新职业英语经贸英语Unit3省名师优质课赛课获奖课件市赛课一等奖课件.ppt

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1、经经 贸贸 英英 语语ENGLISH FOR CAREERSUnit 3Business Business NegotiationNegotiation新职业英语新职业英语第1页Warming-upReading AListening4123Reading B5Writing6Project7Vocabulary and StructureUnit 3 Business Negotiation108Speaking第2页Unit 3 Business NegotiationTask 1 The following jeans picture is a sample for whole sale

2、s advertised in China Daily.Discuss with your partner what you will enquire of the seller when you plan to import them.A price listSpecificationSamples Shipment Quantity Terms of payment第3页Unit 3 Business NegotiationTask 2 Discuss with your classmates to find out what steps might be taken to reach a

3、 deal on importing the jeans above.Then,fill in the following boxes and explain why.Reading an advertisement for jeansSending a quotation of the jeans and samplesConfirming what they have agreedAsking for detailed information of the jeansNegotiating about what they differ in第4页Reading ATextTask 1Tas

4、k 2Task 3Task 4Background InformationUnit 3 Business Negotiation第5页Reading ABackground Information As a key part in international trade,business negotiation refers to the process in which a seller and a buyer negotiate the terms and conditions on trading specified products,and finally reach an agree

5、ment.It can be done orally or in writing.Normally,it comes when the company finishes its business background check on its potential business partner.The generalprocedure of business negotiation is enquiry,offer,counter-offer,and acceptance.But it should be noted that in practice not all business neg

6、otiations go through the four phases.Unit 3 Business NegotiationBack第6页Reading AUnit 3 Business NegotiationTask 1 Before reading the passage,see how much you know about the business negotiation by answering the following questions.1.Have you ever heard of the general steps in business negotiations?I

7、f so,list them in time order;if not,guess what they are.Suggested Answers2.What do we need to pay close attention to in business negotiations?Suggested AnswersBack第7页Suggested Answers Ive heard a little bit about the steps of business negotiations in Chinese.And after discussing with Tom,we finally

8、nail down our version of the general steps in business negotiations.The first step is to ask general information about a product.I remember it is called“enquiry”;next is to give a reply to the so-called“enquiry”,which is mainly on the products price;the third step is called“counter-offer”;and the la

9、st one is to reach an agreement which means one party finally accepts the others conditions and terms.Back第8页Suggested Answers We think all the four steps are very important.For example,if you are a buyer and want to make an enquiry about the product you are interested in,you should state clearly th

10、e name and specifications of the product in the letter.And if you want to buy a lot,youd better tell the seller to quote you the best price.For the seller,he should reply the enquiry as soon as possible.When quoting the price,he is strongly recommended to make it clear that the price might fluctuate

11、,especially in a turbulent market.When receiving the sellers offer or quotation,you might find it impossible to accept.Dont reject it rudely or give no reply because he might be your future business partner.When drafting a counter-offer,you should give good reasons for the part you disagree with and

12、 your new suggestions.As to the last step,“acceptance”,youd better restate what you have agreed on to make sure there is no misunderstanding about it.It is much helpful,especially after several rounds of exchanges between you and the seller.Back第9页General Steps in Business Negotiations Generally spe

13、aking,business negotiations involve four steps:enquiry,offer,counter-offer and acceptance.The first step is“enquiry”.When reading an advertisement in a newspaper,website or anywhere else,buyers may make requests for the information relating to their interested products like price lists,samples and t

14、erms of payment.Such a request is called“an enquiry”.After sending the enquiry,it comes to“offer”.An offer is the expression of the wish of the seller to sell particular goods under stated terms,including quantity,prices,shipment,terms of payment,etc.It usually follows an enquiry that is either writ

15、ten or oral.Unit 3 Business NegotiationReading A第10页 普通来说，交易磋商包含四个步骤：询盘、报盘、还盘和普通来说，交易磋商包含四个步骤：询盘、报盘、还盘和接收。接收。第一步是第一步是“询盘询盘”。买方在报纸、网站或者其它地方看到。买方在报纸、网站或者其它地方看到一则广告后，可能会向对方索取相关自己感兴趣商品信息，如一则广告后，可能会向对方索取相关自己感兴趣商品信息，如价格表、样品、付款条件等。而这种索取信息请求就被称为价格表、样品、付款条件等。而这种索取信息请求就被称为“询盘询盘”。在发出询盘后，买方就会收到在发出询盘后，买方就会收到“报盘报

