【家电半年报】2021年上半年中国热水器市场总结-58正式版.ppt

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2、0162017201820192021H1201620172018201920202021H1!#(!#)*+,-./064523!#(!#)*+,-./014523电热燃热电热燃热40%39%39%38%37%51%50%51%50%51%60%61%61%62%63%49%50%49%50%49%20172018201920202021H120172018201920202021H1#$%&()*+,-./01234#$!#$#%-3-1234-4-$%)*&!89)*:;?AB-CDE7$89:)*+;/01?ABC零售额规模（亿元）同比36.1%!#$%#.2%25.7%-0.

3、5%13.5%13.0%13.1%3.1%-3.5%8.0%7.3%-0.4%-5.5%-7.9%-0.3%0.3%-4.6%-7.0%-9.8%-14.7%-15.5%-13.7%-14.8%-29.7%-29.6%-36.0%!5!#$%&()*+,-./067834#$FG&!FG)*HIJ=KL/GMNOPQRSTp()*+,-./0123456-.789:;?#ABCD8EFGp HIJKLMNOP0JQL4RL56-.STUQVLW#0JQLXQQYZE!#D(!#E#FG&H:)*+IJ;/01?AK523!#D(!#E#FGL$HH:)*+IJ;?xyz03_56|!#D(!#

4、E#FG&H:)*+IM;/01?AK523!#D(!#E#FGL$HH:)*+IM;?A线上线下线上同比线下同比200.0150.0100.050.027%40%20%0%32%9%0%62.6h_ij!116.098.979.3124.1105.062.7-20%-40%-60%BCDDEFGGGGGGG!#$%&68.766.859.349.250.6#$%#$(36.339.70.018H118H219H119H220H120H221H1!#%(!#E#:)*+IJIM/014523线上线下kl_im&BCDDEFGGGGGGG!#%&54%48%55%63%70%73%77%52%4

5、5%46%37%30%27%23%18H118H219H119H220H120H221H1#$%&()*+,-./012=1;34#$!#N(!#D$O9PQRS)*+TUVWX6AYZ!#N(!#D$89_PQRSTUV)*+WX6-./0123467-./012*#(589-./012#%5&(#(#(!(#(#($(#(#(,#()#()%#()!#()+#()#()*#()$#()&#()(#()&(#(#(!(#(#($(#(#(,(#%5+#!5(#*5%#!%!#$%&#$!%#%!#$!$#+5+,#%5+$#+5#$5*#!5数据来源：国家统计局9/35!#nopqy&z|=

6、vhkwhk_Nxp JKQJKQVL012hX356Wx0340QVL_RLJKJKL_RL|F&Gp W0JKQJKQVL#012Cx!#%(!#D:)*+IJSAK5!#%(!#D:)*+IMSAK5!#%(!#D:)*+ab-cd123201820191400120010008006004002000220020001800160014001200100034.4%33.6%2045 20401924 191832.1%31.6%11703410709915%5%美的系海尔系29.4%26.6%19.1%17.8%3_-20%-20%18H1 18H2 19H1 19H218H1 18

7、H2 19H1 19H2美的系海尔系#$%&()*+,-./0HI#$10/35!#nopq&z|.=vhkhkwxp 01256&0#0 xxGp 12JKJKLx#056h0ouK0KYG#!(!#E#:)*+IJ,efg0145BC!(!#E#:)*+IJ,hig0145BC!(!#E#:)*+S23992100098096094092090010%5%40L50L60L圆筒形扁桶型9649400%4.8%15.2%18.0%34-5%-10%20H120H2190220H221H119702000195019001850180010%5%JKJKQJKJQQC_C4JKJKQJKJQQ

8、Kh187920H10%3_-5%-10%S21H1#$%&()*+,-./0HI#$FF=J558&YI/FG!#D(!#E#:)IM,;jk/06K5!#D(!#E#:)IJ,lm/014523499500-9991000-14992500-299950001500-19993000-39992000-24994000-499919H120H121H110%0%100%80%60%40%20%0%0.6%2.4%1.0%1.1%4.4%4.4%1.1%1.9%2.5%3.2%4.3%3.4%0.3%9.6%7.0%7.7%T1T2-0.6%T3T4及以下-5.1%-1.7%12.1%11.

