2022-2023年葡萄酒行业报告（英）-12页-WN7.pdf

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1、INDUSTRY REPORT 2022-2023Credit:Rathfinny Wine Estate2ContentsWineGB Trade Survey ResultsIntroductionAccurate data is important in any industry,especially one that is growing as quickly as ours.This year WineGB created the most comprehensive data set our industry has ever seen.WineGBs broad membersh

2、ip means that our new Industry Survey collected data covering over 90%of English and Welsh wine production.With some welcome new inputs from Wine Standards,we now have the most accurate picture of our industry to date.This data enables us to identify new opportunities and risks,and see the emerging

3、trends that could drive the industry forward into new territories,ultimately increasing value and choice for wine consumers.Consumers are demanding more locally produced,environmentally friendly products,something that English and Welsh wines are in a unique position to deliver.Our Sustainable Wines

4、 of Great Britain(SWGB)Scheme now has 19 fully certified members,and we are about to unveil the results of a review that will put sustainability at the heart of all our members activities.Perhaps this is why we are seeing an increase in the number of modern disease-resistant varieties(often called P

5、iWis),as producers are looking for a reliable crop and lower intervention viticulture important features in theface of climate change.Thishighlights a need for moreresearch in viticulture andwinemaking to make the mostof these exciting new varieties.Viticulture is the UKs fastest growing agricultura

6、l sector*,and we can now say that it employs around 2,300 FTE Ned Awty Interim CEO,WineGBVineyards&Wineries;Hectarage&PlantingsPlanting in DetailPlanting Growth ProjectionsProduction in DetailProduction Growth ProjectionsSales&DistributionWine TourismEmployment&Sustainability3 4-56789-101112WineGB I

7、ndustry Survey:155 responses capturing 91%of wine production in Britain.Wine Standards:official data on wine production;number of vineyards and wineries;varietal,planting and total hectarage.Sourcesworkers,with a predicted 50%growth by 2025,and a further 8,300 employed in seasonal/part time work.Its

8、 a fascinating snapshot of our increasing economic impact,and with wine tourism becoming an important source of value to our producers and their local areas,our contribution to the wider economy is set to grow with us.It is often said that these are exciting times for English and Welsh wine and this

9、 year is no exception.This data provides a new level of insight,gives us a baseline for future reports,and enables us to make evidence-based decisions for the benefit of our members and our industry.*Based on consistent growth since 2008(https:/www.gov.uk/government/statistics/agricultural-land-use-

10、in-england/agricultural-land-use-in-england-at-1-june-2022)Active vineyards(commercial vineyards in active production)now total 3,230ha and account for 82%of total hectarage.The average yield from these active vineyards is 4.8 tonnes per hectare.A further 600ha is still to come into commercial produ

11、ction(i.e.,the vines have recently been planted)and are counted as non-productive.The remaining hectarage comes from hobby(non-commercial)and abandoned vineyards.3Vineyards&WineriesEngland-3,855haWales-70.3haOther-1.9haHectarage&Plantings943209vineyardswineries3,928ha*under vine in Britain*This figu

12、re does not include plantings for 2023.Estimated plantings for 2023 are 1.75m vines,equivalent to 400ha.UP 74%in five yearsSource:Wine Standards1980s1990s2000s2010s2020s210ha150ha683ha2,200ha923ha4Planting in DetailMost Planted CountiesEnglandWalesMost Planted Grape VarietiesChardonnay,Pinot Noir an

13、d Pinot Meunier account for around 70%of total plantings.Hybrids,including PiWis,now make up 10%of all plantings.New entrants to the GB wine industry account for 55%of new plantings.In the top 10 most planted counties,Gloucestershire has climbed one spot from last years report and now sits ahead of

14、Devon.However,half of new plantings are now taking place outside of the top 10 counties.In 2022,there were an additional 40ha planted in Kent,23ha in Essex,20ha in Hertfordshire,19ha in Herefordshire,18ha in Dorset and an additional 6ha planted in West Sussex,Norfolk,Worcestershire,East Yorkshire,an

