2023年健康与健身应用市场洞察报告-SensorTower.pdf

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1、?2023?2023 Sensor Tower Inc.-All Rights Reserved?2022?App Store?Google Play?2023?科?Sensor Tower?/?2 2023 Sensor Tower Inc.-All Rights Reserved?/?ABISHKKING?录3 2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved50?10?20?30?FApple StoreGoogle Play?2020?50%?27?2021?20

2、22?2023?Sensor Tower?App Store?Google Play?Google Play?科?2023?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved60?7?14?21?28?35?FApple StoreGoogle Play?2018?2022?2019?2021?43%?50%?33%?2022?28?Apple Store?80%?2023?33?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?:Sensor Tower?2023 Sensor T

3、ower Inc.-All Rights Reserved?60%?2022?11%?4?2021?14%?2022?17%?7?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?Sensor Tower?App Store?Google Play?Google Play?科?2022?12?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved?2018?2021?50%?2022?32%?17?59%?8?%?%?%?%?%

4、?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?Sensor Tower?App Store?Google Play?IAP?技?(?)?2022?12?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved0?5?10?15?20?(?)?9?2022?32%?15?2022?22%?16%?18%?Sensor Tower?App Store?Google Play?IAP?技?(?)?2022?12?:Sensor Tower?+?%+?

5、%+?%+?%+?%+?%-?%+?%+?%2023 Sensor Tower Inc.-All Rights Reserved10?2023 Sensor Tower Inc.-All Rights Reserved?Sweatcoin?2022?Top?2022?12?:Sensor Tower?112022?Sweatcoin?300%?Sensor Tower?2023?3?20?Sweatcoin?1.2?28%?MyFitnessPal?38%?1.8?2022?2009?MyFitnessPal?2023?6?1Flo Period TrackerFlo Health23456W

6、eight WatchersWW InternationalHeadspaceHeadspacePelotonPeloton InteractiveWorkout Planner Muscle BoosterWELLTECH APPSAllTrailsAllTrails78910MyFitnessPalMyFitnessPalFitbit:Health&FitnessFitbitStravaStravaCalmC?1Flo Period TrackerFlo Health23456Six Pack in?DaysABISHKKING?Fitness Coach&DietWELLTECH APP

7、SDa FitMO YOUNGMi FitnessBeijing Xiaomi78910SweatcoinSweatcoBlood Pressure AppQR Code ScannerSATUSEHAT MobileMinistry of Health Republic of IndonesiaHome WorkoutABISHKKING?CNCNCN 2023 Sensor Tower Inc.-All Rights Reserved?Zepp Life?2022?MAU?Top?12?2022?12?MAU(Monthly Active Users)?:Sensor Tower?Zepp

8、 Life?MAU?Top?Flo Health?Flo Period Tracker?Period Calendar Period Tracker?1Huawei HealthHuawei Software TechnologiesZepp LifeHuami?Shanghai Littlelights Education Technology2345KeepKeep?1Zepp LifeHuamiNHISNational Health Insurance CorporationSamsung HealthSamsung Electronics2345CashWalkCashWalkHeal

9、th Self-checkKorea Educational Research Service?1Planet Fitness WorkoutPlanet FitnessFitbit:Health&FitnessFitbitSweatcoinSweatco2345MyFitnessPalMyFitnessPalFlo Period TrackerFlo Health?1Flo Period TrackerFlo HealthZepp LifeHuamiPeriod Calendar Period TrackerABISHKKING2345SATUSEHAT MobileMinistry of

10、Health Republic of IndonesiaMINISTRY OF PUBLIC HEALTH?1?daysamane factoryCocokara Finecocokara?nedHealthcareNTT Corp2345COCOA?LunaMTI?1Flo Period TrackerFlo HealthZepp LifeHuamiSweatcoinSweatco2345Period Calendar Period TrackerABISHKKINGConecte SUSSerpro?CNCNCNCNCN 2023 Sensor Tower Inc.-All Rights

