MPAA-2018年院线和家庭娱乐市场报告（英文）-2019.10.ppt

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1、THEMEREPORTA comprehensive analysis and survey of the theatricaland home entertainment market environment(THEME)for 2018.THEMEREPORTTABLE OFCONTENTSChairmans LetterResearch NoteExecutive SummaryTheatrical:GlobalTheatrical:U.S./CanadaTheatrical DemographicsHome Entertainment:GlobalHome Entertainment:

2、U.S.Home Viewing DemographicsTotal Theatrical&HomeEntertainment0304050714232932404447AppendixTHEMEChairmans LetterREPORTChairmans Letter3THEMEREPORTResearch NoteA NOTE FROM THE RESEARCH TEAMResearch Note4THEMEREPORTExecutive SummaryTOTAL THEATRICAL&HOME ENTERTAINMENTTHEATRICALHOME ENTERTAINMENTSumma

3、ry5THEMEExecutive SummaryREPORTHOME ENTERTAINMENT(CONTD)Summary6THEMEREPORTTHEATRICAL:GLOBALTHEMEGlobal Box OfficeREPORTGlobal Box Office8THEMEREPORTInternational BoxOfficeInternational Box Office9THEMEREPORTTop International BoxOffice MarketsTop International Box Office Markets10THEMEREPORTGlobal 3

4、D Box OfficeGlobal 3D Box Office11THEMEREPORTGlobal CinemaScreensGlobal Cinema Screens12THEMEREPORTGlobal CinemaScreensGlobal Cinema Screens13THEMEREPORTTHEATRICAL:U.S./CANADATHEMEREPORTU.S./Canada BoxOffice&AdmissionsU.S./Canada Box Office&Admissions15THEMEREPORTU.S./CanadaAdmissionsU.S./Canada Adm

5、issions16THEMEREPORTFilms Rated&ReleasedFilms Rated&Released17THEMEFilms ProducedREPORTFilm Production18THEMETop 25 FilmsREPORTTop 25 Films19Top FilmDemographics byGenderTHEMEREPORTTop Film Demographics by Gender20Top FilmDemographics byEthnicityTHEMEREPORTTop Film Demographics by Ethnicity21THEMERE

6、PORTU.S.Cinema ScreensU.S.Cinema Screens22THEMEREPORTTHEATRICALDEMOGRAPHICSTHEMEREPORTTheatrical AttendanceDemographicsAttendance Demographics24THEMEREPORTTheatrical FrequentMoviegoersFrequent Moviegoers25THEMEREPORTTheatricalDemographic SharesDemographic Shares26THEMEREPORTTheatrical Per CapitaAtte

7、ndancePer Capita Attendance Comparison27THEMEREPORTTechnology&MoviegoersTechnology&Moviegoers28THEMEREPORTHOMEENTERTAINMENT:GLOBALTHEMEREPORTGlobal HomeEntertainmentGlobal Home Entertainment30THEMEREPORTGlobal Pay TV&OnlineVideoGlobal Pay TV&Online Video31THEMEREPORTHOMEENTERTAINMENT:U.S.THEMEREPORT

8、U.S.HomeEntertainmentU.S.Home Entertainment33THEMEREPORTTop 25 Films(Physical)Top 25 Films(Physical)34THEMEREPORTTop 25 Films(Digital)Top 25 Films(Digital)35THEMEREPORTU.S.Online Views&TransactionsU.S.Online Views&Transactions36THEMEREPORTU.S.Pay TV&OnlineVideoU.S.Pay TV&Online Video37THEMEREPORTOri

9、ginal Series ProductionAll Movie&TV Show Viewers38THEMEU.S.Average TimeSpent with MediaREPORTSection Title39THEMEREPORTHOME VIEWINGDEMOGRAPHICSTHEMEREPORTHome ViewingDemographicsHome Viewing Demographic Summary41THEMEREPORTDemographic Share ofTotal:Every Day ViewersMovie&TV Viewers Who Watch Every D

10、ay42THEMEREPORTDemographic Share ofTotal:All ViewersAll Movie&TV Show Viewers43THEMEREPORTTOTAL THEATRICAL&HOME ENTERTAINMENTTHEMEREPORTGlobal Theatrical&Home EntertainmentGlobal Home Entertainment45THEMEREPORTU.S.Theatrical&Home EntertainmentU.S.Theatrical and Home Entertainment46THEMEREPORTAPPENDI

11、XTHEMEREPORTDemographic SurveyMethodologyDemographic Survey MethodologyDemographic Survey Methodology48THEMEREPORTDemographic SurveyMethodologyDemographic Survey Methodology49THEMEREPORTDemographic SurveyMethodologyDemographic Survey Methodology50THEMEREPORTDemographic SurveyMethodologyDemographic S

12、urvey Methodology51THEMEDemographic SurveyMethodologyREPORTSubgroupAdjusted*Error RangeAll adults+/-1.2 percentage pointsChildren 2-17Ages 2-11Ages 12-17Ages 18-24Ages 25-39Ages 40-49Ages 50-59Ages 60+White,non-HispanicBlack,non-HispanicAsian/Other,non-HispanicHispanic(any race)Asian,non-HispanicOth

13、er,non-Hispanic excluding Asian25K HH income25K-50K HH income50K-75K HH income75K+HH incomeMale+/-1.6 percentage points+/-2.0 percentage points+/-2.8 percentage points+/-3.7 percentage points+/-2.2 percentage points+/-3.0 percentage points+/-2.9 percentage points+/-2.5 percentage points+/-1.2 percen

14、tage points+/-3.1 percentage points+/-3.4 percentage points+/-2.7 percentage points+/-4.6 percentage points+/-5.0 percentage points+/-2.5 percentage points+/-1.9 percentage points+/-2.3 percentage points+/-1.5 percentage points+/-1.4 percentage points+/-1.4 percentage pointsFemaleDemographic Survey

15、Methodology52THEMEREPORTTop Films DemographicMethodologyTop Films Demographic MethodologyTop Films Demographic Methodology53THEMEREPORTAverage Time Spent Per DayMethodologyAverage Time Spent per Day with Major Media MethodologyAverage Time Spent Per Day Methodology54THEMEREPORTPhoto CreditsABOUT THE

16、 MPAAThe Motion Picture Association of America,Inc.(MPAA)serves as the voice and advocate of theAmerican motion picture,home video and television industries.Its members include:Walt DisneyStudios Motion Pictures;Netflix,Inc.;Paramount Pictures Corporation;Sony Pictures EntertainmentInc.;Twentieth Century Fox Film Corporation;Universal City Studios LLC;and Warner Bros.Entertainment Inc.