15、d Northamptonshire.Top ten variety(ha)Chardonnay(31%of total plantings)Pinot Noir(29%of total plantings)Pinot Meunier(9%of total plantings)Bacchus(8%of total plantings)Seyval Blanc(3%of total plantings)SolarisReichensteinerPinot Noir PrcoceRondoPinot Gris1,2281,1413432981229572666158Source:Wine Stan

16、dardsCountyCounty(ha)(ha)Kent(26%of total plantings)West Sussex(15%of total plantings)East Sussex(13%of total plantings)Hampshire(10%of total plantings)Essex(8%of total plantings)Surrey(3%of total plantings)Gloucestershire(2%of total plantings)Devon(2%of total plantings)Dorset(2%of total plantings)S

17、uffolk(2%of total plantings)Monmouth(0.6%of total plantings)Carmarthenshire(0.3%of total plantings)Vale of Glamorgan(0.2%of total plantings)Powys(0.2%of total plantings)Gwynedd(0.2%of total plantings)Ceredigion(0.2%of total plantings)Denbighshire(0.1%of total plantings)Pembrokeshire(0.1%of total pla

18、ntings)Anglesey(0.04%of total plantings)Conwy(0.03%of total plantings)1,0335704933803251279592906522119876221.51.2Planting in DetailRegional PlantingsVarietyVarietyVarietyVarietyVarietyVarietyVariety(ha)(ha)(ha)(ha)(ha)(ha)(ha)East South East WessexWestWales Thames&ChilternsMidlands&North14599922616

19、8117242311374216311550116103634332291111117633329 9 3 252119 17 10(Bedfordshire,Cambridgeshire,Essex,Hertfordshire,Norfolk,and Suffolk)(East Sussex,Kent,London,Surrey,and West Sussex)(Dorset,Hampshire,Isle of Wight,and Wiltshire)(Cornwall,Devon,Gloucestershire,Herefordshire,Isles of Scilly,Somerset,

20、and Worcestershire)(All counties in Wales)(Berkshire,Buckinghamshire,and Oxfordshire)(Cheshire,Cumbria,Derbyshire,East Yorkshire,Lancashire,Leicestershire,Lincolnshire,Northamptonshire,Nottinghamshire,North Yorkshire,Rutland,Shropshire,Souwth Yorkshire,Staffordshire,Warwickshire,West Midlands,West Y

21、orkshire,and Scotland)Most planted varieties:Pinot NoirBacchusChardonnayPinot MeunierPinot BlancChardonnayPinot NoirPinot MeunierBacchusSolarisChardonnayPinot NoirPinot MeunierBacchusSeyval BlancPinot NoirChardonnaySeyval BlancBacchusPinor MeunierPinot NoirSeyval BlancChardonnaySolarisRondoPinot Noi

22、rChardonnayPinot MeunierBacchusOrtegaSolarisSeyval BlancPinot NoirRondoBacchusWhile Pinot Noir features in the top 5 most planted varieties in all seven regions,there is more variation in plantings of Chardonnay and Pinot Meunier.In the Midlands and North of England,Chardonnay and Pinot Meunier do n

23、ot feature in the top 5 list,yet in the South East and Wessex they come first and third respectively.Popular Vitis vinifera crossing Bacchus is listed in the top 5 for all English regions,with significant plantings in the East and South East.Seyval Blanc,a hybrid variety,shows more regional variatio

24、n in planting,with a significant presence in the West,Midlands,and North of England,and in Wales.Fun facts:There is Cabernet Franc planted in North Yorkshire and Nottinghamshire;Cabernet Sauvignon in Herefordshire and Devon;Chenin Blanc in Kent and Carmarthenshire;and Merlot in Powys,East Sussex and

25、 Cornwall.Kent has the most Albario,Suffolk is the hotspot for Riesling,while East Sussex is home to the highest number of Gewurztraminer vines.There are now over 17ha of Sauvignon Blanc planted in the UK,8ha of PiWi grape Divico,and 4ha of Gamay.Source:Wine Standards-All figures rounded up to the n

26、earest whole number56Planting Growth Projections4,6007,6009,1006,0003,900Vine planting is projected to reach 7,600ha by 2032.This is in line with an estimated 400ha per year being planted in 2023 and 2024,and 325ha per year from 2025 which tallies with the 2016 to 2022 annual average.This is the cen