16、盘”。报盘表示了卖方。报盘表示了卖方希望出售某种商品条件，包含数量、价格、装运、付款条件等。希望出售某种商品条件，包含数量、价格、装运、付款条件等。它通常出现在口头或者书面询盘之后。它通常出现在口头或者书面询盘之后。Unit 3 Business NegotiationReading A第11页Offers can be classified into two types:firm offers and non-firm offers.A firm offer is usually a sellers promise to sell specified goods or services at

17、 specified prices,and valid for a specified period,with packing,payment,etc.described clearly.Once the firm offer is accepted by the buyer within the validity,the seller is not permitted to revise or withdraw his/her offer and is obliged to enter into a contract with the buyer.In contrast,a non-firm

18、 offer is actually an offer without engagement which often contains reservation clauses like“We make you an offer subject to our final confirmation.”Next step is“counter-offer”.When an offer reaches the offeree,he/she may reject it and end the negotiation if he/she finds it impossible to reach an ag

19、reement.But usually he/she will carefully study the offer,and renew the received offer by altering or adding some terms and conditions.In such a case,the reply to the offer is called“counter-offer”.Unit 3 Business NegotiationReading A第12页 报盘能够分为两大类：实盘和虚盘。实盘通常是指卖方以报盘能够分为两大类：实盘和虚盘。实盘通常是指卖方以指定价格、使用期、包装

20、、付款等内容销售某种商品或服务承指定价格、使用期、包装、付款等内容销售某种商品或服务承诺。实盘一旦在使用期内被买方接收，卖方就不准修改或者撤诺。实盘一旦在使用期内被买方接收，卖方就不准修改或者撤回其报盘，并有义务与买方签署协议。相比之下，虚盘实回其报盘，并有义务与买方签署协议。相比之下，虚盘实际上是一个没有约言报盘，它经常包含诸如这么保留条款：际上是一个没有约言报盘，它经常包含诸如这么保留条款：“此发盘须经我方最终确认。此发盘须经我方最终确认。”下一步是下一步是“还盘还盘”。当报盘送达受盘人，假如发觉不可能。当报盘送达受盘人，假如发觉不可能达成一致，他达成一致，他/她可能会拒绝，从而终止谈判。

21、不过通常他她可能会拒绝，从而终止谈判。不过通常他/她她会仔细研究报盘，修改或添加一些条款和条件。在这种情况下，会仔细研究报盘，修改或添加一些条款和条件。在这种情况下，对报盘回复称作对报盘回复称作“还盘还盘”。Unit 3 Business NegotiationReading A第13页A counter-offer functions as both a rejection to the original offer and a new offer by the buyer.Consequently,the former offeror now becomes an offeree,and

22、the former offeree turns to be an offeror.Normally,such exchanges might go through several rounds before a contract is signed.Last,well discuss“acceptance”.When an offer arrives,the offeree might agree on all terms contained in the offer unconditionally,and an agreement will be reached between the t

23、wo parties.In such a case,the reply to an offer is known as“acceptance”.Here,it should be noted that the word“offer”refers to both the original offer and the counter-offer in several rounds of negotiations.Unit 3 Business NegotiationReading A第14页 还盘作用既是对原始报盘拒绝，又是买方提出新报盘。所还盘作用既是对原始报盘拒绝，又是买方提出新报盘。所以，以

24、前发盘人现在变成了受盘人，而以前受盘人变成了发盘以，以前发盘人现在变成了受盘人，而以前受盘人变成了发盘人。通常，在最终签署协议之前，这种相互之间交流可能要经人。通常，在最终签署协议之前，这种相互之间交流可能要经历几个往返。历几个往返。最终，我们将谈谈最终，我们将谈谈“接收接收”。当报盘抵达受盘人后，他可。当报盘抵达受盘人后，他可能无条件地接收报盘中全部条款。这么，双方就达成了一致。能无条件地接收报盘中全部条款。这么，双方就达成了一致。在这种情况下，对报盘回复被称作在这种情况下，对报盘回复被称作“接收接收”。这里需要指出是，。这里需要指出是，“报盘报盘”这个词这里既指原始报盘，也指谈判回合中还盘