9、3%14.5%-10%-20%-30%-40%-8.4%-9.6%23.9%39.9%-11.3%31.0%33.6%24.3%35.3%-29.4%-30.5%-31.0%-35.5%7.2%6.3%5.6%&,:&$(:&$&:&#$%&()*+,-./0HI#$12/355“&”z1+./01V)*+,-)*)+.+/012345#$%6789)*+,-)*)+.+/012345:;19H120H121H1ABCW3,0002,5002,0001,5001,000500!QVQJKQJQQ“Q251322742122#$#$&#QQVQuJQKQQKQQuQJQJJ“Q%“K“%K%“1

10、825“u15961498QJ%JKJ0华北区东北区华东区中南区西南区西北区数据来源：奥维云网（AVC）线下监测数据 13/35zq&!FGW/gFU89p 34cd()0*Kx56+,QKKK_xa-p 3_./0123450-56YE0%KKK656C)*W!#D(!#E#:)*+,lm/014523499500-9991000-14991500-19992000-24992500-29993000-39994000-499914.5%5000$&:&$(:&,:&6.3%7.2%5.6%35.3%24.3%7.7%4.4%4.4%1.91%.1%3.4%4.3%1.1.%0%3.2%2.

11、5%2.40%.6%10.7%39.9%23.9%12.1%7.0%33.6%31.0%11.3%9.6%$&:&0.4%10.4%13.4%12.1%10.6%10.5%20.2%11.7%$(:&0.6%11.4%10.8%15.1%13.5%11.7%10.5%16.7%8.7%11.9%&,:&0.5%14.3%20%12.7%30%13.0%12.7%60%14.1%70%10.7%11.2%0%10%40%50%80%90%100%#$%&()*+,-./0HI#$!FK!z&!FGz/FUz-.p uQ789:;034mp?A?#p 3_Be0JKJQ4RL)+W!(!#E#:)

12、FG&HIJ;S23AK5!#D(!#E#:)FG&HIM;&()&!($()&(&()$()(#$%&()*+,-./0HI#$!F5!563478-16-&1kde,/.FGFUp 343_uKco6Gp CDKKExC34YCF&!#D(!#E#:)IJ;,nopq23!#D(!#E#:)IM;,nopq23(K+(K!(K(K(K+(K!(K(K&()()!()()$()()&()()!()()$()()&#$)%#)&#!)#!),#,)&#*)+#!)&#()+,#)&(#$)!*#$)&+#+)+%#%)&!#*)&!#)!&#,)&%#)&#%)!#)&#*)+#*)&#)&#

13、)+!#!)&#*)%#,)+%#,)$#)$%#&)$+#)&#)$%#$)&,#%)$*#%)$&#*)&,#,)&%#,)&!#!)&,:&+#&)$&:&#%)&,:&!#)$(:&%#&)$&:&!#,)&,:&+#)&,:&+#)$(:&+#*)$&:&*#)$(:&*#&)$&:&$(:&EFGHIEFJHIEFGHIEFJHI#$%&()*+,-./0HI#$!F:!&FGT/FUrsp 34oc0VK4Gp 3_7F8l%GHxCI.J056K)*+,-)*)+.+/013?)*+,-)*)+.+/0123?19H120H121H119H120H121H1100%80%60%

14、40%20%0%100%80%60%40%20%0%93.9%92.0%90.6%78.9%75.7%74.0%14.7%14.88.2%8.2%4.8%3.9%5.1%5.1%3.7%2.6%2.8%3.1%1.6%1.8%1.8%0.5%1.3%圆筒形扁桶型纤薄其他圆筒形扁桶型纤薄其他#$%&()*+,-./0HI#$!F!&kY/mkk)*)+.+/0C3DE#$%FGRSTJ3UVQJ3WXJ3YZJ3J3LMNOPQJJJJJ(K+(K!(K(KYZ6.17%15.95%53.18%14.29%1.02%0.25%-0.35%-0.13%-2.73%-0.36%0.18%2.55%1

15、.84%0.13%0.11%0.09%1.55%1.41%0.08%0.04%0.30%0.43%1.18%0.68%0.21%0.05%0.19%0.33%0.38%0.52%0.13%0.40%-0.07%-0.02%-0.02%-0.09%0.14%6.98%19.32%56.72%15.22%1.75%0.32%1.38%-0.08%-0.09%0.13%1.17%;=-2.83%-0.04%90.61%-3.32%4.81%3.17%2.81%0.21%1.77%-0.06%100%(K+(K!(K(KYZ1.64%8.84%-0.20%-1.99%0.06%0.09%5.07%7.

