《外贸英语函电》课件.pptx

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1、PPTcoursewareforForeignTradeEnglishCorrespon目录CONTENTSOverviewofForeignTradeEnglishResponseTheBasicElementsofForeignTradeEnglishResponseWritingSkillsforForeignTradeEnglishResponse目录CONTENTSThePracticalApplicationofForeignTradeEnglishResponseCommonproblemsandsolutionsinforeigntradeEnglishcorresponden

2、ce01OverviewofForeignTradeEnglishResponseDefinitionForeignTradeEnglishCorrespondencereferstothewrittencommunicationinEnglishusedininternationalbusinesstransactionsItencompassedletters,emails,andotherbusinessdocumentsexchangedbetweenbusinessesindifferentcountriesCharacteristicsForeignTradeEnglishCorr

3、espondenceisprecision,condition,andformal,usingspecializedvocabularyandsyntaxItmustbeheretointernationalstandardsofbusinessetiquetteandlegalrequirementstoensureclarityandeffectivenessincommunicationDefinitionandcharacteristicsClearCommunication01Accurateandwellwrittencorrespondenceguaranteesthatbusi

4、nessmessagesaretransmittedclearly,reducingtheriskofmisunderstandingsorfusionBuildingTrust02Professionaldependencecanestablishtrustbetweenbusinesses,whichisessentialinbuildinglongtermrelationshipsandsuccessfulinternationalbusinesstransactionsCompletingwithProtocol03Followingpropertyprotocolinbusiness

5、correspondencecanreflectpositivelyonacompanysprofessionalismandwillingnesstocomplywithinternationalstandardsTheImportanceofForeignTradeEnglishResponseTheuseofEnglishininternationalbusinesscoherencecanbetracedbacktotheearlystagesofglobalization,whenEnglishcomeswithacommonlanguageforinternationaltrade

6、Overtime,thelanguageusedinForeignTradeEnglishCorrespondencehasevolvedtoincorporatemoreformalandspecializedvocabulary,adaptingtothechangingneedsofinternationalbusinesstransactionsTheincidentofdigitalcommunicationandthewidespreaduseofemailhassignificantlytransformedthewayForeignTradeEnglishResponseisc

7、onducted,makingitfaster,moreconvenient,andlessexpensiveEarlyDevelopmentEvolutionofLanguageImpactofTechnologyTheHistoryandDevelopmentofForeignTradeEnglishResponse02TheBasicElementsofForeignTradeEnglishResponseItistheofficialletterheadofthecompany,whichincludesthecompanyname,address,contactinformation

8、,andlogoItisprintedonthetopofthelettertoshowthesendersidentityandcontactinformationLetterHeadItisthepartatthebottomoftheletter,includingthedate,sendersname,signature,andsomeofthetitleofthesenderItisusedtoindicatewhentheletterwaswrittenandwhowroteitTailLetterHeadandTailCorrectAddressTheaddressshouldb

9、ewrittenclearlyandcorrectly,includingthefullnameoftherecipient,thecompanyname,address,city,state,zipcode,andcountryAnymissingortakingintheaddressmaycausethelettertobereturnedordelayedHandwrittenorPrintedTheaddresscanbewrittenbyhandorprintedIfprinted,itshouldbeprintedclearlyandlegallyIfhandwritten,it

10、shouldbewrittenneatlyandlegiblyAddressingEnvelopesSalutationThesaleshouldbeformalandrelevant,suchasDearSir/MadamorToWhomItMayConcernItshouldbefollowedbyacolonBodyThebodyofthelettershouldbewellorganizedandcoherent,includingaclearintroduction,maincontent,andconclusionItshouldbewritteninparagraphsforbe

11、tterreadabilityComplianceCloseThecompliancecloseshouldbeformalandrelevant,suchasSincerely,Bestexpectations,orYourssincerely.ItshouldbefollowedbyacommaFormatofLettersLanguageStyleandPolyLanguageThelanguagestyleshouldbeformalandobjective,avoidingcolloquiallanguageorslangItshouldalsobeconsistentandclea

12、r,avoidingredundancyorambiguityLanguageStylePolicylanguageisessentialinbusinesscoherenceItcanshowrespectfortherecipientandimprovetheimpressionofthesenderUsepolicyexpressions,suchasplease,thankyou,Irecommendit,etcPolicyLanguage03WritingSkillsforForeignTradeEnglishResponseWritingpurposeDefinethepurpos

13、eofthecoherenceclearly,whichistoestablishbusinessrelationships,negotiateterms,orsolveproblemsTargetaudienceIdentifythereadersbackgroundandneedstodetailthelanguageandcontenttotheirunderstandingClarifythewritingpurposeandtargetaudienceBeginwithabriefintroduction,statingthepurposeoftheresponseOrganizet

