新编剑桥商务英语初级module课件.pptx

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1、New Cambridge Business English Beginner Module CouCATALOGUE目录Introduction to Business EnglishModule Content OverviewModule Learning PlanModule Learning ResourcesModule Learning TipsModule Learning CasesIntroduction to Business English01Definition Business English,abbreviated as BE,is a specialized p

2、urpose English(ESP)primarily used for business and cross-cultural communication.Importance With the acceleration of globalization and the increase of international trade,mastering Business English is crucial for career development and international cooperation.The Definition and Importance of Busine

3、ss EnglishLanguage skills01 Learners should master the basic skills required for listening,speaking,reading,and writing in business situations.Cross cultural communication02 Understanding business habits and communication methods in different cultural backgrounds to adapt to the international enviro

4、nment.Professional knowledge03 Understand professional terminology and basic concepts in the business field,such as marketing,financial management,etc.The Learning Objectives of Business EnglishLearning Methods for Business EnglishSystematically learn professional vocabulary and terminology in the b

5、usiness field to improve communication efficiency.Professional vocabulary and terminology learningSimulating real business scenarios through role-playing,case analysis,and other methods to improve practical application capabilities.Real context simulationCombining language teaching and cultural intr

6、oduction to help learners better understand and adapt to different cultural backgrounds.Language and Culture IntegrationModule Content Overview02The courseware is designed for beginners who want to learn business English It provides a solid foundation in business English language skills,including li

7、stening,speaking,reading,and writingThe courseware covers a range of business scenarios,such as meetings,presentations,and emails,to help learners apply their language skills in real world settingsIt also includes vocabulary and grammar explanations,as well as interactive exercises and activities to

8、 reinforcement learningIntroduction to learning contentThe focus of the courseware is on practical language skills,rather than theoretical knowledge It emphasizes communication and interaction in EnglishAnother difference is learning to understand and use business specific vocabulary The courseware

9、includes a section dedicated to building a beginnings business campaignOne of the main differences beginnings face is lake of confidence in using English The courseware provides strategies and tips to help learners overcome this challengeLearning Focus and DifferencesLearners are advised to practice

10、 their English regularly to improve their language skills They should try to speak English as much as possible,both in and outside of classIt is recommended that learners use the courseware activity,completing exercises and activities as they go along This will help them to retain information better

11、 and improve their language skills more quicklyLearners should also try to connect what they learn in the courseware to their own work or business settings This will help them apply their language skills more effectively in real world situationsLearning suggestions and strategiesModule Learning Plan

12、031-2 hours per week This is the recommended time commitment for students to complete each weeks learning tasks and activities4-6 weeks The entire course is designed to be completed in approximate 4-6 weeks,depending on the students learning speed and ability to allocate sufficient time for self-stu

13、dyFlexible schedule Students can choose to study at their own pace and schedule,allowing them to fit the course into their daily routineLearning time planningLearning progress arrangementIntroduction to Business English:This module introduces students to the basic vocabulary and grammar used in Busi

14、ness English,as well as the communication skills required in professional settingsBusiness Communication Skills:Students will learn how to effectively communicate in different business scenarios,including emails,phone calls,meetings,and presentationsBusiness Etiquette and Culture:This section covers

15、 the dos and dont of business etiquette,as well as an introduction to different cultural norms and expectations in international business dealsBusiness Vocabulary and Grammar:Students will expand their Business English vocabulary and improve their grammar skills through a variety of exercises and ac

16、tivitiesQuizzes Regular quizzes will be provided through the course to assess students understanding of the material and their ability to apply learned knowledge to practical scenariosAssignments Assignments will require students to demonstrate their skills in writing and speaking Business English t

17、hrough projects or reports related to real world business situationsProgress tracking The courseware will track students progress and provide feedback on areas where further practice and improvement are needed This information can be used by students to identify weak areas and focus on improving the

18、mAssessment of learning effectivenessModule Learning Resources04 New Cambridge Business English Beginner Module:This textbook is the core resource for the course,providing students with a comprehensive introduction to Business English It covers all the essential vocabulary,grammar,and communication

19、skills required for effective communication in a business contextTextbook To supplement the textbook,students may refer to a range of reference books that focus on specific areas of Business English These may include books on business etiquette,professional writing,and business vocabularyReference b

20、ooksTextbooks and reference books The courseware includes a series of online lessons that are designed to enhance the learning experience These lessons may include interactive exercises,videos,and podcasts to help students improve their Business English skillsOnline lessons An online dictionary spec

21、ifically designed for Business English learners It provides clear and consensus definitions of business related terms and phrasesBusiness English DictionaryOnline learning resourcesLanguage exchange platform Students are surrounded to use language exchange platforms where they can practice their Bus

