2023年4月自考00888电子商务英语试题及答案含评分标准.docx

《2023年4月自考00888电子商务英语试题及答案含评分标准.docx》由会员分享，可在线阅读，更多相关《2023年4月自考00888电子商务英语试题及答案含评分标准.docx（10页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、绝密启用前2023年4月高等教育自学考试全国统一命题考试电子商务英语（课程代码00888）注意事项：1 .本试卷分为两部分，第一部分为选择题，第二部分为非选择题。2 .应考者必须按试题顺序在答题卡（纸）指定位置上作答，答在试卷上无效。3 .涂写部分、画图部分必须使用2B铅笔，书写部分必须使用黑色字迹签字笔。第一部分选择题一、单项选择题:本大题共10小题,每小题1分，共10分。在每小题列出的备选项中只有一项 是最符合题目要求的，请将其选出。1. He wants to give up working and stay home to look after the children. She fe

2、els, however, that this is it a bit.A. eliminatingB. concerning C. invadingD. overdoing2. A computer is someone who tries to break into computer systems, especially in order toget secret information.A. laserB. hackerC. vendorD. trigger3. Rather than producing time-intensive and costly physical copie

3、s for each employee, a central server or email list can an efficient method for distributing necessary information.A. keep asB. serve asC. regard asD. refer as4. I looked over the you gave me this morning, and Id like to discuss prices on your computer speakers.A. catalogB. decadeC. innovation D. ag

4、ency5. During 1984, Remington spent a lot of money on advertising and.A. accessB. bidC. promotionD. path6. Were playing a losing game by trying to undercut（压低）our*s prices all the time.A. platformB. competitorC. mythD. target7. By making the bold promise, he had burnt his bridges, for now he had no

5、but to go forward with the project.A. trendB. setbackC. withdrawal D. option8. She is a skeptic about the dangers of warming.A. vividB. neuralC. strategicD. global9. The Fortune 500 didnt get they are today by resting on their laurels.A. whatB. thatC. whereD. when10. Many large- and small-scale onli

6、ne grocery ventures, but most have failed.A. have been triedB. has been triedC. have being triedD. has being tried二、阅读理解:本大题共10小题,每小题2分，共20分。本部分有三篇短文，每篇短文后有若 干问题，每个问题有四个选项，请选择一个最佳答案，将其选出并将答题卡（纸）的相应代 码涂黑。错涂、多涂或未涂均无分。Passage 1To CommunicateTo maximize your return from the Internet, you need to underst

7、and its benefits, and how you can control these so that you may incorporate them within your Internet business strategy. Electronic mail is an example. It can be used as a direct analogy（类比）with ordinary mail-except that there is a strong bias against electronic junk mail. But there are also automat

8、ed mailing lists that people can subscribe to. You could establish your own, to support your *,virtual communityn of clients, customers or suppliers. You can use a World Wide Web site to generate interest and create awareness of both your company and products. You can use newsgroups to find the peop

9、le you need, and discreetly （谨慎地），to show that you exist.To EntertainBrowsing and surfing can be leisure pursuits. The frivolous side of the Internet makes it into an advertising medium, to generate sales and to establish and help reinforce（力口强）a brand name. So there is scope for games and cartoons,

10、 for video clips and eye-candy, for competitions, lotteries and treasure hunts. Creative individuals and groups need a chance to show off their skills, to find publishers, employers and sponsors.To SeUAs transactions become more accepted, companies will use the Internet to sell their products direct

11、ly. Anything that is sold by mail order could equaDy be sold on the Internet. Electronic money transfers should in the end reduce transaction costs t and this will make it possible to charge small amounts for electronic deliverable goods. New services can be created that use Internet technologies to

12、 deliver goods through new outlets with greater convenience.To TrainThe Internet provides a new medium for interactive training and long distance learning. For organizations that are geographically spread out, or have many subsidiary or associate companies, the Internet offers a cost effective conce

13、pt for education without wasting resources in terms of time and money.11. Which is not one of the benefits of the Internet?A. You can establish * virtual communityM of consumers.B. You can use Internet to generate interest for your company and products.C. You can use newsgroups to find some helpful

14、people.D. You can accept or send electronic junk mails freely.12. The Internet can provide a platform to.A. make it into a fake advertisementB. increase the sales and promote the brand of productsC. provide a chance for individuals to find a better jobD. watch movies and play computer games for chil

15、dren13. What will make it possible to charge small amounts for electronic deliverable goods?A. Goods can be purchased and sold directly.B. New services can be created.C. Goods can be sent through outlets.D. Electronic money transfers should reduce transaction costs.14. Internet is a new medium for e

16、ducation without wasting resources in terms of.A. long distance learningB. time and moneyC. subsidiary companiesD. interactive trainingPassage 2When Natalie Massenet was trying to raise money for her Internet start-up, Nel-a-Porter, a luxury online fashion boutique, no one was interested. People wer

