年会策划案例：2016年会开场视频-优秀案例.pptx

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1、赢Winning足迹Steps突破Breakthrough字幕湖南湖南 Hunan+7%广广东Guangdong+3%福建福建 Fujian+11%江西江西Jiangxi+13%广西广西 Guangxi+1%2012201320142015USG+5.8%在在20152015Winning in 2015Winning in 2015字幕在品类在品类Winning in Category Winning in Category 字幕在品类在品类Winning in Category Winning in Category EastNorthSouthWestCentral最大洗最大洗发护发市市

2、场，2015最快增最快增长！The Biggest Hair Market,The Fastest Growth!2012201320142015USG+25%26%在品类在品类Winning in Category Winning in Category 字幕浴露品浴露品类持持续发展，市展，市场份份额稳居市居市场第一第一Maintain No.1 Share in PW Market14151617181920ULP&G17.7%字幕在品类在品类Winning in Category Winning in Category 新品上市先声新品上市先声夺人，南区奥妙唯快不破人，南区奥妙唯快不破1

3、78%1.8kg蓝液壶嘴装首单完成率NO.1首单完成速度全国字幕在品类在品类Winning in Category Winning in Category 凡士林完美上市，迅速凡士林完美上市，迅速抢占市占市场第一第一VSL Perfect Launch Execution,No.1 Brand in Market0.01.02.03.04.05.06.07.08.0VSLNiveaNO.1字幕在品类在品类Winning in Category Winning in Category 家家乐翻番翻番计划启划启动，广，广东家家乐鹏程程扬帆帆Succeeded in Kicking-off Doub

4、le Knorr Project6月家月家乐广广东讨论会会Jun Knorr GD Workshop8月惠州跨部月惠州跨部门研研讨会会Aug.Cross Function Workshop11月月项目启目启动会会议Nov.Project Kick off Meeting英雄英雄单品品Grow the Core创新覆盖模式新覆盖模式Better Distribution创新新单品品Extend Porfolio赢在在门店店Winning in Store赢Winning足迹Steps突破BreakthroughQ1CNY开门红，奠定全年增长基础Best Execution of CNY,Good

5、 Beginning of Annual GrowthQ2无惧风雨，成功挑战355！Overcome Challenges of Plum Rain Season,Achieved 355 TargetQ3荣膺Q3总裁奖Get Q3 President Award HonorQ4夯实基础，再攀高峰Fighting for BASIC字幕字幕执行照片执行照片执行照片执行照片执行照片第一季度指标完成105%Q1 Target Achieved 105%个人护理单元增长+8%PC BU Growth+8%食品单元增长+5%Foods BU Growth+5%CNY开门红，奠定全年增长基础Q2无惧风雨

6、，成功挑战3552015年上半年南区力保增长Succeeded in maintain positive growth the first half year of 2015.成功挑战355指标，当季指标完成率105%Achieve 355 Target,105%achieve quarterly字幕Q3荣膺总裁奖Fighting For BASIC夯夯 实 南南 区区 基基 础Execution南区南区执行力大行力大比武比武晨会晨会战斗斗墙执行执行管钱管钱TTS Mgmt蓝白表白表DT TTS管理管理清清帐和和对账基建基建Distribution各省网各省网络分析分析和基建和基建BP严控控人

7、才人才Arsenal新星新星计划划字幕DOITThrough Hair/Laundry/PW赢Winning足迹Steps突破BreakthroughRCM团队成立New RCM Team南越South Hiking南区执行力大比武DOIT Battle完美省Perfect Province字幕新新RCMRCM团队团队New RCM TeamNew RCM Team更独到渠道/客户/门店见解More Channel/Customer/Store Understanding定制化活动方案Tailor-Made activity to better satisfy shopper.跨品类优化投入A

8、ll HPC&Category Synergy更快速市场反应Faster and stronger competition/market response蓝白表客户TTS报告BP管理跨品类活动RCM团队成立New RCM Team南越South Hiking南区执行力大比武DOIT Battle完美省Perfect Province南越南越South HikingSouth HikingRCM团队成立New RCM Team南越South Hiking南区执行力大比武DOIT Battle完美省Perfect Province业绩第一执行力大比武执行力大比武DOIT BattleDOIT Battle销量KPI执行KPI字幕RCM团队成立New RCM Team南越South Hiking南区执行力大比武DOIT Battle完美省Perfect Province完美省完美省Perfect ProvincePerfect Province