is to fully respect and reserve the existing wetland,fur

32、ther optimize the eco system,protect existing wild lives and enhance the environment to attract more animals.Based on protection of wetland,it can have a certain number of edu-tainment activities for tourists.The wetland park will be certifi ed by international associations,to pro-tect the only wetl

33、and park with eco system from mountain,mangrove and the sea.游船码头Boat Tour观鸟区两栖动物区海龟保育区Bird Viewing/Amphib-ians/Sea Turtle Conser-vation Zone游客服务中心Visitor Center生态教育中心Eco Education Center 宝陵河滨水游乐港亮点项目 Anchor ProjectBaoling River Waterfront Harbour项目概念Project Concept:滨水娱乐区位于宝陵河北岸，是结合当地风情文化和现代高科技的娱乐体验中

34、心，集娱乐、餐饮、零售功能为一体，是铜鼓岭的活力聚集地，也是夜间娱乐的聚集区。Baoling River Waterfront Harbour is on the north-ern bank of Baoling River.It is an dynamic RDE center integrating local culture and high-tech en-tertainment facilities,which is also the event and festival center as well as nigh activity center.咸淡水水族馆Aquarium(m

35、ountains to deep sea)激光水秀节事广场Water Show&Outdoor Competition Plaza万国汇文化特色零售International Cultural and Retail Street滨水餐饮酒吧街Waterfront Dining&Bar Street 山海天度假酒店综合体亮点项目 Anchor ProjectShanhaitian Resort Hotel Complex项目概念Project Concept:针对毗邻的航天城产生的商务会展客群和家庭游客客群，在湿地公园毗邻地块打造大型度假会展酒店，将商务会奖和度假休闲完美结合。专业会议设施及独特

36、休闲氛围使会奖团体可在此获得高端会议及休闲度假的双重体验Targeting the business tourists and family tourists generated by adjacent Space City,the resort ho-tel complex is a combination of resort and MICE hotelProfessional conference facilities and unique lei-sure and resort atmosphere will give high-end tourists a memorable exp

37、erience.山海天度假酒店Shanhaitian Resort Hotel高尔夫娱乐馆Golf Entertainment Center游艺体验中心Gaming Academy大型节庆中庭Large-scale Event Atrium国际会议中心International Conference Center PGS生态农庄体系亮点项目 Anchor ProjectPGS Eological Farmland System一个农场七个农庄农夫市集（PGS平台）五万户人家二十六个酒店项目概念Project Concept:会员与农民结合成一个有活力的社区确保销路与收入，农民可以专心生产高品质

38、的农产品。会员可以吃到新鲜、健康的食物。社交娱乐的同时进行公平贸易；并让食物正义与食品安全成为真实。Members with farmers combined into a vibrant community-to ensure sales and income,farmers can concentrate on the production of high-quality ag-ricultural products.Members can eat fresh,healthy food.Social with fair trade;food justice and food securit

39、y has become a reality.农场农庄社区酒店农夫市集 世界顶级婚庆基地亮点项目 Anchor ProjectWorld Class Wedding Hotel Cluster项目概念Project Concept:婚庆基地的功能使得更多人包含情侣、夫妻、家庭和游客都可以与鲁能-山水天项目有交集，留下美好回忆，更重要的是补充了淡季的商业空白，抵制了淡季对商业的冲击。Wedding base will certianly attract more people in-cluding lovers,couples,families and visitors with their beautiful memories.This function will infi ll the gap season and help the whole Luning-Shanghai-tian program to defence the off-season.婚庆酒店Wedding Hotel婚庆服务Wedding Service创意零售Creative Retail休闲餐饮Recreation Restaurants