16、59%1.89%0.08%0.02%3.90%4.96%0.83%-0.07%0.85%2.35%2.67%1.45%0.87%-0.34%-1.21%-1.33%-0.28%0.37%0.39%0.89%0.99%0.36%0.45%-0.15%-0.52%-0.90%-0.25%-0.18%2.97%17.15%61.71%14.06%4.10%-0.68%0.19%50.46%10.36%2.71%2.79%;-1.85%-0.88%-1.55%-0.76%74.02%-4.85%14.72%9.65%8.18%-2.79%3.09%-2.00%100.00%#$%&()*+,-./0H

17、I#$!FL!5z&44/FUzTp L0MNOGp PQLR0STU0vw3_./0VW0XIYZ|)*+,-)*)+.+/03?线下线上527751124627431229191758100017049711396889132168617481385128719H1 20H1 21H1圆筒形19H1 20H1 21H1扁桶型19H1 20H1 21H1纤薄19H1 20H1 21H1其他#$%&()*+,-./0HI#$!D!mk&?SM*NOPDEB/0TUV#!#%&;=;$()&+)&()+)&!#,)&!#()&+#,)&!#()%()#%(!%(*&%($&$&$%$&$&$&!

18、#*)!#(!rstuvw;?xyz|&$#)&#)$#%&(#)&(#$)#)&#&#+&#*&#$&,:&,:$(:&$(:$&:&DF9DF:DFDFLDD#$%&()*+,-./0HI#$M()*+,-./0N$OPQRSTF=J5mk&FGWz/B!#E#:),lm/01pqBC3!#E#:)IJ;,$($,&(&,$+($,21H1市占21H1均价_,&+(&,机型品牌上市月度&#&)#&)+#&)$#)*#*)&#$)*#&)%#)#!)#*)#$)!#*)$#%),#)F5021-YJ2EC5001-HC3华凌海尔20.0320.0720.0920.0921.12%9.71%5

19、.41%4.70%619631&#()&*#%)&#*)&#*)&#()&#)$#+)$(#()EC5001-PD3(U1)海尔1017858%#,)%,#&)&#()*+#)$#$)*(#()%#)EC5001-B1海尔F5021-JA1(HEY)美的20.0221.014.64%4.08%932986*#%)&(#)#&)$&:&F5020-YP1S(H)美的$#*)&,:&$#,)&,:&*#)$(:&$#()$&:&$(:&;=;|&,$+($,&+(&,(,$($,+(+,&,:&$(:&$&:&$(&,5&(#)%*#*%(#(%,#,%*#)%+#%!#$%,#$%*#!%$#(

20、%*#%#*%!#%)#&%线上线下&!(#%60%55%50%45%40%#,%,#%*#,%,#+%,#%+#*%#$%&(!#+%53.6%53.0%&%5&$(&(!($(51.5%50.0%53.2%50.4%50.7%+#$%!#&%50.4%(#&%&#&%)#,%&#+%47.3%44.7%!#$%&#%&(#)%19H119H220H120H221H1*)#&%*)#,%*+#&%;=;&,:&$(:&$&:&,:&$(:&$&:&;=;$+($,&+(&,(,$($,+(+,19H120H121H1UVWXfghmn2YZDiFDDiD:FiDFFLiDKFLiDKFiD5

21、DiD5,0004,5004,0003,5003,0002,5002,0001,5001,000500$#%/_E!5Dab5cdFe*#)%Ki5jJiDjFDi5j9iJjK9JG&#)%*#*%$#%$#&%!#)%_b5DE!/kka_l5cdFeJJL5GJ:G999GKDG95JGJ9KDG*#%)#$%3896,&#)%,#&%+#%*,#,%(+#+%o5D!oJpqo5D!JtpcEuet5D!EJrs)#%#(%(#)%+#$%rs#$%&#&%&#!%(#+%,#)%vwxJiKj*$#%!#%!(#%/_E!5Dab5cdFe fgh/_/5DD5!abJcdFeJiJ

