《2023年中国房地产行业洞察报告-2023.06-49页-WN6.pdf》由会员分享,可在线阅读,更多相关《2023年中国房地产行业洞察报告-2023.06-49页-WN6.pdf(49页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、nuAIGC2023.6 iResearch Inc.2023w22023.6 iResearch IONnUw1ocZggO1Oco22023NOWOoW|16.8%O2wwNoo_Nwn2NgWw_1_2wnNuw_80-140O1O1OWg_yNw_w2wNwWkwo110Vun2w_|2w_|_oy1w1mo_2wOh2023w|om=yuoAIGCoO2om1IPS/_WwsN2PGC1UGC1AIGCSS1u_m2m|+mwwkoU1_2N_NOLBSrAI1Sor2|g|v23w1ww2wk_Nh342023.6 iResearch In=rUzO=Oo=w=o2n nNN=oc
2、No1ow1O2n O=Ormcw_2n ns=1WZ11o|1_ov2n _wno=_ww2n nxosmucuw2ONnqoww1nocwO=wugg1|k_U2gn_=1ocZggOn=OTw=cou2g_|v2Ow_ =Ov|Ov|20202021o20222023n W_Ozkkw2n nocbo252023.6 iResearch IO-WOu2023n_:_;wooo_cOO=osomW_Ozkkw2w16g=Oo=Ywwr_OkNroroogU2g_|v2NsONaV3o9Oz2023Oo_OONoooOo2Wwp=1wzg2n1o=_W23o5_ocZggOn1O_s_2om
3、W_Ozkkw22o16nw_g2wo11wu11wo2ZT_w2_cogO1OogOu|vwnsW|g1gW2|ooOgz1gg1|=k_wUk_o22o3wOwOnyO3k=2_WowgUV_o_21o13_os:_OzRh;w_11woNg_O=z=gU=W=n21_Om_Oz_y21o101_omW_O_OzR216gocwo=cO1zznvn262023.6 iResearch IO-nOoOn3o3020234o120235o31zoWO_hbo300S/wO=23o30+W=ocg_kwowO_23o284o16o30_nOugO3.9%=OgO3.8%=_O23o24w_OgN
4、o 20%N_OgNo 30%23o24jOgu 60 OSu 70 OSkNg 80 OS23o20|kw_OOgu 80 OSN 100 OSWgu40 OSN 60 OS2kwgu 60 OSN 80 OSWgu 30 OSN 50 OS22o20nk3_OugO4.1%=OgO3.8%=22o17uOocWOo1OVoc2OO=ocZggn=oOuov2gTwOocbo2O1_W=oco_OOw_2g_|v2NsOV72023.6 iResearch I2023.6 iResearch IOOooWOoWuoNwsq_2023NWO_-17.8%WO|16.8%O2w_1_or2g|v
5、2g|v2147 170 209 233 267 296 338 404 625 98 144-11.4-14.2-20.6-22.7-20.8-19.6-18.5-18.4-14.39.716.822.422.522.622.722.822.9 22.10 22.11 22.12 23.223.320224o-20233oWO|WO|(O)WO(%)289 378 488 559 624 695 759 817 881 99 177-28.4-31.9-35.4-36.8-38.1-38.7-38.5-39.5-39.8-8.7-17.822.422.522.622.722.822.9 22
6、.10 22.11 22.12 23.223.320224o-20233oWO_|WO_|(O)WO_(%)82023.6 iResearch I2023.6 iResearch I|+16%3o22.4 22.5 22.6 22.7 22.8 22.9 22.10 22.11 22.12 23.1 23.2 23.3-20.9-23.6-22.2-23.1-23.0-22.2-22.3-23.3-24.3-3.6-1.8-29.5-31.5-28.9-28.8-27.9-26.3-26.1-26.6-26.7-0.14.1W%W%OWOnNnNuo1-3oWO1.4%7.1%23oWO|nN
7、woNWO|N0.3%N1.7%WO|VN0.6%N1.1%_kO2s|uoN2023_n_3o|uo16%2g|v2g|v|uogu20224o-20233o20224o-20233oyWN22.4 22.5 22.6 22.7 22.8 22.9 22.10 22.11 22.12 23.2 23.320233oyW|W|N64ns9rN +1.7%+1.1%20224o-20233o|92023.6 iResearch Iw_NnOOoW1Wawuu_cOO=O2023wUVg=_woOW2OOw=o1noOUz=Oo=Sg=NN=OWOoW|16.8%Ow_1_orwTwOocrmcO
8、ONWO|NoN1anoV_uAIGCqr210w1ww2wk_Nh3112023.6 iResearch Iww|n|N|Nw|gNvooUOwok|Nw|uo_o828uo20224o-20233o uo|_Nw|Nuo20234o122023.6 iResearch IWhowg|uogu20233ovs20223ogw-38%9%13%16%23%24%NNOn%yo|uoZowsrow_2uogwwnWgnUoNwnn202338%28%14%78%Wo%wg57%g43%oow_Nwn132023.6 iResearch I2023.6 iResearch I37.9%31.4%3
