【国际经贸专业英文教学大纲】Syllabus-of-International-Marketing.docx

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1、Syllabus of International MarketingCourse Code: MKT4101ETotal Teaching Hours: 48Total Credits: 3Pre-required Courses: Principles of Economics, Principles of Management, Principle of MarketingCourse DescriptionThis course helps students understand the global marketing process and the challenges that

2、an international marketer faces finding opportunities to go outside the home country in the dynamic international trade environment . Observe and understand how cultures, history, political environments, the international legal environment, international economic arrangements, technical standards an

3、d currency movements interact with the marketing mix.Required Texts & MaterialsInternational Marketing (14th Ed.), Philip R. Cateora and John L. Graham, McGraw-Hill/Irwin, 2009. ( Reprinted and distributed in China by Renmin University of China Press under the authorization of The Mc-Hill Companies,

4、 Inc)Course ScheduleWeekTopics1-2The scope and challenge of international marketing3The global environment of international marketing4-5History and geography: the foundation of cultural6-7Cultural dynamics in assessing global markets8-9Culture, management style, and business systems10The political e

5、nvironment: a critical concern11The international legal environment: playing by the rules11-12Developing a global vision through marketing research12-13Global marketing management: planning and organization13-14Products and services for consumers14-15International marketing channels16Integrated mark

6、eting communications and international advertising; ReviewGradingGroup Homework and Discussion Assignment, Presentation, Class Participation, etc, 50%Final Exam50%The grades will be assigned as follows:90-100A80-89B70-79C60-69 D0-59 FAssessmentsGroup Homework and Discussion Assignment - The purpose

7、of the group homework and discussion assignment is to provide each student with the opportunity to apply international marketing theory and to learn how to understand the terms. There are many different cases in the textbook and we will have many discussions in class too. The class will be divided i

8、nto several groups. Each group will consist of 4 to 5 members and each member will receive the same grade. The group paper should be submitted in the next weeks class begins. Late submission will cause penalty on the grade. We will also have some class discussion during the course. The group members

9、 will discuss about the topics and tell teacher their group opinions. The group who give more creative opinions will get rewards on the grade.Presentation - There will be a presentation about 2 chapters, which are chapter 2 and chapter 7. Each group will choose one topic of the chapter and prepare f

10、or the topic. You should discuss topics with your group members, and make a 15 minutes presentation in class with PPT, teacher will score every student according to your presentation content and other students response.Final Exam - The final exam will be given at end of the semester. The exam durati

11、on is about 2 hours. The final exams will focus on the text, lectures and presentations. It will consist of 15multichoices, 10 true or false, 1 short answer, 1 application questions, and 1 case analysis. Teacher will show some examples of the final exam to students for them reference before the exam

12、.Class AttendanceAttendance is mandatory. You should come to every class on time unless you have a family or health related problem. If for some reasons you are not able to come to class or you have to come late or leave early, you should let me know by telling me directly or leaving messages to me.

13、 It is necessary to get the class notes and assignments from other students when you have missed a class.Class PreparationAs a guideline, you should expect to spend at least 2 hours per week preparing for class. Teacher will let you know what you will study next week. Especially, before every presentation you need to spend significant time to collect material and discuss with classmates.Prepared by: Dang HuaiqingInspected by: Li ChanganApproved by: Cao Min