22、j(!#%1243+(#%*#!%fghJiFj*)#%(*#*%_yE!5DEy-ikiz|FLiDLDijDi5j9LKGKKG*#!%!#%,#)%)#%#$%0线上线下_5D!tuJF!JDvFLiF&,:&$(:&$&:&,:&$(:&$&:&;=;$+($,&+(&,(,$($,+(+,其他品牌$#$%#*%$#&%$#$%$#*%机型品牌销额占比37.40%1.89%2.34%+#&%*#*%(#)%0.19%$#(%#*%*#+%EWH-60HGCA.O.史密斯(#)%*+#*%EWH-60HGCEWH-60PBEWH-60HGPEWH-60HGAA.O.史密斯A.O.史密斯A

23、.O.史密斯A.O.史密斯卡萨帝34.14%13.30%5.51%4.68%1.94%1.89%,+#(%&#%$#$%99.70%,)#%95.40%&*#*%(,#$%+)#*%,#+%&#)%CEC6005-LPLS3L(U1)CFDS6032COLMO!#$%)#&%,#(%&,:&$(:&$&:&,:&$(:&$&:&;=;2020H12021H1#$%&()*+,-./0HI#$5=J59:;de0h30:Gp(D/F0 2x745lC|0wZ124!$&*.k5FG&H:)gd1IJ4523rs!($tu+vw&xrs+(*zw&r!(ys(zr!(ys(rs!($|%vw&xr

24、(ys($#()&#+)&#()(#+)(#()$(#(,$(#&($(#&$(#&$&#(&$&#($&#(*$&#($&#(+$&#(!+,-.?/012&%$!&$(&%$)&%$#&%$%&%$%&%304$!)A%)$A$&(A$)#A$!A$!(A&%356%)(B%(J&B&%)!B#()B%(J#B&%*!B78$&9:;)7$C8$9DEFGHI?78$&93KJ78)$#9DFFL=%7$C8$?EFGHIEFGHI7*$C8$#$%&HI4DD:Z6M()*+,-./0HI#$!345&6789g/:;?p h”o0?0Te056mnGp*#lt0 x;lxmnFG&H:

25、)”)gd1IJ4523rs!(+r+vw&xr!($j&($(l!($jz%v:rx&#()(#)(#!)(#)(#$)(#()+,-.?QRUV/012&%$!&%304&%356&#J$BJ*78$)9M7)$A$&JA$%&A7$9N&OP%$9&$S$&9ODJ&$!&%$%(#$%&()*+,-./0HI#$!L!燃气热水器-30-12=-31-$%)*&(!89)*:AB?=CRD-.7$89:)*+;/01?ABCEFJ02CD!#$%#&#!#+)%#*)+!#+)*#)$#!)$#+)&#%)&(#$)(#+)!#,)#&)(#&#$)&#&)&#,)!#*)#*)+#)!

26、#!)&*#!)&%#!)$&#$)&+#!)*#%)+%#,+!#&)!J!#$%&()*+,-./067834#$FG&)*E_N+=/GMNOPQRSTp()*+,-./023456-.7!0TrQVLW#0dl3_mnjk*34Gp HIJKLMNOP0JQL4RL56-.STUQVLW#0?#D80JQLXQQYZE!#D(!#E#FG&H)*+IJ;/01?AK523!#D(!#E#FGL$HH)*+IJ;/01?AK523线上零售额规模规模同比线上零售额规模规模同比3020100150%100%50%0%118.2%55.244.3%17.2604020050%25%0%52.5

27、43.035.934.713.7-15.4%-50%-25%19H1 19H2 20H1 20H2 21H1#$%&()*+,-./01234#$!JJ!FU&3VWX/F_N+=p JKJKL23_56*abGHIMNOP0JQL56-.cdefgQVLW#hi!#D(!#E#FG&H)*+IM;/01?AK523!#D(!#E#FGL$HH)*+IM;?A线上线下线上同比线下同比200.0150.0100.050.0150%100%50%0%111%mij!128.199.2127.5115.4118.783.03%72.814%-2%BCDDEFGGGGGGG$#(%&55.252.5#

28、$%#$(35.340.043.035.934.70.0-50%18H118H219H119H220H120H221H1!#%(!#E#)*+IJIM/014523线上线下jiBCDDEFGGGGGGG!(#)%&54%48%55%63%70%73%77%52%45%46%37%30%27%23%18H118H219H119H220H120H221H1#$%&()*+,-./012=1;34#$!J5!58&ey89g=&K!#E#)#;,lmd1BCxK5!E#|FEFYFiLjFijF9ijFDiKj:i:j!#E#)IM,;jk/01K52.6%9DDDABCW2.0%2.1%5DDD!

