商务英语课件unit3a.pptx

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1、Business English Courseware Unit3a目 录Introduction to Business EnglishBusiness communication skillsBusiness English Vocabulary and ExpressionBusiness English Case AnalysisPractical Practice of Business English01Introduction to Business EnglishBusiness English definition Business English refers to the

2、 language skills used in the business environment,including business communication,negotiation,marketing,trade,and other aspects.要点一要点二The difference between Busi Business English places more emphasis on practical application,emphasizes business communication skills and business culture,while Genera

3、l English places more emphasis on language foundation and literary literacy.Definition of Business EnglishPromoting international communication Business English is the universal language for international business communication,and mastering it can break down language barriers and better communicate

4、 with international clients and partners.Improving professional competitiveness In the era of globalization,talents with business English skills are more competitive in the workplace,and can obtain more career opportunities and promotion opportunities.Expanding International Perspective单击此处添加正文，文字是您

5、思想的提炼，为了最终呈现发布的想的提炼，为了最终呈现发布的良好良好效果，请尽量言简意赅的阐述观点；2*40The Importance of Business EnglishBusiness Meetings Business English plays a crucial role in business meetings,accurately conveying information,expressing viewpoints,and proposing solutions.Business negotiation In business negotiations,Business En

6、glish can help negotiators better understand the other partys needs,express their own position,and reach consensus.Marketing In marketing,Business English is an important tool for promoting products and services,establishing connections with customers,and conducting market research.Application scena

7、rios of Business English02Business communication skillsEffective Business Email WritingClear purpose:Ensure that the email topic is concise and concise,directly conveying the intention,so that the recipient can quickly understand the core content of the email.Professional politeness:Use formal and p

8、rofessional language,use appropriate titles and honorifics at the beginning and end,and demonstrate professional competence and respect.Clear and concise:Keep paragraphs short,avoid lengthy and complex sentence structures,and enable recipients to quickly understand information.Clear action requireme

9、nts:Clearly state the expected actions or responses in the email to avoid misunderstandings or unnecessary trouble.Business presentation skillsFully prepared:Prepare your speech in advance,familiarize yourself with the content,and be prepared to respond to possible questions and unexpected situation

10、s.Clear structure:Ensure that the speech structure is clear,logical,and able to guide the audience to follow the ideas and understand the theme.Use visual aids:Use auxiliary tools such as charts,slides,and physical displays to enhance the visual effect and attractiveness of the speech.Interaction an

11、d communication:Maintain good interaction with the audience,pay attention to voice,intonation,and body language,and enhance the persuasiveness and infectiousness of the speech.Business negotiation skillsUnderstanding needs:Gain a deep understanding of the other partys needs and interests before nego

12、tiations,in order to better develop negotiation strategies and plans.Flexibility:Maintain flexibility in negotiations,adjust strategies and plans according to the situation,in order to achieve the best negotiation effect.Mastering communication skills:adept at listening and expressing oneself,able t

13、o accurately grasp the other partys intentions and needs,while clearly expressing ones own views and requirements.Adhering to principles:Adhere to ones own principles and bottom line in negotiations,while seeking the common interests of both parties to achieve a win-win result.Cross cultural communi

14、cation skillsRespect cultural differences:Understand the values,customs,and behavioral norms of different cultural backgrounds,and respect each others cultural habits and traditions.Effective communication:Master the basic skills of cross-cultural communication,such as language,nonverbal communicati

15、on,cultural sensitivity,etc.,to ensure accurate transmission and understanding of information.Adapting to cultural differences:Maintain an open and inclusive attitude in cross-cultural communication,and flexibly respond to challenges and problems in different cultural backgrounds.Establishing trust

16、relationships:By adopting a sincere and friendly attitude and behavior,establish trust relationships with people from different cultural backgrounds,and promote effective communication and cooperation.03Business English Vocabulary and ExpressionAccounting:AccountingCommon Business English Vocabulary

17、Common Business English VocabularyBudget:BudgetProfit:Loss:LossCommon Business English VocabularyExpense:Sales:SalesInvoice:InvoiceCommon Business English VocabularyPurchases:Purchase amountMarketing:MarketingCommon Business English VocabularyCommon Business English VocabularyFinance:Common Expressi