17、e throwing millions of pounds at almost any web company then. But they heard , women and fashion* and Internet and said those words didnt go together,M says Ms. Massenet.But Net-a-Porter, founded in 2000, can now claim to be * the worlds first truly global luxury fashion retailer,*. It doubles its r

18、evenues every year, and sales are now at 37 million. It has a distribution centre in London and one in New York, and employs almost 300 people. The web store attracts an average of 90 new customers a day from 101 countries and regions （including Fiji and 电子商务英语试题第3页（共8页）Greenland） , who each spends

19、an average of 400.According to Forrester Research, luxury brands wont survive without an online sales channelM. Over 40 million Europeans buy clothes online, and this number will continue to increase. Experts predict it will grow to over 70 million by 2015.15. Why is it diflicult for Natalie Massene

20、t to raise money for her Internet start-up?A. Because people had no money for web companies.B. Because people didnt think she was a talented fashion designer.C. Because people didnt believe “women , fashion and Internet“ can go together.D. Because people had no idea about Internet and online sales a

21、t that time.16. Which is one of the distribution centers of Net-a-Porter?A. Tokyo.B. Sydney.C. Paris.D. London.17. Why does Forrester Research mention that *luxury brands won,t survive without an online sales channel?A. Because online sales are not convenient for people in New York.B. Because Europe

22、ans like online window shopping.C. Because the web store attract more young customers.D. Because the number of people who buy clothes online grows rapidly.Passage 3Many companies use strategic alliances, partnerships, and long-tenn contracts to create relationships with other companies in the supply

23、 chains for the products that they manufacture or sell. In many cases, companies are able to reduce costs by developing close relationships with a few suppliers rather than negotiating with a large number of suppliers each time they need to buy materials or supplies. When companies integrate their s

24、upply management and logistics activities across multiple participants in a particular producfs supply chain, the job of managing that integration is called supply chain management. The ultimate goal of supply chain management is to achieve a higher-quality or lower-cost product at the end of the ch

25、ain.Supply chain management is about opting business processes and business value in every comer of the extended enterprise-from your suppliers supplier to your customers customer. It is the strategic approach that unites all steps in the business cycle from initial product design and the procuremen

26、t （采购）of raw materials, through production, shipping distribution, and warehousing until a finished product is delivered to a customer.18. What do many companies use to create relationships with other companies in the supply chains?A. Partnerships.B. Strategic alliances.C. Long-term contracts.D. All

27、 of the above.19. What does it called for the job of integrating supply management and logistics activities across multiple participants in a particular producfs supply chain?A.Logistics chain management.B.Negotiating management.C.Supply chain management.D.Purchasing management.20. Which of the foll

28、owing is not one of the steps in the business cycle?A.Shipping distribution.B.Product design.C.Warehousing.D.Product usage.三、完形填空（一）：选择最佳答案完成句子:本大题共10小题,每小题1分，共10分。在每小 题列出的四个备选项中只有一个是符合题目要求的，请将其选出并将答题卡（纸）的相应 代码涂黑。错涂、多涂或未涂均无分。We can use a firewall to protect our home network and family from 21 websit

29、es and potential hackers. Firewall plays an important 22 in controlling, 23 the connections between the 24 network of a company and Internet, and safeguarding the security of a certain company.The firewall used in Internet is not a real wall 25 a component system of the computer hardware and softwar

30、e,26 isolates a private network from a public network. The firewall isused as the protection system of a certain network to 27 unauthorized users from accessing that network. An enterprise 28 an intranet （内部网络）that allows its workers to have 29 to the wider Internet installs a firewall to prevent ou

31、tsiders from accessing its own private data resources and to control 30 outside resources its own users have access to.21. A.tiresomeB. offensiveC. reLableD. mobile22. A.legendB. infectionC. roleD. code23. A.chargingB. monitoringC. embracingD. assuming24. A.privateB. availableC. casualD. inevitable2

32、5. A.thoughB. soC. thenD. but26. A.whetherB. whichC. whenD. where27. A.imposeB. fulfiUC. preventD. resolve28. A.uponB. inC. forD. with29. A.distinctB. bulbC. accessD. irritation30. A.whatB. thatC. itD. which第二部分非选择题四、完形填空（二）：在下列课文片段中按中文意思提示填入遗漏的词：本大题共5小题，每小 题1分，共5分。Imagine a customer 31（参观，访问）your w

33、ebsite for the first time. Hes on the verge of buying a 32（产品）or using a service when something on your site confuses him. He doesnt know how to proceed. Sure, he can get help via email or a list of answers to frequently asked questions, but he 33（想要）a live person to assist him. If you dont provide

34、this option, youll likely 34（失去）that customer. And a toll-free telephone number often wont do the trick, because the 35（典型的）customer has only one home phone line, and wont gladly log off Internet to call for help.五、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出，每 条短线上写一个字母:本大题共10小题,每小题1分，共10分。36. 担保，保证v.37.