25、。这个词这里既指原始报盘，也指谈判回合中还盘。Unit 3 Business NegotiationReading A第15页involveHis reform involves the reorganization of several ministries in the government.v.to include or affect someone or somethingUnit 3 Business NegotiationReading A第16页go throughYou have to go through several rounds of interviews before

26、 such a big company recruits you.to experience a particular processUnit 3 Business NegotiationReading A第17页agree onThey agreed on a date for next round of negotiation in this meeting.to have or express the same opinion about something as someone elseUnit 3 Business NegotiationReading AUseful Express

27、ions:agree to do sth.:同意做某事同意做某事agree with sb.:同意某人同意某人agree on/about sth.:就某事达成一致就某事达成一致第18页Reading AUnit 3 Business NegotiationTask 2 Read the passage,and match each step with the corresponding aspect.enquiryoffercounter-offeracceptanceprovide prices and shipment of the productsrequest for priceli

28、sts,samples and terms of paymentpoint out terms of payment and conditions that are unacceptedreach an agreement between the two partiesBack第19页Reading AUnit 3 Business NegotiationTask 3 Read the passage again and tick off the facts mentioned in the passage.1.definition of business negotiations 2.peo

29、ples attitudes toward an enquiry 3.legal consequence of a firm offer 4.differences between a quotation and an offer 5.the possibility of rejecting an offer 6.how to make a counter-offer 7.the effects of a counter-offer 8.definite number of offer and counter-offer rounds 9.format of writing an accept

30、ance letterBack第20页Reading AUnit 3 Business NegotiationTask 4 The reading passage has shown four general steps in business negotiations.Discuss with your classmates and decide which of the above steps is the most difficult and explain the reasons.Back第21页Task 1Task 2Task 3Task 4Task 5ListeningUnit 3

31、 Business Negotiation第22页ListeningUnit 3 Business NegotiationTask 1 Miss Chen of Pioneer Garment Factory,is talking with Mr.Addison,a potential customer from the US.Listen to the conversation and match the people with the correct information.lRocky Mountain Import&ExportlShow the newest models of bl

32、ouseslAsk for the catalog and pricelistlSales manager第23页ScriptMiss Chen:Good morning,sir.Can I help you?Mr.Addison:Good morning.Id like to know something about your latest blouses.Oh,by the way,Im Tom Addison from Rocky Mountain Import&Export Co.Heres my card.Miss Chen:Glad to meet you,Mr.Addison.T

33、his is my card.Im Chen Hong,sales manager of Pioneer Garment Factory.Have a seat,please!Mr.Addison:Thank you.Miss Chen:I think you might be interested in the embroidered ones which are the newest models.Here are the samples.In fact,it sells well in Canada.Mr.Addison:Yes,they look really nice and fas

34、hionable.Miss Chen:Im quite sure theyll find a ready market in your country.Mr.Addison:I hope so.But I need to study them further.Could you give me your catalog and price list?Miss Chen:Of course.Here you are.Mr.Addison:Ill contact you later.Thank you!Miss Chen:My pleasure!Im looking forward to your

35、 further enquiry.Bye!Mr.Addison:Bye!Back第24页ListeningUnit 3 Business NegotiationTask 2 Miss Liu is answering a phone from a man whom she met at Chinese Export Commodities Fair.Listen to the conversation and fill in the blanks with what you hear.Liu:Hello!Sunlight Bicycle Company.Mr.Smith:Hi,could I

36、speak to Liu Heng in?Liu:Oh,glad to receive your call.What can I do for you?Mr.Smith:Having seen your at the fair,Id like to tell that we have great interest in Bike TGBI and Bike TGGI.salesdepartmentexhibitsyourlatestmodel第25页ListeningUnit 3 Business NegotiationLiu:Wonderful!Have you got the price

