编外经贸英语函电与谈判课件U.pptx

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1、Foreign Economic and Trade English Correspondence延时符Contents目录Fundamentals of Business English CorrespondenceTypes and Writing of Business English CorrespondenceBusiness English Negotiation Skills延时符Contents目录Analysis of Business English Correspondence and Negotiation Cases延时符01Fundamentals of Busin

2、ess English CorrespondenceLetterhead The letterhead contains the company name,address,contact information,and logo.It is located at the top of the letter and provides important identifying information.Salutation The salutation is the greeting at the beginning of the letter and should be addressed to

3、 the specific person or department.It should be formal and respectful.The Format and Specification of Business English CorrespondenceBody The body of the letter contains the main content and message.It should be well-organized,clear,and concise.Complimentary Close The complimentary close is the fare

4、well at the end of the letter and should be formal and respectful.Signature The signature should include the name of the writer,title,and contact information.The Format and Specification of Business English Correspondence0102Clear Message Ensure that the message is clear,concise,and to the point.Avo

5、id using unnecessary words or phrases.Correct Gra Check grammar and spelling to ensure that the letter is free of errors.Use a professional writing style.Professional Tone Maintain a professional tone throughout the letter.Avoid using colloquial language or slang.Organized Structure Organize the let

6、ter in a logical and coherent manner to ensure that the reader can easily follow the content.Courtesy and Etiquette Adhere to proper courtesy and etiquette in your correspondence to maintain a positive business relationship.030405Writing Skills for Business English CorrespondenceFormal Language01 Us

7、e formal language throughout the letter to maintain a professional tone.Avoid using casual or colloquial language.Directness02 Be direct and clear in your communication to ensure that your message is understood clearly.Avoid beating around the bush.Objectivity03 Strive to maintain objectivity in you

8、r correspondence to present facts and information objectively.Avoid using subjective language or emotions.The Language Characteristics of Business English CorrespondenceVS Use precise language to ensure that your message is accurate and precise.Avoid using ambiguous or vague language.Neutral Tone Ma

9、intain a neutral tone in your correspondence to avoid giving offence or creating conflict.Use a polite and respectful tone throughout your communication.PrecisionThe Language Characteristics of Business English Correspondence延时符02Types and Writing of Business English Correspondence建立业务关系，寻求合作机会。目的介绍

10、公司、产品或服务，表达合作愿望，询问对方是否感兴趣。内容确保信息准确、完整，表达出诚意和合作意愿。注意事项Establishing Business Relationship Letter目的了解产品或服务信息，提出购买意向。内容询问产品或服务的详细信息，包括规格、价格、交货期等，同时表达购买意向。注意事项明确询问内容，表达出购买意向和期望。Inquiries and offer letters030201目的确认订单，要求对方履行订单。内容确认订单的具体内容，包括产品、数量、价格、交货期等，要求对方按照订单要求履行。注意事项确保订单内容准确无误，表达出对对方的期望和要求。Order and

11、Fulfillment Order Letter商定付款方式，确保交易安全。目的商定付款方式，如电汇、信用证等，同时提供相关银行信息。内容确保付款方式安全可靠，符合双方利益。注意事项Payment Method and Letter of Credit确认运输方式和保险事宜。目的商定运输方式和时间，确定保险种类和金额，同时要求对方提供运输单据和保险证明。内容确保运输方式和保险安排符合双方利益和需求。注意事项Shipping and Insurance Letter目的处理投诉和索赔事宜。注意事项保持冷静、客观，遵循相关法律法规和商业惯例。内容详细说明投诉或索赔的原因、要求及解决方案，同时要求对

12、方回复处理意见。Complaint and Claim Letter延时符03Business English Negotiation SkillsPreparation before negotiationDefining clear and achievable goals for the negotiation,considering both short-term and long-term interests.Setting negotiation goalsResearching the other partys background,business scope,market p

13、osition,and negotiation goals.Gathering informationAssessing ones own and the other partys strengths and weaknesses in the negotiation.Analyzing strengths and weaknesses Establishing a positive atmosphere in the negotiation,clarifying the negotiation objectives,and showing a sincere attitude.Opening

14、 strategy Using various means to apply pressure to the other party,such as time pressure,information asymmetry,or emotional manipulation.Pressure tactics Gradually making concessions to reach a consensus with the other party.Concession strategyStrategies and Techniques in NegotiationSummarizing the

15、negotiation results Reviewing the negotiation results,analyzing the successes and failures,and summarizing the lessons learned.Implementing the agreement Ensuring that all parties comply with the terms of the agreement and take the necessary actions to fulfill their obligations.Maintaining relations

16、hip Continuing to communicate and maintain contact with the other party to build long-term cooperation and trust.Follow up and maintenance after negotiations延时符04Analysis of Business English Correspondence and Negotiation CasesSummary:Successful case studies demonstrate effective communication,strat

17、egic planning,and positive outcomes.Successful Case ListCase 1:Acme Corporation secures a lucrative contract with a European partner through clear and professional correspondence.Case 2:Global Resources Inc.expands its market reach by successfully negotiating with a Latin American distributor.Case 3

18、:SmartTech Ltd.effectively manages a complex international dispute with a joint venture partner.0102030405Success Case AnalysisSummary:Failure cases often result from poor communication,inadequate planning,or unrealistic expectations.Failure Case ListCase 1:Blue Sky Enterprises loses a key opportuni

19、ty due to unclear and unprofessional correspondence.Case 2:HighTech Gmbh stalls in its global expansion efforts after a failed negotiation with a Chinese supplier.Case 3:FirstClass Co.incurs significant financial losses due to a breakdown in contract execution with a Russian partner.0102030405Failur

20、e Case Analysis03Thorough preparation and understanding of the cultural context are essential for successful negotiations.01Lessons Learned02Effective communication skills are paramount in business dealings.Lessons learned and inspirations from case studiesLessons learned and inspirations from case

21、studiesAdapting to changing circumstances and being flexible in strategy can lead to positive outcomes.Inspirations from Case StudiesEmbrace opportunities to improve communication and negotiation skills through professional development courses or mentoring programs.Seek out case studies or real-life experiences to gain practical insights into effective business dealings.Collaborate with colleagues or industry mentors to gain a broader perspective on business challenges and opportunities.Lessons learned and inspirations from case studiesTHANKS