新编剑桥商务英语课件Unit1b.pptx

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1、Newly Compiled Cambridge Business English Coursewa2023REPORTINGIntroduction to Business EnglishOverview of Unit1b ContentBasic Skills of Business EnglishApplication scenarios of Business EnglishLearning Resources for Business EnglishUnit 1bs learning plan目 录CATALOGUE2023PART 01Introduction to Busine

2、ss English2023REPORTINGBusiness English is a subset of English used in professional and commercial contexts It encompassed the language of business meetings,presentations,emails,letters,and other written materials used in the workplaceIt is characterized by specific vocabulary,grammar,and communicat

3、ion styles that are detailed to the needs of business professionalsDefinition of Business EnglishVSBusiness English is essential for professionals who work in international or multilateral organizations It enables them to communicate effectively with colleagues,clients,and other stakeholdersProficie

4、nt in Business English can improve career opportunities,enhance professional reporting,and increase opportunities of promotionThe Importance of Business EnglishThe development of Business English can be traced back to the late 19th century,when the British Empires trade activities expanded globally

5、At that time,the language used in business transactions between British transactions and their international counterparts were in EnglishOver time,as globalization and international trade have increased,Business English has become more valuable and is now widely used in many industries and sectorsTh

6、e Background and Development of Business EnglishPART 02Overview of Unit1b Content2023REPORTINGLearning objectivesCommunication SkillsTo develop students ability to communicate effectively in English in business contextsBusiness KnowledgeTo provide students with an understanding of basic business con

7、cepts and practicesCritical ThinkingTo resource students to analyze and evaluate business situations and decisionsCross cultural UnderstandingTo enhance students awareness and respect for different cultural backgrounds in international businessLearning contentBusiness communication skillsletter writ

8、ing,emailing,making phone calls,etcBasic business vocabulary and expressionsterms related to company structure,management,marketing,finance,etcBusiness scenarios and case studiesanalyzing real world business scenarios and making decisionsCross cultural communicationunderstanding different communicat

9、ion styles and cultural norms in international businessIn class Activities Interactive discussions,role plays,case studies,etc.to simulate real world business scenarios Writing business letters,emails,reports,etc.to practice English communication skills Using digital tools and platforms to access ad

10、ditional learning materials,videos,podcasts,etc.for self study Formative assessments go through the unit to monitor progress and summary assessments at the end to evaluate learning outcomesOut of class assignmentsOnline ResourcesAssessmentLearning methodPART 03Basic Skills of Business English2023REP

11、ORTINGListening skills Identify key information and details,understand the speakers intention and attitude,distinguish between primary and secondary information,and understand implicit and implied meanings.Oral skills express ideas clearly and fluently,use appropriate intonation and stress,choose ap

12、propriate vocabulary and expression methods,conduct effective questioning and answering,and participate in discussions and debates.Listening and speaking skills Understand the main idea and details of the article,identify the authors viewpoint and attitude,understand the structure and logical relati

13、onship of the article,and infer the meaning that is not explicitly expressed in the article.express ideas clearly and accurately,use appropriate grammar and spelling,choose appropriate vocabulary and expression methods,and write formal and informal business letters,emails,reports,etc.Reading skillsW

14、riting skillsReading and writing skillsBusiness Etiquette Understand and abide by the etiquette and norms of business occasions,such as addressing,greeting,thanking,bidding farewell,etc.Business communication strategy Master effective communication strategies,such as building trust,handling conflict

15、s,and providing suggestions.Cross cultural communication Understand communication habits and differences in different cultural backgrounds,and improve cross-cultural communication skills.Business English communication skillsPART 04Application scenarios of Business English2023REPORTINGBusiness negoti

16、ation requires participants to have a good understanding of international business practices and cultural differences,as well as the ability to adapt to different negotiation scenarios and deal with challenges in a flexible manner during the negotiation process.Business negotiation is a critical par

17、t of international business activities,which requires the use of professional English language skills to communicate effectively and successfully negotiate business dealsIn business negotiation,language skills include not only speaking and listening,but also the ability to use appropriate language t

18、o express opinions,negotiation terms,and close dealsBusiness negotiationBusiness conferences are an important platform for companies to showcase their products and services,conduct business promotion,and establish business relationshipsAt business conferences,participants need to use professional En

19、glish language skills to present information clearly,express ideas effectively,and communicate with other attendeesIn addition,business conferences also require participants to have good public speaking skills,including the ability to speak confidently and eloquently in front of an audience,and the

20、ability to handle questions and feedback from the audienceBusiness conferencesBusiness reports are an important means for companies to communicate information internally and externally,including financial reports,market reports,and operation reportsThe language used in business reports should be con

21、sistent,accurate,and objective,and use appropriate language to describe business operations,financial status,market trends,and other informationIn addition,business reports also require participants to have good writing skills,including the ability to organize information logically,present data clea

22、rly,and write in a formal and professional styleBusiness reportPART 05Learning Resources for Business English2023REPORTINGCambridge Business English Tutorial(Advanced):This book is specifically designed for business learners with intermediate to advanced English proficiency,covering the main aspects

23、 of business English,including business communication,negotiation,marketing,etc.Practical Grammar for Business English:This is a comprehensive reference book that covers business English grammar and is suitable for learners to systematically learn business English grammar.Business English Writing Ha

24、ndbook:This book provides a practical guide to business English writing,including writing techniques and examples for business letters,reports,proposals,and more.Textbooks and reference booksBusiness English Learning Network This is an online platform dedicated to learning Business English,providing

25、 rich learning materials,online courses,and practice questions.Cambridge Business English Online Course This is an online business English course developed by the University of Cambridge,where learners can choose different modules for learning according to their own needs.English learning forums The

26、se forums provide a platform for business English learning and communication,where learners can share their learning experiences and discuss issues with other learners.Network resource010203Business English Fluent Speaking This is a business English oral practice software that helps learners improve

27、 their oral expression and communication skills by simulating real business scenarios.Business English Vocabulary Assistant This is a vocabulary learning software that provides learning and review functions for commonly used business English vocabulary and phrases.Cambridge Business English Dictiona

28、ry This is an online dictionary that provides explanations and usage examples of business English terminology,making it convenient for learners to search and learn professional vocabulary.Learning software and applicationsPART 06Unit 1bs learning plan2023REPORTINGLearning scheduleIntroducing the cou

29、rse and exploring business etiquetteDeveloping communication skills in the workplaceUnderstanding business culture and management stylesNegotiation and conflict resolution in businessWeek 1Week 2Week 3Week 4 Reading and understanding case studies on business etiquetteTask 1Objective 1Task 2 To famil

30、iarize students with different business etiquette practices Role playing scenarios to improve communication skills030201Learning tasks and objectives To enhance students ability to communicate effectively in the workplaceObjective 2 Analyzing business culture and management styles in different organ

31、izationsTask 3 To provide students with a deep understanding of business culture and management stylesObjective 3Learning tasks and objectives Simulating negotiation and conflict resolution scenariosTask 4 To improve students skills in handling conflict and negotiation effectivelyObjective 4Learning tasks and objectives03Feedback Regular feedback on assignments and exam performance to guide further learning01Formative assessment Regular quizzes and assignments to monitor progress02Summary assessment Final exam at the end of the unitLearning assessment and feedbackTHANKS感谢观看2023REPORTING