9、3.0%32.4%28.9%19.8%18.5%10.9%20.2%9.5%OOWogZN_ZV/lv_%nWw130_wWywy26.3%TGI=156_wOOTGI170N+10%nwg+24%ngWg162023.6 iResearch IWhatwn4orWwonb_n|uoZowN1_wZ/V1_n2nNoN_1001201OnWS_O2WwogbnN_n_y2oN=82820234o|-uo|2oWTGI=11737.8%NTGI=12324.3%_TGI=26148.2%Z/VTGI=13037.5%_TGI=13845.5%ogTGI=1674.9%owwn10112029.8
10、%O60.3%nWSO48.6%34.9%10112042.9%TGI=145O60.7%nWSO42.6%TGI=1596080TGI=119nTGI=126kOTGI=120yTGI=152172023.6 iResearch I79.1%69.7%80.7%88.7%80.0%77.6%76.9%20.9%30.3%19.3%11.3%20.0%22.4%23.1%u_NNOow%_w%Whatwn4wNw_wn|uoNu_nrwo_wn2Vgu1Nw_wn_w2oN=82820234o|-uo|2wow/_wnV_182023.6 iResearch IWWNNWWWswTop10wN
11、swTop10wswTop10wwswTop10wows77%ows45%ows60%ows74%WWNWWWwWNWWg|uogu20233oNw_ww|_uoWNnwswo3rNowwN1o1|www|_2W_www|_g2Whatwn4w192023.6 iResearch I80-140OwmNwwN80_wn|uou_Orw_80140O2o_bwgN140NwOw20%N80O_wOn2oN=82820234o|-uo|2wbO9.4%3.7%17.4%3.3%6.8%21.1%21.3%19.7%24.6%19.9%31.6%28.2%30.5%33.0%37.0%21.4%25
12、.5%18.7%20.7%22.6%8.8%11.2%8.3%10.1%5.5%7.6%10.1%5.4%8.4%8.2%u_NNOO80O%81100%101120%121140%141160%160N%Whatwn4w202023.6 iResearch Ig|uo20223o-20233oown=5000wss1 querys2 querys1 query/W#_g2023#_#owo#nN#o#Oo#WW_#u#oowwwwwwwws1y=s_N1=1=#r150ON#r_g|#rO#o#r150OO#g#Ns1 querys1 querys1 query/W#Ogo#oo#oo#rr
13、y#rryg#O#r#r_A queryB queryC query/W#Ow#Og#Ou#OogOY#OY#OogOYw#OogOYg|#o#OogOYA queryA queryA query/W_1=Howw4212023.6 iResearch I2023.6 iResearch I,31%,28%,22%_,19%|uo1wwsTsOrwko_w2|uowowonWWkow110V2TwsV_1wTOroWWkwo110VoN=82820234o|-uo|2wWkowV_12.4%37.2%30.6%8.0%12.0%30V30V-1_1-2_2-4_yNHoww45.2%19.3%
14、33.8%25.7%8.9%4.1%3.0%NnoNnorOnoOnorrNNrNNrnnNwV_g|uo20223o-20233oown=5000wu9%5%2%4%12%nnOnnnnNu%ns%ns%222023.6 iResearch IwHoww4wouno=g|uogu20233owwwwwwwwTwon1rwn23%45%19%13%#ju#W#VRN#appn#2023#m#NW#O#NkNw#Ongo2023#g#ow#yg#_nN#Wg2023#rg2023#ok#2023_N#w2023232023.6 iResearch I2023.6 iResearch I0 1 2
15、 3 4 5 6 7 8 9 1011121314151617181920212223PCuowny_onn_kn|o_NW2Howw4nw|ow|og|uogu20233oww|VyV_ww|VV_g|uogu20233o|N|O|PC242023.6 iResearch I38%37%11%61%40%88%16%64%_W_b_os%1_Wowsuo11_Wws_b11s_2g|uogu20233ovs20223osV_Howw4252023.6 iResearch INwsbOws_NOns_VgNwsb1NwsOb_Oo_ov1Ow_os_2g|uogu20233ovs20223os
16、VV_b_o_N_o_bN_o_b_obO+188%+60%+61%+52%Howw4ns%ns%ns%ns%262023.6 iResearch IHoww4wn=r+o=Wyouown=r+o=WW5k110Howw4312023.6 iResearch Ioy1w1mo|_|uo|_owoy=1|_w=1s|m=o|_om29rwo|_oo2oN=82820234o|-uo|2rs1yo|_Wwk1s|moooN_ooomorsoss_g60.6%58.3%54.4%50.3%45.9%36.0%35.5%34.7%32.9%32.6%24.1%|_n_|_o97.4%93.8%ows%