22、iness English with native speakers These platforms allow students to engage in real-time conversations and improve their fluencyBusiness English practice apps There are several apps available that provide Business English practice,including quizzes,listening exercises,and speaking drills These apps

23、are conservative and can be used anywhere,anytimeRecommended learning toolsModule Learning Tips05Listening skillsFocus on the Main Idea:When listening to a business English conversation or presentation,try to identify the main idea and focus on understanding it.This will help you grasp the overall c

24、ontext of the conversationPractice with Authentic Materials:Use authentic business English listening materials,such as podcasts,videos,or real life business meetings,to improve your comprehension This will expose you to natural language use in a business contextImprove Your Understanding:After liste

25、ning to a piece of business English audio,try to retell the main points in your own words This exercise will help you internalize the information and improve your listening comprehensionPay Attention to Details:When listening to business English audio,pay attention to specific details,such as names,

26、dates,and numbers This will help you understand the context better and improve your ability to retain informationReading skillRead Business related Materials:To improve your reading skills in business English,read materials related to the business world,such as newspapers,magazines,and reports This

27、will familiarize you with the language and vocabulary used in the industryIdentify the Main Idea:When reading a business English text,try to quickly identify the main idea This will help you understand the overall context and make it easier for you to understand the detailsExpand Your Vocabulary:Bus

28、iness English has a specific vocabulary that you should familiarize yourself with Make a consensus effort to learn new words and phrases related to the business worldPractice with Realistic Materials:Use authentic business English reading materials,such as company reports or industry specific texts,

29、to improve your understanding and familiarize yourself with the language used in the fieldOral skillsSpeak More:The best way to improve your oral skills in business English is to speak more Engage in conversations with native speakers or practice speaking with other learners This will help you impro

30、ve your fluency and promotionFocus on Promotion:Pay attention to your promotion and try to improve native speakers Practice speaking clearly and developing words correctly to improve your intelligenceLearn Business slang and phrasal verbs:Business English has its own set of slang expressions and phr

31、asal verbs that you should familiarize yourself with Understanding these expressions will help you communicate more naturally in a business contextPractice with Role plays:Use role plays to simulate real life business scenarios and practice speaking in different situations This will help you develop

32、 your ability to respond appropriately in different conversations and increase your confidence in speaking business EnglishModule Learning Cases06Summary Mastering the Application of Business English in International TradeDetailed description This case will introduce the role of Business English in

33、international transactions,including how to use Business English for negotiation,contract signing,and handling trade disputes.Learning Case 1:The Application of Business English in International TradeVS Developing cross-cultural communication skillsDetailed description By simulating real internation

34、al trade scenarios,students will learn how to use business English for effective communication in cross-cultural contexts,and understand the business culture and etiquette of different countries.SummaryLearning Case 1:The Application of Business English in International TradeSummary Cultivating prac

35、tical operational skills in international tradeDetailed description This case study will cover various aspects of international trade practice,such as market research,transaction negotiation,contract fulfillment,etc.,to help students master the application skills of business English in practical ope

36、rations.Learning Case 1:The Application of Business English in International TradeSummaryDetailed descriptionSummaryDetailed descriptionSummaryDetailed description Mastering the Application of Business English in Marketing This case will introduce the role of Business English in marketing,including

37、how to use Business English for market research,product promotion,brand building,etc.Cultivate innovative thinking and marketing strategy formulation ability Students will learn how to use Business English to develop marketing strategies and innovative thinking,and understand how to improve product

38、awareness and sales through effective marketing methods.Developing communication skills and teamwork spirit Through group discussions and role-playing,students will learn how to utilize their communication skills and collaborative spirit in a team to jointly complete marketing tasks.Learning Case 2:

39、The Application of Business English in Marketing Mastering the Application of Business English in Human Resource ManagementSummary This case will introduce the role of Business English in human resource management,including how to use Business English for recruitment,training,performance evaluation,

40、etc.Detailed descriptionLearning Case Three:The Application of Business English in Human Resource ManagementSummary Cultivating talent selection and training abilities要点一要点二Detailed description Students will learn how to use Business English for talent selection and training,and understand how to im

41、prove the professional quality and work ability of employees through effective training methods.Learning Case Three:The Application of Business English in Human Resource ManagementSummary Developing cross departmental collaboration and communication skillsDetailed description By simulating a real company environment,students will learn how to utilize their communication skills and collaborative spirit in cross departmental collaboration to jointly complete human resource management tasks.Learning Case Three:The Application of Business English in Human Resource ManagementTHANK YOU感谢观看