2023年-电子商务信函写作技巧.docx

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1、电子商务信函写作技巧1 .建立业务联系主动跟新买家建立联系Dear Mr. Jones:We understand from your information posted on Alibaba, com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are

2、a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at Http:/*x. which includes our latest product line.Shoul

3、d any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely,对新买家要求建立业务联系的回复Dear Mr. Jones:We have received your letter of 9th April showing your interest

4、in our complete product information.Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at Http:/*x. whi

5、ch includes our latest product line.We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.Sincerely,.order, though do this reluctantly since we have no wish to lose your custom.Sincerely,向老客户介绍公司的最新产品信息Dear Mr. Jones:We have refreshed our

6、 online catalog at http:/*xx. com, and now it covers the latest new products, which are now available from stock.We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter furthe

7、r. We would be very happy to send samples to you for close inspection.We will keep you informed on our progress and look forward to hearing from you.Sincerely,John Roberts2 .回复查询及报价回复对某个产品的查询Dear Mr. Jones:Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our

8、product toaster”.Weve enclosed the photo and detailed information of the product for your reference:Product: toasterSpecification: *Package: Ipcs/boxPrice: lOusd/pcsPayment: L/CFor purchase quantities over 1, OOOpcs of individual items we would allow you a discount of 1%. Payment is to be made by ir

9、revocable L. C at sight.We look forward to receiving your first order.Sincerely,无法提供对方查询中所要求的产品时Dear Mr. Jones:Thank you for your enquiry of 12 March cate 9 cable.We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive

10、 demand.We would, however, like to take this opportunity to offer the following material as a close substitute:Cate 5, US$per meter FOB Shanghai, including your commission 2%.Please visit our catalog at http:/www. *. comfor more information on this item. If you find the product acceptable, please em

11、ail us as soon as possible.Sincerely,Dear Sir or Madam: 查询对方公司的产品We know that you are exporters of textile fabrics. We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.We are volume dealers in textiles

12、 and believe there is a promising market in our area for moderately priced goods of this kind mentioned.When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance an

13、d freight to San Francisco.Sincerely,几种报盘(a.)Dear Mr. Jones:We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shel

14、led and ungraded at RMB2000 net per metric ton CNF Copenhagen and any otherEuropean Main Ports. Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.Please note that we have quoted our most favorable price and are unable to entertain any counter off

15、er.As you are aware that there has lately been a large demand for the above commodities. Such growing demand will likely result in increased prices. However you can secure these prices if you send us an immediate reply.Sincerely, (b.)Dear Mr. Jones:We thank you for your letter dated April 8 inquirin

16、g about our leather handbags. As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No. MS 190 at $124. 00 per dozen CIF Hamburg. Shipment will be effected within 20 days after receipt of the relevant L/C issued by your first class bank

17、in our favor upon signing Sales Contract.We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference. We hope some of them meet your taste and needs.If we can be of any further help, please feel free to let us know. Cus

18、tomers inquiries are always meet with our careful attention.Sincerely, (c.)Re: SWC SugarDear Sirs,We are in receipt of your letter of July 17, 2002 asking us to offer 10, 000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product.To comply with y

19、our request, we are offering you the following:1. Commodity: Qingdao Superior White Crystal Sugar.2. Packing: To be packed in new gunny bag of lOOkgs. each.3. Quantity: Ten thousand (10000) metric tons.4. Price: US dollars one hundred and five (US$105. 00) per metric ton, Fob Qingdao.5. Payment: 100

20、% by irrevocable and confirmed letter of credit to be opened in our favor through Al bank in Qingdao and to be drawn at sight.6. Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.Please note that we do not have much ready stock on

21、hand. Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval.We are awaiting your reply.Sincerely,还盘作为供应商，当对方压价太低Dear Mr. Jones:We confirm having received your telex No. LT/531 of May 17, a

22、sking us to make a 10% reduction in our price for Mens Shirts. Much to our regret, we are unable to comply with your request because we have given you the lowest possible price. We can assure you that the price quoted reflects the high quality of the products.We still hope to have the opportunity to

23、 work with you and any further enquiry will receive our prompt attention.sincerely作为买家，认为对方报价太高Dear Mr. Jones,We acknowledge receipt of both your offer of May 6 and the samples of Mens Shirts, and thank you for these.While appreciating the good quality of your shirts, we find your price is rather to