14、hecontentlogically,withaclearflowofideasEndwithaconclusion,summarizingthemainpointsandindicatingnextstepsClearstructureandrigorouslogicAvoidcolloquiallanguageorslangthatmaybemisinterpretedorreceivedalakeofprofessionalismUsepropergrammarandpunctuationtoensureclarityandprecisionUseformalandprofessiona

15、llanguagetounderstandasenseofserialityandprofessionalismUsingformalandprofessionallanguageMaintainapoliticalandprospectivetonetoestablishapositiverelationshipwiththereaderUseappropriatelanguagethatisneithertooformalnortoocasualtostrikeabalanceBecarefulwithwordchoicetoavoidpotentialmisunderstandingso

16、rculturalfauxpasPayattentiontotoneandwording04ThePracticalApplicationofForeignTradeEnglishResponseTheimportanceofestablishingbusinessrelationshipsIninternationaltrade,establishingstablebusinessrelationshipsiscrucialforlong-termcooperation.Effectivecommunicationcanenhancemutualtrustandpromotethewilli

17、ngnessofbothpartiestocooperate.要点一要点二HowtoestablishbusinessrelationshipsUsepoliteandprofessionallanguagetointroducethecompany,productsorservices,expresscooperationintentions,andproactivelyprovidecontactinformation.Attheendoftheletter,youcaninvitetheotherpartytoreplyinordertofurtherdiscusscooperation

18、matters.EstablishingbusinessrelationshipsSendspecificinquiriesforproductsorservicesofinterest,includingtherequiredquantity,specifications,anddeliverytime.Atthesametime,clearlystatetheexpectedrangeorconditionsofthequotation.InitiateinquiryBasedonthereceivedinquiry,provideadetailedquotation,includingp

19、roductprices,transportationcosts,andpaymentterms.Inthequotation,thevalidityperiodofthepriceandanyadditionalconditionsshouldbeclearlystated.QuotationresponseInquiriesandquotationsOrderconfirmationandcontractsigningAfterbothpartiesreachanagreementonprice,deliverytime,andpaymentmethod,aformalordershoul

20、dbesentandthecontractshouldbeattached.Thecontractshouldclearlyspecifykeyinformationsuchasproductspecifications,quantity,price,deliverytime,andpaymentterms.OrdermodificationandcancellationIfitisnecessarytomodifyorcanceltheorder,itshouldbecommunicatedwiththeotherpartyassoonaspossibleandaconsensusshoul

21、dbereached.Inanycase,bothpartiesshouldmaintaincommunicationtoensurethesmoothprogressofcooperation.OrdersandContractsPaymentmethodAccordingtothecontractprovisions,chooseanappropriatepaymentmethod,suchaswiretransfer,letterofcredit,orcollection.Beforemakingpayment,ensuretoverifydocumentssuchasinvoicesa

22、ndshippingdocumentstoensureaccuracy.PaymentprecautionsAfterreceivingthepayment,theamountandrecipientinformationshouldbeverifiedtoensureconsistencywiththecontract.Atthesametime,promptlyprovidereceiptsorinvoicestotheotherpartyandconfirmthattheyhavereceivedtherelevantdocuments.Paymentandreceipt05Common

23、problemsandsolutionsinforeigntradeEnglishcorrespondence03ClearcommunicationUsesimplelanguageandavoidtechnicaljargontoensurethatthemessageiseasilyunderstood01VocabularyusageEnsurethatthevocabularyusedisappropriateandaccurate,avoidinganypossiblemisunderstandings02GrammarandpresencestructureCheckforany

24、grammarorpresencestructureerrorsthatcouldfusethereaderLanguageissues FormatissuesOrganizationEnsurethatthepresentationiswellorganized,withclearheadsandsubheadingsLayoutanddesignUseacleanandprofessionaldesign,withconsistentfont,color,andspacingConsistencyinformatMaintainconsistencyintheformatofthesli

25、des,soastheuseofbulletpointsortablesTimeframeAdvisorthetimeframeinwhichthereadermightviewthepresentationandtailitaccordingtoCulturalawarenessBeawareofculturaldifferencesandadjustthelanguageandtoneaccordinglyCourtesyandpoliticsUsepoliticallanguageandavoidsoundingtooformalorrudeEtiquetteissues01Ensure

26、thatanysensitiveinformationisappropriatelyreducedorcommittedConfidentialityandnondisclosure02CheckthatthecontentcomplieswithallapplicablelawsandregulationsCompliancewithlawsandregulations03EnsurethatanycontentusedisfreeofcopyrightorhasappropriatepermissionsIntellectualpropertyrightsLegalissuesTHANKS感谢您的观看