37、list?Mr.Smith:Yes,but Im wondering whether you can give a on our initial order.Liu:Well,it depends on the size of your order.Ill give you our policy on discount in the quotation letter.specialdiscount第26页ScriptLiu:Hello!Sunlight Bicycle Company.Mr.Smith:Hi,could I speak to Liu Heng in Sales Departme

38、nt?Liu:Speaking!Mr.Smith:This is Tom Smith,Purchasing Manager of Chicago Sports Import and Export.We met at Chinese Export Commodities Fair about one month ago.Liu:Oh,glad to receive your call.What can I do for you?Mr.Smith:Having seen your exhibits at the fair,Id like to tell that we have great int

39、erest in your latest model Bike TGBI and Bike TGGI.Liu:Wonderful!Have you got the price list?Mr.Smith:Yes,but Im wondering whether you can give a special discount on our initial order.Liu:Well,it depends on the size of your order.Ill give you our policy on discount in thequotation letter.Mr.Smith:Th

40、ank you.Ill call you later when receiving your latest quotation.Bye!Liu:Bye.Back第27页ListeningUnit 3 Business NegotiationTask 3 Mr.Clark,a purchasing manager of an Australian company,is negotiating with Miss Yang who works for a major supplier of household appliances in China.Listen to the conversati

41、on and answer the following questions.1.How does the report impress Alice at her first sight?2.What does Miss Yang say to show that shed like to discuss about the offer?In Miss Yangs company.She said,“Sure.I appreciate your straightforwardness”.第28页3.How much higher is the price of T-Model than that

42、 of other similar products according to Mr.Clark?4.How many refrigerators does Mr.Clarks company plan to buy?5.Does Mr.Clark accept the newest offer?And why?4%.500.Unlikely.He thinks its too high and said,“Im afraid Ill choose other suppliers”第29页ScriptBackYang:Hello,Mr.Clark.Welcome to our company!

43、Mr.Clark:Thanks.Its my great honor to be here.Shall we discuss your offer sent to me two days ago right now?Yang:Sure.I appreciate your straightforwardness.Mr.Clark:The refrigerator T-is still expensive compared with the similar products from other suppliers.Your price is about 4%higher.Yang:Really?

44、But the T-has taken advantage of the latest technology.Im quite sure its the most energy-efficient and the least noisy one.It is the newest model for the coming season.Mr.Clark:Of course,its new.So we risk buying 500 pieces for trial sale,but your price will leave little profit for me.Yang:I assure

45、you there will be a great demand in your market,and if you can order more than 1,500 pieces,well give you a 1.5%discount.Mr.Clark:Only 1.5%?Im afraid Ill choose other suppliers.第30页ListeningUnit 3 Business NegotiationTask 4 After reading the quotation of Karl&King Electrical Appliance Co.,Jack Smith

46、 is phoning sales woman Anna.Listen to the conversation and decide whether the following statements are true(T)or false(F).1.Universal Electrical Appliance Import&Export Co.sells electrical hair dryer.2.Generally,each set of HD-1500B is$60 on CFR Vancouver basis.3.The discount depends on the quality

47、 and time of shipment.4.Jack wants 400 sets of electrical hair dryer HD-1500B.5.Jack orders two models of hair dryer from Anna.6.The offered price of hair straightener JO-074 is still very expensive.7.Jack wants to have 3%discount altogether.8.They finally reach an agreement on the price.FFFTTFFT第31

48、页ScriptBackAnna:Karl&King Electrical Appliance Co.Can I help you?Jack:This is Jack Smith,Purchasing Manager of Universal Electrical Appliance Import&Export Co.Ive just browsed your companys online quotation and Im interested in your electrical hairdryer.Anna:Great!Which model?Jack:HD-1500B.Please qu

49、ote us your lowest price on CIF Vancouver basis.Anna:The price is$60 per set.But it depends on the quantity and the time of shipment.Jack:We would like to have 200 sets in red and blue respectively before July 30th.So could you give me a discount of 5%?Anna:Frankly speaking,your order is not large e

50、nough.But if you order our other products,well consider giving you a special discount.Jack:Good.We also intend to place an order for 500 sets of hair straightener JO-074.Anna:Our quotation for that model is$30.As youve ordered both hair straighteners and hairdryers,we can give you a special discount