24、o high for the market we wish to supply.We have also to point out that the Men，s Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction

25、in your price, say 10%. As our order would be worth around US$50, 000, you may think it worthwhile to make a concession.We are looking forward to your reply,Sincerely,关于信用证要求对方开立信用证Dear Mr. Jones:With reference to the 4,000 dozen shirts under our Sales Confirmation No. SX260, we wish to draw your at

26、tention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C. Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time.In order to avoid subsequent amendments, please see to it that the

27、L/C stipulations are in exact accordance with the terms of the contract.We look forward to receiving your favorable response at an early date.Sincerely,因对方未能如期开立信用证而交涉Dear Mr. Jones:With reference to our Sales Confirmation No. 825 dated August 10, 2002, we regret to say that your letter of credit ha

28、s not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.You must be aware that the terms and conditions of a contract once signed should be strictly observed,

29、failure to abide by them will mean violation of contract. If you refer to our Sales Confirmation, you will see the clause reading:“The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further not

30、ice. The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October

31、 5, 2002. If we again fail to receive your L/C in time, we shall cancel our Sales Confirmation and ask you to refund to us the storage charges we have paid on your behalf.Your cooperation in this respect will be appreciated.Sincerely,修改信用证Dear Mr. Jones:We have received your L/C No. 121/99 issued by

32、 the Yemen Bank for Reconstruction & Development for the amount of $19,720 covering 1, 600 dozen Mens Shirts. After reviewing the L/C, we find that transshipment and partial shipment are not allowed.As direct steamers to your port are difficult to find, we have to ship via Hong Kong more often than

33、not. As to partial shipment, it would be our mutual benefit because we could ship immediately whatever we have on hand instead waiting for the whole lot to be completed.We, therefore, are writing this afternoon, asking you to amend the L/C to read: TRANSSHIPMENT AND PARTIALSHIPMENT ALLOWEDWe shall b

34、e glad if you see to it that amendment is cabled without any delay, as our goods have been packed ready for shipment for quite some time.Sincerely,延长信用证期限Dear Mr. Jones:We thank you for your L/C for the captioned goods. We are sorry that owing to some delay on the part of our suppliers at the point

35、of origin, we are not able to get the goods ready before the end of this month. As a result, we sent you a cable yesterday reading: L/C1415 PLSCABLE EXTENSION SHIPMENT VALIDITY 15/31 MAY RESPECTIVELY LETFOLLOWSIt is expected that the consignment will be ready for shipment in the early part of May an

36、d we are arranging to ship it on s/s Fanyang sailing from Dalian on or about 10th May.We are looking forward to receiving your cable extension of the above L/C thus enabling us to effect shipment of the goods in question.We thank you for your cooperation.Sincerely,关于代理拒绝对方做独家代理的要求Dear Mr. Jones:Than

37、k you for your letter of 15th September.As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it wou1d be necessary

38、 for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines.We look forward to heari

39、ng from you.Sincerely,指定对方为独家代理Dear Mr. Jones:We have received your letter of the 15th and are impressed with the proposal you make. We are pleased to tell you that we have decided to entrust you with the sole agency for our Embroideries in the territory of Sweden.The Agency Agreement has been drawn

40、 up for a duration of one year, automatically renewable on expiration for a similar period unless a written notice is given to the contrary. Enclosed you will find a copy of the draft. Please go over the provisions and advise us whether they meet with your approval.We shall do all in our power to as

41、sist you in establishing a mutually beneficial trade.Sincerely,5.处理对货物的投诉处理对货损的投诉Dear Mr. Jones:We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing.Upon receipt of your letter, we

42、 have given this matter our immediate attention. We have studied your surveyor5 s report very carefully.We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you. We are therefore not responsible for the damage; but as we do not think th

43、at it would be fair to have you bear the loss alone, we suggest that the loss be divided between both of us, to which we hope you will agree.Sincerely,处理对货物品质的投诉Dear Mr. Jones:We very much regret to learn form your letter of 2nd March that you are not satisfied with the dress materials supplied to y

44、our order No. 9578From what you say it seems possible that some mistakes has been made in our selection of the materials meant for you and we are arranging for our Mr. Yang to call on you later this week to compare the materials supplied with the samples form which your ordered them.If it is found that our selection faulty, then you can most certainly rely on us to replace the materials. In any case, we are willing to take the materials back and, if we can not supply what you want, to cancel your