29、5LLLKDDD!KLLLJ5DD!JLLLJDDD!JKLL5DD!LLLDDD!KLLF5DD!FLLLFKLL!5QVQQ%Q“Q%JKQJQQJKJQuKQKQJVQJ56/2mnQJ56D8_|QJ%K“%KJJQ-2.2%-0.7%0.5%Fi:j9iKj%-1.6%_-1.5%-1.4%:iKjKi9j#$%&()*+,-./0HI#$36/35zq&FUgLs/FGhmkkMFU1G.p 34cd()G56QKK_Gp 3_-_0KKK4HABCY4!#D(!#E#)*+,lm/0145231499-1500-19992000-24992500-29993000-3499350

30、0-39994000-49995000-5999600021H120H119H121H120H119H10%10%20%30%40%50%60%70%80%90%100%#$%&()*+,-./0HI#$!J:!z&(!z-./Fz|NOp 234D8Z340vwuQ?#z,CGp 3_Be0JKJQ4RL)+W!#D(!#E#)FG&HIJ;S23AK5!#D(!#E#)FG&HIM;S23当月均价当月均价同比当月均价当月均价同比20001800160014001200100030%36003499 20%10%190120%320010%28000%0%2400-10%-10%-20%-2

31、0%2000#$%&()*+,-./0HI#$!J:i0Qu_CL!#D(!#E#)IJ;,nopq23!#D(!#E#)IM;&+K&!&!K&$K&$K&*K&+K&!K&!K&()()!()()$()()(#%)&()()!()()$()()(#)&#*)&#+)&#)&#&)&#+)&#)$#)*#*)#()#!)$#)$!#)$,#)*!#)*!#$)*,#*)(#&)#!)+#*)*#,)#!)+#()#+()$#*)+%#+)#&)*#)&#*)*(#*)#)$#%)$#*)*#()$#,)$+#)*#)*&#&)&#*)*+#*)$,#)*$#%)$#%)*#()$+#()*&

32、#$)*(#)*&#()$#*()$%#)$%#)$(#%)&#&(),#&()&%#%)&*#&(),#!()!#()$&:&#&)%#%()#%()&#,)&,:&$#$()&,:&#%()*#$()%#)$(:&!#*)&,:&!#+()&,:&#)$&:&*#%)$(:&$#)$&:&$(:&$(:&$&:&EFGHIEFJHIEFGHIEFJHI#$%&()*+,-./0HI#$!KD!VW&!XYR/z#p 3_Ahrst|034cYMGp Ah343_zSXX*QJ03_AhzY34!#%(!#E#)FG&H/*/014523!#%(!#E#)FG&H/*-l23线上线下线上线下

33、40%30%20%10%0%36.9%6.005.004.003.002.001.000.005.144.0932.4%7.9%1.9%1.881.27#$%&()*+,-./0HI#$!KF!VW.&/I.D/.Z)*+,-)*)+.+112#WXJKYZFG313L14-15L16L12L17L1.1%21H19.0%0.8%13.0%82.0%7.1%6.2%!20H1 3.1%3.0%1.6%74.7%76.7%19H17.1%10.9%3.8%21H120H119H19.7%1.1%15.4%80.9%73.8%66.7%8.3%7.9%9.3%!#2.8%15.6%7.0%20H1

34、)*+,-)*)+L.+112#WXA_%8919H121H119H120H121H1!#40%20%0%40%20%0%30.4%28.6%28.0%23.4%23.2%22.2%3.4%2.6%13L零冷水13L非零冷水16L零冷水16L非零冷水13L零冷水13L非零冷水16L零冷水16L非零冷水#$%&()*+,-./0HI#$!K!VW.&I.VW_/F)*)+.+a0C3DE#$%FG_&$K&*K&+K&!K&!KLM;=NOPQE.JJ3JJ3JJ3JJ3JJ3JJ3(#*$)(#$)#&)#+!)(#()$#+)$#*%)$#,+)*#%)(#+*)#*%)#,()&#*)$#

