《心理学效应英文》课件.pptx
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1、PowerPointcoursewareforPsychologicalEffectsEnREPORTING轨筠偶南蛲搛乓逝龌宏目录IntroductiontoPsychologicalEffectsAnalysisofCommonPsychologicalEffectsPsychologicaleffectsanddailylifeExperimentalresearchonpsychologicaleffectsSummaryandOutlookPART 01IntroductiontoPsychologicalEffectsREPORTINGPsychologicaleffectsref
2、ertotheeffectsandoutcomesgeneratedbyapersonspsychologicalactivitiesandbehavioralpatterns.Theoccurrenceanddevelopmentofpsychologicaleffectsareinfluencedbyvariousfactors,includingindividualdifferences,environmentalfactors,socialandculturalfactors,etc.Psychologicaleffectscaninvolvemultipleaspectssuchas
3、cognition,emotion,motivation,andbehavior,andhavesignificantimpactsonindividualsandsociety.DefinitionofpsychologicaleffectsClassificationofpsychologicaleffectsClassifyaccordingtothescopeofinfluence:individualpsychologicaleffectsandsocialpsychologicaleffects.Individualpsychologicaleffectsrefertotheinf
4、luenceonindividualpsychologyandbehavior,suchasmemory,perception,thinking,etc;Socialpsychologicaleffectsrefertotheimpactonthepsychologyandbehaviorofsocialgroups,suchasconformity,grouppressure,etc.Classifiedbynature:positivepsychologicaleffectsandnegativepsychologicaleffects.Positivepsychologicaleffec
5、tsrefertothebeneficialeffectsonindividualsandsociety,suchasmotivation,inspiration,etc;Negativepsychologicaleffectsrefertoharmfuleffectsonindividualsandsociety,suchasanxiety,depression,etc.Inthefieldofeducation,teacherscanimproveteachingqualityandstudentlearningoutcomesbyunderstandingandapplyingpsych
6、ologicaleffects.Forexample,usingmemorypatternstohelpstudentsmemorizeknowledgepoints,andusingheuristicteachingtocultivatestudentsthinkingabilities.Marketingfield:Businessescanimprovemarketingeffectivenessandcustomersatisfactionbyunderstandingandapplyingpsychologicaleffects.Forexample,usingconformityp
7、sychologytoincreaseproductsales,andusingpricepsychologytodevelopreasonablepricingstrategies.Socialdomain:Peoplecanimprovetheirinterpersonalandcommunicationskillsbyunderstandingandapplyingpsychologicaleffects.Forexample,usingempathytoenhanceemotionalresonancewithothers,usingpersuasivepsychologytopers
8、uadeotherstoacceptonesownviews,andsoon.ApplicationscenariosofpsychologicaleffectsPART 02AnalysisofCommonPsychologicalEffectsREPORTING PrimaryeffectDefinitionReferstothedirectimpactofthemaincontentorthemeinapresentationontheaudience.ApplicationInPowerPoint,themainpointsorinformationshouldbehighlighte
9、dtomakeitthefocusofaudienceattention.AttentionAvoidinformationoverload,ensurethemaincontentisconciseandclear,andavoidirrelevantinformationandinterference.Referstotherelationshipbetweenadjacentelementsinapresentationandtheirimpactontheaudience.DefinitionReasonablyarrangethelayout,colors,fonts,andimag
10、esoftheslidestoenhancetheoverallvisualeffect.ApplicationMaintainconsistencyandavoidexcessivevisualelementsandchaoticlayouts.AttentionProximateeffectDefinition01Referstotheaudiencesoverallimpressionofapresentationbeingsignificantlyinfluencedbyaparticularpart.Application02Whencreatingapresentation,att
11、entionshouldbepaidtotheoveralleffecttoensurethatthecontentofeachsectioniscoordinatedandconsistent.Attention03Avoidexcessiverelianceonaparticularhighlightorfeature,andensurethebalanceandcompletenessoftheoverallcontent.HelloeffectReferstotheaudiencesstereotypicalorpreconceivedbeliefsaboutapresentation
12、.DefinitionWhencreatingapresentation,itisimportanttobreakdownstereotypesandprovidenovelanduniqueinformationandperspectives.ApplicationAvoidusingclichsoroverlymainstreamexpressions,andstriveforinnovationanddifferentiation.AttentionStereotypesDefinitionReferstotheinfluenceoftheaudiencesexpectationsand
13、evaluationsofapresentationontheirimpressionandexpectationsoftheproducer.ApplicationWhencreatingapresentation,attentionshouldbepaidtoestablishingpersonalbrandandreputation,andimprovingaudiencetrustandrecognitionoftheproducer.AttentionAvoidexcessiveexaggerationorfalseadvertising,ensurethatthecontentis
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