2023年全球移动电商应用市场洞察-2023.03.pdf

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1、?2023?2023?2023 Sensor Tower Inc.-All Rights Reserved|2Sensor Tower?/?2022?App Store?Google Play?2023?Sensor Tower Copyright Reserved 20233?02-?/?04-?07-?13-?17-?21-?SHEIN&Temu 26-?SECTION ONE?Sensor Tower Copyright Reserved 202350?20?40?60?80?FApple StoreGoogle Play?2022?59?2021?7.1%?65%?Google Pla

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7、eBayeBay78910?2023 Sensor Tower Inc.-All Rights Reserved|1?234510?SHEIN?2022?MAU?Top?2022?12?MAU(Monthly Active Users)?:Sensor Tower?SHEIN?MAU?Top?eBay?Coupang?Shopee?Mercado Libre?Amazon Shopping?2022?MAU?5?1ABLYABLY Corp?street?street CorpBunjangPic&Go2345CoupangCoupang CorpAmazon ShoppingAmazon?1

8、O?erUpO?erUpSHEINSheinside GroupWalmartWalmart2345Amazon ShoppingAmazoneBayeBay?1TokopediaTokopediaSHEINSheinside GroupAkulakuAkulaku2345ShopeeShopeeLazada?&Lazada Group?1MercariMercariYahoo!ShoppingYahoo Japan CorpdpointNTT Corp2345Amazon ShoppingAmazon?Rakuten Group?1SHEINSheinside GroupAliExpress

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10、oogle Play?:Sensor Tower?2022?Top?ShopeeAmazonWalmart?MeeshoSheinside GroupShopsyReliance IndustriesNike?1?2?3?SECTION THREE?2023 Sensor Tower Inc.-All Rights Reserved|1AliExpress:8=F5D=5F 47478=?23451AliExpress:8=F5D=5F 47478=?TemuTemuSHEINSheinside GroupA?CIDERCIDER HOLDING23456TemuTemuCIDERCIDER

11、HOLDINGDHgateDHLightInTheBoxLight In The Box?789106TikTok Shop Seller CenterTikTokVoghionVOGHION TECHLightInTheBoxLight In The BoxHALARAFULL SCALE FULL SPEEDChicPointChicWorld78910?SHINE?AliExpress?Temu?2022?Top?SHEINSheinside GroupA?AliExpress?Lazada?&Lazada Group?2022?12?:Sensor Tower?2022?SHEIN?1

12、.7?Temu?2022?8?Sensor Tower?11?Temu?A?Lazada?AliExpress?AliExpress:8=F5D=5F 47478=?2022?10?AliExpress:8=F5D=5F 47478=?(?)2022?Z?CIDER?5?Sensor Tower Copyright Reserved 202315?1%4%?%?%?%?%?%?%?2022?24%?19%?14%?Temu?2022?56%?2022?oOWWwo-?%?%?%11%37%?%56%2022?-?%?%-?%?Top?:Sensor Tower?2022?Sensor Towe

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14、?Admob?2022?iOS?Youtube?AppLovin?Admob?32%?iOS?Youtube?2022?Admob?Unity?40%?36%?Sensor Tower Copyright Reserved 2023192022?iOS?SoV?Sensor Tower?2019?AppLovin?Unity?Vungle?Youtube Applovin Admob TikTok?%?%?%?%?%?%?%?%?%?%?%?%?%?%?iOS?A?Admob Unity Youtube?%?%?%?%?%?%?%?%?%?%?%?%2022?iOS?Youtube?AppLo

15、vin?38%?34%?25%?2022?Admob?41%?32%?27%?Sensor Tower Copyright Reserved 2023202022?Temu?Shop Like a Billionaire?UP TO?%OFF?SHEIN?Shopee?:Sensor Tower?Temu TemuO_Shopee Shopee|SHEIN Sheinside GroupoSECTION FIVE?:SHEIN&TemuSensor Tower Copyright Reserved 202322?:?:Sheinside Group?SHEIN?:Mar-?:6.1?+?202

16、3?1?:Sensor Tower?3%?%?%?%?%?%?%?SHEIN?0?1000?2000?3000?4000?5000?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Q?Sensor Tower Copyright Reserved 202323?&?(?)?SHEIN?1?2018?SHEIN?2022?1?SHEIN?H&M?ZARA?ASAO?UNIQLO?Apple Store?Google Play?(Monthly Active Users,MAU)?iOS?:Sensor Tower?MAU?iOS?0?1?2?SHEINH&MZARAA

17、SOSUNIQLOSensor Tower Copyright Reserved 202324?:?:Temu?Temu?:Aug-?:2?+?2023?1?:Sensor Tower?%?%?Temu?0?200?400?600?800?1000?Sep-?Oct-?Nov-?Dec-?Jan-?Sensor Tower Copyright Reserved 202325?Temu?Amazon?iPhone?Temu?2022?11?Temu?Amazon Shopping?SHEIN?iPhone?iPhone?iPhone?:Sensor Tower?iPhone?iPhone?/?/

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19、r Towero/YOoUywO1W_ oywuo1owo?oOo2Sensor Tower?API?App Store?Google Play?5%?2023 Sensor Tower Inc.-All Rights Reserved|Sensor Tower?Store Intelligence?&?App Intelligence o Ad Intelligence?Usage Intelligence o App Teardown o Consumer Intelligence ow 28?DAU/MAU?SDK?SDK?2022 Sensor Tower Inc.-All Right

20、s Reserved|Sensor Tower?Sensor Tower?sensortower- Tower Copyright Reserved 202330SensorTower?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?Sensor Tower Copyright Reserved 202331?2261 Market Street#4331 San Francisco,CA 94114 USAOur Offices501 Santa Monica Blvd#301,

21、Santa Monica,CA 90401 USANorth America3rd Floor,Hend House 233 Shaftesbury Ave London WC2H 8EE United KingdomEMEANN Building,1-7-7 Jinnan,Shibuya-ku,Tokyo 150-0041 JapanJapan38F,CTF Finance Centre,No.6 Zhujiang Dong Road,Tianhe District,Guangzhou,510623 ChinaChinaGuanghua Ocean International Center,

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