Capgemini-利用生成人工智能的价值：各行业的顶级用例（英）-2023-80页-WN7.pdf

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1、#GetTheFutureYouWantHARNESSINGHARNESSINGTHE VALUE OFTHE VALUE OFTop use cases across industriesGENERATIVE AIGENERATIVE AIExecutiveSummaryGenerative artificial intelligence(AI)is rapidly becoming an integral part of our private and professional lives.While the technology has been in existence for a n

2、umber of years,it has gained widespread consumer interest only recently and has emerged as a critical strategic consideration.Our latest industry-focused research reveals that generative AI is on the boardroom agenda at 96 percent of organizations surveyed globally.While generative AI is in its infa

3、ncy in terms of scaled adoption and implementation,nearly 60 percent of executives globally say their leadership is a strong advocate for generative AI and only 39 percent are taking a“wait-and-watch”approach to adoption.Many organizations already see generative AI as a powerful tool that can accele

4、rate growth,enhance capabilities,and unlock new opportunities without drastic restructuring of business models.Globally,about one-fifth(21 percent)of executives surveyed say generative AI will significantly disrupt their industries.Executives in high tech and industrial manufacturing two industries

5、that have long been shaped by AI technologies and have been at the forefront of generative AI are most likely to agree with this statement.The potential of generative AI to drive innovation and improve efficiency and productivity extends to nearly all functions and has applications across all indust

6、ries.Use cases are wide-ranging,from creating unique content and automating and accelerating tasks,to creating personalized experiences and generating synthetic data.Our research reveals that generative AI has the greatest potential within IT,sales and customer service,and marketing functions.The hi

7、gh tech sector leads the way,2Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESwith the greatest share of ongoing generative AI pilots.Executives in our survey also project efficiencies from generative AI in the next three years in the range of 79

8、 percent.As with any new technology,generative AI is not without risk.However,with proper planning and guardrails in place,there is potential to transform business operations,product and service development,and customer interaction.Nearly three-quarters of executives in our survey(74 percent)agree t

9、hat the benefits of generative AI outweigh the risks.Given the carbon-intensive nature of training new generative AI models,it will also be important to weigh environmental considerations.The good news is that executives in our survey are aware of this dynamic and understand how to mitigate the adve

10、rse impact of generative AI on the environment.Nevertheless,the net impact of generative AI on an organizations Scope 1,2,and/or 3 emissions is currently difficult to forecast.We conclude this report with a look at how organizations can start and/or accelerate their generative AI journeys.First,they

11、 must create a robust generative AI strategic and operational architecture.Organizations must also establish internal and external guidelines around the use of generative AI,adopt a human-centric approach to scaling the technology,and build user and consumer trust in the AI system.Given the high car

12、bon emissions associated with generative AI trainings and queries,sustainable development and use of the technology should also be a high priority.ExecutiveSummary3Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESIntroductionGenerative artificial

13、intelligence(generative AI)is rapidly transforming the way we interact with technology.Machines are beginning to mimic creative human thought processes,synthesizing tailored content with significant implications for organizations and consumers.This report is the second in a series of reports we have

14、 created around this topic.Our first report,Why consumers love generative AI,explored consumer perceptions of generative AI;consumer use of generative AI;and how the technology is shaping the future of customer experience.In this report,we delve into the transformative potential of generative AI for

15、 organizations across industries,asking how the technology could kick-start the innovating of organizations;highlighting the function-and industry-specific use cases we believe to have the greatest potential;and comparing adoption rates across industries.To gauge executives perceptions of generative

16、 AI and adoption of use cases,we conducted a global survey of 1,000 organizations across Australia,Canada,France,Germany,Italy,Japan,the Netherlands,Norway,Singapore,Spain,Sweden,the UK,and the US.We questioned executives from multiple industries,including automotive,consumer products,retail,financi

17、al services,telecom,energy and utilities,aerospace and defense,high tech,industrial manufacturing,and pharma and healthcare.For more details on the survey sample,please refer to the research methodology.4Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDU

18、STRIESIntroductionThe report explores five broad themes:12345Organizations view generative AI not as a disruptor but as an accelerator Organizations see more gain than pain in generative AI Generative AI packs the most punch for IT,sales,and marketing High tech leads in implementing generative AIHow

