跨境电商(英语)-教学大纲.docx

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1、Cross-Border E-Commerce (English) SyllabusCourse Code： 031292BCourse Type：Optional CoursePeriods: 32 Theoretical part: 26 Practical Part: 6Credit: 2Target students ： International tradePreparatory Courses: International Business1. ObjectivesCross-Border E-Commerce?, is an important optional course o

2、f international economies and trade. Nowadays Cross-Border Electronic Commerce has been an important organizational form in international trade, and learning its development is conducive to deepening understanding of international trade. This new course can conform a recent development of internatio

3、nal trade, and its practical operation is strong, so students can have a better understanding of e-commerce,s operation mode.Through the learning of this course, we hope students can achieve these goals:(1) Understand the mode of Cross-Border Electronic Commerce.(2) Acquire a good knowledge of rules

4、 and basic operation of Third-party e-commerce platform, business promotion and customer service.(3) Analyze the impact of Cross-Border Electronic Commerce to international trade.2. Course content and teaching methods(1) Main ContentsThe course mainly includes introduction to e-commerce, introductio

5、n and selection of Cross-Border E-Commerce platform, international logistics and cross-border payment, operating strategy of Cross-Border E-Commerce.(2)Teaching MethodsThis course simultaneously adopt teachers teaching and students practicing on computer, and through practicing on computer, students

6、 should understand management mode of Cross-Border E-Commerce.3. ArrangementsNo.ContentsTheoriesPracticesOtherTotal1Introduction of Cross-Border E-Commerce442Introduction and Selection of Cross-BorderE-Commerce Platform6283International Logistics and Cross-BorderPayment64104Operating Strategy of Cro

7、ss-BorderE-Commerce445Effect of E-Commerce to International trade66Total266324. SyllabusChapterl Introduction of Cross-Border E-Commerce(1) Contents Section 1 Concepts of Cross-Border E-CommerceConcepts and characteristics of Cross-Border E-Commerce Section2 Classification of Cross-Border E-Commerce

8、Different division basis and specific classification of Cross-Border E-Commerce(2) Important and Difficult PartsClassification of Cross-Border E-Commerce(3) Assessment Requirements: ComprehensionChapter! Introduction and Selection of Cross-Border E-Commerce Platform(1) Contents Section 1 Introductio

9、n of Cross-Border E-Commerce platformBrief introduction and forming process of Cross-Border E-CommercePlatform Section2 Operation of Cross-Border E-Commerce platform Comparison of different platforms and specific management mode(2) Important and Difficult PartsComparison of different Cross-Border E-

10、Commerce platforms(3) Assessment Requirements: ApplicationChapter3 International Logistics and Cross-Border Payment(1) Contents Section 1 Introduction of Cross-Border E-Commerce logistics Characteristics and development status of Cross-Border E-Commerce logistics Section2 Mode of Cross-Border E-Comm

11、erce logisticsImport and export cross-border e-commerce logistics and some existing problems Section3 Cross-Border PaymentPatterns and supervision of Cross-Border payment(2) Important and Difficult PartsDevelopment status of Cross-Border E-Commerce logistics(3) Assessment Requirements: Comprehension

12、Chapter4 Operating Strategy of Cross-Border E-Commerce(1) Contents Section 1 International market analysisTarget market position Section2 Operation and managementOperating strategy and network marketing;(2) Important and Difficult PartsOperating strategy(3) Assessment Requirements: ComprehensionChap

13、ters Effect of E-Commerce to International trade(1) Contents Section 1 Development of E-Commerce in International tradeProportion, scale and development trend of E-Commerce in international trade Section2 Effect of E-Commerce to international tradeEffect of E-Commerce to International trade principa

14、l part, operation modes and competition modes, etc.(2) Important and Difficult PartsEffect of E-Commerce to international trade(3) Assessment Requirements: Mastering5. Assessment and ScoreAssessment: ReportScore: Attendance and presentation 20%, Final report 80%6. Reference BookIntroduction to Electronic CommerceM,(the 2nd edition), Wang Jian et.ah ChinaRenmin University Press, 2011.2Li Xiaoxian, Wang Jian. Practice of International Trade M, (the 5th edition).University of foreign economics and trade press, 2011.执笔人:教研室主任:系教学主任审核签名：