考研资料2021翻译真题(英语二)n-02.pdf
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1、讲师:刘畅微博:刘畅的南瓜地英语二:翻译长难句伴学(5)2016年:难度0.478,均分7.17。本文节选自 National Geographic 杂志2015年6月一篇题为 Surviving the Sneaky Psychology of Supermarketers(战胜鬼祟的超市心理学)的文章。文章用词并不难,但有些词汇并非其最常见含义,翻译时需特别注意多义词的词义选择。The supermarket is designed to lure customers into spending as much time aspossible within its doors.The re
2、ason for this is simple:The longer you stay inthe store,the more stuff youll see,and the more stuff you see,the more youll buy.And supermarkets contain a lot of stuff.The average supermarket,according tothe Food Marketing Institute,carries some 44,000 different items,and many carrytens of thousands
3、more.The sheer volume of available choice is enough to sendshoppers into a state of information overload.According to brain-scan experiments,the demands of so much decision-making quickly become too much for us.Afterabout 40 minutes of shopping,most people stop struggling to be rationally selective,
4、and instead begin shopping emotionally which is the point at which weaccumulate the 50 percent of stuff in our cart that we never intended buying.The supermarket is designed to lure customers into spending as much time as possible within itsdoors.被动的处理(转词性/泛指人称);lure的中文选择(诱惑?诱使?);修饰成分前移;within介词的动词化
5、处理(在门里 待在店内)The reason for this is simple:The longer you stay in the store,the more stuff youll see,and themore stuff you see,the more youll buy.this的指代关系;for this前移;the more the more句式语序(还原成正常语序)stuff:东西,物品,玩意儿The supermarket is designed to lure customers into spending as much time as possiblewithi
6、n its doors.超市的设计就是要诱使顾客尽可能久地待在店内。The reason for this is simple:The longer you stay in the store,the more stuff youll see,andthe more stuff you see,the more youll buy.其理由很简单:你在店里逗留越久,看到的东西就越多,看到的东西越多,买的就越多。And supermarkets contain a lot of stuff.汉语习惯The average supermarket,according to the Food Mark
7、eting Institute,carries some 44,000 differentitems,and many carry tens of thousands more.插入语提前;专有机构名的确定;省略成分的补充;carry熟词僻义;many指代;more的比较average:ordinary;not special 普通的;平常的;一般的marketing:the activity of presenting,advertising and selling a companys products in the bestpossible way 营销;销售活动carry:if a s
8、hop/store carries a particular item,it has it for sale 销售;出售item:a single article or object 一件商品(或物品)And supermarkets contain a lot of stuff.而超市里的东西多得很。The average supermarket,according to the Food Marketing Institute,carries some44,000 different items,and many carry tens of thousands more.按食品营销研究院所
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