19、 organizations can kick-start their generative AI journeys 5Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESThis report offers a comprehensive introduction to the transformative impact that Generative AI holds for large businesses in industries s

20、uch as automotive,consumer products,retail,financial services,telecom,energy and utilities,aerospace and defense,high tech,industrial manufacturing,and pharma and healthcare.The report will help business executives identify use cases that will illustrate the pragmatic applications of Generative AI i

21、n IT,sales,and marketing,for example.The report leverages a comprehensive analysis of 1,000 industry leaders(ranked Director and above)across 13 countries,each at varying stages of Generative AI implementation.The report also offers actionable recommendations for business leaders to kick-start their

22、 organizations generative AI journeys.This report is the second in our series of reports on Generative AI.Read the first report focusing on consumer reactions to Generative AI at https:/ should read this report and why?6Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE C

23、ASES ACROSS INDUSTRIESGenerative AI has the capability to learn and reapply the properties and patterns of data for a wide range of applications,from creating text,images,and videos in different styles to generating tailored content.It enables machines to perform creative tasks previously thought ex

24、clusive to humans.The following table summarizes the top generative AI applications reported in our research and gives some indicative examples.Defining generative AIFig.1Generative AI applications across multiple formatsSelected generative AI applicationsIndicative examplesTextAudioChatbotsSearchIm

25、ages and video generation OpenAIs GPT-4,Jasper1Adobe Firefly,2 Stable Diffusion,MidjourneySonix.ai(a cloud-based audio and video-transcription solution)3Google Bard,4 OpenAIs ChatGPTPerplexity AI5Analyzing existing images/video to generate new content(e.g.,video games,VR,animation)Summarizing and tr

26、anslating into multiple languagesMusic generation and remixing,speech synthesis,sound effects,voice conversion,audio enhancementChatbots to provide automated customer service and adviceEnhanced search functions using natural language processing and machine learningSource:1.TechTarget,“What is genera

27、tive AI?Everything you need to know,”March 5,2023.2.Adobe,Adobe unveils Firefly,a family of new creative generative AI,March 21,2023.3.Sonix.ai,Sonix releases the worlds first automated transcription and generative AI summarization tool,December 14,2022.4.Cointelegraph,What is Googles Bard,and how d

28、oes it work?May 10,2023.5.Kevin-Indig,Early attempts at integrating AI in Search,January 10,2023.7Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESORGANIZATIONS VIEW GENERATIVE AI NOT AS A DISRUPTOR,BUT AS AN ACCELERATOR 018Capgemini Research Inst

29、itute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESGenerative AI is a top agenda item in boardrooms Nearly all executives(96 percent)in our survey cite generative AI as a hot topic of discussion in their respective boardrooms(see Figure 2),making it probably the fastest n

30、ew technology to garner such high-level interest.Pat Geraghty,CEO of GuideWell,a US-based mutual insurance organization,comments:“Every single board meeting weve had this year has had a standing agenda item of AI and ChatGPT.We want to make sure weve got our board with us as were thinking about wher

31、e were going.”1 Fig.2Generative AI is a topic for boardroom discussion at nearly all organizationsGenerative AI is a topic of discussion in our boardroomPERCENTAGE OF ORGANIZATIONS WHO AGREE WITH THE STATEMENT BY SECTOR93%93%98%97%96%95%94%93%98%96%100%Consumer productsRetailAerospace and defenseAut

32、omotiveEnergy and utilitiesTelecomIndustrial manufacturingPharma and healthcareFinancial services High techAverageSource:Capgemini Research Institute,Generative AI Executive Survey,April 2023,N=800 organizations.9Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES AC

33、ROSS INDUSTRIESFig.3The leaders of most organizations are strong advocates of generative AI Source:Capgemini Research Institute,Generative AI Executive Survey,April 2023,N=766 organizations that cite generative AI as a topic of discussion in their respective boardrooms.Our leadership is a strong adv

34、ocate of generative AIOur leadership is taking a wait-and-watch approach to generative AIOur leadership is not convinced of/is divided on the potential of generative AIPERCENTAGE OF ORGANIZATIONS WHO AGREE WITH THE STATEMENT BY SECTOR5%3%1%1%1%4%2%1%2%Consumer productsAutomotiveIndustrial manufactur

