东北大学考试《工商英语》考核作业参考401.docx

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1、东北大学继续教育学院工商英语试卷（作业考核线上2） A卷barcode, packaging, manufacturer, checkout counter, till display, stock, supplier, price, supermarket, specialist retailer1. A ( checkout counter) is the pay desk in a self-service shop.2. A ( barcode ) is a pattern of thick and thin lines that represents information.3. A

2、 ( manufacturer) is firm which makes or produces goods.4. A (till display ) is an electronic screen which shows you how much to pay.5. A ( supplier ) is an agent who provides goods or services.6. The ( packaging ) is used to protect goods and to present an image for them.7. The ( price ) is the amou

3、nt the goods cost.8. The ( stock ) is all the goods a retail outletkeep to sell to its customers.9. The ( specialist retailer ) is a shop which only sells one type of product, usuallyof high quality.10. The ( supermarket) is a large self-serviceshop selling food and drink andalsosmall householditems

4、.Part II Cloze Test (20 points)The term e-commerce refers to all commercial transactions conducted over the Internet, including transactions by consumers and business-to-business transactions. Conceptually, e-commerce does not (11C) from well-known commercial offerings such as banking by phone, nmai

5、l order catalogs, or sending a purchase order to supplier (12B) fax. E-commerce follows the same model (13B) in other business transactions; the difference (14B) in the details.To a consumer, the most visible form of e-commerce consists (15B) online ordering. A customer begins with a catalog of poss

6、ible items, (16D) an item, arranges a form of payment, and (17A) an order. Instead of a physical catalog, e-commerce arranges for catalogs to be (18A) on the Internet. Instead of sending an order on paper or by telephone, e-commerce arranges for orders to be sent (19D) a computer network. Finally, i

7、nstead of sending a paper representation of payment such as a check, e-commerce (20B) one to send payment information electronically.In the decade (21 A) 1993, e-commerce grew from an (22D) novelty (新奇事物)to a mainstream business influence. In 1993, few (23C) had a web page, and (24D) a handful allow

8、ed one to order products or services online. Ten years (25B), both large and small businesses had web pages, and most (26D) users with the opportunity to place an order. (27D), many banks added online access, (28A) online banking and bill paying became (29C). More importantly, the value of goods and

9、 services (30A) over the Internet grew dramatically after 1997.11. A) distract12. A) via13. A) resorted14. A) situates15. A) on16. A) reflects17. A) puts out18. A) feasible19. A) beside20. A) appeals21. A) toward22. A) insignificant23. A) communities24. A) largely25. A) latter26. A) provided27. A) I

10、nstead28. A) or29. A) widespread30. A) proceededB) differB) offB) resortedB) liesB) forB) protectsB) stands forB) sensibleB) beyondB) allowsB) untilB) optionalB) compoundsB) solelyB) latelyB) offeredB) HoweverB) thoughB) differentB) adaptedC) descendC) fromC)servedC) locatesC) toC) detectsC)sends in

11、C) responsibleC) overC) advocatesC) afterC) invalidC) corpsC) onlyC) laterC) convincedC) NeverthelessC) butC) flexibleC) practicedD) deriveD) withD) appearedD) rootsD) ofD) selectsD) carries awayD) visibleD) upD) admitsD) behindD) occasionalD) corporationsD) slightlyD) lateD) equippedD) BesidesD) an

12、dD) productiveD) acquiredPart III Please give the deflnition of following words or phrases. (30 points)31. RetailingRetailing is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.32. Corporate GroupA corporate group or group of

13、companies is a collection of parent and subsidiary corporations that function as a single economic entity through a common source of control.33. FranchisingFranchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a F

14、rancisca licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreem

15、ent.34. Annual ReportAn annual report is a comprehensive report on a companys activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the companys activities and financial performance. Most jurisdictions require compani

16、es to prepare and disclose annual reports, and many require the annual report to be filed at the companys registry. Companies listed on a stock exchange are also required to report at more frequent intervals (depending upon the rules of the stock exchange involved).35. MarketingMarketing is the stud

