《外贸英语函电格式》课件.pptx

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1、PPT courseware for the format of foreign trade Eng目录Overview of Foreign Trade English ResponseThe format of foreign trade English responseThe Language Characteristics of Foreign Trade English Correspondence目录Writing Skills for Foreign Trade English ResponseAn Example Analysis of Foreign Trade Englis

2、h Response01Overview of Foreign Trade English ResponseForeign Trade English Correspondence refers to the written communication between businesses engaged in international trade,using English as the language of communicationIt includes letters,emails,faxes,and other forms of written communicationDefi

3、nition of Foreign Trade English ResponseAccuracy01 Accurate language usage is critical in foreign trade English response as it can affect the success or failure of a business dealProfessionalism02 Properly formatted and well written correspondence concerns a sense of professionalism and relevance to

4、 business partnersTimelines03 Timely communication is essential in international business transactions to maintain a sense of urgency and prevent any delay in deal executionThe Importance of Foreign Trade English ResponseCorrect Terminology Using the correct terms and phrases specific to the field o

5、f international trade is essential to communicate effectively A well structured letter or email with a clear introduction,body,and conclusion aids in easy comprehension Using political language and avoiding colloquialisms or regionalism helps establish a positive business relationship Thoroughly pro

6、ofreading coherence for grammar,spelling,and punctation errors is essential to avoid any misunderstandingsClear StructurePolicy LanguageProofreadingBasic Principles of Foreign Trade English Response02The format of foreign trade English responseThe letterhead and internal address are important compon

7、ents of the format of foreign trade English letters,providing the basic information and background of the letter.The letterhead usually includes basic information such as company name,address,contact phone number,and email address.The internal address includes the recipients name,position,and compan

8、y address.These pieces of information help ensure that the letter can be delivered accurately to the recipient.Letter header and internal addressThe content format of a letter is the core of foreign trade English letters,which determines the accuracy and professionalism of information transmission.T

9、he format of the letter should include three parts:opening remarks,main text,and conclusion.The opening statement should be concise and clear,introducing the purpose and background of the letter.The main text should elaborate on the theme of the letter,including facts,data,and specific content.The c

10、oncluding section should summarize the letter and express gratitude or expectations.Format of Letter ContentThe concluding remarks and signature are the final part of the format for foreign trade English letters,representing the professional competence and politeness level of the writer.The concludi

11、ng honorific is usually a polite phrase,such as Best wishes or Yours Sincerely.The signature should be handwritten or electronically signed by the writer to ensure the authenticity and legality of the letter.Closing Salute and Signature03The Language Characteristics of Foreign Trade English Correspo

12、ndenceUse formal and accurate language The language used in foreign trade English correspondence should be formal and accurate,avoiding colloquial language or slangUse professional terms It is important to use professional terms that are specific to the field of foreign trade,such as quotation,invoi

13、ce,shipment,etcAvoid misspellings or graphical errors Any misspellings or graphical errors can create a negative impression and understand the professionalism of the responseAccurate and professional writing03Average jargon or technical language Technical language or industry jargon can be fusing an

14、d should be avoided unless absolutely necessary01Use short and direct attention Attention should be short and to the point,avoiding long winded or convolved language02Use active voice The active voice is more direct and consistent,making it easier for the reader to understand the messageExpress conc

15、isely and clearlyUse policy language It is important to maintain a policy tone in all correspondence,even when dealing with issues that require a strong toneShow focus for the reader The language should show focus for the readers time and intelligence,avoiding condescending or patronizing languageTa

16、ilor the stone to the recipient The stone of the relevance should be tailed to the recipient,taking into account their position,culture,and preferencesPole and appropriate tone04Writing Skills for Foreign Trade English ResponseClarify the purpose of writingEnd the letter with a brief summary of the

17、main points coveredClose with a summaryBegin with a clear introduction of the purpose of the letter,including who it is from and who it is addressed toEnsure the reader knows what the letter is aboutAverage divisions and keep the letter focused on the main purposeStick to the point01 Use headings to

18、 organize the content and make it easier for the reader to navigateUse headings02 Use bold,italic,or underlining to highlight important points or termsHighlight important information03 Bullet points can be used to break up information and make it easier to readUse bullet pointsHighlighting key infor

19、mation123 Average jargon and complex vocabulary to ensure the letter is easy to understandUse plain language Proofread the letter to ensure there are no grammar or spelling errorsCheck grammar and spelling As this is a business letter,use formal language and avoid colloquialisms or slangUse formal l

20、anguageMaintain fluent language05An Example Analysis of Foreign Trade English Response要点三Purpose To establish business relationships and seek potential business partners.要点一要点二Content Introduce the companys background,products,and services,express willingness to cooperate,and invite the other party

21、to establish business relationships.Language characteristics polite,concise,professional,highlighting the companys advantages and cooperation value.要点三Establishing business relationshipsPurpose To obtain product or service information,understand the suppliers quotation and delivery time conditions.C

22、ontent Clearly inquire about product specifications,prices,quantities,delivery times,and other information,express cooperation intentions,and provide time limits for the other partys response.Language characteristics polite,direct,professional,providing necessary information for the other party to r

23、espond.Inquiry and reply letters010203Purpose To quote product prices to customers and counteroffer their inquiries.Content Provide a detailed quotation list,including product name,specifications,quantity,unit price,total price,etc.,and respond to customer inquiries and propose your own conditions.L

24、anguage characteristics polite,direct,and professional,emphasizing the rationality and advantages of the quotation,while expressing ones own position and conditions.Quotation and Counter LetterPurpose To issue purchase orders to suppliers and confirm the transaction terms reached by both parties.Con

25、tent Clarify the detailed information of the order,including product name,specifications,quantity,price,delivery time,etc.,while confirming the transaction terms and responsibilities of both parties.Language characteristics accurate,direct,professional,emphasizing the seriousness and legal validity

26、of the order.Order and Confirmation Letter To notify customers of payment,remind them to make timely payments,and handle overdue payments.Clearly inform customers of specific information such as payment method,amount,and time,while reminding customers to make payments on time and handling any overdue payment issues.polite,direct,and professional,emphasizing the seriousness and legal validity of the payment,while expressing willingness to cooperate and maintain good relationships.PurposeContentLanguage characteristicsPayment and reminder lettersTHANKS感谢观看