王琼《跨境电商实用英语（第2版）》《跨境电商英语》C卷答案和评分标准.docx

《王琼《跨境电商实用英语（第2版）》《跨境电商英语》C卷答案和评分标准.docx》由会员分享，可在线阅读，更多相关《王琼《跨境电商实用英语（第2版）》《跨境电商英语》C卷答案和评分标准.docx（4页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、跨境电商英语期末试卷（C）参考答案及评分标准Part L Useful Expressions (共 15 小题，每小题 1 分,合计 15 分)L G I M H E浏览量 商业快递 属性词 批发价 追踪号 跳失率1.(B )佣金3.(D )禾IJ润率5.(J )海外仓7.(F )良性循环9.(0 )销售额11.(K )物流模板13.(A )转化率15.(N )清关2.( C )标题描述4.6.8.10.12.14.Part 2. Translation （共6小题，1620题每小题3分，21题10分，合计25分）16. China,s Cross-border E-commerce wil

2、l be likely to maintain rapid growth in the next few years.17. Consumers generally place more weight on negative information than on the positive when deciding what to buy.18. Its not good for product exposure if the bidding price fbr keyword is too high or too low.19. The store description of a bus

3、iness store usually includes a general introduction to the companys business scope.20. We are going to upload a series of new products fbr the coming Thanksgiving and Christmas.21. 我国的跨境物流发展相对缓慢，物流与跨境电商的发展是相辅相成的关系, 最终跨境电子商务是否满意，物流占据了重要的一环。企业在发展跨境电 子商务的过程中，应该根据企业自身的实际情况，对各种跨境物流模式进 行综合考量，选择适合自己的跨境物流模式

4、，并可以根据企业和客户需要 进行适当地跨境物流模式创新，通过物流服务能力的提升为跨境电商创造 更多的顾客价值。第16-20小题翻译评分细则如下：1）每句3分。译文正确，结构、语法和用词无错误，给3分；2）句子结构错误扣1-2分。语法和用词错误酌情扣0.5-1分；第21小题翻译评分细则如下：1-4分翻译条理不清，表达思想不清楚，有较多的严重语言错误。5-7分翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。8T0分翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。Part 3. Reading Comprehension （共 6 小题，每小题 3 分，合计 18 分）Pas

5、sage 122. Because customers cannot see the real products through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website.23. Customer service staff should be proficient in professional knowledge about all the products, have good promotiona

6、l skills, respond timely and effectively, so as to put away customers5 worries before buying products.24. In the event of inquiries about product specifications and size, the seller should repeat the detailed specifications and size of the product and guide the buyer to confirm the specifications an

7、d size on the product details page againPassage 225. Sellers may take the initiative to adjust the price of the product or shipping to regain buyers fbcus and improve the conversion rate.26. Sellers should analyze the purpose of bargaining, respond and deal with it specifically.27. On the one hand,

8、the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the products default wholesale price. On the other hand, in order to attract small wholesale customers, the seller can also make clear the wholesale discount or indicate the b

9、uyer to write to negotiate about the discount on the home page or product description page.1）每题3分。回答正确，结构、语法和用词无错误，给3分；2）意思部分不正确，扣1-2分。语法和用词错误酌情扣0.5T分；3）回答错误，0分Part 4. Writing （共4小题，28-30题每小题10分,31题12分，合计42分）28.Dear friend,Thank you fbr your interest in our item. We offer four different sizes S9 M,

10、L and XL. According to the information you offered, we suggest you choose size S. Please allow l-2cm errors due to manual measurement. We have the S size in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best Regards,29.Dear friend,Thank

11、 you for your interest in our handmade products. Our products are excellent in quality and low in price.If you would like to place one order fbr many items, please first click “Add to Cart button, then “Buy Now button, and check your address and order details carefully before clicking submit“ button

12、. After that, please inform me, and I will cut down the price to USD XXX. Then you can refresh the page to continue your payment. Thank you very much.Best Regards,30.Dear xxx,We appreciate your interest in our products. Although we are anxious to do business with you, we regret that it is impossible

13、 for us to allow the reduction you asked fbr. Considering the quality of our products, for superior to those of other online shops, this price is in fact very reasonable and quite realistic. We regret, therefore, that we cant make any further concession.Thank you again for your interest in our produ

14、cts. We are looking forward to your reply.31.Dear xxx,Thanks fbr your message. It is a pity to hear that you havent received your parcel.For your order just now I checked our shipping record that the tracking number for your parcel is xxxxxx, and we sent it out on December 6th.You could track it on

15、Will you please kindly wait for two or three days? If you could not receive it after three days, please do not hesitate to contact me again. If so, I assure you that you will not bear any loss.I am sorry again for the inconvenience brought to you.Best Wishes,写作评分标准：本题满分42分，按照以下5个档次给分：37-42分：很好地完成了试题

16、规定的任务。包含了所有内容要点；使用丰富的语法结构 和词汇；语言自然流畅，语法错误极少；有效地采用了多种衔接手法，文字连贯，层 次清晰；格式和语域恰当贴切；对目标读者完全产生了预期的效果。29-36分：较好地完成了试题规定的任务。包含所有内容要点；使用较丰富的语法结构和 词汇；语言基本准确，只有在试图使用比较复杂或较高级词汇时才有个别错误；格式 和语域较恰当；对目标读者产生了预期的效果。21-28分：基本完成了试题规定的任务。虽漏掉一些内容，但包含多数内容要点；应用的 语法结构和词汇能满足任务的要求；有一些语法和词汇错误，但不影响理解； 采用了简单的衔接手法，内容较连贯，层次较清晰；格式和语域基本合理。对目标读 者基本产生了预期的效果。11-20分：未能按要求完成试题规定的任务。漏掉或未能有效阐述一些内容要点，写了一 些无关内容；语法结构单调，词汇项目有限；有较多语法结构或词汇方面的错误， 影响了对写作内容的理解；未采用恰当的衔接手法，内容缺少连贯性；格式和语域 不恰当。未能清楚地传达信息给读者。1-10分：项目和词汇的使用单调、重复；语言错误多，语言运用能力差；未使用任何衔接 手段，内容不连贯，缺少组织、分段；未能传达信息给读者。0分：所传达的信息或所用语言太少，无法评价；内容与要求无关或无法辨认。