Unit+1+Extended+Reading+同步练习 高中英语牛津译林版(2020)选择性必修第二册.docx

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1、选择性必修二Unit 1 Exrended reading第一课时一 英汉互译1. channel_ 2. psychology_3 slogan_ 4.teapot_5 brand_ 6placement_7 rating_ 8高峰时期的，顶峰_9使增长，增长，提高_10买，购买_11赞助，主办_12理解，掌握，吸收_13打折，折扣_14 专门制作，定做_二 短语1 _简言之 2_参考，指的是3_换句话说 4_与.连接5_手拉手，密切合作 6_被传达，被理解7_除.之外 8_对.有积极的影响三 课文理解1. Whats the main idea of the text？A.Introduc

2、tion to advantages of advertising echniques.B.Introduction to advertising and its echniques.C.Introduction to functions of advertising.D.Introduction to the future of advertising.2.Whats the purpose of the author to write Paragraph 1？A.To persuade us to buy more products.B.To remind us to pay more a

3、ttention to advertisingC.To tell us the importance of promoting a product or service.DTo introduce the topic.3 .What can we infer from Paragraph2A.The mass media and advertising have a close relationship with each other.B.Advertising has always been closely linked with newspapers.C.Advertising mainl

4、y depends on interactive ads in smartphone apps.D.The mass media has a great impact on our life.4.Whats the relationship between advertising and the mass media？A.They are in opposite sides.B The mass media formed after advertising.C.They are linked with each other tightly.D.The mass media goes again

5、st advertising.5.Why is the mass media a perfect vehicle for advertisers？A.Because it is very cheap.B.Because it has a long history.C.Because it can reach people quickly.D.Because it can reach a large number of people.6.Why does a company often launch a mass media advertising campaign？A.Because it c

6、an appear on a popular website or on TV at peak times.B.Because it makes people make a product or offer service.C.Because it makes people aware of a campaign or service.D.Because it makes the product or service known to people and creates a desire to buy.7.How does the author develop paras.4-6？A.By

7、listing numbers.B.By giving examples.C.By asking questions.D. B&C8.What kind of language should slogans use？A.Easy-to-understand.B.Complicated.C.Simple but impressive.D.Controversial.9.Which of the following people can NOT be a“brand ambassador”？A.A famous film star.B.An Olympic champion.C.A crimina

8、l arrested by the police.D A cartoon character enjoyed by children.10 Which of the following statements can we learn from paragraph 6？A.All films should be sponsored by leading brands.B.Product placement in films and TV shows may affect our decisions to buy a product.C.We can clearly notice all the

9、advertisements in social media.D.Product placement can only be used in films and TV shows.11.What is the future of advertising？A.Desperate.B.Promising.C.Disappointing.D.Changeless.四 课文填空Advertisements,which often use words a and pictures 1._(persuade）people to buy a product or service,can be found w

10、herever we go. 2._successful advertisement will not only make people aware of a product or service, but also create a desire to buy, behind3._advertisers have developed ways of persuading people into purchasing their products or services.One of the common techniques is to create 4._（memory )slogans.

11、5._technique is to link their company or product to a brand ambassador.In addition,some advertisements are not so obvious,in which product 6_（place）is typically used.For example,some films7._（sponsor）by leading brands, so that only their products appear in the film.Now，8_（advertise）is becoming more

12、digital Iand more personalized,making it more possible for us to receive special discounts and promotions 9._（target）specifically at us.In the future,the development in advertising will help companies target their customers more 10_(efficient）to have a positive effect on sales.第二课时1.The generous amb

13、assador has s_ several homeless children in the past ten years.2.To our delight,the concert will be b_ live by many channels.3.The carpets purchased from the factory can be divided into three main_（种类）。4.The two w_ gave contradictory evidence to what had happened the day before.5.If I had seen the a

14、_ in time,I would have applied for the job.6.Confucius was an extraordinary educator and philosopher,who_（建立）Confucianism.7.Recently,she has gained admission to Stanford University and won a full_（奖学金）8.My first news report has been released_（使增长）my confidence greatly.9.As_(公民）of our country, it is

15、our duty and responsibility to stand up for the legal rights of our own in the election.10 Special programmes of study are_(定制)to the needs of specific groups,especially for memerships.Advertising:the power of persuasionIn just one day, a person can see hundreds of marketing messages. Advertising ha