17、Howw4|_322023.6 iResearch Iww_noV_uAIGCqr2WhowwWkwo110V2wun2nkwo|o|2ws11_W2o_NsbOs_2w_ono2wwNow2wS_w|2w_|_Zoy1w1mo_2w_O1 80-140WS_O2Wg_n2Ww_y22o_100-120O2Nw_w2N|_ww2Nw_w2N_80_w2WhyWhatwnHoww oo_2Nwn2wO2w_1_2o2r2Wwnb233w1ww2wk_Nh3342023.6 iResearch I2023wu|om=yAIGCoOg|v2mInteractActionyuow_maxoww+o N
18、_W|wIP|+mW_O2OrWAwarenessInterestAIGCocu_+X=u_/_S/_AIGChwVu_o4.0AIS352023.6 iResearch Im=uo1oyAIg|v2AwarenessInterestActionmInteractu_omGDS/_APP_swou_ngw|ouoUymAIuoc+WwsrmaSwvPGCUGCBGCAIGCu_oSu_u_u_ou_nWwwkoU1_AIUU|UngW_|RTACPC/CPMoCPC/oCPM/eCPCCV MaxSoSWWo_+wWw+AIGCNOor_w|osONOLBSo_gnSuv_mOwLBSmAIS
19、YNwq|u_SAIGChwVu_o4.0362023.6 iResearch Ioh440101swoW_g|v2_-som+89%W+79%Ou_|u+210.8%omGDY+w_OsoImpact|_YCTRW 30%W_Always_omGD372023.6 iResearch IAIGC4401AIGCs_wog|v2Woo_wwWsoYNwqN|wu_S_AIGC_qu_osw_k_|Nwu_y_u_IPg24HmmS|w1V1omwoAIGCqm|o382023.6 iResearch Ioh440101O_Su_|wg|v2g_S+u_=|wow_vs_om_S+ou_=g_P
20、Ro_nos=_Ny|4270%u_=kAIGC_=wN=Ym_vAIGCwYocoS+AIGCw_392023.6 iResearch IAIGC4401AIGCgoN|_wcg|v2AIGCoS_vu_oykSoAIGCoAIGC|ou_n|vnAIGCv|u_AIGCu_ou_+=aAIGC_u_IP+X_mwgo_u_u_+u_=mAIGCvu_woWoAIGCvwx=_402023.6 iResearch Ioh440m1|nmomsmwg|v2|omb|sbSwS_m_mvWooOwuWkzWCVR+92%Query-LPkoCPCyCVR+82%Wbsb_ooNWwn+50%CV
21、+20%k|+412023.6 iResearch Ioh440m1zAIokm_Wg|v2AIynkn3ox3n1ox1n2ox2kox0wkW50%+onOrowA+30%ro-6%ro+30%-6%Wo a=_WkwOwooVoWWk|oCPC/omoCPCuoTW_WW/u|/o wB WWW38%+_|200+wybw_W15%+_W_|uokvomguoooWomgoOw_Ow_W11ym_|smoc100%m_wCom+32%422023.6 iResearch IAIGC440m1AIGCWmwymWg|v2_uo7*24_o_wknocngWk|_Swrsuok1rW_moV
22、NWAIGC hwcnNwg=1oo=o4.0o&cAIo 4 ww|yAI+AIGCVu_sNN_WIPmSoo/hh432023.6 iResearch Ioh44010a1O1j_mmg|v2 y_1mwW1yk PCo_m CTR 168%PCo_|UVo_CTRW50-70%Nw|Wwou|ooum442023.6 iResearch Ioh44010a1wPOINqmwgg|v2uo+gOowWWx-uo_SOHOwPOI wqomWwn_mrn_mguoMapping_oyr_oyrmuorrouo_oyIDFA1MACIDULBSsuowr_oyIDFA1MACIDOruow4
23、52023.6 iResearch IAIGC4401AIGCwWg|v2S w 3 3 3 WAIoO_mNSOoWwN_vSWon _Ww_u_NV2=wuu_cWwN Wm_Ww wgAIGC+SS=m o W u46vWh_O_ogow_o2OyvW/Ok2OoN2ONO_wgNuoVgO2O360yowvW|Vw1o1nU&AV|Ovw2_v_N2Suo_uoOv_v_N_o_W_W2CEM-w_um_oyO_uV1oKPIomV2OcROI1OroWuoo2zTMICyoisvwuo_ymo2W_U1o1o_WNNk2TMIC isvozuoTMICmo2co|o_omco247oooNu_W|ow_V1uo1|1zuu_WhwW|122002r_3000|1o|Y|2NNuok_uo1wuo1uoyuowNVWwWm2u_1uoW|yWwvu_Wzuwu_WhWwm2ogcWorWo2400-026-s Contact UsO _ s48nzgnov_wzg_on_nO_v1ovo_q_2_ogosW:o_q_g;wos2goouoso|l|11w|V_uo_oouookOuoog1ugvg_gnOO_2_OooovbWOr_2oo_|uoo|wuoro2u|ovwvuo|oo_|wo2|uovow_ouoO2
限制150内