35、投资者，出资人n.38. 安装v.39. 最小的，极少的adj.40. 规模，比例（尺）n.41. （核对用的）清单，列表，检查单n.42. 出价，投标v. & n.43. 在国外，在海外adv.44. 远程地adv.r45. 多种多样的，多样性的,不同的adj.d六、给出下列单词或术语的汉语意义:本大题共20小题,每小题1分，共20分。46. the Continent market47. Programming Planning and Control48. device49. database management systems50. domain51. client applicat

36、ion52. primary customers53. Wal-Mart54. customer base55. expected revenue56. traflic figures57. party58. a tall order59. sign up60. staff recruitment61. warehousing62. capital63. local currency64. customer self-service65. sales channel七、根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分，共5分。66. His(careless) result

37、ed in the failure of his examination.67. By (link) your website with strategic partners, you can provide your business with credibility.68. The tents are in (vary) shapes, colors and sizes.69. The agreement announced Tuesday breaks the biggest hurdle(障碍)that had ( block) the peace process.70. The co

38、ntract can be terminated by either of the ( party) with three months, notice.八、英译汉：阅读下面的短文，然后把画线的句子翻译成汉语:本大题共5小题,每小题2分，共 10分。The Internet originated from ARPANET net in USA, 1960s. (71) From then on, the size of the Internet has doubled and doubled by each year. And it has developed from USA to the

39、world, and become a really huge global network.(72) The Intemet has extremely abundant resources of information. (73 ) Its a huge information mine for human beings, and its bigger than you can imagine. (74) People can make resources sharing, online communication and long-distance teaching and so on

40、in the Intemet. For examplet you can read the books of the libraries at home； (75) you can go to the CCTV website to consult the program forecast even watch some programs online； you can send mails, photos, music to your friends far away； shop in the Net, learn in the net school, and etc.九、汉译英：请把下面的

41、汉语句子翻译成英语:本大题共5小题,每小题2分，共10分。76 .你可以根据人们搜索的关键词来找到潜在客户。(potential)77 .有些风险源于环境的变化。(arise from)78 .公司打算使网站的界面更加人性化。(user-friendly)79 .对顾客表示感谢,并在电子邮件中列示其所购产品及价格。(list)80 .你应该了解目标市场的购买习惯和偏好。(preference)绝密启用前2023年4月高等教育自学考试全国统一命题考试电子商务英语试题答案及评分参考（课程代码00888）、单项选择题:本大题共io小题,每小题1分，共10分。2. B3. B4. A5. C6. B7

42、. D8. D9. C10. A二、阅读理解:本大题共10小题,每小题2分，共20分。11. D12. B13. D14. B15. C16. D17. D18. D19. C20. D三、完形填空（一）：本大题共10小题,每小题I分，共10分。21. B26. B22. C27. C23. B28. D24. A29. C25. D30. A四、完形填空（二）：本大题共5小题,每小题1分，共5分。31. visiting 32. product 33. wants34. lose35. typical五、根据给出的汉语词义和规定的词性写出相应的英语单词:本大题共10小题,每小题1分,共10分

43、。36. guarantee37. investor38. install41. checklist42. bid43. abroad39. minimal40. scale44. remotely45. diverse六、给出下列单词或术语的汉语意义:本大题共20小题,每小题1分，共20分。（可根据情况酌情给分）46 .欧洲大陆市场47 .程序设计与控制48 .装置（设备）49 .数据库管理系统50 .域名51 .客户应用程序52 .主要客户53 .沃尔玛公司54 .客户群55 .预期收益56 .流量数据57 . 一方（当事人）58 .很难实现的要求59 .签约60 .人员招聘61 .仓储（

44、业）62 .资本（资金）63 .本国货币64 .客户自助服务65 .销售渠道七、根据句子的意思将括号中的词变成适当的形式:本大题共5小题,每小题1分，共5分。66. carelessness 67. linking 68. various 69. blocked 70. parties电子商务英语试题答案及评分参考第1页（共2页）八、英译汉:本大题共5小题,每小题2分，共10分。（可根据情况酌情给分）71 .从那时起，互联网的规模每年翻番。72 .互联网拥有极其丰富的信息资源。73 .它是人类的巨大信息库,比你能想象的还要大。74 .人们可以在互联网上实现信息分享、在线沟通、远程教学等。75

45、.你可以上中央电视台的网站查询节目预告。九、汉译英:本大题共5小题,每小题2分,共10分。（可根据情况酌情给分）76 . You can find potential customers based on the keywords they search for.77 . Some risks arise from changes in the environment.78 . The company intends to make the site more user-friendly.79 . Thank the customer and list all the products, prices of the purchase in an email.80 . You should understand the buying habits and preferences of your target market.电子商务英语试题答案及评分参考第2页（共2页）