35、+)#&,)(#$)&#&)&#*)(#*,)$#*)$#%$)(#,)(#,)(#,)(#+()(#+)&#(+)$*#!&)*(#!$)+#$)$#,&)$,#+)+#,)+#%!)*#%+),#+()+#$)$#,)#&)$#()(#!&)$#!+)$#,!)&#%)#*)(#+!)(#*%)(#,*)(#)(#()(#+!)$#%)%&#$)&(#()*+#%+)!#$+)&(#()#%)E.&!#+&)#%)E.E.&!#*)(#($)!#,)!#,&)#+)#+)(#();#&$)#&$)$*#,%)$%#+)#$%&()*+,-./0HI#$!KJ!5.z&4-C/EI.?abc

36、d)*+,-)*)+.+a03?线下线上9086822880914690271641662305409322313110171831083045299915052647162335763530342118431125166389516139771657851160586715657491738154419H120H121H112L19H120H121H112L19H120H121H113L19H120H121H114-15L19H120H121H11619H120H121H116L#$%&()*+,-./0HI#$!KK!eVW&FGzhimw1f./fg1h!#$JL$#N/*lm/01pq

37、BC3!#D(!#E#)#N/*IJ;-c45BC!#D(!#E#)#N/*IM;-c45BC1499-1500-19993000-34992000-24993500-3999$&:&$(:&,:&$&:&$(:&,:&2500-29992.4%$&#,)”#&#()2.8%5.2%4.2%4.4%4.3%5.2%8.4%10.5%15.7%14.1%17.3%&,#,)&#,)16.5%“29.2%11.4%11.9%20.7%12.7%14.9%14.3%17.6%&(#)&(#$)&(#$),#%)&(#+)17.9%6.5%9.3%8.1%11.3%13.1%&(#*)23.0%13.

38、5%15.9%15.7%22.2%13.1%,#$)“47.6%45.0%37.0%,#()13.0%7.7%14.0%6.0%”#5.8%1.6%*#)%#!)19H1 20H1 21H1 19H1 20H1 21H1线上 线下#$%&()*+,-./0HI#$45/35VW&/zi/gj1h!#$JL$#N/*lm/01pqBC3!#D(!#E#)#N/*IJ;-c45BC!#D(!#E#)#N/*IM;-c45BC1499-1500-19993000-34992000-24993500-3999$&:&$(:&,:&$&:&$(:&,:&2500-2999$(#()*&#!)1.3%8.

39、6%2.6%7.0%9.7%6.4%6.9%0.3%8.5%4.0%8.1%11.6%&,#,)&#*)&+#$)11.0%4.8%5.8%13.2%14.6%7.9%8.8%14.5%25.8%14.2%5.3%&$#*)42.3%15.6%35.4%15.9%18.0%13.0%&#(),#*)”#17.5%1.1%6.8%&(#&)!#%)”#“29.5%4.6%27.5%5.5%43.4%9.4%$#)$#)$#&)+#%)#)31.7%7.6%28.3%18.3%4.4%5.9%0.0%0.2%*#+)19H1 20H1 21H1 19H1 20H1 21H1线上 线下#$%&()*

40、+,-./0HI#$K9=J5eVW&FG/?k0lF!#E#IJ)!#$JL$#/*lm/01pqBC31499-1500-19994000-49992000-24995000-59992500-29996000+3000-349911.9%UV“bq!FEy-ldb!FJq/D5WX,0 FLEFYDEFYKiKjFEFYiLj3500-3999rsrsmnFFJF9F9F9F9”JiLjDi:jDijDi5jDijDiDj1.2%2.0%2.2%16.6%18.1%10.7%Fi9ji5j9.0%11.0%9.0%27.6%“bqJD!JDijFij12.5%13.6%15.0%22.8

41、%ldb!F9q/D5FiFjFi9j14.0%19.7%8.5%17.6%21.1%q!F9_K-o_“bqJF!F9“9cFpedFDiLjFi5j22.4%11.7%7.8%26.9%13.2%11.4%12.1%Di9jFi5j8.4%7.2%“bq5!FJdpb“bq!FdpbmnmnFJF”DiDjDiDjFiFjFiDjFi5jFiKj18.5%18.2%20.3%14.0%7.5%5.2%8.7%7.8%8.9%30.2%30.9%“bq5!J95pFJ“bq5!FJybvmnFJFJ”FijDiDjFiFjDijFiFjDiLj8.3%2.6%6.8%0.3%5.7%0.3%