18、ons in Business EnglishWe need to discuss this further We need to further discuss this issue.Im sorry,but we cant accept your proposal Sorry,we cannot accept your proposal.Could you please provide more information?Can you provide more information?We would like to offer you a position We would like t

19、o offer you a position.Thank you for your time Thank you for taking the time.Abbreviations in Business EnglishCFOCTO Chief Financial Officer Chief Technology OfficerCEOCOOCIO Chief Executive Officer Chief Operating Officer Chief Information Officer04Business English Case AnalysisMastering negotiatio

20、n skillsIn this case,students will learn how to use business English for effective negotiation.They will understand the basic principles of negotiation,such as building trust,clarifying goals,formulating strategies,etc.,and learn how to use language skills to achieve their goals.Business English Cas

21、e One:Business NegotiationDeveloping communication skillsStudents will improve their business English speaking and listening skills by simulating real-life business negotiation scenarios.They will learn how to express their views clearly,understand the other persons position,and how to resolve confl

22、icts through effective communication.Business English Case One:Business NegotiationImprove speech skillsIn this case,students will learn how to prepare and deliver business English speeches.They will understand the structure of a speech,learn how to use language and intonation to attract the audienc

23、es attention,and how to effectively convey information.Business English Case 2:Business SpeechEnhance self-confidenceBy simulating real-life business speech scenarios,students will have the opportunity to exercise their public speaking skills.This will help them build confidence and enable them to e

24、xpress their opinions more freely in business situations.Business English Case 2:Business SpeechCultivate cross-cultural awarenessIn this case,students will learn how to effectively communicate in business across different cultural backgrounds.They will understand the differences between different c

25、ultures,learn how to respect and understand these differences,and how to avoid cultural conflicts in communication.Business English Case Three:Cross Cultural CommunicationImproving cross-cultural adaptabilityStudents will enhance their cross-cultural adaptability by simulating real-life cross-cultur

26、al business scenarios.They will learn how to adapt to different communication methods and cultural habits,as well as how to establish and maintain business relationships through effective communication.Business English Case Three:Cross Cultural Communication05Practical Practice of Business EnglishBu

27、siness English Writing PracticeBusiness Letters Practice:Writing professional business letters to clients,suppliers,and other business partners This includes learning the format and structure of letters,as well as the appropriate language and tone to useEmail Etiquette:Learning how to compose emails

28、 that are clear,concise,and professional This includes understanding when to use formal or informational language,and how to format the email for proper readabilityMemos and Reports:Writing memories and reports for internal use within the company or for external distribution This involves learning h

29、ow to organize information,present data effectively,and write in a clear,coherent manBusiness Proposals and Contracts:Writing business proposals and contracts that are well structured,detailed,and legally binding This requires a strong understanding of legal language and the ability to negotiate ter

30、ms effectivelyBusiness English Speaking PracticeRole Playing Activities:Conducting role playing activities to simulate real world business scenarios,such as meetings with clients or suppliers,making presentations,or handling conflict resolutionOral Presentations:Giving oral presentations in English

31、on various business topics,including product launches,market research findings,or company updates This helps develop public speaking skills and confidenceNegotiation Skills:Learning how to negotiate effectively in English,including listening activity,asking probing questions,making offers,and counti

32、ng offers This helps build communication and conflict resolution skillsInterview Skills:Conducting mock interviews in English to prepare for real job interviews This includes practicing answering common interview questions and developing a strong resume in EnglishBusiness English Listening PracticeB

33、usiness Podcasts:Listening to business podcasts in English to improve listening comprehension and family with real world business language This can include podcasts about industry news,management ideas,or market trendsVideo Materials:Watching video materials related to business,such as TED Talks or

34、videos from industry conferences This helps develop listening skills and expand knowledge of different business topicsBusiness Meetings:Listening to recordings of real business meetings to understand different speaking styles,language use,and cultural differences in communication This helps improve comprehension and cultural awarenessBusiness News:Listening to business news in English to stay up to date with current events and trends in the business world This helps develop listening skills and expand vocabulary related to business topics