尼尔森-中国消费市场科技生态白皮书+全球突破性创新白皮书-2023.pdf

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9、推动举办的这一奖项已发展成为全球范围内备受推崇的消费品领域年度大奖，获得了广泛的行业认可。该奖项在北美的相关报告已累计发行4万多份，经由100多家媒体报道，也进一步为尼尔森IQ在消费品领域的产品创新奠定前沿的领导者地位。33十多年来，尼尔森IQ BASES突破性创新榜单一直是认可快速消费品(FMCG)领域创新和全球成功的黄金标准。该榜单以尼尔森IQ长期追踪的零售数据为基础，对每年在全球上市的新品，围绕上市后销量在品类中领先并持续增长，上市18个月内铺货保持增长或维持稳定铺货、上市第一年对母品牌带来净增长及是否为消费者带来独特体验这三大维度进行多轮分析筛选，最终评出的获奖产品。针对不同品类进针对

10、不同品类进行行第一轮筛选第一轮筛选第二轮筛选挑选第二轮筛选挑选出出突破性创新产品突破性创新产品 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.O234 2023 Nielsen Consumer LLC.All Rights Reserved.35800 41%18%25%8%8%2023 Nielsen Consumer LLC.All Rights Reserved.36 2023 Nielsen Consumer LLC.All Rights Rese

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16、合乎道德的对待？工人是否得到公平对待？我吃的食物到底含有什么？制造商是否支持我的社区和当地事业？食物在哪里种植或制作？食品信息透明化表现 2023 Nielsen Consumer LLC.All Rights Reserved.5674%74%56%50%50%2023 Nielsen Consumer LLC.All Rights Reserved.57 2023 Nielsen Consumer LLC.All Rights Reserved.58 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LL

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