27、tral forecast projection.The high forecast projection would see planting increase to 9,100ha by 2023(based on annual planting of 500ha per year from 2025,similar to levels seen in 2019),while for the low forecast,planting would increase to 6,000ha(based on annual planting of 150ha per year from 2025

28、,similar to levels seen from 2010 to 2015).Source:Figures cited are WineGB estimates based on historical Wine Standards data and figures obtained from the WineGB Industry Survey.Registered2023 PlannedForecast-LowCentral ScenarioForecast-High7Production in DetailVolume ProductionProduction Breakdown(

29、2022)Sparkling(Method)Sparkling(Style)Still(Style)Production figures from Wine Standards for 2022 represent a 36%year-on-year increase,driven by an increase in hectarage in active production and 20%increase in yields following the poor weather in 2021.8.3m bottles of sparkling wine and 3.9m bottles

30、of still wine were produced in 2022.2017Bottles(m)SparklingStill201820192020202120225.368%32%13.169%31%10.572%28%8.864%36%9.068%32%12.268%32%Traditional MethodCharmat/Tank MethodCarbonationOther White Ros RedOtherWhiteRos93%3%3%280,000 bottlesLargestVery Large80-280,000 bottlesLarge32-80,000 bottles

31、Medium12-32,000 bottlesSmall4-12,000 bottlesMicro4,000 bottles0%25%50%75%100%17%17%27%31%42%41%10%12%12%10%14%12%38%28%12%7%13%16%11%6%8%6%4%7%12%26%20%23%28%41%20%14%Sales&Distribution102%20%5 5%6%11Wine TourismIncome from wine tourism*averages at 24%of total revenue.Small to medium producers(up to

32、 32,000 bottle production)are more reliant on direct-to-consumer sales and a physical sales presence(cellar door,caf,events),particularly producers located in the Midlands and North of England.Over 80%of producers offering wine tourism already have a cellar door presence and do tours and tastings.On

33、ly a third currently offer other tourism services(caf,accommodation,events,etc)but many are planning to implement next year.Based on figures from the WineGB Tourism Survey,conducted earlier this year,2022 visitor numbers to GB vineyards and wineries rose 17%compared to 2021.However,the growth was un

34、even:67%of survey respondents saw growth,others remained static.Half of those surveyed are expecting a greater than 20%increase in their visitor numbers over the next five years.*Wine tourism income defined as:tour&tastingticket sales;cellar door sales including merchandise;food and drink,accommodat

35、ion,on-site events.Highest increases in the Midlands&North,Wessex and South East Inbound currently accounts for 280,000 bottlesLargestVery LargeLargeMediumSmallMicro80-280,000 bottles32-80,000 bottles12-32,000 bottles4-12,000 bottles4,000 bottlesSouth EastThames&ChilternsWalesWessexWest10Sustainabil

36、ityA total of 19 WineGB members and 625ha of vines are now fully certified(passed both a winery and vineyard audit)through our rigorous Sustainable Wines of Great Britain Scheme,demonstrating that UK wine is at the forefront of sustainable wine production.We also have several certified contract wine

37、 producers.These producers are among our most celebrated and show that sustainable wine production in the UK and high quality go hand-in-hand.The certified vineyards and wineries are:The certified vineyards and wineries are:Albury VineyardBolney Wine EstateCamel ValleyChapel DownDillions EstatesEasi

38、ng Hill VineyardGusbourne EstateHenners VineyardHush Health Estate/BalfourNyetimberRidgeview Wine EstateSimpsons Wine EstateSquerryesTerlingham VineyardThe Winery at Hundred HillsThree Choirs VineyardWe Are The UncommonWoodchester Valley VineyardYotes Court VineyardThe certified contract wineries ar

39、e:The certified contract wineries are:Denbies,Defined Wine,Divergent Drinks,Haygrove Evolution,and Three Choirs.Source:WineGB Industry Survey and Sustainable Wines of Great BritainEmploymentThere are around 2,300 FTEs working in the GB wine industry.A further 8,300 people employed in part time/seasonal work.Source:WineGB Industry Survey4%30%30%20%15%VineyardWineryHospitalityCommercial/AdminOther rolesThere is a 50%growth rate in full-time equivalent positions forecast by 2025.12