英语必修四导学案Unit11-L3-1.docx

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1、Unit 11 The Media Lesson 3 The Advertising Game 第 1 课时【学习目标】1. To get to know some key words: advertise, classic, corporation, brand, suitable, budget, visual, approach, humour, contribution, citizen, consist of, stand out, 了解并熟悉一些重点的词汇和短语。2. To read and understand an article about advertisements 阅读

2、并理解有关广告的文 *早O(-)温故而知新 1. Translate the following phrases 翻译下列短语。1.支持，赞同2,因。而责备某人3.公开地，当众4.关上5.假装做某事6.帮某人一个忙(二)Preview课前预习导学 1. Translate the following key words 翻译下面的核心词汇。1) adj.传统的；经典的4) n. 公司6) adj. 合适的8) adj,视觉的，视力的10) n.方法；方式2)vt.缝制 3)n.啤酒5) n.商标；牌子7) n.预算9) n.概念；原则11) adj.当代的adj.幽默的16) advertis

3、e vt 为做广告，登广告 n. 广告 n. 广告人17) contribution n.贡献；捐助 vt贡献；捐助（三）问题导学，重难探究Task 1: Read the text quickly and fill in the blanks.paragraphsMain ideaspartsPartiPTheclassicadvertisementtellsyouPart 2PModern advertisements need three new techniques,andPart3PTherearealsosomeadvertisementsTask 2: Read the text

4、 again. Are these statements true(T) or false(F)?1) “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. 2) Advertisement must be attractive and creative. 3) The purpose of all advertisements is to make customers spend money. 4) Producing public advertisements mentioned in the tex

5、t is free. 5) Public advertisements mainly aim to make contributions to society. 6) The purpose of advertisements is creating something that has never been seen before.7) Standing out your advertisements is not easy because people are used to high standards of visual design. (四)Classroom assessment

6、课堂检测1 . Fill in the blanks using the proper words in the textThe classic advertisement is one that gives information about finding products. From the advertisements, we would know what the company sells, where they are located and the names. Present-day advertisers often have large,because a lot of

7、money is spent on applying modern techniques of design to make advertisements . Modern advertisements must by combining thehighest standards of design with ideas the products to make them more attractive. The top of today believe that using humour new andunusual ideas to surprise people is important

8、 in modern advertisements. However,is about selling products and services for a profit. Some contemporary advertisements mainly aim to.2 .根据汉语提示或首字母写出下列句子中的单词。1) If you want to attract more customers, try a in the local newspaper.2) She took the wrong (方法，手段)in her dealing with them.3) My mother tau

9、ght me how to s .4) They failed to see the (幽默)of the situation.5) They like the life in (当代的)Britain.6) She is Italian by birth but is now an Australian c .7) Which (品牌)of toothpaste do you use ?8) I have a very good v memory. I won, t easily forget what I see.9) He has made a great c to the world s peace.10) This program is not sfor children .