电子商务讲解课件Lecture.pptx

《电子商务讲解课件Lecture.pptx》由会员分享，可在线阅读，更多相关《电子商务讲解课件Lecture.pptx（30页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、E-commerce Lecture OutlineIntroduction to E-commerceComponents of E-commerceE-commerce BusinessesChallenges and Opportunities in E-commerceFuture of E-commerce目录01Introduction to E-commerceE-commerce，即电子商务，是指通过互联网、移动设备等技术手段进行的商业活动。定义电子商务改变了传统商业模式，为消费者和企业提供了更便捷、高效的交易方式。概述Definition and Overview20世纪90

2、年代初，电子商务出现，以静态网页展示产品信息。起始阶段发展阶段成熟阶段20世纪90年代末至21世纪初，电子商务平台兴起，在线购物逐渐普及。21世纪中期至今，移动支付、社交电商、跨境电商等多元化模式涌现。030201Evolution of E-commerceB2B(Business-to-Business)：企业与企业之间的电子商务，如阿里巴巴。B2C(Business-to-Consumer)：企业与个人之间的电子商务，如京东、天猫。C2C(Consumer-to-Consumer)：个人与个人之间的电子商务，如淘宝、闲鱼。O2O(Online-to-Offline)：线上与线下结合的电子

3、商务，如美团、饿了么。01020304Types of E-commerce02Components of E-commerce Transactions between businesses,e.g.,wholesalers and retailers.B2B(Business-to-Business)Transactions between businesses and individual customers.B2C(Business-to-Consumer)Transactions between individuals,e.g.,auction sites.C2C(Consumer-

4、to-Consumer)Transactions between businesses and government entities.B2G(Business-to-Government)Business Models Major form of online payment,processed through secure gateways.Credit cards Popular online payment method,allows payments from multiple sources.PayPal Mobile payment methods like Apple Pay,

5、Google Wallet.Digital wallets Bitcoin,Ethereum,etc.,used for secure,decentralized transactions.CryptocurrenciesPayment MethodsDelivery and LogisticsIn-store pickupCustomers pick up their orders at physical stores.Home deliveryGoods are delivered to customers homes or specified addresses.Third-party

6、logistics providersCompanies handle fulfillment and delivery logistics.Same-day deliveryDeliveries made on the same day the order is placed.ABCDSecurity and TrustEncryptionSecuring sensitive data during transmission using encryption methods.Trusted third partiesAuthentication and verification servic

7、es provided by trusted entities.Secure sockets layer(SSL)Protocol for secure communication over internet protocols.Consumer protection lawsGovernment regulations to protect consumers interests.Simple,intuitive,and easy-to-navigate interfaces.User interface design Effective search tools to help custo

8、mers find products easily.Search functionality Tailored experiences based on customer preferences and behaviors.Personalization Effective channels for customers to get help and resolve issues.Customer serviceUser Experience03E-commerce BusinessesMarketplaceAmazonAlibabaeBayMarketplace An example of

9、a marketplace that allows third-party sellers to list their products and sell to a large customer base.A global marketplace that connects Chinese suppliers with international buyers.A platform that allows individuals and small businesses to buy and sell goods.A platform that brings together buyers a

10、nd sellers to facilitate transactions.Businesses that sell products online directly to consumers.Online RetailersNikeAppleWarby Parker An example of an online retailer that sells sports apparel and footwear.A company that sells its products through its online store and physical stores.An online reta

11、iler that sells prescription eyewear.Online RetailersDigital Services Providers Businesses that provide digital services such as streaming media,software,and cloud computing.A streaming media service that offers movies,TV shows,and original content.A software company that provides creative and marke

12、ting software tools.A cloud computing company that offers Office 365 and Azure cloud services.NetflixAdobeMicrosoftDigital Services ProvidersSubscription Services Businesses that offer products or services on a subscription basis.Netflix A video streaming service that allows subscribers to watch mov

13、ies,TV shows,and original content on demand for a monthly fee.Dollar Shave Club A subscription service that delivers razors,shaving cream,and other grooming products to members on a monthly basis.Spotify A music streaming service that offers unlimited access to millions of songs for a monthly fee.Su

14、bscription ServicesCrowdfunding and Peer to Peer E-Commerce:Businesses that facilitate transactions between individuals or groups seeking funding and individuals or businesses willing to provide it.Crowdfunding and Peer to Peer E-CommerceGoFundMe A crowdfunding platform that allows individuals or gr

15、oups to raise funds for personal causes or charitable projects.Kickstarter A crowdfunding platform that allows individuals or groups to raise funds for creative projects.Airbnb A peer to peer e-commerce platform that allows individuals to rent out their homes or rooms to travelers.Crowdfunding and P

16、eer to Peer E-Commerce04Challenges and Opportunities in E-commerce Small e-commerce businesses face competition from large platforms like Amazon and Alibaba,which have significant market share and resources.Competition with large e-commerce platforms With so many e-commerce options available,it can

17、be challenging for small e-commerce businesses to stand out and attract customers.Difficulty in attracting customersMeeting with GiantsLogistics management Effective logistics management is crucial for ensuring timely delivery of products to customers.Small e-commerce businesses may face challenges

18、in managing their logistics efficiently.Inventory management Managing inventory effectively to avoid stockouts or overstocking can be challenging,especially for small e-commerce businesses.Managing the Supply ChainCreating a unique brand identity Distinguishing oneself from competitors through a uni

19、que brand identity is essential in the online space.Promoting the brand effectively Utilizing various marketing channels to promote the brand and increase awareness among potential customers can be challenging for small e-commerce businesses.Building Brand Awareness OnlineCross order E-CommerceCross

20、-order e-commerce involves integrating with other e-commerce platforms to offer a wider range of products and services to customers.This can be complex and challenging to implement.Integration with other e-commerce platformsEnsuring the security of sensitive customer data when integrating with other

21、 e-commerce platforms is crucial and can be challenging.Data privacy and securityIncreasing mobile usage As more people use mobile devices,having an optimized mobile presence is crucial for e-commerce businesses.Competing with voice assistants Voice assistants like Amazons Alexa and Google Assistant

22、 are becoming more prevalent,presenting new opportunities and challenges for e-commerce businesses.Mobile Commerce and Voice Commerce05Future of E-commercePrediction 1Prediction 2Prediction 3Prediction 4Predictions and Trends01020304 Increase in Mobile Commerce Personalized Experiences Omnichannel R

23、etailing Subscription Economy010204The Role of AI in E-commerceAI for Personalized RecommendationsAI for Improved Search FunctionalityAI for Customer Service AutomationAI for Supply Chain Management03IoT for Smart Home Devices IntegrationIoT for Enhanced Customer ExperienceIoT for Tracking and Monitoring ProductsIoT for Automated Order FulfillmentThe Internet of Things in E-commerce感谢观看THANKS