外贸函电英文课件u.pptx

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1、Foreign Trade Correspondence English CoursewareOverview of Foreign Trade CorrespondenceBasic elements of foreign trade correspondenceWriting Skills for Foreign Trade Correspondence目录CONTENTSCommon types of foreign trade correspondenceCase analysis of foreign trade correspondence目录CONTENTS01Overview

2、of Foreign Trade Correspondence Foreign Trade Correspondence is a written form of communication between businesses involved in international trade.It serves as a bridge for information exchange,business transactions,and relationship building between trading partners across different countries.Defini

3、tion Foreign Trade Correspondence is typically formal,accurate,and objective.It often involves complex legal and commercial terms,and it must comply with international trade laws and regulations.CharacteristicsDefinition and characteristics Foreign Trade Correspondence is essential for effective com

4、munication between trading partners.It allows for the exchange of information about products,prices,orders,shipments,payments,and other essential details related to the transaction.Accurate and compliant Foreign Trade Correspondence is crucial for ensuring that international business transactions co

5、mply with the laws and regulations of each country involved.It helps prevent legal disputes and ensures smooth business operations.Through Foreign Trade Correspondence,businesses can establish trust and build long-term relationships with their trading partners.Well-crafted letters and emails can fos

6、ter positive relationships and enhance business opportunities.Facilitating communicationCompliance with laws and regulationsBuilding trust and relationshipsThe Importance of Foreign Trade CorrespondenceThe History and Development of Foreign Trade CorrespondenceThe earliest forms of Foreign Trade Cor

7、respondence date back to the Middle Ages,when merchants used letters to conduct business transactions and communicate with trading partners from different parts of the world.Earliest forms of Foreign Trade CorrespondenceWith the advent of the Industrial Revolution in the 19th century,Foreign Trade C

8、orrespondence evolved as businesses expanded their global reach.The use of telegrams,faxes,and later email made communication faster and more convenient,leading to a more efficient conduct of international business.Development of modern Foreign Trade Correspondence02Basic elements of foreign trade c

9、orrespondenceVS Contains the name of the company,its contact information,and any logo or other identifying features.It is usually centered at the top of the letter.Tail Also known as the signature block,includes the name of the writer,their position in the company,and their contact information.It is

10、 usually placed at the bottom of the letter.Letter HeadLetter Head and TailEnvelope and Envelope AddressEnvelopeThe outer covering of a letter,usually made of sturdy paper or cardboard.It protects the letter during delivery.Envelope AddressThe address where the letter is being sent.It must be clearl

11、y written and easy to read.The formal way of addressing a person or company in a letter.It usually includes the name,title,and sometimes the department or branch.A short paragraph at the end of a letter,usually expressing good wishes or a formal closing.It can also include a request for a reply or a

12、ction.AddressingConcluding RemarksAddressing and Concluding RemarksSalutation The formal greeting at the beginning of the letter,usually including the name of the recipient and a title or honorific.Complimentary Close A formal closing at the end of the letter,expressing礼貌或尊敬.It should match the form

13、ality of the letter.Signature The actual signature of the writer,handwritten or typed below the complimentary close.Body The main part of the letter,containing the message or information that needs to be conveyed.It should be well-organized and easy to understand.Format of Business Letters03Writing

14、Skills for Foreign Trade CorrespondenceAccurate and concise language01Use specific terms and accurate information to ensure clarity and avoid misunderstandings.02Avoid using colloquial language or regional dialects that may be misinterpreted.03Stick to the point and avoid rambling or irrelevant info

15、rmation.04Use plain language and simple sentence structure to communicate effectively.01Use formal and polite language to establish a positive working relationship.02Address the other party correctly,using appropriate titles and terms of respect.03Show appreciation and gratitude for the other partys

16、 time and attention.04Avoid sounding too aggressive,abrupt,or disrespectful in your correspondence.Expressing politeness and respect for the other party01Organize your ideas logically and present them in a clear and coherent manner.Use headings,subheadings,bullet points,and tables to enhance readabi

17、lity.Summarize key information at the end to facilitate quick review and understanding.Make sure to introduce the main points at the beginning of your correspondence.020304Highlighting key points and clear organizationAvoid using words or phrases that could be interpreted differently by different pe

18、ople.Check for possible misunderstandings or double meanings before sending your correspondence.Be specific and clear when describing terms,conditions,or other important details.Use active voice and specific verbs to convey your message clearly.Avoid using vague or ambiguous language04Common types o

19、f foreign trade correspondence初次接触，介绍自己及公司，表达合作愿望。目的与内容We are interested in your products and would like to establish business relations with you.Could you please provide us with information about your company and products?常用表达Establishing business relations目的与内容索取产品资料或报价，了解产品规格、价格、支付方式等。常用表达We woul

20、d like to know the prices and availability of your products.Please send us your quotations including product specifications,delivery time and terms of payment.Inquiry and quotation letters目的与内容正式下单，确认产品规格、数量、价格、交货期等。常用表达We have decided to place an order for your products.Please confirm the order det

21、ails such as product specifications,quantity,prices,delivery time and terms of payment.Order and Confirmation Letter目的与内容通知发货及运输信息，询问运输方式、交货时间等。要点一要点二常用表达We have shipped the products according to your instructions.Please confirm the shipping details including the tracking number and estimated delive

22、ry time.Shipping and Transportation Letters目的与内容确认收到货物及发票，通知付款方式及时间。常用表达We have received the products and invoice.Please note that we will make the payment within 30 days upon receipt of the invoice.Thank you for your cooperation.Receipt and Payment Letter05Case analysis of foreign trade corresponde

23、nceCase 1 How to write a professional inquiry letter to initiate contact with a potential business partner.Case 2 How to reply to a business partners inquiry with a well-crafted response that builds trust and interest.Case 3 Effective use of email etiquette and language to establish a positive first

24、 impression.Cases of successfully establishing business relationshipsCase 5 How to apologize sincerely and offer a solution in response to a delay in delivery.Case 6 Effective communication to resolve a dispute over pricing or payment issues.Case 4 Handling a customer complaint about product quality

25、 with empathy and professionalism.Cases of effectively handling customer complaintsCase 8 Persuading a potential business partner to accept a proposal through skillful presentation and argumentation.Case 9 Using leverage to negotiate better terms when dealing with a large client or potential partner

26、.Case 7 Negotiating terms of a contract with a supplier,focusing on price,quantity,and delivery time.Cases of successful business negotiationsCase 10Case 11Case 12Cases of successful market research Conducting targeted market research to identify potential customers and market trends.Using social media platforms to gather insights on customer preferences and behaviors.Analyzing competitors products and strategies to identify opportunities for differentiation or improvement.感谢您的观看THANKS