17、y and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.36. TakeoverIn business, a takeover is the purchase of one company

18、(the target) by another (the acquirer, or bidder). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to the acquisition of a private company. Management of the target company may or may not agree with a proposed takeover, and t

19、his has resulted in the following takeover classifications: friendly, hostile, reverse or back-flip. Financing a takeover often involves loans or bond issues which may include junk bonds as well as simple cash offers. It can also include shares in the new company.37. ImportAn import is a good brough

20、t into a jurisdiction, especially across a national border, from an external source. The party bringing in the good is called an importer. An import in the receiving country is an export from the sending country. Importation and exportation are the defining financial transactions of international tr

21、ade.38. The Stock MarketA stock market, equity market or share market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares), which represent ownership claims on businesses; these may include secu

22、rities listed on a public stock exchange, as well as stock that is only traded privately. Examples of the latter include shares of private companies which are sold to investors through equity crowd-funding platforms. Stock exchanges list shares of common equity as well as other security types, . cor

23、porate bonds and convertible bonds.39. ExportAn export in international trade is a good or service produced in one country that is bought by someone in another country. The seller of such goods and services is an exporter; the foreign buyer is an importer. Export of goods often requires involvement

24、of customs authorities. An exports reverse counterpart is an import.40. RecruitmentRecruitment refers to the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs (either permanent or temporary) within an organization. Recruitment can also refer to proces

25、ses involved in choosing individuals for unpaid roles. Managers, human resource generalists and recruitment specialists may be tasked with carrying out recruitment, but in some cases public-sector employment agencies, commercial recruitment agencies, or specialist search consultancies are used to un

26、dertake parts of the process. Internet-based technologies which support all aspects of recruitment have become widespread.Part IV Put the following passages into Chinese (20 points)41. Governments can control international trade. The most common measures are tariffs and quotas. A tariff is a tax on

27、imported goods, and a quota is the maximum quantity of a product allowed into a country during a certain period of time.政府可以控制国际贸易。最常见的手段是关税和配额。关税是对于进口商品征收的，配额是 一定时期内一个国家允许进口产品的最高限量。42. Coca-Colas advertising has always attempted to reflect changing contemporary lifestyles. Creating an international

28、 advertising campaign requires the talents of professionals in many areas, and extensive testing and research are always done before deciding which advertisements will finally be used.可口可乐的广告设法反映当代日新月异的生活方式。进行国际广告策划需要许多领域的43. All companies try to gain the biggest market share possible, and compete a

29、ggressively with their main competitors to do this. Companies with the biggest market share for a product, the market leaders, may compete with their rivals on quality, image, brand loyalty or price.所有公司都试图获得最大的市场份额，并与主要竞争对手进行激烈竞争以实现这一目标。产 品市场份额最大的公司，市场领导者可能会在质量，形象，品牌忠诚度或价格上与竞争对手 竞争。44. When an inve

30、stor buys a share, using the services of a specialist company or broker, he or she becomes a shareholder and owns a part of (or has a stake in) a company. Shareholders can make money by receiving dividends, paid as a proportion of a companys annual profits, and when the value of their shares increas

31、es.当投资者使用Part V Writing (20 points)You have applied to a soft drinks company who wants to recruit some energetic, youthful people to its marketing department. You are very keen on the job, and think you have a chance because they say that experience is not essential, but enthusiasm(热1青)and the desir

32、e to learn are. Write an application letter, saying that you are a right person for the job.Dear Sir or Madam:Im writing this letter to express my interest in this position , I want to recommend myself as a qualified candidate for this job.About myself: I graduated from a co college just now .Though

33、 I haven,t got too much experience of working.Im young and enthusiastic. I think. I have a good understanding of soft drink and I like it in my daily life. I work hard and I can get on well with others. In my spare time,I often like playing sports,just like mountains swimming and so on.I hope you will consider my application. Im looking forward to hearing from you. If you head to know more about me, please contact phone number is 211312.Your sincerelyGuohong Sui