35、ingPharma and healthcareRetailEnergy and utilitiesTelecomFinancial services Aerospace and defenseHigh techAverage59%39%16%32%39%39%41%37%39%57%45%50%84%67%60%60%59%59%58%51%57%43%Top leaders are strong advocates for generative AI Among the 96%of organizations that discuss generative AI in their boar

36、drooms,over half(59 percent)of executives say their leadership are strong advocates for generative AI only six months after the technology hit the mainstream.This rises to 84 percent in the high-tech sector.Thirty-nine percent of executives say their leaders are taking a“wait-and-watch”approach to t

37、he technology and only 2 percent of executives globally say their leaders are not convinced or are divided by the potential of generative AI(see Figure 3).10Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIES96%organizations say generative AI is a t

38、opic of discussion in their boardrooms11Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESMost organizations do not view generative AI as a disruptor While twenty-one percent of executives anticipate a significant disruption in their respective ind

39、ustries from generative AI,67 percent of executives disagree.That is,a majority of the executives do not see generative AI significantly disrupting their business models.However,executives within the high-tech and industrial manufacturing sectors expect significant disruption at 52 percent and 48 pe

40、rcent,respectively(see Figure 4).While this may be reflective of these executives superior understanding of the technologys potential,the figures underline the widespread expectation that generative AI will boost business overall.Fig.4About one-fifth of organizations anticipate significant disruptio

41、n from generative AISource:Capgemini Research Institute,Generative AI Executive Survey,April 2023,N=800 organizations.Generative AI can significantly disrupt our industryPERCENTAGE OF ORGANIZATIONS WHO AGREE WITH THE STATEMENT BY SECTOR12%3%21%21%20%19%18%18%48%21%52%RetailTelecomAerospace and defen

42、seAutomotiveConsumer productsFinancial servicesPharma and healthcareEnergy and utilitiesIndustrial manufacturingHigh techAverage12Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESFig.5Relevance of generative AI platforms for organizations across d

43、ifferent domainsSource:Capgemini Research Institute,Generative AI Executive Survey,April 2023,N=800 organizations.PERCENTAGE OF ORGANIZATIONS THAT FIND GENERATIVE AI PLATFORMS RELEVANT TO THEIR BUSINESS83%75%71%70%61%54%4%26%34%48%50%Gaming(generative AI gaming studios or applications:e.g.,Ludo AI)V

44、ideo(generating or editing videos:e.g.,Pictory,Synthesys)Audio(summarizing,generating or converting text in audio:e.g.,Sonix)Images(generating images:e.g.,DALL-E)Code(testing and coding assistant e.g.,GitHub Copilot,converting code from one language to another e.g.,Codex,Capgeminis A2B Translator)ML

45、 platforms(applications of machine learning:e.g.,Slai)Generating synthetic data(Capgeminis Artificial Data Amplifier)Search(AI-powered insights:e.g.,Bing)Text(summarizing,automating,or translating content:e.g.,ChatGPT)Data(designing,collecting,or summarizing data:e.g.,Jaspers Text Summarizer)Chatbot

46、s(automating customer service and improving knowledge management:e.g.,ChatGPT)Organizations are finding generative AI platforms increasingly relevantChatbots emerge as the most relevant generative AI application,with 83 percent of organizations citing it.Organizations can use generative-AI-driven ch

47、atbots to improve their customer service and also to enable improved internal knowledge management.Seventy-five percent of executives say that data applications can be used effectively in their organizations,and 71 percent believe this to be true of text-generating platforms such as ChatGPT(see Figu

48、re 5).13Capgemini Research Institute 2023HARNESSING THE VALUE OF GENERATIVE AI:TOP USE CASES ACROSS INDUSTRIESUS financial services organization Morgan Stanleys vast library of investment strategies,market research,and analyst insights can be time-consuming and cumbersome for wealth-management advis

49、ors to sift through.To address this,Morgan Stanley is using GPT-4 to power an internal chatbot that provides instant access to any area of the archive.Jeff McMillan,Head of Analytics,Data,and Innovation,adds:“You essentially have access to the knowledge of the most knowledgeable person in wealth man

50、agement instantly.Think of it as having our chief investment strategist,chief global economist,global equities strategist,and every other analyst around the globe on call for every advisor,every day.We believe that is a transformative capability for our company.”2 14Capgemini Research Institute 2023