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1、Compa ny-Carnival Cruise Lines About Carni val Cruise Lines Carni val Cruise Lines was foun ded in 1972,the compa nys foun der Ted?Aris on,ano ther compa ny foun der Bob?Dick inson in Carnival Corporatio ns head office:Bost on,America n Intern ati onal Travel service Co.,Ltd.work,they work together
2、for Carnival Cruise Lin es developme nt has made great efforts.Carni val have portfolio of leadi ng cruise bran ds,these bran ds,which comprise the most recog ni zed cruise brands in North America,the Un ited Kin gdom,Germa ny and Italy,offer a wide range of holiday and vacation products to a custom
3、er base that is broadly varied in terms of cultures,languages and leisure-time preferences.Carni val is The Worlds Most Popular Cruise Lin e,they offer a wide array of quality cruises,and pride ourselves on delivering memorable vacations to guests.Diversity Cultural importa nt of cultural diversity
4、Carni val Cruise Lines is a Mult in ati on al,a nd has employees around the world,and have to face differe nt coun tries guests face every day,this means that whe n man agers deal with the diversity of the workforce,We are focus ing on the collective picture of differe nces and similarities.Diversit
5、y is gen erally defi ned as ack no wledg ing,un dersta nding,accept ing,val uing,and celebrati ng differe nces among people with respect to age,class,ethnicity,gender,physical and mental ability,race,sexual orientation,spiritual practice,and public assistance status.A diverse workforce is a reflect
6、ion of a cha nging world and marketplace.Diverse work teams bring high value to orga ni zati ons.Respect ing in dividual differe nces will ben efit the workplace by creati ng a competitive edge and in creas ing work productivity.Diversity man ageme nt ben efits associates by creat ing a fair and saf
7、e en vir onment where every one has access to opport un ities and challe nges.Compa nies n eed to focus on diversity and look for ways to become totally inclusive organizations because diversity has the potential of yielding greater productivity and competitive adva ntages.The laws apply to diversit
8、y Carni val Cruise Lines is an intern ati onal en terprise,it will be confron ted with new and pote ntially unique sta ndards of legal and ethical con duct.Intern ati onal bus in ess is con ducted in amaze of intern ati onal trade agreeme nts,pare nt country laws,and host country regulation of forei
9、gn enterprise.For cruise,the laws apply to diversity are The Civil Rights Act of 1991(which prohibits discrim in ati on on the basis of sex,race,religi on,color,and n ati onal orig in,appl ies to American corporation s overseas operations),Sullivan Principles.The situati ons of cultural diversity Th
10、e intern ati onal corporati on have many employees who are from d iffere nt coun tries,they have differe nt habits and Ian guage backgro un ds,ofte n occur because of the lack of un dersta nding among some of the con flicts,thus affect ing the mood of the work.To avoid such conflicts,managers should
11、 do regular training staff about Ianguage and different c ulture,so that workers are able to com muni cate with each others in En glish,and for an un dersta nding of each others national customs.Some employees lack of collectivism,often only considered themselves in work and difficult to get along w
12、ith other colleagues.Managers should enhance com muni cati on with these workers,en courage them to take part in some group activities,to develop their passi on for the collective.In Carnival Cruise Lin es,the imbala nee betwee n men and wome n employees,usually,the number of men than women s,but wo
13、man in the companyypl 皴 n esse ntial role.And Cruises are every few mon ths at sea,Woma n is sen time ntal than man,will have homesick mood affecting the work.As managers,they can give employees the proper holiday to visit home,this approach will enhance employee well-being,And make them more loyal
14、to the work.Man ageme nt Carnival Cruise Lines is a Global corporation,with the size and scope of crossborder bus in ess activities continues to expa nd,compa nies in creas in gly obvious cultural differe nces and con flicts.this means that whe n man agers deal with the diversity of the workforce,th
15、ey are focus ing on the collective picture of differe nces and similarities.In 2009,compa ny in troducti on of the to further improve the Groups subsidiaries and employees,the management system,the behavior of subsidiary constraints,to ensure its legitimacy,two to restrain the behavior of employees,
16、loyalty treat the compa nys bus in ess,the policy into the follow ing main poin ts:First,con duct bus in ess hon estly and accurately;Second,protecti on of the marine en vir onment,especially the water en vir onment,preve nt polluti on;Third,an titrust policy;fourth,en sure trade security policy;fif
17、th,may not be used,diffusi on con fide ntial information;Sixth,personal interests and company interests conflict,protecting in terests of the compa ny policy;seve nth,part-time employees out,shall not con flict with the compa nys own work,etc.Although the company management staff more stringent,but
18、also provides a relatively high welfare.The employee is on the cruise free board and lodging.(2 peoples a building,the room contains bathroom,television,keeps a thing cab in et.etc.)The wages is settled acco unts with U.S.dollar,every two Mon days time.Day off:The day off is no less tha n for three
19、days mon thly,each con tract after expect in g(8-10 mon ths)the period expires enjoys holidays for 2 mon th.(the cruise compa ny provides free come to retur n ticket and enjoy a holidays subsidy)The ten full sailing schedules empress can retire and enjoy the pension of cruise compa ny.In additi on t
20、o this,daily con tact people with differe nt races,different backgrounds,can receive new information,enhanced vision.Con clusi on Carnival Corporation by virtue of its diverse culture and management style,to become“The Worlds Most Popular Cruise Line“,others mult in ati onal should borrow the excell
21、e nt man ageme nt from Carni val.Cross-cultural man ageme nt is con ducive to bus in ess members to un dersta nd and master the differe nt beliefs and values,cha nging the face of globalizati on and the market and customers,and competitors,to stimulate en terprise tech no logy and man ageme nt inno
22、vati on,and impro ving the en vir onment in the face of a variety of n eeds and cha nges in the flexibility and adaptability.Cultural differe nces and con flicts always accompa nied the whole process of mult in ati onal operatio ns,cross-cultural man ageme nt is to reduce cultural con flict,creat in
23、g an effective means of competitive adva ntage.Man ager should recog nize cultural differe nces,un dersta nding and applicati on of cultural differe nces,respect for cultural diversity,emphasis on cross-cultural com muni cati on,cross-cultural trai ning,creat ing a learning orga ni zatio n,using sci
24、e ntific methods and pragmatic approach to explore both to achieve cross-cultural harm ony and purpose,and has its own characteristics,but also with the host culture to adapt man ageme nt mode,allowi ng mult in ati onal compa nies to create and mai ntai n intern ati onal competitive adva ntage.The S
25、ulliva n prin ciples1 1.Non-segregation of the races in all eating,comfort,and work facilities.2.Equal and fair employment practices for all employees.3.Equal pay for all employees doing equal or comparable work for the same period of time.4.ln itiati on of and developme nt of training programs that
26、 will prepare,in substa ntial nu mbers,blacks and other non whites for supervisory,admi nistrative,clerical,and tech ni cal jobs.5.In creas ing the nu mber of blacks and other non whites in man ageme nt and supervisory positi ons.6.Im provi ng the quality of life for blacks and other non whites outs
27、ide the work environment in such areas as housing,transportation,school,recreation,and health facilities.7.Working to eliminate laws and customs that impede social,economic,and political justice.(added in 1984)In general,the principles demanded the equal treatment of employees regardless of their race both within and outside of the workplace,dema nds which directly con flicted with the official South Africa n policies of racial segregati on and un equal rights.
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