42、2.4%0.0%19H120H1线上21H119H120H121H1线下#$%&()*+,-./0HI#$47/35VW&Zbm589/nz|opqrs!#$JL$#/*lm/01pqBC3!#D(!#E#)#/*IJ;b,-cSBC1499-1500-19993000-34992000-24993500-39992500-2999“sK”#4.4%2.7%5.2%5.7%5.4%17.7%9.2%&$(&(!($(5.2%5.3%8.8%34.0%38.5%42.5%5.1%7.9%13.8%9.0%22.8%23.9%12.6%11.7%13.5%13.6%18.9%14.9%24.8%2

43、9.2%12.6%8.7%8.9%7.2%38.1%6.6%5.6%23.3%5.7%13.3%13.7%10.1%16.4%3.6%4.4%2.8%3.9%7.1%0.4%19H1 20H1 21H1 19H1 20H1 21H1线上 线下&,:&,:$(:&$(:$&:&#$%&()*+,-./0HI#$K=J59:;-49-VW=|9tu&vTWwEI.xy!#D(!#$E#)IJ/*,;/0145BC19H120H121H119H120H121H119H120H121H119H120H121H171.0%66.2%62.8%56.5%32.8%26.5%14.0%15.6%20.8%1

44、4.2%4.3%8.4%0.2%2.3%1.5%3.0%!#D(!#$E#)IM/*,;h60343_avw7!0YxyM!#D(!#E#)Y;d1!#D(!#E#)Y;|!#D(!#E#)“/*;lm/01pqBC1499-1500-19994000-49992000-24995000-59992500-29996000+3000-34993500-39994.7%9.8%3.8%9.2%;=;&*Kw*K$%&!Kw*K$%K!u&!K$%&!uKw*K$%K+&!K$%tK+t&!&#()(#,)(#)(#%)(#!)(#+)(#)(#*)(#$)(#&)(#()+,-.vwxvwxvw

45、xv/012FiDJFiDJFiDJDiD:FiDJFiDJ&%304DiFj&%35659GFGF5GDKGJJLLGJJFG(#&)(#)“bq!FJpdJ“bq:!F9tdJ“bq:!F9pdJ“bq:!b5pF9“bq:!b9tF9“bq:!ab5aF9DiKjDiKjDi2p YZ12Cx02x%45Yx,0256C40p 3_560TAh0CZuKKK6!#D(!#E#)no/*d145BCxno4)|!#D(!#E#)no/*;lm/01pqBC1499-1500-19994000-49992000-24995000-59992500-29996000+3000-34993500

46、-399913.5%14.7%;=;&!u&(*(t+&!*(!&#()(#)(#!)(#)(#$)(#()+,-.vwxv/012DiD9&%304DiFj&%356“bqJD!F9tFDbJLG5LGJFG“bqJD!ba5“F9“bqJD!l9DiDDi9jrsDiDLDiJ:j#$%&()*+,-./0HI#$!55!VW&de,VW%/QRp:WZMx102hxh0 x=0mpxFx)pGp(D/F0D80JQL!#%Q$?+g%QKG&0Ah!#%Q!(xiZD)J*E!#E#IJFEFUV2YZ“bqJF!p-“bqJF!-“b“bq9!p-“bqJF!“tJ“bq9!pDDiD

47、FLiFDDiD5DiDFLiFD”JL:G5FKFG:5DGJDFG5KG“bqJF!/b/“bq9!“tJFLiDKDiD:”JDG9L9G“bqJF!p_yFiDFLiDF”KDDKG:5G“bqJF!.“b#$%&()*+,-./0HI#$59=J5(VW&“”%/:=&!yw&*&!s%yw&(#&%)(#$()(#&+)(#&()(#(+)(#()(#(+)(#(*)(#()(#($)$&#(+(#(&)(#()$&#(*$&#($&#(!+,-./012FiDK&%304DiD5j&%356:LLG“bqJF!F9upb.dF“bqJF!F9/p:.dFmnfghFiDKDiDJjLFG#$%&()*+,-./0HI#$!5:!