旅游英语综合教程课件.pptx

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1、Tourism English Comprehensive Course CoursewareBasic knowledge of tourism EnglishTourism reception and servicesTourism business and expansionCross cultural communication and communicationTourism English Practice and Case Analysiscontents目录Basic knowledge of tourism English01Hotel check-in Vocabulary

2、 such as check in,double room,etc.Catering services Vocabulary such as menu,waiter,etc.Tourist attractions Vocabulary such as palace,museum,etc.Transportation mode Vocabulary such as train,plane,etc.Tourism English VocabularyPresent simple tense used to describe facts,viewpoints,and habitual behavio

3、r.Present continuous tense used to describe an action or state that is happening.Simple past tense used to describe actions or states that occurred in the past.Future tense used to describe future plans or expected behaviors.Tourism English Grammar02030401Common expressions in tourism EnglishWelcome

4、 to our hotel!Do you need to book a room?Do you need to book a restaurant?Do you need to book tickets to tourist attractions?Tourism reception and services02Reception desk services greeting tours,checking in and out,handling cancellations and changes,handling complaints,and providing information abo

5、ut the hotel and local areaFront desk services handling phone calls,making reservations,arranging wake-up calls,handling mail and deliveries,and providing information about the hotels facilities and servicesCheckout services calculating the final room rate,handling payment,providing receipts,and han

6、dling any requests for extras or refundsTourism reception processHotel Service Englishbeing able to solve common problems that may arise during a stay,such as maintenance issues or requests for extra servicesProblem solving skillsexplaining the services available at the hotel,including room services

7、,laundry,spa,gym,pool,and other facilitiesIntroduction to hotel servicesbeing able to communicate effectively with tours,understanding their needs and requests,and providing clear and accurate informationCommunication skills010203Introduction to restaurant services explaining the menu,taking orders,

8、making recommendations,and explaining the payment processCommunication skills being able to communicate effectively with tours,understanding their needs and requests,and providing clear and accurate informationProblem solving skills being able to solve common problems that may arise during a meal,su

9、ch as appeals or dietary restrictionsRestaurant Service English要点三Introduction to local attractions providing information about the must see tourist attractions in the area,including historical sites,museums,galleries,landmarks,and natural beauty spots要点一要点二Planning itineraries helping tours plan th

10、eir daily activities based on their interests and needs,including transportation,timetables,and any necessary bookingsTourism safety advising tours on safety measures to take during their visit,including precautions for natural disasters,crime prevention,and first aid要点三Introduction to tourist attra

11、ctionsTourism business and expansion03VS Learn about marketing plans,market research,target customers,and pricing strategies Understand how to use marketing channels effectively to promote tourism products and servicesBrand management Learn about brand positioning,brand image,and brand communication

12、 Understand how to create a strong brand identity for tourism products and servicesMarketing strategyTourism MarketingProduct planning Learn about the development of tourism products,including packaged tour products,customized tour products,and independent travel products Understand how to meet the

13、needs of different customer groups through product innovationProduct quality control Learn about quality standards and quality control methods for tourism products Understand how to ensure product quality and customer satisfaction through effective quality control measuresTourism product development

14、Route planning principles Learn about the principles of route planning,including market analysis,resource integration,and cost control Understand how to design routes that are suitable for different customer groups and market situationsRoute evaluation and optimization Learn about route evaluation m

15、ethods and optimization techniques Understand how to evaluate the performance of routes and continuously improve route quality through optimization measuresTourism route planning Learn about various cooperation models between tourism enterprises,such as joint marketing,resource sharing,and joint dev

16、elopment Understand how to achieve multiple benefits and win win outcomes through cooperationCooperation models Learn about exchange platforms for tourism enterprises,including industry conferences,exhibitions,and networking events Understand how to expand business opportunities and enhance industry

17、 influence through participation in exchange activitiesExchange platformsCooperation and exchange among tourism enterprisesCross cultural communication and communication04Awareness of different cultural backgrounds It is essential for tourism professionals to be aware of the cultural backgrounds of

18、tourism,including their values,beliefs,communication styles,and social norms This awareness helps avoid misunderstandings and conflicts during interactions要点一要点二Recognition of cultural differences It is important to recognize that people from different cultures may have different opinions and reacti

19、ons to the same situation Tourism professionals should be sensitive to these differences and adapt their communication style accordinglyCross cultural communication awarenessCross cultural communication skillsListening attentively and understanding the message behind the words is critical in cross c

20、ultural communication Tourism professionals need to demonstrate active listening skills to ensure they correctly understand tours needs and requestsEffective listeningUsing simple,clear language and showing respect for others opinions and ways of communication can facilitate effective communication

21、in a diverse cultural environmentClear and responsive communicationNeutral and objective attribute When dealing with disputes,it is important to maintain a neutral and objective attribute to ensure fairness and independence Tourism professionals should not be biased towards any party involved in the

22、 disputeEffective conflict resolution Skills in conflict resolution are essential for tourism professionals They should be able to identify the root cause of the dispute,facility constructive communication,and find solutions that are satisfactory to all parties involvedStrategies for handling touris

23、m disputesTourism English Practice and Case Analysis05Role Playing Activities Designed to simulate real life scenarios in the tourism industry,students engage in role playing exercises to improve their speaking ability in Tourism EnglishOral Presentation Skills Students are encouraged to present inf

24、ormation about tourist attractions,hotels,and other relevant topics in an engaging and coherent manDebate and Discussion Debates and discussions on tourism related topics provide an opportunity for students to express their opinions and engage in critical thinkingTourism English Speaking PracticeEma

25、il and Response Writing Students learn how to write professional emails and letters in Tourism English,covering various situations in the tourism industryTravel Brochure and Itinerary Writing Practice in writing clear and attractive travel brochures and itinerary,including information about attracti

26、ons,accommodations,and transportationReview and Feedback Students receive feedback on their writing from peers and the instructor,enabling them to improve their writing skillsTourism English Writing PracticeCase Studies Students are presented with real life cases in the tourism industry,such as hand

27、ling tourism complaints,dealing with emergencies,or providing customer serviceProblem Solving Skills Through case analysis,students learn to identify problems,develop solutions,and implement effective strategies for handling challenging situations in Tourism EnglishGroup Discussions Students engage in group discussions to share their insights and experiences,enhancing their ability to work collaboratively in the tourism industryCase Analysis of Tourism EnglishTHANK YOU