11、ReservedABISHKKING?2022?Top?2022?12?:Sensor Tower?13?ABISHKKING?同?Home Workout?Six Pack in?Days?Period Calendar Period Tracker?1WELLTECH APPS23456WW InernationalHeadspaceGoogleAllTrails78910MyFitnessPalCalmFlo HealthStrava?1Alfonso N Hall23456Flo Health?HuamiGoogleGMRD Apps78910ABISHKKINGSweatCoWELL

12、TECH APPSQR Code Scanner?CNCNPeloton InteractiveCN 2023 Sensor Tower Inc.-All Rights Reserved14?2023 Sensor Tower Inc.-All Rights Reserved2022?3?2023?3?iOS?科?YouTube?AppLovin?35%?iOS?AppLovin?YouTube?iOS?81%?科?Admob?Unity?90%?Admob?99%?Unity?Admob?Unity?15?iOS?SoV?iOS?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%

13、?%?%?%?%?%?%?%YoutubeApplovinAdmob?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%AdmobUnity?2022?3?2023?3?Sensor Tower?2019?AppLovin?Unity?Vungle?2023 Sensor Tower Inc.-All Rights Reserved?Daily Yoga?Flo Period Tracker?162023?:Sensor Tower?Blood Pressure Roji OsiDaily Yoga DailyYFlo Period Tracker Flo Health 2

14、023 Sensor Tower Inc.-All Rights Reserved?Blood Pressure Tracker App?Headspace?172023?:Sensor Tower?Blood Pressure Tracker App iKame ApplicationsHeadspace HeadspaceMyFitnessPal MyFitnessPal 2023 Sensor Tower Inc.-All Rights Reserved18?:ABISHKKING 2023 Sensor Tower Inc.-All Rights Reserved?:?:ABISHKK

15、ING?:7700?+?:22?+?2023?3?24?:Sensor Tower?19?ABISHKKING?100?ABISHKKING?2023?3?24?ABISHKKING?22?2023 Sensor Tower Inc.-All Rights Reserved?2022?12?:Sensor Tower?20ABISHKKING 旗下应数量庞且市场分布泛ABISHKKING旗下应总数与年度下载量趋势ABISHKKING旗下头部应与全球下载量市场分布?2?4?6?%?%?%?%?%?%?%?%?%?%?%?%Home Workout Period Calendar Period T

16、rackerSix Pack in?DaysLose Weight at Home in?DaysLose Weight App for Women?%?%?%?%?%?%?%?%?%?%?%?%?2023 Sensor Tower Inc.-All Rights ReservedABISHKKING?2022?Top?21?2022?12?:Sensor Tower?ABISHKKING?Home Workout?Step Counter?Period Calendar Period Tracker?Fasting-Intermittent Fasting?2022?5?2022?Top?4

17、?ABISHKKING?Fasting-Intermittent Fasting?12345?12345?12345?12345?Fitness Coach&DietWELLTECH APPSLose Weight App for WomenABISHKKINGLose Weight App for MenABISHKKINGHome WorkoutABISHKKINGSix Pack in?DaysABISHKKINGMi FitnessBeijing XiaomiZepp LifeHuamiStep CounterABISHKKINGSweatcoinSweatcoDa FitMO YOU

18、NGFastEasyFunplexBodyFastBodyFastFasticFastic FastingABISHKKINGYAZIO FastingYAZIOPeriod Calendar Period TrackerABISHKKINGClue Period TrackerBioWinkWocuteMQJC TechnologyFlo Period TrackerFlo Health?2023 Sensor Tower Inc.-All Rights Reserved?2022?19%?28?2023?33?50%?2022?32%?15?科?Admob?Unity?ABISHKKING

19、?Home Workout?Period Calendar Period Tracker?22 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应内收 最全的数据信息，其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次业验证产品对标程碑事件 数据误差5%产品功能创新 平台持续更新产品功能，致于更 好地服务合作伙伴和客户23 2023 Sensor T

20、ower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer Intelligence 户情报?DAU/MAU?SDK?SDK?24 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?25 2023 Sensor Tower Inc.-All Rights Reserved?Sensor Tower?凭?Sensor Tower?sensortower-