16、s become part of modern life. But what is advertising exactly? In short, it refers_ the activity of promoting a product or service. In other words, it tries to persuade people_( buy) a product or service.广告业_ 劝说_简而言之_ 指的是，参考，查阅_推销_ 换句话说_The history of advertising has always been closely linked _ tha

17、t of the mass media. From the ancient simple advertisements_( paint) on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand _ hand._media channels have grown in number and type, so have advertisements.与.有关_ 大众传媒_互动的_ 联合_句式中 printed

18、on outdoor signs 在句中做_语，可以改为_句式 中as引导的_状语，so位于句首要_倒装。整个句子翻译为_ Because the mass media reaches so many people, it is a perfect vehicle for advertisers. If an advertisement is placed on a popular website or on TV _ peak times, a huge number of people will know about the product or service it is adverti

19、sing. In addition _ making people aware of a product or service, a successful advertisement will also create a desire to buy，thus_ (boost)usiness.That is why when a company wants to promote a product or service,it often launches a mass media advertising campaign.高峰时期, 黄金时段_ 许多，大量_使增长_ 另外，加之，除之外（还）_

20、句式中 why 引导_从句。句意_指点迷津That is why.意为 那就是为什么. why 引导表语从句Thats because.那是因为. because 从句表示原因The reason why.is/was that. .的原因是.Thats_Im writing to apply for the job.The reason_Tom came late for the meeting was _he was ill. Based _the psychology behind creating a desire _(buy), advertisers have developed

21、ways of persuading people _( purchase) their products or services. A common technique to make an impact is_(create) a memorable slogan.Slogans use simple but_ (impress)language to make us remember the product or service being advertised. Some of these slogans may also appeal_ our emotions.For exampl

22、e, a slogan may connect a fine china teapot it aims_( promote) with our pride in having good taste. You will hear a_(vary) of slogans anytime you watch TV. Think about your favourite one.What makes it special? And what message does it try to get across? A slogan _ communicates an idea effectively ca

23、n boost sales ar even become part of popular culture. That is the power of memorable slogans.根据，按照_ 劝说，诱导._技巧，方法_ 令人难忘的广告语_吸引_ 各种各样的_句式中based 做_语，其逻辑主语是_,存在_关系句意_ Another technique advertisers often employ is to link their company or product to a “brand ambassadora famous actor, a sports star, or ev

24、en a fictional characte Think of a popular fast-food restaurant. Does it have a brand ambassador? Is the brand ambassador popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.使用，利用_ 一个虚构的人物_品牌大使_ 在.中受欢迎_-潜在客户_句式 The+比较级., the+比较级.

25、 表示越.就越.翻译为_Of course, some advertisements are not so obvious:product placement is typically used in films with huge box-office success and TV shows with high ratings. Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches worn by the title

26、character in the James Bond films.Other types of mass media use product placement too, including video games. It is not uncommon for sports video game series to feature different in-game equipment with real brand names. We absorb these marketing messages without thinking about them too much, yet the

27、y will probably have an effect on us the next time we go shopping.明显的_ 高收视率_赞助_ 主人公_理解，掌握_ 对.有影响_句式中，including做_语 翻译为_In the past, advertising was all about reaching as many people as possible with the same message. Now, advertising is becoming more digital and more personalized. Already we may see

28、online advertisements for products or services we have previously searched for on the Internet, and we are very likely to receive special discounts andpromotions targeted specifically at us.In the futureadvertising will be even more about understanding individual customers and sending them advertise

29、ments that are tailored to specific needs. Not only will this make them feel more valued and enable them to see what they are most interested in，but it will also help companies target their customers more efficiently to have a positive effect on sales.数字的，数码的_ 个性化的_折扣，打折_ vt 专门制作，定做 n, 裁缝_对.有积极地影响_句

30、式中 not only.but also. 意为 不仅.而且.有时also 可以省略not only.but also.连接的两个并列成分做主语时，谓语动词的人称与数遵循就近原则not only.but also.连接两个并列分句，且not only 位于句首时，not only后面的句子需要使用部分倒装Not only the students but also the teacher _against the plan then.Not only _ I keep from littering anywhere, but I will also help clean up the roadside litterwhenever possible.学科网（北京）股份有限公司